# UX Content Collective > Online Certifications in Content Design and UX Writing --- ## Pages - [Grader Form](https://uxcontent.com/grader-form/): This content is password protected. To view it please enter your password below: Password: - [Course: Advanced UX Content for Product](https://uxcontent.com/course-advanced-ux-content-for-product/): The next step for content designers and UX writers. Strategically position content in a product and connect content, design, and tech. - [Intro to Design Hierarchy in UX Content](https://uxcontent.com/intro-to-design-hierarchy-in-ux-content/): Learn to fix messy screens, prioritize UX content hierarchy, and improve UX clarity with our content hierarchy workshop. - [AI in Content Design: Evaluation and Structure](https://uxcontent.com/ai-in-content-design-evaluation-and-structure/): Learn to structure system messages, shape AI content quality, and master AI evaluation in this workshop for UX writers and content designers - [Steph Mann](https://uxcontent.com/steph-mann/): Portfolio review Career General Steph Mann Steph is an experienced content designer and helps organisations create content strategies, embed good... - [Frances Gordon](https://uxcontent.com/frances-gordon/): Portfolio review Career General Frances Gordon Frances is a content leader with global experience in legal, fintech, and financial inclusion.... - [Waitlist - AI in Content Design: Data, Structure, and Evaluation](https://uxcontent.com/waitlist-ai-in-content-design-data-structure-and-evaluation/): Waitlist – AI in Content Design: Data, Structure, and Evaluation An online, hands-on workshop designed for UX writers and content... - [Course: Intro to UX Writing and Content Design](https://uxcontent.com/course-intro-to-ux-writing-and-content-design/): Start your journey with our Introduction to UX Writing course. Learn UX writing basics and gain a foundation in user-centered content. - [Corey Janssen: Content Design Coach](https://uxcontent.com/corey-janssen/): Portfolio review Career General Interview Corey Janssen Corey is a UX leader with over 15 years of experience in content... - [Maryann Reid: Content Design Coach](https://uxcontent.com/maryann-reid-coach/): Portfolio review Career General Interview Maryann Reid Maryann is the Senior Principal UX Writer at Boomi. Hourly rate: US $150... - [Arnaud Frattini: Content Design Coach](https://uxcontent.com/arnaud-frattini/): Meet with Arnaud Frattini, a senior content designer at AliExpress, specializing in user research and crafting engaging content strategies. - [Ayelet Kessel: Content Design Coach](https://uxcontent.com/ayelet-kessel/): Book coaching time with Ayelet Kessel, a UX Writing Team Lead at Wix.com - get advice on improving your content career. - [Become a UX Content Coach](https://uxcontent.com/become-a-ux-content-coach/): Become a UX content coach We take our coaching program seriously and only accept coaches who have experience in the... - [Vidhika Bansal](https://uxcontent.com/vidhika-bansal-coach/): Meet Vidhika Bansal, a UX leader with 15 years of experience in coaching content design teams and leading UX research. - [Eric Reichbaum](https://uxcontent.com/eric-reichbaum/): Portfolio review Interviews Career General Eric Reichbaum Eric has led teams at Fiverr, Booking, and Lovecrafts, and worked at Meta... - [Hillary Black: Content Design Coach](https://uxcontent.com/hillary-black/): Portfolio review Interviews Career General Hillary Black Hillary is the course author for Conversation Design for Chatbots. She is a... - [Amanda Serfozo: Content Design Coach](https://uxcontent.com/amanda-serfozo/): Meet Amanda Serfozo, a Senior UX Content Strategy Lead with over 12 years of experience in content practices and mentoring. - [Laura Lopez: Content Design Coach](https://uxcontent.com/laura-lopez/): Portfolio review Interviews General Laura Lopez Laura is a content designer and design strategist. She uses content to design usable,... - [Robert Mills](https://uxcontent.com/robert-mills/): Career General Robert Mills Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, content... - [Sammie Spector](https://uxcontent.com/sammie-spector/): Portfolio review Interviews Career General Sammie Spector Sammie leads the UX Content Design practice at Condé Nast. Past lives include... - [Olivea McCollins](https://uxcontent.com/olivea-mccollins/): Portfolio review Interviews General Olivea McCollins Olivea is a Content Designer who earned a master’s degree in Communication from Purdue... - [Thank you for your order](https://uxcontent.com/thank-you-for-your-order/): Success! Your purchase is complete. Check your inbox: you’ll get a receipt, a PDF invoice, and instructions on what to... - [Content Design and UX Writing Coaching](https://uxcontent.com/ux-coaching-mentoring/): Unlock your potential with a Content Design Coach. Get tailored guidance, expert feedback, and boost your career confidence. - [Kyra Lee: Content Design Coach](https://uxcontent.com/kyra-lee-coach/): Portfolio review General Kyra Lee Kyra is a Senior Content Designer at Soticabank Digital, where she’s working on conversational and... - [Casey Webb: Content Design Coach](https://uxcontent.com/casey-webb/): Meet Casey Webb, an expert in content design, currently at Indeed and previously with eBay, Wells Fargo and Warner Bros./Discovery. - [Content Design Coach Patrick Stafford](https://uxcontent.com/coach-patrick-stafford/): Looking for a content design coach? Book time with Patrick Stafford, cofounder and CEO of UX Content Collective. - [Waitlist - Content Hierarchy](https://uxcontent.com/waitlist-content-hierarchy/): Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - [Course: Fundamentals of Support Content](https://uxcontent.com/fundamentals-of-support-content/): Learn to write support content that strengthens UX. A course for creating knowledge base articles, help content, and support documentation. - [UX Writing and Content Design Tools](https://uxcontent.com/ux-writing-and-content-design-tools/): Skills will always come before tools. Read on to see how content design teams are utilizing AI to scale their work. - [Waitlist - Influence Workshop](https://uxcontent.com/waitlist-influence-workshop/): Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - [Content Design Industry Survey](https://uxcontent.com/ux-writer-industry-survey/): Explore the evolving content design industry. Download our report and see what content designers and UX writers have to say. - [Workshop: Create an AI Content Strategy Playbook​](https://uxcontent.com/workshop-create-an-ai-content-strategy-playbook/): Build an AI content strategy and create an AI content playbook. This live UX workshop helps you design workflows and governance for AI content - [Training Day: UX Writing and AI for Technical Writers](https://uxcontent.com/training-day-ux-writing-and-ai-for-technical-writers/): Join this workshop made for UX writers and anyone on a design team. Learn UX writing best practices with hands-on exercises in this 4-hour session. - [UX Writing for Technical Writers Workshop Waitlist](https://uxcontent.com/technical-ux-training-day-waitlist/): Enhance your skills with UX writing for technical writers. Learn to create seamless user experiences alongside designers. - [Waitlist - AI Operations Workshop](https://uxcontent.com/waitlist-ai-operations-workshop/): Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - [Why product managers should learn UX content skills](https://uxcontent.com/why-product-managers-should-learn-ux-content-skills/): Learn how to plan, creating, manage, publish, and measure your content with streamlined content operations (ContentOps). - [Training grants](https://uxcontent.com/training-grants/): UX content is a fundamental design discipline – it should be accessible to everyone from different backgrounds. Apply for a training grant. - [Content Testing guide](https://uxcontent.com/content-testing-guide-download/): Understand UX content testing. Get our free guide with 5 key methods for proving the impact of your content. - [Your guide to succeeding as a solo UX writer](https://uxcontent.com/guide-to-succeeding-as-a-solo-ux-writer/): Learn how to scale yourself—and your operations—as a solo UX writer or content designer. Get the guide from Megan O'Neill. - [Upskill Your Content Design Team](https://uxcontent.com/upskill-your-content-design-team/): Help upskill your designers with courses & workshops in AI, conversation design, Figma, and more. Boost your team with UX design training. - [Show the ROI of your UX writing team](https://uxcontent.com/prove-impact-of-ux-content-for-teams/): Explore the ROI of UX writing and discover how effective content testing can enhance team performance and impact. - [Figma Courses and Workshops For Teams](https://uxcontent.com/figma-courses-and-workshops-for-teams/): Help your design team learn Figma. Whether they're beginners, intermediate, or working on design systems, upskill your team in Figma today. - [Train Your Technical Writing Team in UX Writing](https://uxcontent.com/ux-writing-for-technical-writers-for-teams/): Train technical writers in the fundamentals of UX writing. Enhance the quality of your technical documentation today. - [UX Writing Courses for Teams](https://uxcontent.com/ux-writing-courses-teams/): Give your design team critical skills in UX content. UX writing fundamentals, AI, conversation design, content research, and more. - [Why is Marketing Writing Important for UX?](https://uxcontent.com/why-copywriting-important-ux-professionals/): Become a marketing copywriting expert. Learn UX best practices to write for the entire product and user journey. - [UX writing events: learn new skills](https://uxcontent.com/content-design-ux-writing-events/): Monthly UX writing and content design events to learn new skills and connect with your peers. Join an upcoming session! - [Conversation Design and AI Courses](https://uxcontent.com/conversation-design-ai-courses/): Explore conversation design and AI courses and training for chatbots, voice interfaces, and AI-powered systems. - [Content Design Career Courses](https://uxcontent.com/content-design-career-courses/): Climb to the next level in your content design career with expert guidance. Explore UX content courses and workshops. - [Content Strategy Courses](https://uxcontent.com/ux-content-strategy-courses/): Learn content strategy skills for UX writers, content designers, and product teams. Build scalable systems, support content, and content ops. - [Accessibility and Translation Courses](https://uxcontent.com/ux-accessibility-translation-localization-courses/): Learn how to write accessible, inclusive, and global UX content. Our courses on accessibility and localization help you reach every user. - [Brand Voice and Tone Courses](https://uxcontent.com/writing-skills-brand-voice-tone/): Learn how to create consistent, on-brand content with our voice and tone training for UX writers and content designers. - [Figma Courses for Content and UX Designers](https://uxcontent.com/figma-courses-for-content-designers/): Learn Figma with courses for content designers and UX writers. Build essential skills, explore advanced features, and master design systems. - [Content Research and Testing Courses](https://uxcontent.com/content-research-and-testing-courses/): Learn how to test methods through the entire design process—from start to finish. Get started with content research and testing. - [Report: AI in UX Writing and Content Design](https://uxcontent.com/ux-writing-content-design-ai-report/): Discover how AI in UX writing is shaping the future of content design with emerging trends and insights. - [UX Writing Courses](https://uxcontent.com/ux-writing-content-design-courses/): Browse our UX writing courses and learn how to create clear, user-centered content. Get professional certifications with UX writing training. - [Waitlist - Create an AI Chatbot](https://uxcontent.com/waitlist-create-an-ai-chatbot/): Waitlist – Create an AI Chatbot Coming soon! An online, hands-on workshop designed for content designers and any UX professionals... - [Waitlist - Systems Thinking](https://uxcontent.com/waitlist-systems-thinking/): Waitlist – Systems Thinking for Content Designers An online, hands-on workshop designed for UX writers and content designers with a... - [Content Design in China](https://uxcontent.com/content-design-in-china/): The future of content design in China is marked by both ongoing challenges and promising directions. Read the full case study. - [Content Design Portfolio Review](https://uxcontent.com/content-design-portfolio-review/): Create a content design portfolio with expert feedback. We help UX writers and content designers showcase real skills and strategic thinking. - [Essential Content Design Skills for UX](https://uxcontent.com/2024-content-design-skills/): Discover the most important content design skills to grow your UX career—from writing systems to AI literacy and team collaboration. - [Workshop: AI in Content Design: Ethics, Scale, and Impact](https://uxcontent.com/workshop-ai-in-content-design-ethics/): Learn to design ethical, scalable AI content experiences. This hands-on UX workshop teaches UX writers and content designers to use AI. - [UX Workshops for Content Designers and UX Writers](https://uxcontent.com/workshops-for-content-designers/): Join live UX workshops for content designers and UX writers. Build skills in content strategy, conversation design, accessibility, and more. - [Waitlist - Content Audit](https://uxcontent.com/waitlist-content-audit/): Waitlist – How to Conduct a UX Content Audit Coming soon! An online, hands-on workshop designed for UX writers and... - [Total Access](https://uxcontent.com/total-access/): Unlimited Learning For Your Team at the Cost of a Single Hire Our Total Access plans are a full training... - [Waitlist - AI Workshop](https://uxcontent.com/waitlist-ai-workshop/): Waitlist – AI in Content Design: Ethics, Scale, and Impact An online, hands-on workshop designed for UX writers and content... - [Course: Content Design Leadership Program](https://uxcontent.com/content-design-leadership-program/): The Content Design Leadership Program is designed to prepare you for senior and leadership roles in the content design industry. - [Content Design Salary Report: UX Writing & Industry Insights](https://uxcontent.com/2023-content-design-salary-industry-survey/): See how your content design salary stacks up. We cover median pay, team structure, career growth, and challenges facing content designers. - [Waitlist - Leadership Course](https://uxcontent.com/waitlist-leadership-course/): Waitlist – Leadership Course Coming soon! A cohort-based course designed for content designers who want to become managers and leaders.... - [Team benefits page](https://uxcontent.com/team-benefits-page/): - [Course survey](https://uxcontent.com/course-survey/): - [Workshop: Mastering Design Systems in Figma](https://uxcontent.com/workshop-mastering-design-systems-in-figma/): Learn how to build and manage design systems in Figma. This design systems workshop is designed for content designers and UX writers. - [Course: Elevating Product Experience with Tone](https://uxcontent.com/elevating-product-experience-with-tone/): Learn how to use poetry writing techniques to get more creative with your product voice and tone. Book your seat for this 3-hour UX content workshop now! - [Workshop: Intro to Content Operations](https://uxcontent.com/workshop-creating-a-content-ops-playbook/): Learn how to build content operations in this content strategy workshop. Perfect for content designers, strategists, and teams. - [Workshop: Content Testing Essentials](https://uxcontent.com/workshop-content-testing-essentials/): Learn how to test UX content. This workshop teaches practical methods for validating UX writing, improving clarity, and showing impact. - [Course: Marketing Writing for UX](https://uxcontent.com/cx-writing/): Connect marketing and product experiences through clear, consistent messaging. Build marketing writing skills that strengthen UX flows. - [Content Design and UX Writing Training for Teams](https://uxcontent.com/ux-content-team-training/): Upskill your UX professionals with content design and UX writing training for teams. Help your teams scale and build quality product content. - [Workshop Waitlist - Mastering Design Systems in Figma​](https://uxcontent.com/workshop-waitlist-master-ui-systems-figma/): Workshop waitlist: Mastering Design Systems in Figma Why join us: In this workshop, we’ll investigate how design systems work in... - [Course: Product Localization for UX Certification](https://uxcontent.com/product-localization-for-ux/): Master content localization for UX writing and design. Build skills in creating localized content and designing for global users. - [Workshop Waitlist - Succeeding as a Solo UX Writer](https://uxcontent.com/workshop-waitlist-how-to-succeed-as-a-solo-ux-writer/): Workshop waitlist: Succeeding as a Solo UX Writer Not everyone enjoys the benefits of working with a supportive team. Some... - [Workshop Waitlist - Elevating Product Experience with Tone](https://uxcontent.com/workshop-waitlist-elevating-product/): Workshop waitlist: Elevating Product Experience with Tone Establishing a brand voice is only the first step—to become a wizard of... - [Workshop Waitlist - Content Operations](https://uxcontent.com/workshop-waitlist-content-operations/): Workshop waitlist: Creating a Content Ops Playbook Learn how to conduct observations and stakeholder interviews, develop a content ops playbook,... - [Pitch Us a Workshop](https://uxcontent.com/pitch-us-a-workshop/): - [Newsletters unsubscribe](https://uxcontent.com/newsletters_unsubscribe/): - [The Interface Podcast](https://uxcontent.com/the-interface-podcast/): The Interface—a podcast by content designers, for content designers The Interface is a monthly, can’t-miss group chat for everything happening... - [The international guide to gender-inclusive writing](https://uxcontent.com/the-international-guide-to-gender-inclusive-writing/): Content designers from around the globe share best practices in their language. - [Course: Writing Better Error Messages for UX](https://uxcontent.com/workshop-writing-error-messages/): Learn to write effective error messages. This course covers error messages, designing for error states, and scalable messaging systems. - [Accessibility on the UXCC Site](https://uxcontent.com/accessibility-on-the-uxcc-site/): About Accessibility on the UXCC Site If you’re a person with visual, cognitive, or physical impairments, or anyone using accessibility... - [Course: Accessibility for UX Writers & Designers](https://uxcontent.com/accessibility-for-ux/): Earn a UX accessibility certification. Learn how to create accessible UX writing, inclusive design, and master accessibility best practices. - [Workshop Waitlist - Writing Error Messages that Work Every Time](https://uxcontent.com/workshop-waitlist-writing-error-messages-that-work-every-time/): Workshop waitlist: Error Messages that Work Every Time Error messages are often more complex than they appear on the surface.... - [Reviews Capture](https://uxcontent.com/feedback/): We’d love your feedback Please let us know what you liked, where we can improve, and anything else that comes... - [Workshop Waitlist - Advanced Figma for Content Designers](https://uxcontent.com/workshop-waitlist-advanced-figma/): Workshop waitlist: Advanced Figma for Content Designers Why join us: Learn power techniques to accelerate your content-first designs and collaborate... - [Workshop Waitlist - Proving ROI with Content Testing](https://uxcontent.com/workshop-waitlist-content-testing-essentials/): Workshop waitlist: Proving ROI with Content Testing Why join us: Find out whether your content is “working” and how customers... - [Workshop Waitlist - Naming Product Features & Elements](https://uxcontent.com/workshop-waitlist-naming-for-product-essentials/): Workshop waitlist: Naming Product Features & Elements Why join us: Naming is a skill that requires a lot of consideration... - [Workshop Waitlist - UX Writing Essentials](https://uxcontent.com/workshop-waitlist-ux-writing-essentials/): Workshop waitlist: UX Writing Essentials Why join us: Content makes or breaks an experience. In this jam-packed session, you’ll learn... - [Workshop Waitlist - Intro to Figma for Content Designers](https://uxcontent.com/workshop-waitlist-intro-figma/): Workshop waitlist: Intro to Figma for Content Designers Why join us: Learn how to handle text, find and manage layers,... - [Gender-Inclusive Language Project](https://uxcontent.com/gender-inclusive-language-project/): Discover effective ways to implement gender-inclusive language in your writing and conversations for greater impact. - [Workshop: Advanced Figma for Content Designers](https://uxcontent.com/workshop-advanced-figma-for-content-designers/): Become an expert. Learn more in this Advanced Figma skills course for UX and content designers. Learn variants, auto-layout, and more. - [Workshop: UX Writing Essentials](https://uxcontent.com/courses-workshop-ux-writing-essentials/): Learn UX writing skills with our UX writing workshop. Ideal for UX teams, this UX writing training covers UX content best practices. - [My Ticket](https://uxcontent.com/my-ticket/): - [Workshop: Intro to Figma for Content Designers](https://uxcontent.com/workshop-intro-to-figma-for-content-designers/): This hands-on Figma workshop teaches beginners how to use Figma for UX and content design. Learn the basics with an expert instructor. - [Workshop: Naming Product Features & Elements](https://uxcontent.com/workshop-naming-product-elements/): Learn how to think about naming elements, how to decide and finalize, and how to workshop new element names with your team. Join us! - [Course: Brand Voice Lab](https://uxcontent.com/the-brand-voice-lab-online-course/): Master messaging with our brand strategy course. Learn to create a consistent brand voice that strengthens product identity and communication. - [Thank you](https://uxcontent.com/thank-you/): Sign up your team for online courses in UX writing, content research & testing, or chatbot design. Save up to 30% for groups. - [Scholarships](https://uxcontent.com/uxwriting-scholarships/): We’re committed to supporting underrepresented people in tech. Apply for a UX Writing Fundamentals course scholarship. - [Free Resources for UX Writers and Content Designers](https://uxcontent.com/resources/): Explore our collection of the best UX writing and content design resources, tools, guides, and examples. Everything you need in one place. - [Course: The Career Course](https://uxcontent.com/ux-content-strategy-career-course/): This online course guides you through career development steps with expert guidance to help you grow in the content field. Get a free session with a career coach. - [UX Writing Newsletters](https://uxcontent.com/ux-writing-newsletters/): Explore the best UX writing newsletters to enhance your skills and knowledge in user experience and content strategy. - [Course: UX Writing for Technical Writers](https://uxcontent.com/ux-writing-for-tech-writers/): Strengthen your technical writer skills by learning UX writing fundamentals. This course helps technical writers expand into product design. - [UX Writing & Content Design Certifications](https://uxcontent.com/ux-writing-certification/): UX Content Collective offers professional certifications in content design, UX writing, content research, testing, strategy, and more. - [Course: Conversation Design for Chatbots](https://uxcontent.com/chatbot-writing/): Learn how to design quality chatbot conversations. This conversation design course teaches how to create chatbots with practical projects. - [Team Management FAQs](https://uxcontent.com/team-mgmt-faqs/): All About Managing a Team For team admins of UX Content Collective courses Hi there! ... - [Group Assignment Report](https://uxcontent.com/assignment-management-page/): - [Our Partners](https://uxcontent.com/our-partners/): We partner with individuals, organizations, and other groups who advance the cause of UX writing, conversational design, and content strategy. Join us! - [Course: Content Research and Testing](https://uxcontent.com/content-research-testing/): Learn content testing and UX research in our expert-led online course. Build your skills and master real-world testing methods. - [Reviews](https://uxcontent.com/reviews/): Explore our reviews to see why our trained students are landing UX writer roles at some of the world's most influential companies. - [Content Design Blog](https://uxcontent.com/blog/): Our content design blog features in-depth articles on content design, UX writing, and trends that affect the industry. - [Course Dashboard](https://uxcontent.com/course-dashboard/): - [Terms of Use & Privacy Policy](https://uxcontent.com/terms-conditions/): - [Register](https://uxcontent.com/register/): - [Course: Fundamentals of UX Writing Certification](https://uxcontent.com/fundamentals-of-ux-writing-course/): Launch your career with our UX writing course. Learn UX writing skills, get expert feedback, and earn a UX writing certification. - [Frequently Asked Questions](https://uxcontent.com/faqs/): Find out how our courses are different from other UX writing training options. Check out our courses and pricing to get started. - [UX Writing and Content Design Courses](https://uxcontent.com/courses-and-pricing/): Learn UX writing and content design skills with self-paced online courses. Build your career with training created by UX content experts. - [About UX Content Collective](https://uxcontent.com/about-us/): Explore the UX Content Collective and discover how we enhance user experience through through training for design teams. - [Content Design and UX Writing Courses](https://uxcontent.com/): Build your skills with expert-led content design and UX writing courses. Earn certifications from experts, and advance your content career. - [User Account](https://uxcontent.com/user-account/): - [Reset Password](https://uxcontent.com/reset-password/): - [User Login](https://uxcontent.com/user-login/): - [User Register](https://uxcontent.com/user-register/): --- ## Posts - [How to run a product content audit](https://uxcontent.com/product-content-audit/): Learn how to run a content audit. Get a step-by-step guide, template, and practical tips for product teams and designers. - [AI content strategy: a UX-first approach](https://uxcontent.com/ai-content-strategy/): Discover how to build a scalable AI content strategy for UX, with frameworks tailored to content designers, UX writers, and product teams. - [AI evaluation for UX content designers](https://uxcontent.com/ai-evaluation-content-design/): Learn how to conduct qualitative AI evaluation for large language models from a UX content design perspective. - [What is content operations?](https://uxcontent.com/what-is-content-operations/): Learn what content operations really means—and how to streamline your workflows, tools, and strategy to scale content effectively. - [How to write error messages](https://uxcontent.com/how-to-write-error-messages/): Craft user-friendly error messages that guide users. Learn 7 UX writing best practices for error messages to improve user experience. - [How to create a UX content style guide](https://uxcontent.com/how-to-create-style-guide/): Learn how to build and maintain a UX content style guide. Includes real examples, tone rules, and how to scale with design systems and AI. - [Why technical writers should learn UX writing](https://uxcontent.com/the-technical-writer-skill-of-the-future-ux-writing/): Technical writer skills should include UX writing and content design. Learn how these fundamental design practices expand your impact. - [How AI is changing UX writing and content design](https://uxcontent.com/ai-in-content-design-ux-writing/): Discover how AI is changing content design and UX writing. Learn new roles, skills, and tools - and how to thrive in AI-integrated workflows. - [Content testing and measurement for UX](https://uxcontent.com/content-testing-measurement-ux/): Content testing and research is a crucial part of the UX process. Learn methods, tools, and frameworks to test your content and measure it. - [Trauma-informed content design: a comprehensive guide](https://uxcontent.com/a-guide-to-trauma-informed-content-design/): Trauma-informed design is the ability for designers to ensure no user is unnecessarily put in a position of distress. - [Announcement: A course for the future of content design](https://uxcontent.com/announcement-a-course-for-the-future-of-content-design/): Join the waitlist for Advanced UX Content for Product. Content design is going through a transformation. In the past few... - [Systems thinking for UX: a guide for content designers](https://uxcontent.com/systems-thinking-for-ux-a-guide-for-content-designers/): Learn what systems thinking for UX is and why it matters for content design. Learn how systems thinking can help create complex products. - [Support UX: designing better knowledge base content](https://uxcontent.com/support-ux-designing-better-knowledge-base-content/): Learn to design and scale effective knowledge base content that’s useful. From structure to search, create support content users can trust. - [Accessible UX writing: a guide for inclusive content design](https://uxcontent.com/accessible-ux-writing-a-guide-for-inclusive-content-design/): Learn how to create accessible UX writing that improves clarity, and supports inclusive experiences. A must-read guide for content designers. - [What is content design?](https://uxcontent.com/content-design/): Discover what content design means, how it's evolved, and why it's essential for creating scalable, user-centered digital experiences. - [What does "AI-first" mean for content designers?](https://uxcontent.com/what-does-ai-first-mean-for-content-designers/): Discover how AI is reshaping content design. Learn why AI-first content design demands new skills for UX writers and content designers. - [What is UX writing?](https://uxcontent.com/what-is-ux-writing/): What is UX writing? This guide breaks down the role, the skills, and why UX writers are essential for user-centered product experiences. - [How to build a content design GPT tool for your UX team](https://uxcontent.com/how-to-build-a-custom-gpt-for-content-design/): Learn how to create a content design GPT tool that follows your content design standards. This guide will get your UX team on the same page. - [A checklist for product content health](https://uxcontent.com/a-checklist-for-product-content-health/): How can you think of product content health as an ecosystem instead of individual assets? Use our content checklist to get it right. - [Using design feedback to strengthen UX content](https://uxcontent.com/ux-content-feedback/): Transform your approach to design feedback. Learn how to strategically use feedback for better UX content outcomes. - [The content design hot take summit](https://uxcontent.com/the-content-design-hot-take-summit/): Explore insights from the first-ever Content Design Spicy Take Summit. Discover bold opinions on the future of content design. - [Don't vibe code your content design](https://uxcontent.com/dont-vibe-code-your-content/): AI won’t kill your vibe coding project. Bad content will. Use a few rules and best practices to make your vibe coding project better. - [Creating job growth frameworks for content designers](https://uxcontent.com/creating-dedicated-growth-frameworks-for-content-designers/): Explore the job growth framework for content designers and how to bridge the Strategic Value Gap in product design. - [A 4-step guide: how to networking with content designers](https://uxcontent.com/content-design-networking/): Discover how to network using informational interviews. Transform your job hunt and earn valuable referrals with ease. - [5 lessons for UX writers from behavioral economics](https://uxcontent.com/ux-writing-behavioral-economics/): Behavioral economics, at its core, is the study of the biases which lead people to make decisions in an economic... - [Going global: reimagining content design communities](https://uxcontent.com/going-global-reimagining-content-design-communities/): The global content design community is more diverse than ever, but it struggles with inclusion due to language barriers, tech... - [Defining content design contribution: shared vs. specialized tasks](https://uxcontent.com/defining-content-design-contribution-shared-vs-specialized-tasks/): At Condé Nast, our content design team is privileged to have evolved well beyond the “seat at the table” level... - [Passive voice in UX writing: what really matters?](https://uxcontent.com/passive-voice-isnt-the-problem-misuse-is/): Uncover the truth about passive voice. It may be seen as weak, but it has essential roles in effective communication and writing. - [20 content design resolutions for 2025](https://uxcontent.com/20-content-design-resolutions-for-2025/): The Condé Nast content design team created a list of resolutions for 2025. Get some inspiration for the year ahead! - [The ultimate content design resources list (2025 edition)](https://uxcontent.com/the-top-50-ux-content-resources-of-2024/): Here are the top 50 content design and UX writing resources, articles, podcasts, and blogs that stood out in 2024. Bookmark these favorites! - [A formula for defining maximum character lengths](https://uxcontent.com/a-formula-for-defining-maximum-character-lengths/): At some point in your career you'll need to define the maximum character length for a component. I came up with a formula. - [How can the Indian UX writing market grow?](https://uxcontent.com/how-can-ux-writing-flourish-in-india/): The Indian UX writing industry continues to thrive. Where can UX writing and content design carve out a space for entrants to join? - [3 experiments: creating a copy single source of truth](https://uxcontent.com/ux-copy-single-source-truth/): Managing content as part of a product is a complex task. Creating a copy single source of truth is essential to a good user experience. - [The content design job market is recovering](https://uxcontent.com/content-design-jobs-2024/): Content design jobs have been difficult to find. But in 2024, the content design jobs market is starting to recover. - [Accidentally running for president of Iceland](https://uxcontent.com/accidentally-running-for-president-of-iceland/): A digital endorsement process gone wrong. Read the case study for real-life consequences of content design (yes, even for democracy). - [Content Design 3.0: Principles for the future](https://uxcontent.com/content-design-3-0-roadmap-ux-content/): The content design field is changing. It's time to think carefully about what skills to prioritize, and how to adapt. - [The case against consistency](https://uxcontent.com/the-case-against-consistency/): How can you balance following the rules while also creating memorable experiences? TJ Lee makes the case against consistency in UX writing. - [4 ways to use generative AI in UX writing](https://uxcontent.com/4-ways-to-use-generative-ai-in-ux-writing/): Explore how AI in UX writing can enhance productivity and creativity in naming, research, and persona development. - [UX content conferences to attend in 2024](https://uxcontent.com/ux-content-conferences-to-attend-in-2024/): Kyra Lee, an instructor at UX Content Collective, rounds up 20 UX content events and conferences you won't want to miss in 2024. Get the list! - [The top 50 UX content resources of 2023](https://uxcontent.com/the-top-50-ux-content-resources-of-2023/): Here are the top 50 UX writing and content design resources, articles, podcasts, and blogs that stood out in 2023. Bookmark these favorites! - [Introducing our biggest updates ever](https://uxcontent.com/introducing-our-biggest-updates-ever/): The year’s almost over, but we’re not slowing down! See what’s new at UXCC starting now. - [The Interface: Is your company gaslighting you?](https://uxcontent.com/the-interface-is-your-company-gaslighting-you/): Is your company gaslighting you? Patrick sits down with Sara Wachter-Boettcher to discuss her article and takeaways for content designers. Listen in or get the transcript. - [3-step process to name a new feature](https://uxcontent.com/3-step-process-to-name-a-new-feature/): There's no “right” way to name a feature. Taylor Rohwedder shares the process that helps keep her team on track and avoid unnecessary debates. - [The Interface: Evolution of content design with Kristina Halvorson](https://uxcontent.com/interface-content-design-evolution/): How can we move the content design field forward? Patrick and Kristina Halvorson chat during this brand-new podcast episode. Listen in or get the transcript. - [UX writing for distributed interfaces](https://uxcontent.com/ux-writing-for-distributed-interfaces/): Writing for one interface can be tough enough. What about writing for multiple, connected UIs across different platforms? Remy Ferber shares learnings from writing for home appliances. - [Why UX content and localization are better together](https://uxcontent.com/why-ux-content-and-localization-are-better-together/): Dip into the relationship between UX content and localization to understand their significance in global product success. - [The Interface: Strategic Content Design with Erica Jorgensen](https://uxcontent.com/the-interface-strategic-content-design-with-erica-jorgensen/): What does strategic content design look like in practice? Erica Jorgensen joins Patrick on the podcast to advocate for research and testing throughout the design process. - [How AI is transforming UX writing (and what to do about it)](https://uxcontent.com/how-ai-is-transforming-ux-writing-and-what-to-do-about-it/): How can UX content professionals embrace AI? What does an AI-driven workflow mean for the future of UX writing? Tomer Gabbai of Frontitude weighs in. - [Figma version control for UX writing - 7 methods](https://uxcontent.com/7-ways-ux-writers-manage-version-control-in-figma/): Learn how to enhance your Figma version control process to showcase and track copy changes for ideal stakeholder review. - [New! Introducing AI-focused curriculum at UXCC](https://uxcontent.com/new-introducing-ai-focused-curriculum-at-uxcc/): How can UX writers and content designers approach AI in their work? See what's new (and coming soon) to UXCC. - [Future-proof your team with critical design skills](https://uxcontent.com/ux-content-team-training-future-proof-critical-skills/): Future-proofing your team ensures UX content will continue to have a massive impact in your organization. Learn how to stay... - [How to decide if UXCC is right for your team](https://uxcontent.com/ux-content-team-training-is-uxcc-right-for-my-team/): Deciding which training is right for your team? Not sure where to begin? See how UXCC can help. - [How Xello transformed its team with UX writing](https://uxcontent.com/ux-content-team-training-xello-ux-writing/): As Xello’s content team grew, so did the need for alignment around UX best practices. See how UXCC stepped in to help! - [How to get the most out of training your team](https://uxcontent.com/ux-content-team-training-benefits/): Team training is more than just “set and forget.” Learn how to make the most of training your UX content team to achieve lasting results. - [Help your team prove the ROI of content design](https://uxcontent.com/ux-content-team-training-roi-content-design/): Help your team show their value and grow their content design impact. Get started with content and usability testing. - [The Interface: AI in content design with Chelsea Larsson](https://uxcontent.com/ai-content-design-chelsea-larsson/): Chelsea Larsson joins Patrick for a live podcast recording to discuss ethics, processes, and best practices of artificial intelligence in the content design process. - [Giving 100+ technical writers new skills in UX content](https://uxcontent.com/ux-content-team-training-servicenow-technical-writers/): After experiencing substantial growth in its design team, enterprise software provider ServiceNow aimed to give 100+ technical writers a major... - [Boost your content design team’s capabilities with Figma](https://uxcontent.com/ux-content-team-training-learn-figma/): Elevate your team’s design efficiency and effectiveness with Figma. Explore the benefits of investing in hands-on training. - [Train technical writers with UX writing and content design skills](https://uxcontent.com/ux-content-team-training-technical-writers-ux-writing/): Arm your technical writers with UX skills to reduce friction, improve collaboration, and give your org a competitive edge. - [Align your team with UX writing and content design training](https://uxcontent.com/ux-content-team-training-align-ux-writing/): Getting everyone on the same page means saving time, preventing costly errors, empowering new members, and fostering a shared understanding of UX principles. - [How UXCC compares to other UX writing courses](https://uxcontent.com/ux-content-team-training-uxcc-ux-writing-courses/): Prepare yourself (or your team) for success in the evolving field of content design. See how UXCC can help! - [Webinar recap: The value of product localization for UX](https://uxcontent.com/webinar-recap-the-value-of-product-localization-for-ux/): In this panel, Patricia Gómez Jurado, Gabriel Lek, and Rosa Vieira de Almeida share their unique perspectives on localization in the content design process. - [The Interface: The UX content jobs market with Shannon Leahy](https://uxcontent.com/the-interface-ux-content-jobs-shannon-leahy/): Shannon Leahy joins Patrick for a live podcast recording to discuss the current job market and tips for content designers on the search. - [How to use AI in the UX writing process](https://uxcontent.com/how-to-use-ai-in-the-ux-writing-process/): Professionals with a nuanced understanding of language—UX writers and content designers—have a natural advantage when using AI to do our... - [How tiny UX copy tweaks make a big impact](https://uxcontent.com/how-tiny-ux-copy-tweaks-make-a-big-impact/): Tiny copy tweaks can lead to major performance wins. Lily shares a few case studies with positive business outcomes to help make the case for content testing. - [The state of UX writing and content design jobs in 2023](https://uxcontent.com/state-of-ux-writing-content-design-jobs-2023/): Layoffs have made the UX job market tighter, but there are great opportunities for UX writers and content designers - [The Daily UX Writing Challenge, then and now](https://uxcontent.com/the-daily-ux-writing-challenge-then-and-now/): Incremental improvements, revisions, and iterations are a part of the UX writing process. Alexandra takes a look back at a... - [Webinar recap: The 2023 content design & salary survey report](https://uxcontent.com/webinar-recap-the-2023-content-design-salary-survey-report/): The results of our 2023 survey are in! Sneak a peek at the biggest takeaways and get your own custom report to guide your career. - [The Interface: Content leadership with Connie Wu](https://uxcontent.com/the-interface-content-design-leadership/): What does it mean to be a content leader? Connie Wu, former Head of Content Design at TikTok, joins Patrick for a live podcast recording to share lessons learned on the leadership path. - [10 UX heuristics every content designer should know](https://uxcontent.com/10-content-design-heuristics/): Rachel Wood shares heuristic evaluations to guide your content and make continuous improvements. Learn key UX writing principles. - [Should we use ChatGPT in the UX writing process?](https://uxcontent.com/chatgpt-ux-writing-process/): Is ChatGPT the way to go, or should UX writers avoid it? We asked two content designers to share their differing views on AI in the design process. - [The Interface: The best content design jobs on the market](https://uxcontent.com/the-interface-the-best-content-design-jobs-on-the-market/): In this episode, Patrick Stafford and Gordon MacRae look at some of the best content design jobs on the market and discuss what the "market" even is for content design roles. - [What is localization for UX?](https://uxcontent.com/what-is-localization-for-ux/): Take a look at the first two lessons of our Product Localization for UX course. Learn how to successfully launch your next global product! - [Introducing Conversation Design for Chatbots](https://uxcontent.com/introducing-conversation-design-for-chatbots/): Check out the improvements we've made to our chatbot writing course, now called Conversation Design for Chatbots. Get started on your convo design journey! - [UX content conferences to attend in 2023](https://uxcontent.com/ux-content-and-tech-conferences-in-2023/): Kyra Lee, an instructor at UX Content Collective, rounds up 20 UX content events and conferences you won't want to miss in 2023. Get the list! - [The top 50 UX content resources of 2022](https://uxcontent.com/the-top-50-ux-content-resources-of-2022/): Here are the top 50 UX writing and content design resources, articles, podcasts, and blogs that stood out in 2022. Bookmark these favorites! - [The Interface: Will AI eat UX writing? We test ChatGPT!](https://uxcontent.com/the-interface-will-ai-eat-ux-writing-we-test-chatgpt/): What does ChatGPT mean for UX writers and content designers? In this podcast, we put AI to the test and discuss the implications for our field. Subscribe now. - [20 content designers share their daily routines](https://uxcontent.com/20-content-designers-share-their-daily-routines/): Megan O'Neill covers the daily routines of 20 content designers. Learn more about their experiences with regular tools, processes, and structure. Get certified! - [All! The! Things! Clare Scott’s Button 2022 recap](https://uxcontent.com/button-2022/): What were the best books, articles, and podcasts referenced at Button 2022? Check out the roundup to improve your craft and explore effective content design courses, too. - [The Interface: Button 2022 recap](https://uxcontent.com/the-interface-button-2022-recap/): Check out the UXCC podcast to explore the latest trends and topics for the UX content community in the coming year. Listen to the episode or read the transcript. - [Big tech layoffs: A survival guide for content designers](https://uxcontent.com/what-do-big-tech-layoffs-mean-for-content-designers-and-ux-writers-a-survival-guide/): Why are folks from adjacent fields making the transition to content design? Read the blog post and future-proof your career with UX writing certification. - [A guide for fintech content design and UX writing](https://uxcontent.com/ux-writing-in-the-fintech-industry/): Fintech content design and UX writing are crucial components to build trust. Learn how the right words play a crucial role. - [The Interface: Is this the end of Figma?](https://uxcontent.com/the-interface-is-this-the-end-of-figma/): The Interface is a brand-new podcast exploring trends and hot topics for UX content people. Available to listen on Apple Podcasts or Spotify. - [Law to UX: My magical career transition](https://uxcontent.com/law-to-ux-my-magical-career-transition/): UXCC grad Connor Malone shares how an early career in law prepared him for the magical world of UX. Start your own career journey with online UX certification courses. - [Punk in UX: 6 counterculture principles for content designers](https://uxcontent.com/punk-in-ux-6-counterculture-principles-for-content-designers/): How do punk counterculture principles apply to content desingers? Read the blog post from Bill Kurland, lead content designer for Walmart. - [Everything you need to know about UX writing certification](https://uxcontent.com/everything-you-need-to-know-about-ux-writing-certification/): UX writing certification can provide hands-on experience with industry tools and confidence before job interviews. Learn more about UX writing certification courses. - [The Interface: Do content designers need portfolios?](https://uxcontent.com/the-interface-do-content-designers-need-portfolios/): The UX Content Collective crew discusses content design portfolios and if they are a necessity for a better career. Listen to the episode or read the transcript! - [The Interface: Will the wave of layoffs hit UX writers?](https://uxcontent.com/the-interface-will-the-wave-of-layoffs-hit-ux-writers/): The UXCC crew discusses the current wave of tech layoffs and what this means for product and design teams. Subscribe and listen to our podcasts. - [Webinar recap: Accessibility for UX](https://uxcontent.com/webinar-recap-accessibility-for-ux/): UXCC course authors discuss accessibility for UX and how content designers can play a vital role in creating better experiences for all. - [Five tips for successful gender-inclusive translations](https://uxcontent.com/five-tips-for-successful-gender-inclusive-translations/): Gender-inclusive content requires support from UX writers, designers & localization experts. Language specialist Laetitia Gathion shares how to make it work. - [How to measure content operations maturity](https://uxcontent.com/how-to-measure-content-operations-maturity/): Ready to learn more about content operations? This article explains how to use content maturity models as a guide, not a prescriptive framework. - [UXCC Instructor Spotlight: Meet Rob Mills](https://uxcontent.com/uxcc-instructor-spotlight-meet-rob-mills/): UXCC course instructor Rob Mills shares his experience to get started in UX writing and content design. Learn more about his current role and focus. - [Grow your content design career with a coach](https://uxcontent.com/grow-your-content-design-career-with-a-coach/): In this webinar, Patrick Stafford chats with UXCC coaches from Microsoft, Spotify, and ServiceNow. Schedule time with an expert career coach. - [Five tips for success as a solo UX writer](https://uxcontent.com/5-tips-for-success-as-a-solo-ux-writer/): Setting up a UX writing practice is no small task. Here are five tips to help you get started. Level up your UX writing and content design skills. - [Introducing the Gender-Inclusive Language Project](https://uxcontent.com/introducing-the-gender-inclusive-language-project/): The Gender-Inclusive Language project is a collaboration between UX Content Collective and Kinneret Yifrah, renowned author and UX writing pioneer. Learn more. - [Figma techniques for better content design](https://uxcontent.com/figma-techniques-for-better-content-design/): In this blog, Jason Fox shares must-try Figma techniques. Register for his workshop to get hands-on experience. - [UXCC Instructor Spotlight: Meet Daree Allen Nieves](https://uxcontent.com/uxcc-instructor-spotlight-meet-daree-allen-nieves/): UXCC course instructor Daree Allen Nieves shares her unique background, insights, and advice for fellow UX content people. Learn more about UX writing and content design. - [Error messages as poetry from Condé Nast & Zendesk](https://uxcontent.com/poetic-error-messages/): The Condé Nast UX Writing team and the Zendesk Content Design team transformed error messages into poems during a recent meetup. - [How to give impactful content design feedback](https://uxcontent.com/how-to-give-helpful-content-design-feedback/): Giving feedback is your secret weapon as a content designer. Taylor Rohwedder shares how to give impactful content design feedback. - [The top 50 UX writing resources of 2021](https://uxcontent.com/top-50-ux-writing-resources-of-2021/): Our field evolved a ton in 2021. We’ve collected the top 50 UX writing and content design resources for you to enjoy. - [How to give your product a voice](https://uxcontent.com/who-said-that-how-to-turn-words-in-your-head-into-product-voice/): Adina Cretu gives an in-depth guide on how to bring a product's voice to life by giving it personality. It... - [Interview with Kinneret Yifrah](https://uxcontent.com/interview-kinneret-yifrah/): In this interview, the author of the popular book "Microcopy, The Complete Guide" talks about her beginnings in UX writing, her projects, and the future of content design. - [Introducing the UX Content Collective](https://uxcontent.com/welcome-ux-content-collective/): Welcome to the new and improved UX Writers Collective — now UX Content Collective. - [Accessible content design for emojis](https://uxcontent.com/accessible-content-design-for-emojis/): Emojis are fun, but they're not always accessible for all users. Jason Fox shares guidelines and considerations for content designers. - [14 days of the Daily Conversation Design Challenge](https://uxcontent.com/14-days-daily-conversation-design-challenge/): Curious about conversation design? Up for a challenge? See how Joel Ramey completed each daily prompt and put your skills to the test! - [Compassion in UX: A hospital case study](https://uxcontent.com/compassion-ux-hospital-case-study/): A UX writer’s analysis of the user journey through the world of medicine and how we can enhance the overall experience. - [Why we need better blockchain content design](https://uxcontent.com/better-blockchain-content-design/): When it comes to the multi-billion dollar blockchain industry, how can we prove the value of better content design? - [Landing a job in UX is hard](https://uxcontent.com/landing-job-in-ux-is-hard/): Landing a job in UX is hard work. Students Nick and Harry share their lessons learned during their career transition. - [How to keep up with the changing content design field](https://uxcontent.com/the-content-design-job-field-is-changing-and-you-need-to-keep-up/): Check out the first two lessons from the Career Course. - [Ecommerce UX writing: a guide for writers](https://uxcontent.com/ux-writing-e-commerce/): Ecommerce UX writing isn't just about decoration, it's about building trust and guiding users. Learn best practices in our guide. - [Could AI impact UX writing? Q&A with Bobbie Wood](https://uxcontent.com/how-will-ai-impact-ux-writing/): AI tools are getting smarter and smarter. In this interview, UX Writers Collective founder Bobbie Wood weighs in on how AI could impact UX writing. - [Five must-try content tests for UX writers](https://uxcontent.com/five-must-try-content-tests-for-ux-writers/): How can you use content tests to see if your words really work? Here are five proven methods for UX writers to make design decisions with data. - [Fight customer churn with UX writing](https://uxcontent.com/using-ux-writing-to-fight-customer-churn/): UX writing can make or break your business. Find out how you can improve customer retention and prevent churn with your words. - [Why UX writers should learn Figma](https://uxcontent.com/why-ux-writers-should-learn-figma/): Figma is a critical tool for design collaboration. Find out why UX writers and content designers need to jump in, too. - [11 key content design considerations](https://uxcontent.com/11-key-content-design-considerations/): Content design is complex. Erica, Senior UX Content Designer at Microsoft, offers up key considerations to keep in mind while doing the work. - [Five UX writing job trends to look out for in 2021](https://uxcontent.com/five-ux-writing-job-trends-to-look-out-for-in-2021/): Gordon reveals the hottest UX writing job trends to look out for in 2021 including remote roles, tools to watch, design ethics and more! - [Exciting new material for our courses](https://uxcontent.com/exciting-new-material-for-our-courses/): Today we wanted to let you know about some exciting new material just added to the UX Writing Fundamentals and... - [Create a UX writing job where there is none](https://uxcontent.com/pitch-portfolio-create-a-ux-writing-job-where-there-is-none/): Uzoma shares how to create a UX writing position where there isn't one by creating a pitch portfolio! - [Course Preview: UX Writing for Tech Writers](https://uxcontent.com/course-preview-ux-writing-for-tech-writers/): Take a peek at the first three lessons from our UX Writing for Technical Writers course. Learn interface writing and bring best practices into your documentation. - [Getting started with growth content design](https://uxcontent.com/getting-started-with-growth-content-design/): What's growth content design? Check out this guide to core principles, frameworks, and considerations to act on growth content opportunities. - [“Learn more” is not enough: a case for descriptive CTAs](https://uxcontent.com/learn-more-is-not-enough-a-case-for-descriptive-cta/): Stop using a 'Learn more' button as a call-to-action. Explore actionable, effective CTA alternatives that boost clarity, and user trust. - [How not being a native English speaker makes me a better UX writer](https://uxcontent.com/not-native-english-speaker-makes-me-a-better-ux-writer/): Companies list native English speaker as a requirement. Dragana explains why non-native English speakers make great UX writers. - [The top 50 UX writing resources of 2020](https://uxcontent.com/2020-top-50-ux-writing-resources/): We've collected the top 50 UX writing resources of 2020 for you to enjoy - everything from articles, to videos, guides and beyond. - [What is microcopy? Why every word counts in UX...](https://uxcontent.com/what-is-microcopy/): Everyone on a design team should know what microcopy is, what UX writing is...and most importantly, how to make microcopy great. - [Starting your first UX writer role (remotely) from a class of COVID grad](https://uxcontent.com/starting-your-first-ux-writer-role-remotely-from-a-class-of-covid-grad/): Cayla thought she was going to start in-office at Microsoft. However, as a class of COVID graduate, she found herself working from home. - [The dos and don'ts of hiring a UX writer](https://uxcontent.com/the-dos-and-donts-of-hiring-a-ux-writer/): If you're going to hire a UX writer soon, there are a few things you should know to make sure everyone's experience is a positive one. - [Atomic design needs atomic UX writers](https://uxcontent.com/atomic-design-needs-atomic-writers/): What is atomic design? Russell Norris shares great insight into how atomic design works and how UX writers should leverage it! - [When a UX writer joins a CX team](https://uxcontent.com/when-a-ux-writer-joins-a-cx-team/): James shares how being on a CX team has informed his UX work and using that to inform his work on experiences at the individual level. - [How to complete a UX writing challenge during the interview process](https://uxcontent.com/how-to-complete-a-ux-writing-challenge-during-the-interview-process/): Pembroke King, UX Writer at Catawiki, describes every step in detail on how she completed the UX writing challenge that got her the job! - [How we moved from content docs to Abstract at Wix](https://uxcontent.com/how-we-moved-from-content-docs-to-abstract-at-wix/): UX Writer & Team Lead at Wix, Jenni Nadler shares how her team transitioned from using content documents to using Abstract. - [Equitable hiring in UX writing](https://uxcontent.com/equitable-hiring-in-ux-writing/): Christie Fremon shares an overview on how we can practice equitable hiring in the UX industry and provides specific step-by-step actions we can take today. - [UX Writing: What, Why, and How - webinar recording presented for IxDA Dubai](https://uxcontent.com/ux-writing-what-why-and-how-webinar-recording-presented-for-ixda-dubai/): In a recent webinar with IxDA Dubai, Bobbie introduces how UX writing has evolved as its own discipline in the tech industry, why it’s essential to product success and customer happiness. - [Content Testing and Research - webinar recording presented for UXPA International](https://uxcontent.com/content-testing-and-research-webinar-recording-presented-for-uxpa-international/): In a recent webinar for UXPA International on Content Testing and Research, Bobbie talks about the importance of testing content and how to do it in different scenarios. - [Classism in UX copy: A Coronavirus era case study](https://uxcontent.com/classism-in-ux-copy-a-coronavirus-era-case-study/): Discovering classism in UX copy in COVID-19 related writing, John performs his own case study during the pandemic and offers more inclusive choices. - [Taxonomies and metadata: 5 key tips for UX writers](https://uxcontent.com/taxonomies-and-metadata-5-key-tips-for-ux-writers/): Expert in taxonomies and metadata, Alice Walsh is an image librarian at Primark and shares the fundamentals of metadata for beginners in the field. - [GPT-3 is coming. Are you ready for AI?](https://uxcontent.com/ux-writing-content-strategy-gpt3-ai/): UX writers and content strategists need to start preparing for GPT-3 - and we can do that by articulating the value we provide now. - [What I learned from UX writing portfolio reviewers](https://uxcontent.com/reviewing-my-ux-writing-portfolio-reviews-what-i-learned/): Joel Ramey has UX writing portfolio reviews by experts in the industry and shares some of the most remarkable insights he's learned from their advice. - [How to write inclusive UX content and microcopy](https://uxcontent.com/getting-started-with-writing-inclusive-copy/): Writing inclusive copy allows us to build trust with all users and not leave anyone out. Kaitlyn shares a few tips for beginners on how to get started. - [5 ways to build your professional UX writing network](https://uxcontent.com/5-ways-to-build-your-professional-ux-writing-network/): Alexandra gives a comprehensive list of resources and tips on how to start building and growing your professional UX writing network. - [How to write for voice experiences: 4 key tips for UX writers](https://uxcontent.com/how-to-write-for-voice-experiences-4-key-tips-for-ux-writers/): UX writer Anna Jolliffe shares her best practices on how to go from writing for reading to writing for hearing, otherwise known as voice experiences. - [How to succeed as a sole UX writer](https://uxcontent.com/how-to-succeed-as-a-sole-ux-writer/): UX writer Kendra Ralston describes how to navigate being the sole UX writer at a company and some tips on how to be successful. - [Why you should care about localization in UX writing](https://uxcontent.com/why-you-should-care-about-localization-in-ux-writing/): UX writer Michael Winnington explains why localization in UX writing should be at the forefront of your thinking - and key strategies for implementing it. - [Tips for your UX writing portfolio when you're starting out](https://uxcontent.com/tips-for-your-ux-writing-portfolio-when-youre-starting-out/): Adobe's Content Strategy Manager, Andy Wefle, shares some tips on how to create a UX writing portfolio to break into the UX writing field. - [Chatbots save lives](https://uxcontent.com/chatbots-save-lives/): A surge of customer service inquiries leads to a lack of services. Chatbots save lives and help improve customer service in a time of crisis. - [The anatomy of a UX writing job interview: what you need to know](https://uxcontent.com/the-anatomy-of-a-ux-writing-interview-what-you-need-to-know/): Getting ready for your UX writing job interview? Learn about every step of the process, who you'll be interviewing with, and what questions to expect. - [Course Preview: Conversation Design for Chatbots](https://uxcontent.com/write-and-design-chatbots/): Curious about creating your own chatbot? Learn how to write and design a chatbot with our online course. Here are the first two lessons, completely free. - [Dear Companies, Here's how to hire a UX writer](https://uxcontent.com/dear-companies-heres-how-to-hire-a-ux-writer/): Ready to hire your first contract or permanent UX writer? First, make sure you're clear on what UX writers do (and don't do!). - [Why you should absolutely hire a remote UX writer](https://uxcontent.com/why-you-should-absolutely-hire-a-remote-writer/): If you're having trouble finding qualified candidates, consider hiring a remote UX writer. Remember: you want to hire the best UX writer, not the closest! - [How to succeed as a remote UX writer](https://uxcontent.com/how-to-succeed-as-a-remote-ux-writer/): Job opportunities for a remote UX writer are still less common than for UX designer or copywriter jobs. Melissa Williams tells you how to buck the trend. - [How to research and test content and copy](https://uxcontent.com/how-to-research-and-test-content-and-copy/): Knowing how to research and test your content is an essential skill. Learn how to use the right methods at the right time, and prove your worth. - [The UX writer’s guide to influencing without authority](https://uxcontent.com/ux-writers-guide-to-influencing-without-authority/): Creating change is all about influencing without authority. That can be hard for UX writers - so here's a guide on how to do just that. - [The product design ratio](https://uxcontent.com/the-product-design-ratio/): Why is the product design ratio so skewed? You’ll be hard-pressed to find a writer in tech who isn’t tasked with anything remotely involving words. - [How to become a data-driven UX writer (and how to A/B test copy)](https://uxcontent.com/how-to-ab-test-copy/): UX writers need to show the value of their work. Learn how to AB test copy and incorporate a data-driven process in your writing. - [The UX course graduate survival guide](https://uxcontent.com/ux-writing-graduate-survival-guide/): UX graduates: assume you know less than anyone until proven otherwise. Be humble, until a situation shows you that you have something to offer. - [UX writing versus microcopy](https://uxcontent.com/difference-ux-writing-microcopy/): UX writing vs microcopy. What is the difference between the two, and how do they complement each other? Read our comprehensive guide. --- ## Landing Pages --- # # Detailed Content ## Pages ### Grader Form - Published: 2025-05-10 - Modified: 2025-05-10 - URL: https://uxcontent.com/grader-form/ This content is password protected. To view it please enter your password below: Password: --- ### Course: Advanced UX Content for Product > The next step for content designers and UX writers. Strategically position content in a product and connect content, design, and tech. - Published: 2025-05-06 - Modified: 2025-05-15 - URL: https://uxcontent.com/course-advanced-ux-content-for-product/ - Categories: Course - skills: UX Writing Self-paced Core Content strategy Advanced UX Content for ProductComing July 2025! The next step for content designers and UX writers. Strategically position content in a product ecosystem. Connect content, design, and technology to make impact in an ever-changing environment. > Read and watch our course announcement Fortune 500 companies choose us to train product teams Upskill your teamWe can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch - we'd love to speak with you. --- ### Intro to Design Hierarchy in UX Content > Learn to fix messy screens, prioritize UX content hierarchy, and improve UX clarity with our content hierarchy workshop. - Published: 2025-05-05 - Modified: 2025-05-19 - URL: https://uxcontent.com/intro-to-design-hierarchy-in-ux-content/ - Categories: Workshop - skills: Conversation Design & AI - enrollments: Solo, Team Live workshop: 2. 5 hours Skill Content strategy Intro to Hierarchy for UX Content Design hierarchy is a crucial skill. This 2. 5-hour workshop teaches the fundamentals of design hierarchy through a content lens—helping you write clearer, more effective UI copy that guides users and supports design systems. Get a certificate in design hierarchy for UX content Practice design hierarchy with hands-on exercises Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for June 26 Join the waitlist Meet the presenter Ayelet Kessel Ayelet is a UX Writing Team Lead at Wix. com. She spends her work life thinking about systems, design tools and UX best practices, and how these can be combined to create the perfect content design process. Why content hierarchy matters in UX Content hierarchy is the intentional structuring of information to reflect importance, sequence, and clarity. Without it, even well-written text can get lost in clutter. Whether you’re writing for a button or structuring an entire flow, hierarchy helps your content support better decision-making and smoother experiences. Our guide on content design heuristics About the design hierarchy workshop What do you leave with? A clear framework for evaluating and improving UX content hierarchy Techniques for prioritizing information across screens, flows, and systems Practical methods for diagnosing hierarchy issues in messy or inconsistent UIs Confidence applying hierarchy principles to both microcopy and structural content decisions Who is this for? UX writers... --- ### AI in Content Design: Evaluation and Structure > Learn to structure system messages, shape AI content quality, and master AI evaluation in this workshop for UX writers and content designers - Published: 2025-05-01 - Modified: 2025-06-05 - URL: https://uxcontent.com/ai-in-content-design-evaluation-and-structure/ - Categories: Conversation Design and AI, Solo, Team, Workshop - skills: Conversation Design & AI - enrollments: Solo, Team Live workshop: 3 hours Skill AI and Conversation Design AI in Content Design: Evaluation and Structure Learn how to evaluate AI outputs with a content designer’s lens. This workshop focuses on qualitative methods — helping you assess clarity, tone, and usefulness, and build evaluation frameworks that work with real-world LLMs. Get a certificate in AI evaluation for content design Learn how to assess and improve AI-generated content Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for July 21 Join the waitlist Meet the presenter Patrick Stafford Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia. He hosts the "Writers of Silicon Valley" podcast. Why AI evaluation is essential to content quality When large language models generate content, the results can sound fluent while missing key context, accessibility standards, or brand tone. That’s where content designers bring essential judgment to the loop. Without evaluation, there’s no feedback — and without feedback, AI can’t improve. Qualitative evaluation gives content teams the tools to scale responsibly and deliver better user experiences. Why AI evaluation is so important About the AI evaluation and structure workshop What do you leave with? A practical path for creating frameworks for evaluating LLM outputs with UX content standards in mind Hands-on experience designing and testing prompts for clarity, tone, and usefulness Techniques to build custom... --- ### Steph Mann - Published: 2025-03-30 - Modified: 2025-04-09 - URL: https://uxcontent.com/steph-mann/ - Categories: Coach Portfolio review Career General Steph Mann Steph is an experienced content designer and helps organisations create content strategies, embed good design culture, and strongly advocate for the user. Hourly rate: US $150 Meet with Steph Steph's experience LinkedIn Designed with Care Steph is an experienced content designer and helps organisations create content strategies, embed good design culture, and strongly advocate for the user. Currently Steph is a content designer at the University of Cambridge. For over 10 years she's worked in higher education, public and private sector, and third sector environments. Steph is an author of Designed With Care: Creating Trauma-Informed Content and is passionate about this as an area of content design. Content design is an ever-changing field and it's easy to feel lost in it sometimes. Small changes can make a really big difference when applying for jobs. Sometimes you just need a change in perspective to really open the doors you want. --- ### Frances Gordon - Published: 2025-03-30 - Modified: 2025-04-09 - URL: https://uxcontent.com/frances-gordon/ - Categories: Coach Portfolio review Career General Frances Gordon Frances is a content leader with global experience in legal, fintech, and financial inclusion. She has run a successful consultancy and led content teams at Barclaycard, Oradian, and Backbase. Hourly rate: US $150 Meet with Frances Frances' experience LinkedIn If you're looking for how to grow your career in the rapidly changing world of content, Frances can help. She can also give advice about leadership, relocation, conflict resolution and negotiation about your content career. Frances’ own career started far from the corporate arena - she wrote literacy training materials for rural development projects in Southern Africa. In the late 1990s, she transitioned to information design, then content strategy. As the content world has evolved, so have her job titles - and she's been a plain-language writer, content strategist, content designer, UX Writer, and brand specialist. Frances has excellent knowledge of how content careers differ around the world, and between sectors. She can switch seamlessly between her work for large corporations, scale-ups and community-based organisations. Frances has held tenures as VP Content Strategy, at Barclaycard (UK), Head of Content and Communications at Oradian (Croatia), and Principal UX Writer at Backbase (UK). She has also founded successful consultancies where she has coached and consulted about content to organisations in the UK, Europe and Africa. Specific clients include Alliance for Financial Inclusion (International), PayPal (US), NS&I (UK), Barclays (UK), Discovery (South Africa), Liberty (South Africa), and many more. --- ### Waitlist - AI in Content Design: Data, Structure, and Evaluation - Published: 2025-03-19 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-ai-in-content-design-data-structure-and-evaluation/ - Categories: Waitlist Waitlist - AI in Content Design: Data, Structure, and Evaluation An online, hands-on workshop designed for UX writers and content designers ready to go beyond prompting. If you’ve experimented with AI in content design, you already know that writing a great prompt is just one part of the equation. To get reliable, high-quality AI outputs, you need to structure your data, design effective system messages, and evaluate AI responses with precision. In this workshop, you'll go beyond generating UI text and gain hands-on experience structuring AI inputs, diagnosing output issues, and refining AI models for better performance. This workshop will cover:Data: Learn how structured data shapes AI responses and ensures accuracy. Structure: Design system messages that guide AI behavior and improve consistency. Evaluation: Develop an AI evaluation framework to assess accuracy, clarity, and relevance. Through real-world exercises and practical application, you’ll gain the skills to structure and refine AI models in ways that enhance content quality, improve user experience, and create AI-powered tools that actually work. Join the waitlist to be notified when the first sessions and full workshop details are announced. Presented by: Patrick Stafford, CEO + Cofounder of UX Content Collective --- ### Course: Intro to UX Writing and Content Design > Start your journey with our Introduction to UX Writing course. Learn UX writing basics and gain a foundation in user-centered content. - Published: 2025-03-09 - Modified: 2025-05-13 - URL: https://uxcontent.com/course-intro-to-ux-writing-and-content-design/ - Categories: Course - skills: UX Writing Self-paced Skill UX Writing Intro to UX Writing and Content DesignWhether you're new to UX or looking to solidify your content design foundation, this course offers an introduction to UX writing with hands-on exercises. Craft clear, user-focused content that enhances product experiences. > Get the syllabus Learn UX writing with expert-reviewed exercises Earn a UX writing certification Start a learning path to Fundamentals of UX Writing Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the author Bobbie WoodUXCC, Google, Intuit Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments. "We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work. " Isabelle Gao Senior UX Writing Lead, HSBC "The material is excellent and so thorough! I'm so impressed. It's such a wonderful resource for our discipline. " Jen Schaefer Content Design Manager, Netflix Foundational content skills are more important than everAs product teams explore new tools and technologies, the need for thoughtful, user-focused content design hasn’t gone away. It’s become even more essential. This course introduces the principles behind effective UX writing and content design. Whether you're new to the field or building a stronger foundation, it’s a smart place to start. Learn more about UX writing About the course 10-20 hours Student community Lifetime access What do you leave with? A... --- ### Corey Janssen: Content Design Coach - Published: 2025-02-25 - Modified: 2025-04-28 - URL: https://uxcontent.com/corey-janssen/ - Categories: Coach Portfolio review Career General Interview Corey Janssen Corey is a UX leader with over 15 years of experience in content design, UX writing, and strategy, and currently leading content design at Consensys. Hourly rate: US $150 Meet with Corey Corey's experience LinkedIn I’m a UX leader with over 15 years of experience in content design, UX writing, and strategy, and I love helping others grow in this field. Currently, I lead content design at Consensys, shaping the language of web3 and making crypto more accessible. Before that, I worked at Meta, Pinterest, and JPMorgan Chase, crafting UX content for everything from global social features to niche fintech platforms—always with a focus on clarity, usability, and trust. As a hiring manager, mentor, and occasional conference speaker, I know how challenging it can be to break into content design or figure out the next step in your career. I love coaching folks on everything from sharpening their UX writing skills to building strong portfolios and navigating the job search. Whether you’re looking for feedback on your work, guidance on career growth, or just some reassurance that you’re on the right path, I’m here to help. I truly believe great UX content has the power to make technology more human—and that strong, thoughtful content designers are essential to building better experiences. Let's chat! --- ### Maryann Reid: Content Design Coach - Published: 2025-02-25 - Modified: 2025-04-28 - URL: https://uxcontent.com/maryann-reid-coach/ - Categories: Coach Portfolio review Career General Interview Maryann Reid Maryann is the Senior Principal UX Writer at Boomi. Hourly rate: US $150 Meet with Maryann Maryann's experience LinkedIn I have over 10 years of UX writing and user experience. I worked onteams with UX designers and product managers at Google, Intuit,Silicon Valley Bank and more. I believe the best UX is the one theuser does not notice. As a published author, I broke into UXW in a non-traditional way. Igot the bulk of my experience in finance UX working at the biggestbanks in the country, and learned how to work cross-functionally,create workflow/process, and develop a voice that helps others trustand understand my decisions. I have a rich background in journalismwhich helps with the good questions we need to ask as contentdesigners. Anyone can have a promising career in content design and UXW with the right help. Let's get you back on track or started, and create a new roadmap together. --- ### Arnaud Frattini: Content Design Coach > Meet with Arnaud Frattini, a senior content designer at AliExpress, specializing in user research and crafting engaging content strategies. - Published: 2025-02-21 - Modified: 2025-05-02 - URL: https://uxcontent.com/arnaud-frattini/ - Categories: Coach Portfolio review Career General Arnaud Frattini Arnaud is a senior content designer at Alibaba Group. His expertise spans user research, localization, UX writing. He is also the cofounder and community leader of "Content Designers China" Hourly rate: US $100 Meet with Arnaud Arnaud's experience LinkedIn Hello there I’m Arnaud, a Senior Content Designer at AliExpress for over 4 years. I help craft content for users across 200+ countries and 17 languages. My work spans UX writing, localization, and user research. I started my career in China in digital marketing and copywriting before transitioning into content design. Right now, I focus on designing UX and content strategies for mini-games that drive customer engagement and retention on our platform. It’s a lot of fun! I'm also passionate about community building—I organize monthly content design meetups in China, connecting professionals and sharing insights. If you're looking for guidance—whether it’s career development, transitioning to content design, getting started with user research, or even starting a career in a foreign country! —feel free to book a session with me. I’m happy to help! --- ### Ayelet Kessel: Content Design Coach > Book coaching time with Ayelet Kessel, a UX Writing Team Lead at Wix.com - get advice on improving your content career. - Published: 2025-02-13 - Modified: 2025-05-02 - URL: https://uxcontent.com/ayelet-kessel/ - Categories: Coach Portfolio review Interviews General Ayelet Kessel Ayelet is a UX Writing Team Lead and Guild Master at Wix. com. She started as a localization writer at Booking. com. Hourly rate: US $100 Meet with Ayelet Ayelet's experience LinkedIn Ayelet is a UX Writing Team Lead and Guild Master at Wix. com. She started her content career as a localization writer at Booking. com, and then transitioned into UX writing in her first role at Wix. She spent 4 years working as a UX writer (and then team lead) in the Wix eCommerce department, but today she's living the dream by designing tools, processes and best practices for all 60+ UX writers at Wix. In her current role, Ayelet designs tools and processes that help make UX writers more efficient, creates and gives trainings, mentors and guides other UX writers, collaborates with the design system team, creates content guidelines, and much more. --- ### Become a UX Content Coach - Published: 2025-02-11 - Modified: 2025-04-28 - URL: https://uxcontent.com/become-a-ux-content-coach/ Become a UX content coach We take our coaching program seriously and only accept coaches who have experience in the UX writing and content design fields. Please consider this when submitting your application. --- ### Vidhika Bansal > Meet Vidhika Bansal, a UX leader with 15 years of experience in coaching content design teams and leading UX research. - Published: 2025-01-30 - Modified: 2025-04-24 - URL: https://uxcontent.com/vidhika-bansal-coach/ - Categories: Coach Portfolio review Interviews Career General Vidhika Bansal Vidhika is a people-first UX leader with nearly 15 years in the field, most recently as Group Content Design Manager at Intuit. Hourly rate: US $200 Meet with Vidhika Vidhika's experience LinkedIn Hi there! I’m Vidhika, and I’m a UX leader with nearly 15 years in the field. Most recently, I’ve been leading and coaching teams of content designers — from junior IC to senior manager level — at Intuit QuickBooks. Before that, I was leading UX research teams. And before thaaaat, I worked as an IC researcher, UX writer, and design strategist. I’ve been on both sides of the table numerous times: as a job-seeker and as a hiring manager. And I’ve learned a ton over the years, often the (very) hard way. Not just about content and design and UX — but also about how to frame career pivots, land roles in this ever-competitive industry, and bring about career growth in a way that still feels authentic. I’ve also had the honor of appearing on podcasts like Patrick Stafford’s Writers of Silicon Valley, and giving talks both in-house and at global conferences like Button, Confab, and UX Insight. Things people come to me for often: Breaking into + leveling up in UX/tech/content design Detailed, honest resume reviews + interview prep How to tell your story + stand out in the job market Navigating career transitions + IC vs. management paths General guidance re: job searching, public speaking, etc. I look forward... --- ### Eric Reichbaum - Published: 2025-01-14 - Modified: 2025-02-11 - URL: https://uxcontent.com/eric-reichbaum/ - Categories: Coach Portfolio review Interviews Career General Eric Reichbaum Eric has led teams at Fiverr, Booking, and Lovecrafts, and worked at Meta as an IC. He’s currently a Senior Manager of Content Design at PayPal. Hourly rate: US $100 Meet with Eric Eric's experience LinkedIn Eric has worked in content design for over a decade, with most of his time spent in leadership roles. He has managed teams at Fiverr, Booking, and Lovecrafts, and spent time working on Ads Manager as an IC at Meta. He’s currently a Senior Manager of Content Design at PayPal. --- ### Hillary Black: Content Design Coach - Published: 2025-01-14 - Modified: 2025-04-28 - URL: https://uxcontent.com/hillary-black/ - Categories: Coach Portfolio review Interviews Career General Hillary Black Hillary is the course author for Conversation Design for Chatbots. She is a conversation designer and marketing professional with a background in social media and content. Hourly rate: US $100 Meet with Hillary Hillary's experience LinkedIn Hillary is the course author for Conversation Design for Chatbots. She is a conversation designer and marketing professional with a background in social media and content. She is also the creator of Conversation Designer Jobs, a speaker and content creator. She often coaches and mentors aspiring and experienced designers in navigating a career pivot, setting goals, the evolving role of conversation design in a prompt world, portfolio and personal brand creation, and more. --- ### Amanda Serfozo: Content Design Coach > Meet Amanda Serfozo, a Senior UX Content Strategy Lead with over 12 years of experience in content practices and mentoring. - Published: 2025-01-14 - Modified: 2025-05-02 - URL: https://uxcontent.com/amanda-serfozo/ - Categories: Coach Portfolio review Interviews Career General Amanda Serfozo Amanda Serfozo is a Senior UX Content Strategy Lead with over 12+ years of experience leading across portfolios (most recently, Capital One - Growth. xd). Hourly rate: US $150 Meet with Amanda Amanda's experience LinkedIn Hi, I'm glad you're here! I’m Amanda Serfozo, a Senior UX Content Strategy Lead with over 12+ years of experience leading across portfolios (most recently, Capital One - Growth. xd), establishing content practices, managing and mentoring designers, and enabling practitioner communities. Prior to designing in enterprise finance, I built my own six-figure content studio and worked as the first-ever content hire at creative and UX agencies. Aside from my core work designing customer experiences, I'm also passionate about designing processes that enable content practice maturity, mentoring designers interested in growing or pivoting their careers in UX, and co-leading practitioner communities. I graduated from Emory University in Atlanta, Georgia. I love upskilling my work, earning my Systems Design certification from Cornell University (2020), and most recently, completing my Trauma-Informed Care certification from UC-Berkeley (2024). These days, I'm intentional about the type of design I do, and seek out aligned opportunities that contribute to more equitable, intentional, and empowering experiences for all, are led by strong design leaders and curious, passionate UX teams, and invite feedback loops and content-led craft investment. When I'm not inside of a Figma flow (or four! ), I seize all that RVA has to offer through our local art museum, pottery and clay intensives, and... --- ### Laura Lopez: Content Design Coach - Published: 2025-01-14 - Modified: 2025-04-28 - URL: https://uxcontent.com/laura-lopez/ - Categories: Coach Portfolio review Interviews General Laura Lopez Laura is a content designer and design strategist. She uses content to design usable, accessible, and impactful product experiences. Hourly rate: US $150 Meet with Laura Laura's experience LinkedIn I’m Laura, a content designer and design strategist. I use content to design usable, accessible, and impactful product experiences to help people get things done. As a content design coach, my goal is to help you work through hurdles you’re facing and find real, actionable solutions together. I'm especially passionate about supporting Black, Indigenous, and fellow Brown folx new to design in navigating their careers and the industry in general. Over the years, I’ve worked in a few of different spaces within tech—music, startups, finance, SaaS, real estate, and mortgage—so I understand the challenges (and opportunities) that come with charting your path in companies big and small. For me, mentorship isn’t just about offering advice—it’s about creating a space where you feel seen, supported, and empowered to grow. Let’s figure it out together. --- ### Robert Mills - Published: 2025-01-14 - Modified: 2025-01-27 - URL: https://uxcontent.com/robert-mills/ - Categories: Coach Career General Robert Mills Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, content design and content operations. Hourly rate: US $100 Meet with Robert Robert's experience LinkedIn Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, content design and content operations. He has recently worked with Marie Curie, the RAF, Natural Resources Wales, Social Care Wales and NHS England. He is also a grader for UX Content Collective’s Brand Voice Lab and Marketing Writing for UX courses. Rob is a journalism graduate and has previously worked as Head of Content for a SaaS company, Studio Manager and Head of Content for a design agency and as an Audience Research Executive for the BBC. He’s an experienced copywriter and editor, published author and speaks about content strategy at leading industry events or on podcasts. --- ### Sammie Spector - Published: 2025-01-14 - Modified: 2025-01-27 - URL: https://uxcontent.com/sammie-spector/ - Categories: Coach Portfolio review Interviews Career General Sammie Spector Sammie leads the UX Content Design practice at Condé Nast. Past lives include UX writing and content strategy at Intuit and Morningstar. Hourly rate: US $150 Meet with Sammie Sammie's experience LinkedIn Sammie currently leads the UX Content Design practice at Condé Nast, managing content designers across its most iconic brands: The New Yorker, Bon Appétit, Vogue, as well as brand-agnostic teams (Newsletters, Accounts) and design systems. Past lives include UX writing and content strategy in FinTech (Intuit, Morningstar Inc. ) She's been partnering with UX Content Collective since 2019, as a lead grader and the creator of their Figma 101 workshop and Content Design Portfolio course. Sammie was lucky enough to "grow up" in content design, as Intuit's very first UX writing intern, and hasn't looked back since! Over the past few years, she's weaved between content design and UX design—as a senior content designer for Vogue, and then as Vogue's Design Lead—seeing how the disciplines evolve, shift, and overlap, and where their niche areas of expertise are most impactful and fulfilling. --- ### Olivea McCollins - Published: 2025-01-14 - Modified: 2025-01-27 - URL: https://uxcontent.com/olivea-mccollins/ - Categories: Coach Portfolio review Interviews General Olivea McCollins Olivea is a Content Designer who earned a master’s degree in Communication from Purdue University where she was also an Instructor of Record for several courses. Hourly rate: US $100 Meet with Olivea Olivea's experience LinkedIn Olivea is a Content Designer who earned a master’s degree in Communication from Purdue University where she was also an Instructor of Record for several courses. She left her footprint at the university as the creator, producer, and inaugural host of the university's official podcast, "This Is Purdue". She is certified in UX Writing and has experience in brand communications for corporate and higher-education spaces and digital storytelling. Olivea enjoys collaborating with teams to create experiences that educate, inspire, and motivate. --- ### Thank you for your order - Published: 2025-01-10 - Modified: 2025-02-11 - URL: https://uxcontent.com/thank-you-for-your-order/ Success! Your purchase is complete. Check your inbox: you'll get a receipt, a PDF invoice, and instructions on what to do next. Need help? Reach out at help@uxcontent. com. Student dashboard Invoices Manage seats (for teams) Remember: you get 15% off future purchasesYour discount is automatically applied at checkout (just remember to log in) Courses Fundamentals of UX Writing UX Writing for Technical Writers UX Content Research and Testing Conversation Design for Chatbots Fundamentals of Support Content Product Localization for UX Accessibility for UX Writers and Designers Brand Voice Lab Elevating Product Experience With Tone Marketing Writing for UX Error Messages Portfolio Review Content Design Career Workshops Proving ROI with Content Testing AI in Content Design Intro to Figma Advanced Figma Mastering Design Systems in Figma Systems Thinking for UX Content Creating a Content Ops Playbook Create an AI Content Strategy Playbook Succeeding as a Solo UX Writer UX Writing Essentials Naming Product Features and Elements Skills seminars --- ### Content Design and UX Writing Coaching > Unlock your potential with a Content Design Coach. Get tailored guidance, expert feedback, and boost your career confidence. - Published: 2025-01-10 - Modified: 2025-04-28 - URL: https://uxcontent.com/ux-coaching-mentoring/ - skills: UX Writing UX writing and content design coaches Get career advice, a portfolio review, or plan your next professional move. Book a coach Become a coach I found the session super helpful, got some great, actionable feedback and walked away feeling much more confident Colleen McManus Content Strategist Sammie was a fantastic coach to work with. She listened carefully as I described the scenario, then gave tailored guidance. Her suggestions were thoughtful, detailed, and actionable. Brian Anthony UX Writer The coaching session led me to walking away feeling a lot more empowered about my job search. Elizabeth Pérez Content Designer Why choose UX Content Collective? General coaching Speak with experts about anything and everything you're dealing with. Portfolio review Get expert eyes on your portfolio and stand out in your job search. Inteview prep Gain more confidence by working with hiring managers before your interview. Career planning Work with content design experts to navigate your career with intention. Choose your coach All Career Interview prep Portfolio General Ayelet Kessel Middle East Ayelet is a UX Writing Team Lead and Guild Master at Wix. com. Portfolio Interviews General Vidhika Bansal North America Vidhika was most recently Group Content Design Manager at Intuit. Portfolio Interviews Career General Eric Reichbaum Europe Eric has led teams at startups, Booking, Fiverr, and has worked at Meta. Portfolio Interviews Career General Hillary Black North America Hillary is the course author for Conversation Design for Chatbots. Portfolio Career General Amanda Serfozo North America Amanda is a Sr. UX Content... --- ### Kyra Lee: Content Design Coach - Published: 2025-01-10 - Modified: 2025-04-28 - URL: https://uxcontent.com/kyra-lee-coach/ - Categories: Coach Portfolio review General Kyra Lee Kyra is a Senior Content Designer at Soticabank Digital, where she’s working on conversational and AI design initiatives. She is also the lead instructor for the UXCC Content Research and Testing course. Hourly rate: US $100 Meet with Kyra Kyra's experience LinkedIn Hello! My name is Kyra Lee, a Content Designer with over 5 years of experience designing content in tech. I'm currently a Senior Content Designer at Soticabank Digital where I work on conversational and AI design initiatives. Previously I was at UserTesting. I started my career as a technical writer before transitioning into content design. Now, I often share insights on topics like content research and designing human-centered AI experiences. I'm also a Lead Instructor at UXCC for the Content Testing & Research course. When I'm not deep in design work, I love to unwind by baking and enjoying meals with my loved ones. If you’re looking for guidance—whether it's general career advice, specific content design questions, running content research, transitioning careers, or even a portfolio review—feel free to book a session with me. I’m here to help! --- ### Casey Webb: Content Design Coach > Meet Casey Webb, an expert in content design, currently at Indeed and previously with eBay, Wells Fargo and Warner Bros./Discovery. - Published: 2025-01-09 - Modified: 2025-05-02 - URL: https://uxcontent.com/casey-webb/ - Categories: Coach Portfolio review Interviews Career General Casey Webb Casey is a Senior Content Designer at eBay, and has worked as a UX writer at Wells Fargo and Warner Bros. /Discovery. Hourly rate: US $100 Meet with Casey Casey's experience LinkedIn Hi, I’m Casey! I started my career in marketing but discovered the exciting world of UX and my passion for content design. I completed the UX Writing Fundamentals course with the UX Content Collective, which helped me take the next steps and land my first opportunity as a Senior Content Designer. Over the years, I’ve had the privilege of working with companies like PetSafe Brands, Wells Fargo, Warner Bros. /Discovery, and eBay. However, one of my favorite things is working with the UX Content Collective. I love being able to connect with current content designers and people looking to transition into the industry. If you’d like to chat about career goals, have another person take a look at your portfolio, or prep for your next interview, I’m here to help. Looking forward to meeting you soon! --- ### Content Design Coach Patrick Stafford > Looking for a content design coach? Book time with Patrick Stafford, cofounder and CEO of UX Content Collective. - Published: 2025-01-08 - Modified: 2025-04-26 - URL: https://uxcontent.com/coach-patrick-stafford/ - Categories: Coach Portfolio review Interviews Career General Patrick Stafford Patrick is the CEO and cofounder of the UX Content Collective. He was previously the Lead Digital Copywriter at MYOB. He hosts the Writers of Silicon Valley podcast. Hourly rate: US $200 Meet with Patrick "After meeting with Patrick, I reached out to a company that passed on my portfolio and asked them to take a look at my samples again. They did and scheduled a 2nd interview! This service is worth double the price. " Maryann Reid Designer "I did some career planning and interview coaching with Patrick and it was a great experience. " Melissa Williams Content Designer Patrick’s experience LinkedIn Writers of Silicon Valley Patrick is a seasoned content designer and strategist with a deep understanding of design team dynamics and a proven track record of driving impactful results. As the CEO of UX Content Collective, he leads initiatives to empower content professionals through education and mentorship. Previously, as Lead Digital Copywriter at MYOB, Patrick led content development for a complete information architecture overhaul and navigation redesign. His standout achievement was developing a comprehensive content design system. . Patrick’s expertise spans content strategy, UX writing, and research. He is widely respected for his ability to: Prove ROI through content testing, leveraging A/B tests, usability studies, and data-driven analysis to demonstrate business impact. Integrate emerging technologies, including the use of AI, to enhance content design processes and efficiency. Navigate complex interpersonal dynamics, helping content professionals build influence and foster strong relationships... --- ### Waitlist - Content Hierarchy > Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - Published: 2024-12-10 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-content-hierarchy/ - Categories: Waitlist Waitlist: Mastering UX Content Hierarchy At the heart of almost any UX issue, there’s a hierarchy problem. Join us to learn what UX content hierarchy is, how to identify screens with hierarchy issues and how to fix them. . We’ll cover best practices for different types of components, choosing which information to prioritize, solving UI hierarchy challenges, and the questions you should always ask when coming across a hierarchy debacle. Whether you’re struggling to write content for messy screens, or find it hard to organize information on the page when designing – this workshop is for you. Join the waitlist to be notified when first sessions and the full workshop guide are announced. Ayelet KesselAyelet is the UX Writing Team Lead at Wix. com. She spends her work life thinking about systems, design tools and UX best practices, and how these can be combined to create the perfect content design process. --- ### Course: Fundamentals of Support Content > Learn to write support content that strengthens UX. A course for creating knowledge base articles, help content, and support documentation. - Published: 2024-11-19 - Modified: 2025-05-12 - URL: https://uxcontent.com/fundamentals-of-support-content/ - Categories: Content Strategy, Course - skills: Content Strategy - enrollments: Solo, Team Self-paced Core Content Strategy Fundamentals of Support ContentSupport in UX is the foundation for help centers and knowledge base content, automation, and AI-driven tools. Learn how to create quality support content that scales and builds great user experiences. > Get the syllabus Earn a certificate with expert-reviewed work Create a support content structure in KnowledgeOwl Payment plans (4 or 6 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the author Maring EberleinSupport Content Strategist and Consultant Maring is a support content strategist with a specific focus on help and support content. Maring has worked with several businesses including Envoy Global to transform support experiences, manage support teams, and create support content that drives business outcomes. "I loved every aspect of this course! It covers such a wide range of topics that there’s truly something for everyone. I highly recommend it to anyone interested in best practices for help and support content. " Siân Howatson Head of Customer Insights & Automation Swyftx "Whether you're a seasoned veteran, or someone who has just inherited your help center and support content, this course will empower you to deliver a top-notch experience for your organization's support experience. " Chase Bucklew-Geddes Content Operations LeadCashApp Support in UX is product infrastructureSupport isn’t just reactive, it’s a core part of how users experience your product. Clear and well-structured knowledge base content empowers users, and enables automation - but only if... --- ### UX Writing and Content Design Tools > Skills will always come before tools. Read on to see how content design teams are utilizing AI to scale their work. - Published: 2024-10-24 - Modified: 2025-05-05 - URL: https://uxcontent.com/ux-writing-and-content-design-tools/ - Categories: Pillar Page UX CONTENT RESOURCES UX writing and content design tools Software and tools for designers who write There are no shortage of tools that can be used in UX writing and content design work. The right tools can help you automate, scale and refine your practice. There are plenty of tools for collaboration with multidisciplinary teams and these are essential. Lots of job descriptions for UX writing and content design roles specifically mention a need for some level of proficiency in different tools too. Of course, how they are used will depend on the context of your work. Investing time in your own toolkit is a good idea, though it can take time. It can sometimes be trial and error to find the right tool for the job and it may require training and onboarding too. In this article we will share some of the main tools that can help with UX writing and content design. We’ll summarize what they are and share some of the ways you can use them. In this post we cover: Content docs Figma Sketch Miro Hemingway Grammarly Notion AI chatbots Frontitude Ditto Content docs This is where content is written. Lots of teams write content in Word docs or Google docs. It’s a more traditional tool that people are familiar with. You could create templates in these docs and use them in a more structured way that maps to a Content Management System. Creating content models in blank docs is a good way to be... --- ### Waitlist - Influence Workshop > Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - Published: 2024-10-15 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-influence-workshop/ - Categories: Waitlist Waitlist - Building Influence for Content Designers Don't just get a seat at the table. Make your presence felt. Content designers often struggle with creating influence and change in any organization, especially when that organization doesn't understand content design. But getting a "seat at the table" is just the end result - the real work is in influencing your colleagues so they champion you to have that seat in the first place. Join Patrick Stafford, (UXCC, MYOB) in this 2. 5-hour workshop and create a plan for building influence in your organization. Learn actionable strategies to boost your influence and make your voice heard in product decisions. This workshop will equip you with the tools to demonstrate the value of content design, drive collaboration, and create a lasting impact within your organization. You'll learn: How to map out relationships and establish where and how to build allies Strategies for engaging in conversation and work with difficult colleagues Ways to identify what colleagues want, and how you can engage in mutually beneficial work relationships How to get people to champion you for a seat at the table Join the waitlist to be notified when first sessions and the full workshop guide are announced. Patrick Stafford CEO and cofounder (UX Content Collective), former Lead Digital Copywriter (MYOB) --- ### Content Design Industry Survey > Explore the evolving content design industry. Download our report and see what content designers and UX writers have to say. - Published: 2024-09-05 - Modified: 2025-04-28 - URL: https://uxcontent.com/ux-writer-industry-survey/ Revealed: UX writers' and content designers' biggest challenges We asked UX writers and content designers about how they work, learn new skills, biggest challenges, and more. We'll send you emails about news, discounts, job listings, and more More resources for UX writers and content designers Blog Newsletters Podcast The emergence of content design in China Read the report 2023 Content Design Salary Survey Get your custom report 3-step process to name a new feature Read the blog post The Gender-Inclusive Language Project Check out the project UX writing for distributed interfaces Read the blog post 4 ways to use generative AI in UX writing Read the blog post UX content conferences to attend in 2024 Read the blog post What is product localization for UX? Read the blog post Any questions? Get in touch with any questions about portfolio review, courses, workshops, team training, or anything else! Dhanushka, Customer Success Manager --- ### Workshop: Create an AI Content Strategy Playbook​ > Build an AI content strategy and create an AI content playbook. This live UX workshop helps you design workflows and governance for AI content - Published: 2024-08-05 - Modified: 2025-06-04 - URL: https://uxcontent.com/workshop-create-an-ai-content-strategy-playbook/ - Categories: Conversation Design and AI, Solo, Team, Workshop - skills: Content Strategy - enrollments: Solo, Team Live workshop Skill Conversation Design and AI Create an AI Content Strategy Playbook In this hands-on UX workshop, you’ll build an AI content playbook to guide your workflows and governance. Learn how to create a practical, scalable content strategy playbook that integrates AI tools thoughtfully across product content. Create an AI content strategy playbook for your organization Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for July 10 Join the waitlist Meet the presenter Deiadora Blanche Deiadora is a content designer with 10+ years of experience in digital content strategy at Coursera, Airbnb, and more. A bit obsessed with processes, since 2006 she’s helped companies to establish content ops starting with the Meta Foundation. "Deiadora's guidance and deep, deep experience took something that can sometimes feel out of reach and made it accessible and actionable. " Tiffany Moreside Content Lead, Experience Design - TELUS Digital "I walked away feeling confident about how I can lead AI content strategy. Every content designer should take this! " Anita Jackson Lead UX Writer, Airbnb. org Build a practical playbook in our AI content strategy workshop Organizations cannot benefit from generative AI unless they have a comprehensive, coherent strategy. This workshop will help you:Identify and map your organization’s AI content landscapeDevelop a personalized playbook for your organizationShape how your organization blends content strategy with AI AI content strategy: a UX-first... --- ### Training Day: UX Writing and AI for Technical Writers > Join this workshop made for UX writers and anyone on a design team. Learn UX writing best practices with hands-on exercises in this 4-hour session. - Published: 2024-07-30 - Modified: 2025-05-06 - URL: https://uxcontent.com/training-day-ux-writing-and-ai-for-technical-writers/ - skills: UX Writing - enrollments: Team Live workshop Core UX Writing UX Writing and AI for Technical Writers Learn the essentials of UX writing and AI for content, in training designed specifically for technical writers. Limited seats available! 2 workshops: UX Writing Essentials and AI for Content Designers Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for August 25 Meet the presenter Patrick Stafford Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia. He hosts the "Writers of Silicon Valley" podcast. ”Thanks for your brilliant UX writing workshop—I found it really useful and insightful. ” Mark Sellings Senior Technical Writer, Boomi “I think that was the most useful learning session we’ve done since I’ve been at Asurion. ” Josh Sullivan UX Designer, Asurion Build on - and expand - your technical writing knowledge Technical documentation should feel like a cohesive part of the product experience. Learning UX writing skills helps empower technical writers to give feedback and take part in the end-to-end design process. See how UX writing can improve your work About the workshop What do you leave with? Applied principles and best practices for UX writing Understanding the impact of voice & tone Detailed heuristics (checklist) on writing for common UI components What users need and when to add microcopy Hands-on practice using variations... --- ### UX Writing for Technical Writers Workshop Waitlist > Enhance your skills with UX writing for technical writers. Learn to create seamless user experiences alongside designers. - Published: 2024-07-20 - Modified: 2025-04-24 - URL: https://uxcontent.com/technical-ux-training-day-waitlist/ Expression of interest: all-day UX writing and AI training for technical writers Technical writers are increasingly expected to contribute to the overall UX experience. UX writing skills are some of the most valuable a technical writer can learn - enabling them to work alongside designers and create seamless experiences. We've successfully trained hundreds of technical writers around the world in UX writing, including for large teams at ServiceNow, Palo Alto Networks, Valtech Mobility, and more. We're currently taking expressions of interest for a full day of UX writing training, designed specifically for technical writers. We plan to offer multiple sessions across different time zones globally. These sessions will include: A 4-hour workshop on UX writing tailored for technical writers A 2. 5-hour session on AI and how technical writers can better use it in their work Free access to our Error Messages: Essentials, Systems, and Standards course, which teaches how to create consistent, repeatable patterns for better user experiences If you're interested in attending this training or enrolling your team, fill out the form below. We'll update you soon with news once sessions are scheduled. “I was super excited to bring in outside training. You showed that you had the knowledge in technical writing and that was perfect. ” Lisa Hutlman Senior Director of Product Content ServiceNow See how ServiceNow aligned its technical writers with UX writing skills More resources for UX content professionals UX writing for distributed interfaces Read the blog post 4 ways to use generative AI in... --- ### Waitlist - AI Operations Workshop > Don’t just go along for the ride. Take control and manage how your organization implements artificial intelligence and content strategy. - Published: 2024-06-18 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-ai-operations-workshop/ - Categories: Waitlist Waitlist - Creating an AI Content Strategy Playbook Don't just go along for the ride. Take control and manage how your organization implements artificial intelligence. At its core, AI relies on a solid foundation of content strategy. But many content designers don't have the experience with AI or machine learning to take control or help guide this critical practice. Join Deiadora Blanche, (Airbnb, Coursera) in this 4-hour workshop and create a plan for how your organization implements AI. You'll walk away with:Plans on how to create, manage, and optimize content using AI across business and product developmentHow to combine infuse AI with internal content operations, product, and servicesA plan on how to collaborate with data scientists, machine learning engineers, product designers, product managers, and moreAn understanding of what you know about AI, and what you don't know - and how to close that gapJoin the waitlist to be notified when first sessions and the full workshop guide are announced. Deiadora BlancheUX Writing Manager (Airbnb), Lead Content Designer (Coursera) --- ### Why product managers should learn UX content skills > Learn how to plan, creating, manage, publish, and measure your content with streamlined content operations (ContentOps). - Published: 2024-05-24 - Modified: 2025-05-11 - URL: https://uxcontent.com/why-product-managers-should-learn-ux-content-skills/ - Categories: Pillar Page UX CONTENT RESOURCES Why product managers should learn UX content skills Product management and design can often have an adversarial relationship. It’s a shame, because ultimately the two groups are achieving the same goal: trying to create the best product possible. But while many PMs do a good job in working with designers, UX content is often seen as a support role within that design space, or disregarded entirely. We think that’s a mistake. Content is a critical part of any product strategy and should be treated as one. PMs looking to maximize their success should be working closely and effectively with their UX content team members, but too often the impact of UX content is underestimated and left until the last minute. PMs should learn these skills, especially now when generative AI is democratizing content creation. Knowing how to control that content, maintain quality at scale, and recognize good content from bad, are skills every product manager should learn. In this article we'll explore:How PMs and UX content professionals work together? Why PMs should learn UX content skillsHow AI demands content knowledge from PMsWhich UX content skills should PMs learnHow PMs can implement content design in practiceResources for PMs to learn content design and UX writing In this post we cover: How do PMs and UX content professionals work together? Why should PMs learn UX content skills? AI demands content knowledge from PMs What UX content skills should PMs learn? How PMs can implement content design in practice Resources... --- ### Training grants > UX content is a fundamental design discipline – it should be accessible to everyone from different backgrounds. Apply for a training grant. - Published: 2024-05-24 - Modified: 2024-05-24 - URL: https://uxcontent.com/training-grants/ --- ### Content Testing guide > Understand UX content testing. Get our free guide with 5 key methods for proving the impact of your content. - Published: 2024-05-09 - Modified: 2025-04-26 - URL: https://uxcontent.com/content-testing-guide-download/ Free guide: 5 key insights for UX content testing Testing content is one of the most misunderstood parts of UX. Get our free guide with 5 key insights on how to up your game in this critical area. We'll also send you our weekly newsletter and UX content news! Content design is changing. Are you ready? Content design salary survey Review the survey and get your custom report. Gender-Inclusive Language Project We want to better represent all people in the apps, products, and experiences we design. How is AI changing UX content? Why skills will always come before tools Succeeding as a solo UX writer Hear how other solo UX writers and content designers are prioritizing, showcasing their value, and more. Content Design 3. 0 The content design field is changing. Content design in China We interviewed over a dozen content designers working in China and identified trends in the UX market there. An introduction to Content Ops Get an intro to content operations UX writing for distributed interfaces Writing for distributed UIs ratchets up the complexity of creating a clear, cohesive, and helpful experience Any questions? Get in touch with any questions about portfolio review, courses, workshops, team training, or anything else! Dhanushka, Customer Success Manager --- ### Your guide to succeeding as a solo UX writer > Learn how to scale yourself—and your operations—as a solo UX writer or content designer. Get the guide from Megan O'Neill. - Published: 2024-04-18 - Modified: 2025-04-24 - URL: https://uxcontent.com/guide-to-succeeding-as-a-solo-ux-writer/ - Categories: Pillar Page UX CONTENT RESOURCES Your guide to succeeding as a solo UX writer You’ve probably heard people say that “UX writing is more than just writing. ” Well, solo UX writing is a lot more than just UX writing. In addition to the writing, content strategy, research, and design thinking, you’re also in charge of your UX writing practice. You’re likely responsible for process and project management, and prioritizing requests. Plus, you’re advocating for a seat at the table—and probably spending a lot of time explaining to people what the heck “UX writing” even is. I teach a workshop on Succeeding as a Solo UX Writer and participants say one of their favorite things about the workshop is that they get to connect with and learn from fellow solo practitioners. So, when I started writing this guide, I put out a call for solo UX writers on LinkedIn and asked them to share their experience and advice. I heard from 27 solo (or formerly solo) UX writers and content designers. This guide is created from their advice. It’s meant to serve as a resource for solo UX writers, whether you're just starting out or looking to refine your solo UX writing practice. We’ll cover a lot—from things to consider before taking on a solo UX writing role to onboarding tips to tips for advocating for yourself and your practice. Hear how other solo UX writers and content designers are prioritizing, showcasing their value, and more. In this post we cover: First... --- ### Upskill Your Content Design Team > Help upskill your designers with courses & workshops in AI, conversation design, Figma, and more. Boost your team with UX design training. - Published: 2024-03-25 - Modified: 2025-04-24 - URL: https://uxcontent.com/upskill-your-content-design-team/ Content training for design teams Upskill your content design team From accessibility to AI, give your team the tools and abilities they need to succeed and thrive in a fast-paced product environment. Explore learning options Contact us “I’ve taken a few accessibility courses, and yours has been the best by far. You provided the most well-organized, comprehensive content and were the only one to include relevant real-world examples that brought clarity to the WCAG guidelines. ” Eva Ingvarson Cerise Content Designer Easily add new members Growing team? No problem. Add new members from your dashboard. Control team access Easily add team members as soon as you sign up. Each members gets their own individual account. View team progress Check how your team is progressing through a selection of reports. Save more for bigger groups The larger your team the bigger the discount - up to 30%. Why give your team content design skills? Future-proof your team The content design industry moves quickly. Giving your team skills in areas like accessibility, translation, conversation design and more, ensures your design team stays efficient - and powerful. Future-proof your team with critical design skills Choose the right learning option for your team Accessibility for UX Writers & Designers Create accessible content for users to feel successful using your product. Skill Self-paced Product Localization for UX Learn best practices for managing UX localization projects. Skill Self-paced Conversation Design for Chatbots Design chatbots based on business problems and your users’ needs. Skill Self-paced Brand Voice... --- ### Show the ROI of your UX writing team > Explore the ROI of UX writing and discover how effective content testing can enhance team performance and impact. - Published: 2024-03-25 - Modified: 2025-04-24 - URL: https://uxcontent.com/prove-impact-of-ux-content-for-teams/ Content research and testing for teams Give your team content testing skills Prove the impact of content design. Equip your team to test content through the entire design process. Explore learning options Contact us “I loved learning that there are so many different ways to test content, and that sometimes combining a few methods is necessary to get the info we need. ” Cullyn Thomson Rubin Senior UX Writer CVS Health Easily add new members Growing team? No problem. Add new members from your dashboard. Control team access Easily add team members as soon as you sign up. Each members gets their own individual account. View team progress Check how your team is progressing through a selection of reports. Save more for bigger groups The larger your team the bigger the discount - up to 30%. Why give your team content testing skills? Help your team research content and prove ROI Learning Figma isn’t just a recommendation, it’s an industry standard skill. The more you familiarize yourself with it, the greater impact you’ll have in your role. From tone variants to design systems, we’ll teach you how to do it all. Help your team prove the ROI of content design Choose the right learning option for your team UX Content Research & Testing Conduct content research at every design phase, and take part in live user tests. Skill Self-paced Proving ROI with Content Testing Learn qualitative and quantitative content testing techniques. Skill Workshop We've helped teams upskill in UX writing... --- ### Figma Courses and Workshops For Teams > Help your design team learn Figma. Whether they're beginners, intermediate, or working on design systems, upskill your team in Figma today. - Published: 2024-03-25 - Modified: 2025-04-24 - URL: https://uxcontent.com/figma-courses-and-workshops-for-teams/ Train your design team with Figma courses Train your team with Figma skills Give your content team the ability to work side-by-side with designers, work on design systems, and become a more efficient design professional. Explore learning options Contact us “The Figma workshop was excellent. It got us really jazzed up to make some component libraries and other larger changes too, and I'm excited to see the team thinking on that type of a broader level. ” Chris Quirk Google Easily add new members Growing team? No problem. Add new members from your dashboard. Control team access Easily add team members as soon as you sign up. Each members gets their own individual account. View team progress Check how your team is progressing through a selection of reports. Save more for bigger groups The larger your team the bigger the discount - up to 30%. Why train your content team with Figma? Help your content team work side-by-side with designers Learning Figma isn’t just a recommendation, it’s an industry standard skill. The more you familiarize yourself with it, the greater impact you’ll have in your role. From tone variants to design systems, we’ll teach you how to do it all. Boost your content design team’s capabilities with Figma Choose the right learning option for your team Intro to Figma for Content Designers Handle text, manage layers, and collaborate like a pro. Skill Self-paced Advanced Figma for Content Designers Work with components, auto-layout, and prototyping. Skill Self-paced Mastering Design Systems in... --- ### Train Your Technical Writing Team in UX Writing > Train technical writers in the fundamentals of UX writing. Enhance the quality of your technical documentation today. - Published: 2024-03-25 - Modified: 2025-04-24 - URL: https://uxcontent.com/ux-writing-for-technical-writers-for-teams/ Train your technical writers in UX writing Give technical writers UX writing skills Technical documentation is no longer a siloed part of the product experience. Give your technical writers the power of UX writing and content design. Explore learning options Contact us “I was super excited to bring in outside training. You showed that you had the knowledge in technical writing and that was perfect. ” Lisa Hultman Senior Director of Product Content ServiceNow Easily add new members Growing team? No problem. Add new members from your dashboard. Control team access Easily add team members as soon as you sign up. Each members gets their own individual account. View team progress Check how your team is progressing through a selection of reports. Save more for bigger groups The larger your team the bigger the discount - up to 30%. Why train your tech writers in UX writing? Bring UX into technical documentation Technical documentation should feel like a cohesive part of the product experience. Learning UX writing skills helps empower technical writers to give feedback and take part in the end-to-end design process. Learn how training tech writers helps improve your product Choose the right learning option for your team Intro to UX Writing Take your first step in exploring UX writing and learn best practices for creating UI content. Skill Self-paced UX Writing for Technical Writers Designed for technical writers who want to add UX writing skills to their toolkit. Core Self-paced UX Writing Essentials Learn UX writing best... --- ### UX Writing Courses for Teams > Give your design team critical skills in UX content. UX writing fundamentals, AI, conversation design, content research, and more. - Published: 2024-03-20 - Modified: 2025-04-24 - URL: https://uxcontent.com/ux-writing-courses-teams/ UX writing and content design for teams Give your team a foundation in UX writing Tools evolve, but the core practices of UX writing remain constant. Align your team with a foundation in best practices. Explore learning options Contact us “One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has. ” Craig Bell Director of Content Xello Control team access Easily add team members as soon as you sign up. Each members gets their own individual account. View team progress Check how your team is progressing through a selection of reports. Easily add new members Growing team? No problem. Add new members from your dashboard. Save more for bigger groups The larger your team the bigger the discount - up to 30%. Why train your team in UX writing? Give your team a solid foundation Whether you’re working with a full team of content designers or you’re managing product designers, developers, and other team members who need to write UI strings, it’s crucial to make sure everyone is starting from the same set of principles. Learn the 5 key benefits your team will gain from UX writing Choose the right learning option for your team Intro to UX Writing Take your first step in exploring UX writing and learn best practices for creating UI content. Skill Self-paced Fundamentals of UX Writing Learn everything you need to work as a... --- ### Why is Marketing Writing Important for UX? > Become a marketing copywriting expert. Learn UX best practices to write for the entire product and user journey. - Published: 2024-03-15 - Modified: 2025-04-28 - URL: https://uxcontent.com/why-copywriting-important-ux-professionals/ - Categories: Pillar Page UX CONTENT RESOURCES Why is marketing copywriting important for UX professionals? As a UX professional, there are lots of ways you may be involved in a project, service, or product. Whatever the focus of your role, you will need to consider the user. With marketing writing, you’ll be thinking about the customer journey: all of the interactions they’ve had with your brand and how content can lead to successful and positive user experiences. In this article, we outline some of the key marketing writing considerations that UX professionals should consider. There are examples and advice throughout, and all of the topics (and more) are covered in more detail in the Marketing Writing for UX course. In this post we cover: What is marketing writing, customer experience, and why do they matter for user experience? Your marketing writing toolbox The role of AI in marketing writing Understanding customer journeys Writing for the customer journey Effective writing to engage customers Measuring marketing writing success What is marketing writing, customer experience, and why do they matter for user experience? Marketing writing refers to the creation of content and copy that aims to promote a product, service, or brand. It involves writing persuasive and compelling messages to attract and engage the target audience, encouraging them to take a specific action, such as making a purchase or signing up for a newsletter. As defined in our course, “customer experience is an approach to business and marketing that focuses on customer satisfaction to grow a business... --- ### UX writing events: learn new skills > Monthly UX writing and content design events to learn new skills and connect with your peers. Join an upcoming session! - Published: 2024-02-20 - Modified: 2025-04-24 - URL: https://uxcontent.com/content-design-ux-writing-events/ Seminars Sessions to learn new skills and connect with your peers. Led by working content design experts at top companies. Buy recordings Learn essential skills from seasoned professionals Focused presentations Make time for learning in-between meetings or when you have a break. Chat with attendees Join live to ask questions or chat with other participants from the UXCC community. Topics you care about We work with speakers to craft sessions that'll make an impact on your career and work. Revisit the session recording All registered attendees receive the recording to watch on their own time. Seminar recordings Build your own training library for essential UX skills. Skills seminars bundle #1 Get 3 recordings: Strategies for giving and receiving critique An introduction to product strategy Effective presentation techniques US $90 Buy now Strategies for giving & receiving critique Andy Welfle, (Principal Content Designer at Microsoft) Leave with tactics you can use to deliver feedback appropriately and respond to any that comes your way. US $35 Buy now An introduction to product strategy Amy Chick, (former Senior Manager, UX & Product Strategy, Capital One) Content designers need to work with an understanding of product strategy. Ground your work in strategic principles. US $35 Buy now Effective presentation techniques Sophie Tahran, (Director of UX Content Design, Condé Nast) Learn techniques to improve your presentation skills and create influence in your organization. US $35 Buy now Any questions? Get in touch with any questions about portfolio review, courses, workshops, team training, or anything else!... --- ### Conversation Design and AI Courses > Explore conversation design and AI courses and training for chatbots, voice interfaces, and AI-powered systems. - Published: 2024-02-19 - Modified: 2025-05-01 - URL: https://uxcontent.com/conversation-design-ai-courses/ Conversation design and AI courses The future of design is here. Our courses and workshops help UX writers, content designers, chatbot writers, and conversation designers master the art of crafting interactions that feel natural, trustworthy, and clear. “The feedback was one of my favorite parts of the Conversation Design course! I wasn't expecting a real person to review my work and take the time to look through it. ” Emily Jones Senior Conversation Designer, UnitedHealthcare How do content designers use AI? Read our exclusive survey results. Conversation design and AI courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Conversation Design for Chatbots Skill Self-paced Create an AI Content Strategy Playbook Skill Workshop AI in Content Design: Ethics, Scale and Impact Skill Workshop AI in Content Design: Evaluation and Structure Skill Workshop Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Conversation design and AI resources and articles What does “AI-first” mean for content designers? In March of this year, Shopify made a bit... --- ### Content Design Career Courses > Climb to the next level in your content design career with expert guidance. Explore UX content courses and workshops. - Published: 2024-02-19 - Modified: 2025-05-10 - URL: https://uxcontent.com/content-design-career-courses/ Build a content design career Interested in a content design career? Whether you need a portfolio review, want to move into content design leadership, or want job-hunting advice, we've got you covered. “The Career Course helped me get my Senior Content Designer role, totally worth the ROI. ” Mel Wilk Senior Content Designer, Mailchimp Our career courses and services All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Content Design Career Course Skill Self-paced Portfolio Review Skill Self-paced Leadership Program Skill Cohort Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Content design career resources and articles Career · Law to UX: My magical career transition UXCC graduate Connor Malone shares how an early career in law prepared him for the magical world of UX. KEEP READING Career · Tips for your UX writing portfolio when you’re starting out Get the best tips for structuring your UX writing portfolio from Andy Welfle, Adobe Content Strategy lead and hiring manager, and co-author of "Writing is Designing". KEEP READING... --- ### Content Strategy Courses > Learn content strategy skills for UX writers, content designers, and product teams. Build scalable systems, support content, and content ops. - Published: 2024-02-19 - Modified: 2025-05-07 - URL: https://uxcontent.com/ux-content-strategy-courses/ Master content strategy, systems, and operations Our content strategy training helps UX writers, content designers, and strategists develop the operational skills they need to drive clarity, consistency, and impact across entire ecosystems. "This workshop was full of information. I see how valuable ContentOps is! " Patricia McPhee Technical Content Manager, Cigna Healthcare Learn more: an introduction to content operations Our content strategy training and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Intro to Content Operations Skill Workshop Systems Thinking for UX Content Skill Workshop Fundamentals of Support Content Skill Self-paced Intro to Hierarchy for UX Content Skill Workshop Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Content strategy resources and articles Process · 10 heuristic evaluations for better content design There's no single path to UX success. In this post, Rachel Wood shares heuristic evaluations to guide your content and make continuous improvements. KEEP READING Leadership · How to measure content operations maturity How “mature” is your organization? Rob Mills shows how to... --- ### Accessibility and Translation Courses > Learn how to write accessible, inclusive, and global UX content. Our courses on accessibility and localization help you reach every user. - Published: 2024-02-19 - Modified: 2025-05-27 - URL: https://uxcontent.com/ux-accessibility-translation-localization-courses/ Create content that’s accessible and inclusive Accessibility and localization are critical skills for UX writers and content designers. These courses help you create accessible UX content that meets real-world standards, respects your users, and works seamlessly across the world. "Reading about accessibility can be quite dry, but this course made it so easy and interesting. So many great resources, and the use of personas and situational contexts really made the content easier to understand and appreciate. ” Alicia Hector UX Writer, Pearson Get an introduction to accessibility for UX writers and designers Our accessibility and localization courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Product Localization for UX Skill Self-paced Accessibility for UX Writers & Designers Skill Self-paced Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Inclusive content design resources and articles Trauma-informed content design: a comprehensive guide As content designers, we already prioritize accessibility and inclusion; trauma-informed design is a natural extension of that work. KEEP READING Accessible UX writing: a... --- ### Brand Voice and Tone Courses > Learn how to create consistent, on-brand content with our voice and tone training for UX writers and content designers. - Published: 2024-02-19 - Modified: 2025-05-03 - URL: https://uxcontent.com/writing-skills-brand-voice-tone/ Master brand voice and tone in UX writing Clear, consistent voice and tone are essential for creating trust and clarity in digital experiences. Our courses teach UX writers and content designers how to define, document, and apply brand voice and tone in practical, scalable ways. "This Marketing Writing for UX course is excellent. You’ll discover how your role as a writer will significantly impact the whole user journey. " Mario Ferrer Staff Content Designer, Shopify Our guide: how to give your product a voice Our brand voice and tone courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Marketing Writing for UX Skill Self-paced Brand Voice Lab Skill Self-paced Elevating Product Experience with Tone Skill Video Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Brand voice and tone resources and articles UX Writing · Passive voice isn’t the problem, misuse is While active voice gets all the glory for being clear and strong, passive voice quietly works behind the scenes to smooth out... --- ### Figma Courses for Content and UX Designers > Learn Figma with courses for content designers and UX writers. Build essential skills, explore advanced features, and master design systems. - Published: 2024-02-19 - Modified: 2025-04-29 - URL: https://uxcontent.com/figma-courses-for-content-designers/ Master Figma: from the basics to design systems Our Figma courses are built for content designers and UX writers. Learn to navigate with confidence, learn advanced Figma skills, contribute to collaborative design work, and create scalable components and patterns. ”You’ll enter the workshop Figma shy and leave empowered and without that fear we all felt that the design system will break if you manipulate a component. ” Stefano Romanelli Senior Content Designer, Glovo Learn more: why content designers should learn Figma Our Figma courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Intro to FigmaHandle text, manage layers, and collaborate like a pro. Skill Workshop Advanced FigmaAdvanced Figma skills: Work with components, auto-layout, and prototyping. Skill Workshop Mastering Design Systems in FigmaDiscover design systems and components in Figma. Skill Workshop Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Figma resources and articles Process · Figma version control for UX writing – 7 methods How do UX writers keep track of version history and... --- ### Content Research and Testing Courses > Learn how to test methods through the entire design process—from start to finish. Get started with content research and testing. - Published: 2024-02-19 - Modified: 2025-05-21 - URL: https://uxcontent.com/content-research-and-testing-courses/ Master content testing: courses and workshops Content testing is one of the most critical skills for UX writers and content designers today. In a world where clarity and usability define great products, testing your content isn’t optional - it’s essential. “The course gave me a base for testing content and conducting research. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away. ” Stephanie Eddy Senior Content Designer, Meta Free guide: 5 ways to test and measure content. Get the content testing guide. Our content testing courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement UX Content Research & Testing Skill Self-paced Content Testing Essentials Skill Workshop Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible work you can display in a portfolio. Learn your own wayOur UX writing training can flex to how you learn best—alone or in a group. Content testing and research resources Content Testing · How tiny UX copy tweaks make a big impact Tiny copy tweaks can lead to major performance wins. Lily shares a few... --- ### Report: AI in UX Writing and Content Design > Discover how AI in UX writing is shaping the future of content design with emerging trends and insights. - Published: 2024-02-13 - Modified: 2025-04-24 - URL: https://uxcontent.com/ux-writing-content-design-ai-report/ How do content designers use AI? Get the free report. We surveyed over 125 content designers about their relationship with AI, in the first survey of its kind. The results will surprise you. We'll send you emails about news, discounts, job listings, and more What does the report include? The first AI report to survey content designers 125+ survey respondents Gain insights from content designers of diverse experience levels across the globe. Use cases revealed Discover how content designers are using AI in their work—in ways you won't expect. 5 key insights and takeaways Learn the emerging trends among content designers and their use of artificial intelligence. Thoughts about the future What do content designers think about the future of the discipline and AI? We reveal all... Why learn how to use AI? Gain a foundation in the tools of the future Learn how to grow your content design skills by writing for AI, and with AI. Gain an ethical foundation in AI during this 3-hour online workshop using comprehensive frameworks and hands-on exercises. Explore the AI workshop More on AI in content design How AI is transforming UX writing Read the blog post 4 ways to use AI in UX writing Read the blog post Any questions? Get in touch with any questions about portfolio review, courses, workshops, team training, or anything else! Dhanushka, Customer Success Manager --- ### UX Writing Courses > Browse our UX writing courses and learn how to create clear, user-centered content. Get professional certifications with UX writing training. - Published: 2024-02-08 - Modified: 2025-05-03 - URL: https://uxcontent.com/ux-writing-content-design-courses/ - skills: UX Writing Professional UX writing courses and certifications Software evolves fast — but strong UX writing principles don’t. Our UX writing courses go beyond the basics to help you master the skills that stay relevant, no matter how technology changes. “The Fundamentals of UX Writing course and my overall experience with the UX Content Collective have given me great confidence in my abilities as a UX Writer. " Antonio Mendez Senior Content Design Lead, Wells Fargo Get an introduction to UX writing and content design Our UX writing courses and certifications All self-paced courses All live workshops Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement Intro to UX Writing & Content DesignA fast, practical introduction to UX writing and content design. Skill Self-paced Fundamentals of UX WritingBuild a strong foundation in UX writing and content design. Core Self-paced UX Writing for Technical WritersTransition your technical writing skills into UX writing and content design. Core Self-paced Writing Better Error Messages for UXDesign error messages that help users recover — not just react. Skill Video UX Writing EssentialsUX writing training for groups. Book your UX team for a private session. Core Workshop Why choose UX Content Collective? Learn from UX professionalsOur courses and workshops are designed and led by working experts at top companies. Connect with content peersYou won't be alone! With UXCC, you gain a whole community of like-minded folks. Complete complex projectsNot only is our learning hands-on, but you’ll leave with tangible... --- ### Waitlist - Create an AI Chatbot - Published: 2024-02-04 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-create-an-ai-chatbot/ - Categories: Waitlist Waitlist - Create an AI Chatbot Coming soon! An online, hands-on workshop designed for content designers and any UX professionals who want to understand more about how Large Language Models (LLMs) work in practice. Using tools like Voiceflow you will get the best of both worlds: create a chatbot with structured logic and purpose, while using AI to design and create complex conversations with users. You'll leave with a working prototype and knowledge of how to use LLMs for your own specific purposes. This workshop will cover:How to create a chatbot in Voiceflow using AI toolsThe best practices you should follow when creating AI-powered chatbotsTools and a template for quality assuranceHow to create quick prototypes to validate ideasJoin the waitlist to be notified when first sessions and the full workshop guide are announced. --- ### Waitlist - Systems Thinking - Published: 2024-01-15 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-systems-thinking/ - Categories: Waitlist Waitlist - Systems Thinking for Content Designers An online, hands-on workshop designed for UX writers and content designers with a more technical background. This workshop is also perfect for those who want to level up their design skills.   Content designers face a web of design problems that seem impossible to untangle. How do you integrate all parts of a product? How do you contribute to the early definition of a feature or product? And importantly, how do you simplify the complex mix of content in a legacy product? This workshop will help you: Level up your ability to understand and define the product you design for Lead teams to define and design a more unified product Design more than just isolated flows and screens to create unified ecosystems Join the waitlist to be notified when new sessions are announced. Price: US $400 Duration: 4 hours --- ### Content Design in China > The future of content design in China is marked by both ongoing challenges and promising directions. Read the full case study. - Published: 2023-12-14 - Modified: 2025-04-28 - URL: https://uxcontent.com/content-design-in-china/ - Categories: Pillar Page Breaking barriers: The emergence of content design in China By Anna Potapova and Arnaud Frattini Introduction How It's Made In China Going Global The Future of Chinese Content Design Introduction Imagine a world where everything you need is just a click away, where customer satisfaction is the top priority, and where cashless payments are seamless and secure. This isn't science fiction. This is every day in China, home to the largest online community on the planet. With over 1. 04 billion internet users as of 2022, China has become a breeding ground for innovative applications like the e-commerce giants Taobao, Pingduoduo and Jingdong. These platforms offer millions of items at prices that seem almost unbelievable. While online payments like Alipay and Weixin Wallet ensure secure and effortless transactions, logistics companies like Cainiao and Shunfeng deliver your purchases in less than an hour, making them an integral part of daily life for hundreds of millions. However, what's unique is that these experiences are created without dedicated content designers and UX writers*. If content design is as crucial to user experience as we believe, how is it possible to build this “digital paradise” without it? Why is it that some Chinese companies have started hiring content designers, and some have yet to hire any? To answer these questions, we interviewed over a dozen UX professionals across China. Forty content professionals based in Beijing, Shanghai, Shenzhen, and Hangzhou shared their insights through these surveys. In our research, we will explore the specific characteristics... --- ### Content Design Portfolio Review > Create a content design portfolio with expert feedback. We help UX writers and content designers showcase real skills and strategic thinking. - Published: 2023-12-06 - Modified: 2025-05-10 - URL: https://uxcontent.com/content-design-portfolio-review/ - Categories: Course - enrollments: Solo Self-paced Skill Career Content Design Portfolio ReviewCreate a professional UX writing or content design portfolio with personalized video feedback from working experts. Showcase your real-world skills, strategic thinking, and design collaboration — and walk away with video feedback from experts. Includes self-paced material to tune your portfolio Get video feedback with detailed recommendations Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Start your portfolio review Meet the authors Sammie SpectorCondé Nast, Intuit Patrick StaffordUXCC, MYOB "I had been getting to final round interviews with no offer, but after working with Patrick I got a great offer. " Melissa Williams Product Manager "Sammie gave me sound advice about how to re vamp my existing portfolio by providing a structure that will highlight my strengths. " Nekea Valentine Senior UX Writer No more asking for favors on LinkedIn Your content design portfolio isn’t just a collection of writing samples — it’s proof of how you think, solve problems, and collaborate with design teams. This course teaches you how to highlight the real impact of your work, structure your projects clearly, and present yourself as a skilled, thoughtful UX content professional. How to create a killer content design portfolio https://youtu. be/LijQVF8D6k8 About the Content Design Portfolio Review What do you leave with? A polished, professional content design or UX writing portfolio Personalized video feedback from a working UX content expert Real-world strategies for presenting your work and process clearly Increased confidence when applying for UX writing and content... --- ### Essential Content Design Skills for UX > Discover the most important content design skills to grow your UX career—from writing systems to AI literacy and team collaboration. - Published: 2023-10-05 - Modified: 2025-05-05 - URL: https://uxcontent.com/2024-content-design-skills/ - Categories: Pillar Page The top content design skills you need to succeed in UXThe best content designers don’t just keep up — they anticipate what’s next. As tools evolve and teams scale, the skills that matter most are shifting. Whether you're shaping product strategy or crafting clear microcopy, these are the content design skills that will help you lead, influence, and deliver great UX at scale. 1. Content-Specific Research 2. Localization 3. AI Operations 4. Figma 5. Product Management 6. Presentation Skills 7. Systems Thinking 8. Conversation Design 9. Accessibility Skill #1 Content-Specific Research Although so much of our digital experiences are dedicated to words, many UX research processes ignore content altogether—leaving design teams vulnerable to content issues well into production. Even among content designers who have greater exposure to UX research, there is a distinct lack of content-specific testing. Content research is often relegated to ineffective questions within a usability test, and not treated as its own distinct area of interest. The good news is that content-specific research is effective, quick, and affordable. Tools and techniques such as 5-second tests, cloze testing, and highlighter testing, all provide critical insight for content. But the biggest benefit is that these can take part at any phase of design. It’s often assumed that asking direct questions (“What do you think of the content? ”) will result in usable feedback. This is unlikely. Instead, design teams should become trained and confident in content-specific techniques across the entire design process. This ensures content is closely aligned with... --- ### Workshop: AI in Content Design: Ethics, Scale, and Impact > Learn to design ethical, scalable AI content experiences. This hands-on UX workshop teaches UX writers and content designers to use AI. - Published: 2023-09-11 - Modified: 2025-06-02 - URL: https://uxcontent.com/workshop-ai-in-content-design-ethics/ - Categories: Conversation Design and AI, Solo, Team, Workshop - skills: Conversation Design & AI - enrollments: Solo, Team Live workshop Skill AI and Conversation Design AI in Content Design: Ethics, Scale, and Impact Learn how to grow your content design skills by writing for AI, and with AI. Gain an ethical foundation in AI during this 3. 5-hour online workshop using comprehensive frameworks and hands-on exercises. Hands-on exercises to understand AI in content design Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for August 11 Join the waitlist Meet the presenter Patrick Stafford Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia. He hosts the "Writers of Silicon Valley" podcast. "I liked that it covered both using AI as a content designer to assist your work AND designing for AI products. Definitely what I was looking for. " Haley Carrier Staff UX Content Designer, The Washington Post "This was hands down one of the best sessions I've attended! Patrick created the perfect balance of a supportive and challenging learning environment. " Erin Poole Content & Digital Strategy Leader, Dell How AI is reshaping content design and UX writing Understanding generative AI for content design requires two different approaches: writing with AI and writing for AI. This workshop covers both, along with a foundation in critical ethical issues. Importantly, this workshop goes beyond prompting to consider how context and... --- ### UX Workshops for Content Designers and UX Writers > Join live UX workshops for content designers and UX writers. Build skills in content strategy, conversation design, accessibility, and more. - Published: 2023-09-05 - Modified: 2025-06-05 - URL: https://uxcontent.com/workshops-for-content-designers/ - Categories: Workshop Live UX workshops for content designers Our UX workshops are built for content designers, UX writers, and product teams who want real-world skills they can apply immediately. Hands-on exercises Earn a certificate Get a recording after your workshop Credit card, PayPal, wire transfer, or Affirm Figma Content Strategy AI and Conversation Design Content Research UX Writing Figma Intro to Figma for Content DesignersPresenter: Sammie Spector, UX Content, Conde Naste. Book now Advanced Figma for Content DesignersPresenter: Jason Fox (Atlassian, Chime, Robinhood) Book now Mastering Design Systems in FigmaPresenter: Ayelet Kessel (UX Writing Team Lead, Wix. com) Book now Content strategy Systems Thinking for UX ContentPresenter: Dave Connis (Lead Content Deisgner, Outsystems) Book now Intro to Content OperationsPresenter: Deiadora Blanche (Coursera, Airbnb) Book now Intro to Hierarchy for UX ContentPresenter: Ayelet Kessel, (UX Writing Team Lead Wix. com) Book now AI and Conversation Design AI in Content Design: Ethics, Scale, and ImpactPresenter: Patrick Stafford (Cofounder and CEO, UXCC) Book now AI in Content Design: Evaluation and StructurePresenter: Patrick Stafford (Cofounder and CEO, UXCC) Book now Create an AI Content Strategy PlaybookPresenter: Deiadora Blanche (Coursera, Airbnb) Book now Content Research Content Testing EssentialsPresenter: Patrick Stafford (Cofounder and CEO, UXCC) Book now UX Writing UX Writing EssentialsPresenter: Patrick Stafford (Cofounder and CEO, UXCC) Contact us for private bookings with your team Get in touch UX Writing and AI for Technical WritersPresenter: Patrick Stafford (Cofounder and CEO, UXCC) Book now Workshops FAQ If I don't attend, can I get a refund? If you sign... --- ### Waitlist - Content Audit - Published: 2023-08-07 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-content-audit/ - Categories: Waitlist Waitlist - How to Conduct a UX Content Audit Coming soon! An online, hands-on workshop designed for UX writers and content designers at beginner or intermediate levels, including solo or freelancer content designers who want to run audits without supervision. This workshop will cover: Understanding UX content audits and what projects require them How to identify when or when not to conduct audits Strategies and frameworks to conduct your audit How to present your results and put your plan into action Join the waitlist to be notified when first sessions and the full workshop guide are announced. --- ### Total Access - Published: 2023-06-02 - Modified: 2023-08-04 - URL: https://uxcontent.com/total-access/ Unlimited Learning For Your Team at the Cost of a Single Hire Our Total Access plans are a full training library: all self-paced courses, large discounts on workshops, custom exercises, brand certificates, and more. Get a Custom Quote Build and future-proof your team Give your team a full training library that covers fundamentals to accessiblity, localization, and beyond. Speed up onboarding Easily add seats for new hires. Get them up to speed faster with essential and advanced skills across courses and workshops. Train teams in ways that matter We'll work with you to create custom exercises to specifically train your team on areas that matter most to your organization. Direct support after learning Whether in team Q&As or 1:1 mentoring sessions, we'll support your team to solve complex problems together. Custom Course Exercises Does your team need specific training in one area? We can create custom exercises that incorporate material from your organization. We'll work together to document key learning outcomes—perfect for ongoing learning, or training new team members in specific areas. Branded Certificates Demonstrate your commitment to professional development by placing your logo alongside with ours. Whenever students celebrate their learning success online, you'll be front-and-center. Q&A Sessions, Leadership Training, and 1:1 Mentoring With the Premium Total Access plan, the learning doesn’t stop after your team completes their training. Get access to:  Private Q&A sessions for staff to ask questions about specific UX writing and content design topics. Resources from the leadership program crafted by working content design leaders.... --- ### Waitlist - AI Workshop - Published: 2023-05-27 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-ai-workshop/ - Categories: Waitlist Waitlist - AI in Content Design: Ethics, Scale, and Impact An online, hands-on workshop designed for UX writers and content designers at all levels.   Go beyond generating UI text with large language models, and walk away with hands-on practice developing a custom AI tool for your organization. This workshop will cover: Scale: Best practices for using AI in specific, targeted ways that support your existing tasks and expertise Ethics: A framework for assessing how AI, ethics, and content design intersect Impact: Understand how creating AI-powered tools can increase influence and impact of content design in your organization  Join the waitlist to be notified when first sessions and the full workshop guide are announced. --- ### Course: Content Design Leadership Program > The Content Design Leadership Program is designed to prepare you for senior and leadership roles in the content design industry. - Published: 2023-05-07 - Modified: 2025-05-16 - URL: https://uxcontent.com/content-design-leadership-program/ - Categories: Course, Portfolio and Career Skills, Solo - enrollments: Solo Cohort Core Career Content Design Leadership ProgramThis live cohort-based program is about setting vision, and driving content as a function that delivers business impact - whether you manage people or not. If you’re navigating the shift from IC to lead, this program gives you practical tools to thrive in leadership. > Get the syllabus Learn how to lead content strategy across teams, not just products Build the skills to manage people, coach writers, and navigate org change Gain practical tools for influence, prioritization, and cross-functional leadership Payment plans include 4, 6, or 12 months Credit card, PayPal, wire transfer, or Affirm Enrollment: US $3500 Join the Q3 waitlist Meet your instructor Connie Wu TikTok, Meta, Google As the Head of Content Design riting at TikTok, Connie established and grew cross-regional product content design, team operations, help center content strategy, and technical writing disciplines. Previously, Connie built, mentored, trained, and led the Connectivity content design team at Meta. "This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience. " Kara Lewis Lead UX Writer, Pluralsight "This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience. " Bria Jones Senior Content Designer, Vaultes Tools change. Principles don't. You don’t become a great leader just by getting promoted. Content leadership requires a unique... --- ### Content Design Salary Report: UX Writing & Industry Insights > See how your content design salary stacks up. We cover median pay, team structure, career growth, and challenges facing content designers. - Published: 2023-05-03 - Modified: 2025-05-01 - URL: https://uxcontent.com/2023-content-design-salary-industry-survey/ Content Design Salary Survey and Report Our industry survey breaks down content design and UX writer salaries, job titles, team dynamics, and more. Based on responses from hundreds of content designers worldwide, this report offers a snapshot of where the field stands—and where it's going. You’ll also find insights into collaboration trends, workplace challenges, and tools shaping the future of content. Get your custom report The numbers behind the survey 550+ participants We received hundreds of detailed submissions from content designers around the world. Over half of our responses came from outside the United States. The current version of this report features data from 2023. Responsibilities and roles We're going beyond salary and job titles. We've asked content designers about the details of their day-to-day work, so you can compare your experience with peers. 40+ countries The content design industry is global, and so our survey is too. We've received responses from countries on every continent, (except Antarctica! ) Critical info for content designers Want to go deeper? Get a custom report tailored to your situation. Median salary worldwide and by location Median salary by years of experience Bonuses and stock options for content designers Freelancers: hourly rates and hours worked worldwide Job titles and years of experience Who do content designers collaborate with? How many designers and projects do content designers support? What are content designers’ biggest challenges? What do content designers love most about the job? Get your custom salary & career report Content design salary: key takeawaysWhat... --- ### Waitlist - Leadership Course - Published: 2023-04-12 - Modified: 2025-04-28 - URL: https://uxcontent.com/waitlist-leadership-course/ - Categories: Waitlist Waitlist - Leadership Course Coming soon! A cohort-based course designed for content designers who want to become managers and leaders. Get the confidence you need to move your career forward. Learn essential leadership skills from Connie Wu, former Head of Content Design & Product Writing at TikTok. Join the waitlist to be first in line to register when the program is announced! --- ### Team benefits page - Published: 2023-02-08 - Modified: 2023-02-20 - URL: https://uxcontent.com/team-benefits-page/ --- ### Course survey - Published: 2023-02-01 - Modified: 2023-02-01 - URL: https://uxcontent.com/course-survey/ --- ### Workshop: Mastering Design Systems in Figma > Learn how to build and manage design systems in Figma. This design systems workshop is designed for content designers and UX writers. - Published: 2023-01-19 - Modified: 2025-05-05 - URL: https://uxcontent.com/workshop-mastering-design-systems-in-figma/ - Categories: Figma, Solo, Team, Workshop - skills: Figma - enrollments: Solo, Team Live workshop Skill Figma Mastering Design Systems in Figma In this 3-hour online workshop, you'll get a hands-on understanding of how UI design systems work in Figma. Learn how to use components to design content and improve collaboration with designers on your team. Hands-on exercises to build and understand design systems Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Book for July 24 Join the waitlist Meet the presenter Ayelet Kessel Ayelet is the UX Writing Team Lead at Wix. com. She leads Figma training sessions for UX writers and localization writers at Wix, and loves sharing Figma tips & tricks with the community on LinkedIn. She spends her work life thinking about systems, design tools and UX best practices, and how these can be combined to create the perfect content design process. ”I couldn’t find a specific modal I needed. So I built my own. I wouldn’t have known about that functionality without having attended the design systems workshop. ” Heather Crowder Senior Content Designer, GoDaddy ”You’ll enter the workshop Figma shy and leave empowered and without that fear we all felt that the design system will break if you manipulate a component. ” Stefano Romanelli Senior Content Designer, Glovo Create content impact at scale Learning Figma isn’t just a recommendation, it’s an industry standard skill. The more you familiarize yourself with it, the greater impact... --- ### Course: Elevating Product Experience with Tone > Learn how to use poetry writing techniques to get more creative with your product voice and tone. Book your seat for this 3-hour UX content workshop now! - Published: 2023-01-19 - Modified: 2025-04-27 - URL: https://uxcontent.com/elevating-product-experience-with-tone/ - Categories: Brand Voice and Tone, Course, Solo, Team - skills: Brand Voice & Tone - enrollments: Solo, Team A self-paced video course with feedback Elevating Product Experience With Tone Brand voice is just the beginning. Learn how to master tone and make your product truly adaptable. A self-paced video course with exercises graded by content design professionals. Self-paced video coursePersonal feedback from expertsEarn a certificateEnroll and get 15% off courses and workshops forever Enroll now Get the syllabus Sign up a team Payment plans available, including Affirm. Format Duration Payment Plans Standard Price UXCC Student Price Online, self-paced with personalized feedback 2-4 hours 2 months, no interest US $250 US $212. 5 Think beyond the first layer of voice & tone Become a tone wizard No more second guessing! Learn how to use the right tone at the right time at any given point in your product journey. Learn literary and tone techniques Increase your tone vocabulary. Learn how to describe different techniques, use them properly - essential for getting good quality responses from generative AI. Flex your writing muscles Improve your craft. Build on your existing writing experience and solidify your voice and tone skills.   Influence tone decisions Overcome the "because it sounds better" argument to substantiate your writing decisions and get stakeholder buy-in. Learn valuable tone skills to improve your product Why take this course? What’s in the course? Who’s it for? Why do tone skills matter in the age of AI? The principles that guide design are constant, no matter what tool we use. It doesn’t matter if we write UI text with a... --- ### Workshop: Intro to Content Operations > Learn how to build content operations in this content strategy workshop. Perfect for content designers, strategists, and teams. - Published: 2023-01-19 - Modified: 2025-05-09 - URL: https://uxcontent.com/workshop-creating-a-content-ops-playbook/ - Categories: Content Strategy, Workshop - skills: Content Strategy - enrollments: Solo, Team Live workshop Skill Content Strategy Intro to Content Operations In this 3. 5-hour content strategy workshop, you'll get a practical introduction to content operations, and you'll create a Content Ops Playbook to help you build systems, workflows, and governance models for content at scale. Create a content operations plan for your organization Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for July 17 Join the waitlist Meet the presenter Deiadora Blanche Deiadora is a content designer with 10+ years of experience in digital content strategy at Coursera, Airbnb, and more. A bit obsessed with processes, since 2006 she’s helped companies to establish content ops starting with the Meta Foundation. "The worksheet and clear instructions on how to replicate one’s own playbook was invaluable and I cannot wait to do it. " Carrie Nay UX Writer, Researchgate "This workshop was full of information. I see how valuable ContentOps is! " Patricia McPhee Technical Content Manager, Cigna Healthcare Content operations guides content at scale As teams grow and content flows through more tools, channels, and hands, ad-hoc processes break down. Without clear workflows, governance, and systems in place, even the best content designers end up duplicating effort or fighting fires. Content operations gives teams the structure they need to collaborate effectively, move faster, and deliver work that actually supports the user experience. What is content operations? Get the... --- ### Workshop: Content Testing Essentials > Learn how to test UX content. This workshop teaches practical methods for validating UX writing, improving clarity, and showing impact. - Published: 2023-01-15 - Modified: 2025-05-20 - URL: https://uxcontent.com/workshop-content-testing-essentials/ - Categories: Content Research and Testing, Workshop - skills: Content Research & Testing - enrollments: Solo, Team Live workshop: 4 hours Skill Content Research Content Testing Essentials Learn how to test UX content effectively. In this hands-on workshop, learn practical methods for validating UX writing with real users. You'll explore qualitative and quantitative techniques and leave with the skills to show the impact of your content. Hands-on exercises for how to test UX content Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for July 14 Join the waitlist Meet the presenter Patrick Stafford Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia. He hosts the "Writers of Silicon Valley" podcast. "It was very well-paced for a 3 hour workshop. Patrick was very knowledgeable and passionate. " George Martin Content Designer, giffgaff "This session gave me tools on how I can measure the success of content and then share the results. " Jacqueline Hansen UX Content Designer, State Farm How to test UX content: a practical guide Testing UX content is how you make your work defensible, measurable, and more effective. If you've ever struggled to prove whether your microcopy is working, or felt unsure about what to ask in usability testing, this workshop is for you. Content Testing Essentials gives you practical, repeatable methods to validate your UX writing with real users so you can make confident... --- ### Course: Marketing Writing for UX > Connect marketing and product experiences through clear, consistent messaging. Build marketing writing skills that strengthen UX flows. - Published: 2023-01-15 - Modified: 2025-04-27 - URL: https://uxcontent.com/cx-writing/ - Categories: Brand Voice and Tone, Course, Solo, Team - skills: Brand Voice & Tone - enrollments: Solo, Team Self-paced Skill Brand Voice and Tone Marketing Writing for UXMarketing writing and product content should work together — but too often, they feel disconnected. This course teaches you how to create marketing writing that aligns with your UX, building clear, consistent messaging across every stage of the user journey. > Get the syllabus Earn a marketing writing certificate with expert-reviewed work Intros to Figma, AI, accessibility, testing, and more Payment plans (4 or 6 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Liz HardyHewlett Packard, Sephora, Nordstrom Liz has worked in content development for brands such as Microsoft, Nordstrom, Sephora, T-Mobile, Oracle, AT&T, Hasbro, Nintendo, REI, Sears, and more. Rob MillsHouse of UX, GatherContent Rob has worked in content with the RAF, Natural Resources Wales, Social Care Wales, Plantlife, NHS England, Marie Curie and others. "“This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey. ” Mario Ferrer Staff Content Designer, Shopify “I’d never realized how important CX is and how closely connected to other fields. I’m already making excellent use of all this course offers. Absolutely recommend it! ” Francesca Sannazzaro Multilingual Partner and Customer Service, RINGANA Create consistent messaging across marketing and productUsers don’t experience marketing campaigns products as two separate things. But too often, marketing content and product content are created in isolation,... --- ### Content Design and UX Writing Training for Teams > Upskill your UX professionals with content design and UX writing training for teams. Help your teams scale and build quality product content. - Published: 2023-01-15 - Modified: 2025-06-05 - URL: https://uxcontent.com/ux-content-team-training/ Train your team with content design and UX writing skillsHave complex needs? Contact us - we can help. Team-friendly pricing and volume discounts Flexible: enroll teams in minutes with a credit card Progress tracking and reporting Teams save up to 30% Pay via credit card, invoices, or purchase orders Enroll in courses Enroll in workshops “The Figma workshop was excellent. It got us really jazzed up to make some larger changes, and I'm excited to see the team thinking on a broader level. ” Chris Quirk Senior Manager UX, Google Trusted by Fortune 500 product teams The right skills turn UX content into competitive advantageIt doesn’t matter how UX content is created. Your team still needs to understand what good means. Writing interface text, creating system messages, ensuring accessibility, shaping chatbot conversations - all this and more depends on understanding quality. Our content design and UX writing training for teams build the judgment and skills to design content that works. Clearly, consistently, and at scale. Get in touch "You showed that you had the knowledge in technical writing and that was perfect. ” Lisa Hultman Senior Director of Product Content ServiceNow See how ServiceNow trained 100+ technical writers "I really liked the notion that it was created by UX writers for UX writers. ” Craig Bell Director of Content, Xello See how Xello aligned its team with UX writing skills "Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We've seen a... --- ### Workshop Waitlist - Mastering Design Systems in Figma​ - Published: 2022-12-13 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-master-ui-systems-figma/ Workshop waitlist: Mastering Design Systems in Figma Why join us: In this workshop, we’ll investigate how design systems work in Figma, how they’re built, and how they can help you get closer to the design process. We’ll learn how to manipulate components, combine them together to create complex elements, understand their documentation, and then how to use that knowledge when collaborating with designers.   A deep understanding of your component design system allows you to have productive conversations with fellow designers about where, when and how to share info with your users. It's a powerful way to bring your whole content team closer to the design process and system. Duration: 3 hours (online)Level: Intermediate to senior Made for: Content designers and UX writers who understand how to use Figma but want to collaborate in more complex ways with designers, or who want to better understand UI syst --- ### Course: Product Localization for UX Certification > Master content localization for UX writing and design. Build skills in creating localized content and designing for global users. - Published: 2022-11-10 - Modified: 2025-04-30 - URL: https://uxcontent.com/product-localization-for-ux/ - Categories: Accessibility and Translation, Course - skills: Accessibility & Translation - enrollments: Solo, Team Self-paced Skill Accessibility and Localization Product Localization for UXLearn content localization best practices. Whether you're designing products, writing UX copy, or scaling global experiences, understanding how to create localized content is essential for success. > Get the syllabus Earn a certificate in content localization Finish a challenging project in Lokalise Payment plans (2 or 4 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Patricia Gómez JuradoKing Games Patricia is an expert in the field of content design for gaming. She is currently the Associate Director of Content Design for King Games. Anna Söderbom Localization and UX writing coach Anna was previously the Localization and UX Writing Manager at Kry. She is the House of UX consultancy group in Sweden. "We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work. " Isabelle Gao Senior UX Writing Lead, HSBC “This course is great for anyone who wants to get a good understanding of product localization. Implement a localization strategy in your organisation straight away. ” Anna Söderbom Localization and UX writing coach Why content localization matters in UXContent localization isn’t just about translation, it’s about making products truly usable and relatable across cultures. Effective content localization ensures your UX writing resonates with different audiences while maintaining clarity, tone, and usability. Plus, you'll leave after putting theory into practice with a challenging project in... --- ### Workshop Waitlist - Succeeding as a Solo UX Writer - Published: 2022-11-08 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-how-to-succeed-as-a-solo-ux-writer/ Workshop waitlist: Succeeding as a Solo UX Writer Not everyone enjoys the benefits of working with a supportive team. Some of us work as the very first UX writer at a company. Succeeding as a sole UX writer means learning how to deliver value while also scaling yourself—and your operations—effectively. This workshop will teach you how to:Identify where to start and what your first priorities should beCreate a clear plan to learn the product and start producing helpful assetsDeliver critical guidance within the first 1-3 months that will serve the organization for years to comeAvoid feeling overwhelmed with too much workMake yourself valuable so you can earn more moneyDuration: 4 hours (online)Level: Beginner to intermediateMade for:New and intermediate UX writers and content designers working as a team of oneAnyone prioritizing their own UX or writing work across a lot of designers, teams, or projectsFreelance UX writers and content designers working at startups and mid-sized companies that haven’t had content designers on staff --- ### Workshop Waitlist - Elevating Product Experience with Tone - Published: 2022-10-25 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-elevating-product/ Workshop waitlist: Elevating Product Experience with Tone Establishing a brand voice is only the first step—to become a wizard of voice and tone, you need to develop the ability to modulate your tone of voice. Attend this workshop and learn how to:Create deep, nuanced shades of tone that accommodate a product’s end-to-end experiencesExplore the gradation between and beyond the hallmark tone definitions of polite, helpful, friendly, supportive, etc. Assess the sonic qualities within units of languageStudy poetic prose to find hidden meanings, implications, and associations within product contentEffectively communicate ideas and rationale about tone of voiceIncorporate tone considerations into conversational experiences like chatbots and voice interactionsDuration: 3 hours (online)Level: Intermediate to advancedMade for: Content designers, product marketers, and product managers --- ### Workshop Waitlist - Content Operations - Published: 2022-09-15 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-content-operations/ Workshop waitlist: Creating a Content Ops Playbook Learn how to conduct observations and stakeholder interviews, develop a content ops playbook, and create an action plan and outline to implement in your company. Duration: 3. 5 hours (online)Level: Beginner to intermediatePrice: US $400Made for: Content designers and managers --- ### Pitch Us a Workshop - Published: 2022-09-12 - Modified: 2025-04-28 - URL: https://uxcontent.com/pitch-us-a-workshop/ --- ### Newsletters unsubscribe - Published: 2022-07-15 - Modified: 2022-07-15 - URL: https://uxcontent.com/newsletters_unsubscribe/ --- ### The Interface Podcast - Published: 2022-07-14 - Modified: 2022-12-19 - URL: https://uxcontent.com/the-interface-podcast/ The Interface—a podcast by content designers, for content designersThe Interface is a monthly, can't-miss group chat for everything happening in content design and UX writing. The Interface has industry updates, deep conversations, and other helpful resources. Apple Podcasts Spotify Listen and subscribe wherever you get your podcasts --- ### The international guide to gender-inclusive writing > Content designers from around the globe share best practices in their language. - Published: 2022-06-30 - Modified: 2023-01-30 - URL: https://uxcontent.com/the-international-guide-to-gender-inclusive-writing/ The international guide to gender-inclusive writing From the content designers at the Gender-Inclusive Language Project: Kinneret Yifrah Bobbie Wood Katie Szymanski Barbara Kofler Elisa Nunes Charmaine Paul Alice Orrù Ruben Vitiello Adina Cretu Kristina Levchenia Aya Ueki Patricia Gómez Jurado Andrea Zamora Gladys Diandoki Jana Aydinbas Introduction Hello Content Designers, UX Designers, Product Managers, Localization people, and anyone on a product team. When it's time to write for your products, refer to this guide for suggested best practices around using gender-inclusive language to ensure that all people feel welcome and acknowledged in your experiences. Contents Questions to guide gender-neutral writing Before you start creating content for your product, ask yourself (and your team) these questions to help guide content creation that is inclusive for all types of users. Is mentioning or requesting biological sex or gender absolutely necessary for the product? (Like it might be for medical apps, dating apps, or matrimonial apps. ) Does your product address users in an appropriate way without causing offense or hurting their beliefs? Have you used Male, Female, Mr. , Ms. , or Mrs. to refer to your users? Would they feel respected with these titles—or boxed in? Could they be removed? Are your forms and error messages genderless to include all users? For example, does your product use gender-inclusive language for input validation errors? Here's an example of using unnecessarily gendered language: Label: Enter your nameHint text: Mr. Manish or Ms. Priya Always imagine a very diverse group of users for your... --- ### Course: Writing Better Error Messages for UX > Learn to write effective error messages. This course covers error messages, designing for error states, and scalable messaging systems. - Published: 2022-06-09 - Modified: 2025-05-28 - URL: https://uxcontent.com/workshop-writing-error-messages/ - Categories: Course - skills: Brand Voice & Tone - enrollments: Solo, Team Video Skill UX Writing Writing Better Error Messages for UXDesign effective error messages that guide users. In this video course, you’ll learn how to write clear error messages that improve user experience. We’ll cover UX writing best practices for error states and explore scalable messaging standards. > Get the syllabus Earn a certificate with expert-reviewed work Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Bobbie WoodUXCC, Google, Intuit Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments. “Everything was super helpful and actionable, from the writing principles to the analyzed examples. ” Cyril Léton Content Designer, Sendinblue “This course and my overall experience with the UX Content Collective have given me great confidence in my abilities as a UX Writer. " Antonio Mendez UX Writer Write effective error messages Clear, thoughtful error messages do more than fix mistakes — they build trust. When users encounter errors, the right messaging can guide them forward, reduce frustration, and reinforce the overall user experience. In this course, you'll learn how to design error messages that are supportive, actionable, and aligned with user needs — not just technical explanations. How to write error messages Create a custom GPT for error messages About the course What do you leave with? A clear framework for writing user-centered and effective error messages Best practices for creating... --- ### Accessibility on the UXCC Site - Published: 2022-04-20 - Modified: 2022-04-21 - URL: https://uxcontent.com/accessibility-on-the-uxcc-site/ About Accessibility on the UXCC Site If you're a person with visual, cognitive, or physical impairments, or anyone using accessibility tools, please review our list of known issues. Summary Our site is not 100% accessible and compliant. That said, we hope that the vast majority of our site is accessible. It's very important to us that all users can navigate our offerings and learn in our courses. If you're impacted by any inaccessible content, please let us know. Thank you! Conformance status The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities. It defines three levels of conformance: Level A, Level AA, and Level AAA. UX Content Collective is partially conformant with WCAG 2. 1 level AA. Partially conformant means that some parts of the content do not fully conform to the accessibility standard. Compatibility with browsers and assistive technology UX Content Collective is designed to be compatible with the following assistive technologies: Native user agents that are widely-distributed and accessibility supported (such as HTML and CSS) Users' assistive technology (AT) such as screen readers. UX Content Collective is not compatible with: Browsers older than 3 major versions Mobile operating systems older than 5 years Technical specifications Accessibility of UX Content Collective relies on the following technologies to work with the particular combination of web browser and any assistive technologies or plugins installed on your computer: HTML WAI-ARIA CSS JavaScript Limitations and alternatives Though we have worked to ensure accessibility of... --- ### Course: Accessibility for UX Writers & Designers > Earn a UX accessibility certification. Learn how to create accessible UX writing, inclusive design, and master accessibility best practices. - Published: 2022-04-05 - Modified: 2025-05-12 - URL: https://uxcontent.com/accessibility-for-ux/ - Categories: Course - skills: Accessibility & Translation - enrollments: Solo, Team Self-paced Skill Accessibility and Localization Accessibility for UX Writers and DesignersOur UX accessibility certification program focuses on practical skills: writing accessible content, following UX accessibility guidelines, and helping teams deliver better experiences for everyone. > Get the syllabus Earn a UX accessibility certification with expert-reviewed work Learn how to meet all WCAG standards Payment plans (2 or 4 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Kristen McConnellBlackRock Kristen is a web content and accessibility expert, and previously a VP of Content Design at BlackRock. Thy NguyenMcAfee, Walmart Thy is a content designer at McAfee, and previously a Senior Content Designer at Walmart. “A fantastic course! Reading about accessibility can be quite dry, but this course made it so easy and interesting. So many great resources, and the use of personas and situational contexts really made the content easier to understand and appreciate. ” Alicia Hector UX Writer “I’ve taken a few accessibility courses, and yours has been the best by far. You provided the most well-organized, comprehensive content and were the only one to include relevant real-world examples that brought clarity to the WCAG guidelines. ” Eva Ingvarson Cerise Content Designer Inclusive design starts with accessible UX contentAccessibility isn’t just a best practice anymore — it’s a legal requirement. New regulations like the European Accessibility Act (coming into effect in 2025) and global standards like WCAG and WAI-ARIA are raising... --- ### Workshop Waitlist - Writing Error Messages that Work Every Time - Published: 2022-03-28 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-writing-error-messages-that-work-every-time/ Workshop waitlist: Error Messages that Work Every Time Error messages are often more complex than they appear on the surface. Learn to write error messages that keep users comfortable, successful, and on task. Establish content and design patterns for consistent delivery. Duration: 2 hours (online)Level: All levelsPrice: US $200Made for: Everyone on product teams --- ### Reviews Capture - Published: 2022-03-25 - Modified: 2022-03-25 - URL: https://uxcontent.com/feedback/ We’d love your feedback Please let us know what you liked, where we can improve, and anything else that comes to mind. --- ### Workshop Waitlist - Advanced Figma for Content Designers - Published: 2022-03-24 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-advanced-figma/ Workshop waitlist: Advanced Figma for Content Designers Why join us: Learn power techniques to accelerate your content-first designs and collaborate more efficiently. Get beyond text editing. Time to demo those creative ideas using every designers’ favorite tool. Duration: 3 hours (online)Level: Intermediate to advancedPrice: US $350Made for: Content designers --- ### Workshop Waitlist - Proving ROI with Content Testing - Published: 2022-03-24 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-content-testing-essentials/ Workshop waitlist: Proving ROI with Content Testing Why join us: Find out whether your content is “working” and how customers feel about it. Learn both qualitative and quantitative content testing techniques with hands-on exercises. Learn to develop and measure based on a well-constructed question and the right test plan. Duration: 3 hours (online)Level: All levelsPrice: US $350Made for: UX practitioners and teams --- ### Workshop Waitlist - Naming Product Features & Elements - Published: 2022-03-23 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-naming-for-product-essentials/ Workshop waitlist: Naming Product Features & Elements Why join us: Naming is a skill that requires a lot of consideration and focus. A naming mistake can be costly for users and the business. Learn what makes naming successful so your team gets it right. Duration: 4 hours (online)Level: All levelsPrice: US $400Made for: UX or product roles of all types --- ### Workshop Waitlist - UX Writing Essentials - Published: 2022-03-23 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-ux-writing-essentials/ Workshop waitlist: UX Writing Essentials Why join us: Content makes or breaks an experience. In this jam-packed session, you’ll learn key UX writing best practices, plus detailed techniques like when to add microcopy, and how to write for components, errors, alerts, forms, and dialogs. Duration: 4 hours (online)Level: Beginner to intermediatePrice: US $550Made for: UX practitioners and teams --- ### Workshop Waitlist - Intro to Figma for Content Designers - Published: 2022-03-23 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-waitlist-intro-figma/ Workshop waitlist: Intro to Figma for Content Designers Why join us: Learn how to handle text, find and manage layers, and collaborate with ease. Tackle design files with confidence. These critical skills will help get your work done or land that next job. Duration: 2 hours (online)Level: BeginnerPrice: US $200Made for: Content designers --- ### Gender-Inclusive Language Project > Discover effective ways to implement gender-inclusive language in your writing and conversations for greater impact. - Published: 2022-03-23 - Modified: 2025-04-24 - URL: https://uxcontent.com/gender-inclusive-language-project/ --- ### Workshop: Advanced Figma for Content Designers > Become an expert. Learn more in this Advanced Figma skills course for UX and content designers. Learn variants, auto-layout, and more. - Published: 2022-03-17 - Modified: 2025-04-27 - URL: https://uxcontent.com/workshop-advanced-figma-for-content-designers/ - Categories: Figma, Solo, Team, Workshop - skills: Figma - enrollments: Solo, Team Live workshop Skill Figma Advanced Figma for Content Designers In this 3-hour online Advanced Figma skill course, you’ll learn to enhance your team’s work and impact through content-first practices. Hands-on exercises with components, variants, auto-layout, and more Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Enroll for June 17 Join the waitlist Meet the presenter Jason Fox Jason is a content designer at Atlassian, previously at Chime and Robinhood. His Figma tips and tricks appear in well-known and much-appreciated videos on LinkedIn and elsewhere, and his tool for measuring content volume on screens is an excellent tool for content designers. ”This was an excellent session. It’s already helped me work faster and smarter, and be a better collaborator with my product design counterparts. Thank you! ” Danielle Vargas Senior UX Content Designer, Condé Nast "I loved that the information touched on processes and workflows that might improve content design work, beyond just mastering certain functions in Figma. " Cara Pickett Senior Content Designer, Skylight An Advanced Figma skill course for designers Learning Figma isn’t just a recommendation, it’s an industry standard skill. The more you familiarize yourself with it, the greater impact you’ll have in your role. From tone variants to design systems, we’ll teach you how to do it all. Why content designers should learn FIgma Get the workshop guide About the workshop What do you... --- ### Workshop: UX Writing Essentials > Learn UX writing skills with our UX writing workshop. Ideal for UX teams, this UX writing training covers UX content best practices. - Published: 2022-03-15 - Modified: 2025-04-28 - URL: https://uxcontent.com/courses-workshop-ux-writing-essentials/ - Categories: Solo, Team, UX Writing, Workshop - skills: UX Writing - enrollments: Team Live workshop Core UX Writing UX Writing Essentials Whether you’re crafting interface text manually or using generative AI tools, this UX writing workshop helps teams understand what works, what doesn’t, and how to create better content for real users. 4-hour workshop with hands-on exercises Custom exercises based on your software Team members receive a recording Pay with credit card, or wire transfer via invoice Standard price: USD $550 per attendee Train your team Get the workshop guide Meet the presenter Patrick Stafford Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia. He hosts the "Writers of Silicon Valley" podcast. “One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has. ” Craig Bell Director of Content, Xello “I was super excited to bring in outside training. You showed that you had the knowledge in technical writing and that was perfect. ” Lisa Hultman Senior Dr. of Product Content ServiceNow ”Thanks for your brilliant UX writing workshop—I found it really useful and insightful. ” Mark Sellings Senior Technical Writer, Boomi “I think that was the most useful learning session we’ve done since I’ve been at Asurion. ” Josh Sullivan UX Designer, Asurion UX writing training for teams Whether you’re working with a full team of content designers or you’re managing a team that writes UI... --- ### My Ticket - Published: 2022-03-10 - Modified: 2022-03-10 - URL: https://uxcontent.com/my-ticket/ --- ### Workshop: Intro to Figma for Content Designers > This hands-on Figma workshop teaches beginners how to use Figma for UX and content design. Learn the basics with an expert instructor. - Published: 2021-12-03 - Modified: 2025-05-08 - URL: https://uxcontent.com/workshop-intro-to-figma-for-content-designers/ - Categories: Figma, Solo, Team, Workshop - skills: Figma - enrollments: Solo, Team Live workshop Skill Figma Intro to Figma for Content Designers In this 2-hour online Figma workshop, you’ll learn to handle text, manage layers, and collaborate like a pro. Hands-on exercises to learn tools, text, and components Connect with others and get a recording Payment plans available (2 months) Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Next session in your local time: Book for July 22 Join the waitlist Meet the presenter Sammie Spector Sammie is a UX Content Design Lead for Vogue at Condé Nast and is based in London. She previously worked on Bon Appétit, Vanity Fair, Pitchfork, and the account management flow responsible for 20+ million reader accounts. Sammie is also a UXCC course instructor and mentor. "What the class most gave me is confidence. I feel like I can competently review a design. " Dayelin Roman Stanton UX Manager, Google "Sammie's energy was super and the material was spot on for content designers! " Charné Verwey Global Content Design Lead, IKEA A Figma workshop specifically designed for beginners Learning Figma isn’t just a recommendation, it’s an industry standard skill. The more you familiarize yourself with it, the greater impact you’ll have in your role.  From tone variants to design systems, our Figma for beginners workshop will teach you how to do it all. Why UX writers should learn Figma Get the Figma workshop guide About the Intro to Figma workshop What do you leave with? A working knowledge of Figma, including... --- ### Workshop: Naming Product Features & Elements > Learn how to think about naming elements, how to decide and finalize, and how to workshop new element names with your team. Join us! - Published: 2021-12-03 - Modified: 2025-04-28 - URL: https://uxcontent.com/workshop-naming-product-elements/ - Categories: Brand Voice and Tone, Workshop - skills: Content Strategy - enrollments: Solo, Team Create names that work for users and your team Workshop: Naming Product Features & Elements In this 4-hour online workshop, you’ll work in Miro while learning how to think about naming elements, how to decide and finalize, and how to workshop new element names with your team. Join the Waitlist Train Your Team Get the Syllabus Payment plans available, including Affirm. Format Duration Payment Plans Standard Price UXCC Student Price Online, remote 4 hours 2 months, no interest US $400 US $340 (Students already in a course or workshop get 15% off) Sign up one person or a whole team Get notified when new sessions are added. “Julia is so knowledgeable. All the examples she provided are super fun. Exercises and time allocated are perfectly right. ” Cara Lam Content Designer, Instagram “Even though the topic can be advanced, this session will absolutely suit beginners as well. I also loved the friendly atmosphere! ” Kristiina Kallasmaa Content Design Manager, Pipedrive Why take the Naming Product Features workshop? You’ll learn how to... Understand naming requirements thoroughlyBrainstorm creative options for elements and featuresWeigh pros and cons to reach a consensus with your teamReach clarity about when—and if—your product feature or element needs a name at all You’ll leave with... A process and framework for naming that you'll use again and againConfidence in your ability to decide what's best for your productSuccess criteria for assessing product element namesKnowledge in leading a naming workshop of your own Details for your session Workshop format The... --- ### Course: Brand Voice Lab > Master messaging with our brand strategy course. Learn to create a consistent brand voice that strengthens product identity and communication. - Published: 2021-12-02 - Modified: 2025-05-28 - URL: https://uxcontent.com/the-brand-voice-lab-online-course/ - Categories: Course - skills: Brand Voice & Tone - enrollments: Solo, Team Self-paced Skill Brand Voice and Tone Brand Voice LabIn this brand strategy course, you’ll learn to build a clear brand voice and messaging framework that strengthens communication across every channel - no matter what tool you use to write. > Get the syllabus Earn a certificate in a brand strategy course Complete a challenging final project Payment plans (4 or 6 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the author Adina CretuSenior UX WriterVolvo Group After building growth programs for Google’s partner agencies, Adrina designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company. “The Brand Voice Lab course was a very rich class that I plan to bookmark and consult all the time. ” Sarah Burke Content Design Strategist, Carrot Fertility “We wanted a fundamental training that provided a callibration for some basic understanding on how we do our daily work. ” Isabelle Gao Senior UX Writing Lead, HSBC A strong brand voice = the best defense against generic product contentWithout clear guidelines for tone, style, and messaging, even the most well-intentioned content can start to sound generic and forgettable. This brand strategy course teaches you how to define your product voice deeply and intentionally — giving you the tools to guide content creation, maintain consistency, and stay recognizable. How to give your product a voice... --- ### Thank you > Sign up your team for online courses in UX writing, content research & testing, or chatbot design. Save up to 30% for groups. - Published: 2021-11-04 - Modified: 2021-11-15 - URL: https://uxcontent.com/thank-you/ Thank you! Someone from our leadership team will be in touch.   Info for teams --- ### Scholarships > We’re committed to supporting underrepresented people in tech. Apply for a UX Writing Fundamentals course scholarship. - Published: 2021-04-14 - Modified: 2022-05-16 - URL: https://uxcontent.com/uxwriting-scholarships/ --- ### Free Resources for UX Writers and Content Designers > Explore our collection of the best UX writing and content design resources, tools, guides, and examples. Everything you need in one place. - Published: 2021-04-08 - Modified: 2025-05-18 - URL: https://uxcontent.com/resources/ Free resources for UX writers and content designers Get the best UX writing and content design resources, tools, and examples all in one place. This curated list includes everything from foundational guides to advanced tools used by content designers across the globe. Check out more articles, guides, and resources on our blog. Search 200+ UX content resourcesEach year, we compile the 50 most popular links from our Dash newsletter and add them to our resources list. You can search or filter by topic, format, or level to find exactly what you’re looking for, whether that’s tools, articles, templates, or guides. It’s a curated collection designed to help content designers learn, work, and grow. --- ### Course: The Career Course > This online course guides you through career development steps with expert guidance to help you grow in the content field. Get a free session with a career coach. - Published: 2021-03-21 - Modified: 2024-03-20 - URL: https://uxcontent.com/ux-content-strategy-career-course/ - Categories: Course, Solo - enrollments: Solo --- ### UX Writing Newsletters > Explore the best UX writing newsletters to enhance your skills and knowledge in user experience and content strategy. - Published: 2021-03-04 - Modified: 2025-05-07 - URL: https://uxcontent.com/ux-writing-newsletters/ --- ### Course: UX Writing for Technical Writers > Strengthen your technical writer skills by learning UX writing fundamentals. This course helps technical writers expand into product design. - Published: 2021-01-13 - Modified: 2025-05-23 - URL: https://uxcontent.com/ux-writing-for-tech-writers/ - Categories: Course, Solo, Team, UX Writing - skills: UX Writing - enrollments: Solo, Team Self-paced Core UX Writing UX Writing for Technical WritersStrengthen your technical writer skills by learning how to write for users, not just documents. In this course, you’ll bridge the gap between technical content and UX writing — partnering with designers, shaping interfaces, and contributing to real product experiences. > Get the syllabus Expand technical writer skills with a certificate in UX writing Intros to Figma, AI, accessibility, testing, and more Payment plans (4 or 6 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Bobbie WoodUXCC, Google, Intuit Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments. Dave ConnisOutSystems Dave Connis is the Lead Content Designer of OutSystems. He moved to UX content after working as a technical writer for several years. “This is a very unique course. I haven't been able to find anything that addresses this intersection of doc writing and UX writing. " Holly Jauch Sr Technical Writer & Editor, Splunk "You showed that you had the knowledge in technical writing and that was perfect. ” Lisa Hultman Senior Director of Product Content ServiceNow From documents to interfacesTechnical writing explains; UX writing guides. This course helps you build on your technical writer skills and shift your focus from documents to user-centered experiences. As digital products evolve, the role of writing is expanding beyond traditional documentation. This... --- ### UX Writing & Content Design Certifications > UX Content Collective offers professional certifications in content design, UX writing, content research, testing, strategy, and more. - Published: 2020-07-30 - Modified: 2025-06-05 - URL: https://uxcontent.com/ux-writing-certification/ What makes our UX writing certifications different? Our UX writing and content design certifications are created and led by industry experts. Join 5,000+ learners Earn certificates from industry leaders Get hands-on learning with feedback Trusted by Fortune 500 product teams Built by experts doing the work Too many certifications focus on theory. They explain what UX writing is but not how it works inside real teams, real tools, and real products. Every course we create starts with the people doing the work. We speak with senior content designers, UX writers, design leads, and hiring managers from top product teams around the world. These experts advise us, shape the curriculum, and participate in grading. We form advisory boards, select course authors with hands-on experience, and ensure that what we teach reflects the realities of working in modern UX. Read our course pages for information on authors and presenters. “Taking the Fundamentals course was an important step in my career evolution from Product Manager to UX Content Strategist. Looking forward taking another course soon! ” Kristen Mirenda Designer Tested with real UX writers and content designers Before any certification course or workshop goes live, it goes through a rigorous test process with actual UX writers and content designers. We invite professionals from a range of backgrounds, experience levels, and industries to take the course or workshop, and give detailed feedback on everything from clarity and flow to relevance and real-world application. Their insights shape the final course, ensuring that what we ship... --- ### Course: Conversation Design for Chatbots > Learn how to design quality chatbot conversations. This conversation design course teaches how to create chatbots with practical projects. - Published: 2020-02-20 - Modified: 2025-04-27 - URL: https://uxcontent.com/chatbot-writing/ - Categories: Course - skills: Conversation Design & AI - enrollments: Solo, Team Self-paced Skill Conversation Design and AI Conversation Design for ChatbotsA conversation design course for people who want to learn how to structure clear, human-centered chatbot experiences. Whether you're working with rules-based or AI chatbots, learn the core principles of chatbot conversation design. > Get the syllabus Earn a certificate with expert-reviewed work Create a chatbot prototype in Voiceflow Payment plans (2 or 4 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the author Hillary BlackHead of Conversation Design, Mav HIllary is a conversation designer, content creator, and community builder who has made it her mission to help more people become conversation designers and create better bots. Hillary manages brand and conversation design for Mav, an AI-powered agent to help scale client services. “The feedback was one of my favorite parts of the course! I wasn't expecting a real person to review my work and take the time to look through it. ” Emily Jones Senior Conversation Designer, UnitedHealthcare "We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work. " Isabelle Gao Senior UX Writing Lead, HSBC Conversations don’t design themselvesAs chatbot UX become more common in products and services, poor experiences still dominate. The problem? It’s not the tech, it’s the design. Whether powered by rules or LLMs, every bot needs a clear goal, a consistent voice, and a user-centered structure. This conversation... --- ### Team Management FAQs - Published: 2020-01-20 - Modified: 2022-04-05 - URL: https://uxcontent.com/team-mgmt-faqs/ All About Managing a Team For team admins of UX Content Collective courses Hi there! Welcome to UX Content Collective courses for teams. We'll answer a few questions here, but please reach out if you'd like to talk in person (over video chat) or need more information. Contact us at info@uxcontent. com anytime. How do payments work for teams? When signing up a team, you can pay directly on our website via credit/debit card, PayPal, or via bank transfer. If you pay by credit card or PayPal, you can immediately sign up your team and get started on the course. If your company is paying via bank transfer: Go all the way through checkout purchasing the number of seats required for your team. That creates your account and lets us know we should expect a payment for your team via bank transfer. You won't be able to manage your team and assign seats until after we approve the purchase. We'll do that asap—just drop us an email at info@uxcontent. com if we're not fast enough. :) What else should I do to get started? At checkout, you'll purchase the number of seats you need for your team. The next thing to do is assign those seats. Make sure you're logged in. (Select the Log In link in the main menu of the UX Content Collective website. ) Go to Course Dashboard, then head to the right sidebar. Select Manage Your Team. Select Users>Add multiple, then enter the names and email... --- ### Group Assignment Report - Published: 2019-12-05 - Modified: 2019-12-05 - URL: https://uxcontent.com/assignment-management-page/ --- ### Our Partners > We partner with individuals, organizations, and other groups who advance the cause of UX writing, conversational design, and content strategy. Join us! - Published: 2019-10-16 - Modified: 2022-04-06 - URL: https://uxcontent.com/our-partners/ --- ### Course: Content Research and Testing > Learn content testing and UX research in our expert-led online course. Build your skills and master real-world testing methods. - Published: 2019-10-02 - Modified: 2025-04-29 - URL: https://uxcontent.com/content-research-testing/ - Categories: Course - skills: Content Research & Testing - enrollments: Solo, Team Self-paced Skill Content Research UX Content Research and TestingLearn how to run content testing that improves clarity, supports product goals, and connects content design and UX writing to measurable outcomes. A UX research course for anyone testing content. > Get the syllabus Earn a certificate with expert-reviewed work Conduct tests in UserTesting in a final project Payment plans (2 or 4 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Bobbie WoodUXCC, Google, Intuit Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments Patrick StaffordUXCC, MYOB Patrick Stafford is the cofounder and CEO of UXCC. He was previously the Lead Digital Copywriter at MYOB, Australia's largest accounting software company. "This UX research course gave me a good base for testing content. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away. " Stephanie Eddy Senior Content Designer, Meta “I loved learning that there are so many different ways to test content, and that sometimes combining a few methods is necessary to get the info we need. ” Cullyn Thomson Rubin Senior UX Writer CVS Health Connect content testing and UX research to business resultsChoosing the right methods, asking the right questions, interpreting messy feedback - content testing is a specialized skill,... --- ### Reviews > Explore our reviews to see why our trained students are landing UX writer roles at some of the world's most influential companies. - Published: 2019-07-11 - Modified: 2022-01-04 - URL: https://uxcontent.com/reviews/ --- ### Content Design Blog > Our content design blog features in-depth articles on content design, UX writing, and trends that affect the industry. - Published: 2019-04-25 - Modified: 2025-05-17 - URL: https://uxcontent.com/blog/ --- ### Course Dashboard - Published: 2019-01-10 - Modified: 2025-02-17 - URL: https://uxcontent.com/course-dashboard/ --- ### Terms of Use & Privacy Policy - Published: 2019-01-04 - Modified: 2021-11-13 - URL: https://uxcontent.com/terms-conditions/ --- ### Register - Published: 2019-01-01 - Modified: 2019-01-01 - URL: https://uxcontent.com/register/ --- ### Course: Fundamentals of UX Writing Certification > Launch your career with our UX writing course. Learn UX writing skills, get expert feedback, and earn a UX writing certification. - Published: 2018-12-06 - Modified: 2025-05-11 - URL: https://uxcontent.com/fundamentals-of-ux-writing-course/ - Categories: Course - skills: UX Writing Self-paced Core UX Writing Fundamentals of UX WritingA UX writer course designed to help you master the principles of effective product content design. Learn real-world UX writing skills, earn a UX writing certification, and support better design, strategy, and clarity across digital experiences. > Get the syllabus Earn a UX writing certification with expert-reviewed work Learn UX writing, Figma, AI, accessibility, content testing, and more Payment plans (4 or 6 months) Teams save up to 30% Credit card, PayPal, wire transfer, or Affirm Standard price: USD UXCC students: USD Enroll yourself Enroll a team Meet the authors Bobbie WoodUXCC, Google, Intuit Patrick StaffordUXCC, MYOB Carol ValdezServiceNow, Amazon Gordon MacraeEmeritus, General Assembly Mike StricklandSling TV, Spectrum Jeneba Wint AvidXchange, LPL “Taking the Fundamentals of UX Writing course was an important step in my career evolution from Product Manager to UX Content Strategist. " Kristen Mirenda Designer “The Fundamentals of UX Writing course and my overall experience with the UX Content Collective have given me great confidence in my abilities as a UX Writer. " Antonio Mendez UX Writer A UX writer course on fundamentals that last. Whether you're writing with a pen or prompting a model, great content still depends on clear structure, thoughtful decisions, and user needs. Take our UX writing certification and you'll make product content more successful - no matter the tool used to create it. What is UX writing? https://vimeo. com/645636898 About the course 40-60 hours Student community Lifetime access What do you leave with? Learn UX... --- ### Frequently Asked Questions > Find out how our courses are different from other UX writing training options. Check out our courses and pricing to get started. - Published: 2018-12-05 - Modified: 2022-01-27 - URL: https://uxcontent.com/faqs/ --- ### UX Writing and Content Design Courses > Learn UX writing and content design skills with self-paced online courses. Build your career with training created by UX content experts. - Published: 2018-12-04 - Modified: 2025-04-28 - URL: https://uxcontent.com/courses-and-pricing/ Self-paced content design courses Our self-paced UX writing and content design courses teach critical skills — from user-centered writing techniques to content strategy foundations. Core: Designed to build foundational skills Skill: Specialized courses to enhance expertise Career: Boost employability and career advancement All courses UX Writing Content Testing Conversation Design &AI Accessibility & Translation Brand Voice & Tone Content Strategy Portfolio & Career Intro to UX Writing & Content Design Skill Self-paced Fundamentals of UX Writing Core Self-paced UX Writing for Technical Writers Core Self-paced Error Messages: Essentials Skill Video UX Content Research & Testing Skill Self-paced Conversation Design for Chatbots Skill Self-paced Product Localization for UX Skill Self-paced Accessibility for UX Writers & Designers Skill Self-paced Fundamentals of Support Content Core Self-paced Content Design Career Course Skill Self-paced Portfolio Review Skill Self-paced Brand Voice Lab Skill Self-paced Marketing Writing for UX Skill Self-paced Elevating Product Experience with Tone Skill Video Intro to UX Writing & Content Design Skill Self-paced Fundamentals of UX Writing Core Self-paced UX Writing for Technical Writers Core Self-paced Error Messages: Essentials Skill Video UX Content Research & Testing Skill Self-paced Conversation Design for Chatbots Skill Self-paced Product Localization for UX Skill Self-paced Accessibility for UX Writers & Designers Skill Self-paced Marketing Writing for UX Skill Self-paced Elevating Product Experience with Tone Skill Video Brand Voice Lab Skill Self-paced Fundamentals of Support Content Skill Self-paced Content Design Career Course Skill Self-paced Portfolio Review Skill Self-paced Intro to UX Writing & Content Design Skill Self-paced Fundamentals of... --- ### About UX Content Collective > Explore the UX Content Collective and discover how we enhance user experience through through training for design teams. - Published: 2018-12-04 - Modified: 2025-04-24 - URL: https://uxcontent.com/about-us/ --- ### Content Design and UX Writing Courses > Build your skills with expert-led content design and UX writing courses. Earn certifications from experts, and advance your content career. - Published: 2018-11-28 - Modified: 2025-06-06 - URL: https://uxcontent.com/ Content design and UX writing courses From interface content to content systems, AI, and more: master content design and UX writing skills that matter most. Join 5,000+ learners Earn certificates from industry leaders Get hands-on learning with feedback Courses and workshops Training for teams Trusted by Fortune 500 product teams All courses and workshops Self-paced courses Live workshops UX Writing Content Testing Conversation Design & AI Figma Accessibility & Localization Brand Voice & Tone Content Strategy Portfolio & Career Intro to UX Writing & Content Design Skill Self-paced Fundamentals of UX Writing Core Self-paced UX Writing for Technical Writers Core Self-paced Error Messages: Essentials Skill Video UX Writing Essentials Core Workshop Succeeding as a Solo UX Writer Skill Workshop UX Content Research & Testing Skill Self-paced Content Testing Essentials Skill Workshop Conversation Design for Chatbots Skill Self-paced Create an AI Content Strategy Playbook Skill Workshop AI in Content Design: Ethics, Scale, and Impact Skill Workshop AI in Content Design: Evaluation and Structure Skill Workshop Intro to Figma Skill Workshop Advanced Figma Skill Workshop Mastering Design Systems in Figma Skill Workshop Product Localization for UX Skill Self-paced Accessibility for UX Writers & Designers Skill Self-paced Marketing Writing for UX Skill Self-paced Brand Voice Lab Skill Self-paced Elevating Product Experience with Tone Skill Video Intro to Content Operations Skill Workshop Intro to Hierarchy for UX Content Skill Workshop Systems Thinking for UX Content Skill Workshop Fundamentals of Support Content Skill Self-paced Content Design Career Course Skill Self-paced Portfolio Review Skill Self-paced Content... --- ### User Account - Published: 2018-10-02 - Modified: 2019-05-29 - URL: https://uxcontent.com/user-account/ --- ### Reset Password - Published: 2018-10-02 - Modified: 2021-11-19 - URL: https://uxcontent.com/reset-password/ --- ### User Login - Published: 2018-10-02 - Modified: 2019-05-29 - URL: https://uxcontent.com/user-login/ --- ### User Register - Published: 2018-10-02 - Modified: 2020-05-20 - URL: https://uxcontent.com/user-register/ --- --- ## Posts ### How to run a product content audit > Learn how to run a content audit. Get a step-by-step guide, template, and practical tips for product teams and designers. - Published: 2025-06-05 - Modified: 2025-06-05 - URL: https://uxcontent.com/product-content-audit/ - Categories: Content Strategy If you’re running your first audit or are unsure where to begin, use this content design audit template. Join any content community, and you’ll notice a few recurring post topics: writers making fun of an inappropriate or misleading copy, people looking for career advice, and content designers who want to know how to audit their product after starting their new job. The last one is worth a deeper look. Running an audit takes quite some effort, but it pays off the long run. Today, I’d like to go over a quick step-by-step guide on how to better evaluate your content and provide you with a content design audit template — a tool to help you along the way. How do you know if you need to run a content audit? Any house needs a foundation, and a well-done content design audit is exactly that. It serves as a first step toward higher quality of content in your product, more efficient ways of working, and making your contribution to the project easier to highlight. I’d even argue that it’s not about whether it’s expected from you by your stakeholders. If done right, doing it proactively will put you in a much stronger position as a content designer, and will help you build a stronger content culture within the company. Why run a content design audit? Let’s break it down: what’s in it for you? 1. Evaluating your current content quality Any conversation about improving the product will always start with the... --- ### AI content strategy: a UX-first approach > Discover how to build a scalable AI content strategy for UX, with frameworks tailored to content designers, UX writers, and product teams. - Published: 2025-06-04 - Modified: 2025-06-04 - URL: https://uxcontent.com/ai-content-strategy/ - Categories: AI Content strategy is a well-defined field. And a lot of the time, answers to AI-related questions can be found in tried-and-tested content strategy methods. But adding AI to the mix does change content strategy in some key ways. When interfaces can generate language in real time based on data, prompts, and model behavior, content designers now have to adopt new tactics that shape the systems that make language possible. This work involves defining how products respond to users, structuring the content that powers those responses, and building the patterns that keep language consistent at scale. It requires coordination across design, engineering, and data teams and a clear strategy for how language should function inside AI systems. So, again, we wouldn't say this succeeds traditional content strategy. But we'd suggest it adds new complexities to established content strategy rules, which require some new approaches. This guide offers a practical starting point for any content professional hoping to embark on that path. What is AI content strategy? AI content strategy defines how language functions inside AI systems. It sets the rules for what language is available to the model, how that language is structured, and how it should behave in response to real user input. This work includes shaping training data, curating what content gets retrieved, and designing prompts that guide the system’s output. It replaces static authoring with dynamic systems with language that responds, adapts, and generates at scale. Again, we'd categorize AI-driven content strategy as sitting inside traditional content strategy... --- ### AI evaluation for UX content designers > Learn how to conduct qualitative AI evaluation for large language models from a UX content design perspective. - Published: 2025-05-28 - Modified: 2025-06-05 - URL: https://uxcontent.com/ai-evaluation-content-design/ - Categories: AI Simply put, evaluations allow a deeper understanding of LLM performance. Content design is key in LLM evaluation – almost all activities are led by or involve content designers. Interested in AI in content design? Check out our complete guide to artificial intelligence and content design. Before we dive into qualitative AI evaluation for Large Language Models, let’s define some words: Model: A program trained on data to recognize specific patterns or make decisions. LLM (large language model): Built from large datasets of text, code, calculations, instructions, rules, processes, etc. , to generate human-like text based on the patterns learned during the training process. Fine-tuning: Further training a pre-trained model on a specific, smaller dataset to improve its performance for a particular task. Outputs: LLM-generated content. Temperature: How “creative” the model is with the outputs. The higher the temperature, the greater the variety and also the potential to be more illogical. What is AI evaluation? Simply put, evaluations allow a deeper understanding of LLM performance. Content design is key in LLM evaluation – almost all activities are led by or involve content designers. The evaluation process consists of determining inputs (information that the model considers), crafting an evaluation rubric (or, at the very least, heuristics and guidelines), and establishing ground truths (information that is considered correct to train, validate, and test models). From a content design lens, evaluation helps measure the quality of the outputs. To break it down even further: Evaluation: The process of assessing outputs against a rubric or general guidelines. Rubric: A set of criteria used to evaluate the quality of the outputs. Criteria: A question or statement within a rubric. Why is AI evaluation important?... --- ### What is content operations? > Learn what content operations really means—and how to streamline your workflows, tools, and strategy to scale content effectively. - Published: 2025-05-27 - Modified: 2025-05-28 - URL: https://uxcontent.com/what-is-content-operations/ - Categories: Content Strategy - Tags: course, practice Content operations is the behind-the-scenes work of planning, creating, managing, and delivering content across an organization. When it comes to planning, creating, managing, publishing and measuring content, it involves different processes, many tools, and lots of people. Together these make up content operations—known as ContentOps. In digital and UX, there have been long-established DevOps and ResearchOps so ContentOps (which we're going to call "content operations") is a relative newcomer. The term may be new to many, but what it represents has been something more long-standing. What is content operations? There are a few definitions of content operations offered from different organizations but they all share similar characteristics. For us at UX Content Collective: Content operations refer to the processes, tools, and people involved in creating, managing, and delivering content within an organization. It encompasses everything from planning and creating content to its distribution, optimization, and performance analysis. HubSpot defines content operations as: The combined foundation of people, process, and technology that allows an organization to effectively and efficiently maintain its content lifecycle from start to finish. This framework spans the strategy, creation, publishing, distribution, and management of content. Content Science Review defines content operations as: Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology. These definitions are broad. That’s because content operations cover a lot of roles, stages, tools, and activities. The precise operations will vary from organization to organization and will also be influenced by who is involved, the content type, and the... --- ### How to write error messages > Craft user-friendly error messages that guide users. Learn 7 UX writing best practices for error messages to improve user experience. - Published: 2025-05-27 - Modified: 2025-05-27 - URL: https://uxcontent.com/how-to-write-error-messages/ - Categories: UX Writing Skills - Tags: course, practice Error messages may be small bits of text, but they carry heavy weight in user experience. Interested in UX writing? Check out our complete guide to UX writing and content design. Error messages may be small bits of text, but they carry heavy weight in user experience. A confusing or curt error message can derail a user’s journey, while a clear and empathetic one can turn a frustrating moment into a quick course correction. By mastering how to write an effective error message, you’ll help users understand issues and move forward with confidence. Let’s dive into the principles that make error messages user-friendly and effective. #1. Keep error messages clear and concise Users should be able to read an error message in a split second and understand exactly what’s wrong. That’s why brevity and clarity are paramount when crafting error message text. In practice, this means an ideal error message is one short, straightforward sentence (or two at most) that plainly states the problem. Avoid jargon or technical codes in the user-facing message. For example, instead of writing something like: “Error 4002: Invalid input in field 6. ” ... you can simply state: “Emails can't contain special characters. Please try again. ” The latter is brief, clear, and directs the user on how to fix the issue. Remember, less is more – especially under stressful error-state conditions. A concise error message respects the user’s time and cognitive load, letting them quickly read, understand, and act without wading through unnecessary words. #2. Provide specific details and next steps An effective error message doesn’t stop at telling the... --- ### How to create a UX content style guide > Learn how to build and maintain a UX content style guide. Includes real examples, tone rules, and how to scale with design systems and AI. - Published: 2025-05-21 - Modified: 2025-05-29 - URL: https://uxcontent.com/how-to-create-style-guide/ - Categories: Brand Voice and Tone - Tags: practice A UX content style guide is more than just a set of writing rules. It’s a product team’s shared playbook for how content should look, feel, and function across the entire user experience. Unlike brand style guides - which usually focus on visual identity or marketing voice - UX content guides go deep into the product interface. That means they cover everything from punctuation and tone to how to write an error message or label a button. And increasingly, UX style guides play an important role in how UX and design teams can iterate rapidly with artificial intelligence (AI) tools. The more you create content at scale, the more you need quality guardrails and rules found in style guides. A strong content style guide typically covers: Voice and tone guidelines Grammar, syntax, and style conventions Terminology and naming rules Component-specific copy patterns (think forms, modals, tooltips) Accessibility, localization, and content for various states (like errors or empty screens) In this piece, we’ll explore the key elements that make a UX content style guide work. You’ll see real-world examples, learn how to keep a guide useful over time, and get a glimpse into where things are headed like AI-integrated and machine-readable guidelines. The goal? To make sure every bit of microcopy feels like it’s coming from the same product, no matter who wrote it. Why use style guides? Consistency builds trust... Style guides are consistency engines. They help multiple contributors write in one cohesive voice, especially on cross-functional teams. That consistency... --- ### Why technical writers should learn UX writing > Technical writer skills should include UX writing and content design. Learn how these fundamental design practices expand your impact. - Published: 2025-05-16 - Modified: 2025-05-29 - URL: https://uxcontent.com/the-technical-writer-skill-of-the-future-ux-writing/ - Categories: UX Writing Skills - Tags: practice Technical writer skills are often focused on one thing: documentation. But this type of segmented mode of product development is outdated. Technical writers need to be embedded directly into the product. By embracing UX writing skills, technical writers can transform their documentation and write for an entire product experience – not just one small part of it. This guide explores why acquiring UX writing skills is essential for technical writers and how it can help bridge the gap between complex technical content and user-friendly design, ultimately making the work more impactful and relevant. Why technical writer skills should include UX writing At its core, UX is about creating products that are functional, intuitive, and enjoyable to use. It’s the discipline of designing experiences that are seamless, efficient, and user-friendly, ensuring that users can achieve their goals with minimal friction. The aesthetics of an interface are important, but UX is fundamentally about problem-solving and optimizing the way users interact with technology. Technical writers, who are accustomed to crafting detailed documentation and instructions, are uniquely positioned to influence UX. Their ability to present complex information in a clear and accessible way directly impacts how users experience a product. By integrating UX principles into their work, technical writers can enhance the usability of their content and, by extension, the product itself. UX’s role in enhancing user satisfaction User satisfaction is a critical metric for any product’s success. Users who find a product easy to navigate and understand are more likely to continue using... --- ### How AI is changing UX writing and content design > Discover how AI is changing content design and UX writing. Learn new roles, skills, and tools - and how to thrive in AI-integrated workflows. - Published: 2025-05-14 - Modified: 2025-05-24 - URL: https://uxcontent.com/ai-in-content-design-ux-writing/ - Categories: AI - Tags: course Content designers have found themseves at the center of changes caused by artificial intelligence. Whether it's using tools in day-to-day writing, helping create dynamic systems, or helping train and evaluate the models themselves, content design has proven invaluable. Right now, content design isn't so much being redefined as it is expanded. In a world where machines can write, but not reason, contextualize or empathize, content designers play a key role. This is exactly why companies like OpenAI and Anthropic have hired content designers. These tools, and others like them including Google Gemini, have led to an explosion in AI-generated content. But creating helpful, clear, and context-sensitive UX content still depends on human judgment. As AI becomes embedded in the tools we use and the interfaces we design for, content designers are taking on new roles - shaping how content is produced, evaluated, and governed at scale. We outlined the early shifts that started unfolding when generative AI models entered the mainstream. Since then, we’ve seen a rapid acceleration: companies are hiring for AI content roles, designers are integrating LLMs into their workflows, and content professionals are being asked to define prompt layers, evaluate model output, and structure training data. If you’re a UX writer or content designer wondering where you fit into all this, the answer is simple: you’re essential. Your skills are already part of the AI pipeline - you just might not know it yet. And if you're new to the profession, then there's good news. AI is... --- ### Content testing and measurement for UX > Content testing and research is a crucial part of the UX process. Learn methods, tools, and frameworks to test your content and measure it. - Published: 2025-05-10 - Modified: 2025-05-28 - URL: https://uxcontent.com/content-testing-measurement-ux/ - Categories: Content Testing - Tags: practice Content testing is the practice of evaluating whether the words in your product are clear, useful, and effective for the people using it. Testing helps content designers and UX writers understand how real users interpret interface copy, instructions, error messages, and other on-screen content long before that content goes live. You might already be familiar with some testing methods like usability testing. But a lot of the time, testing methods ignore asking questions about content - or ignore the types of visual cues and behavioral signs that indicate content might not be working. Content testing focuses on the language itself. Can users understand what this message means? Does this button label set the right expectation? Is the tone appropriate for the situation? These are questions that content testing helps answer. Here's a key point: content testing shouldn't be limited to finished designs. It should start early, and it should start often, right at the sketching or research stage. You can test copy in wireframes, design files, or even plain-text mockups. The goal isn’t to confirm what you’ve written. It’s to uncover confusion, uncover bias, and make your language better before it reaches production. For content teams, testing also serves another purpose: it creates a feedback loop. Without testing, content decisions are often based on best guesses, internal opinion, or what’s worked before. With testing, you gain evidence. You learn what resonates and what needs rethinking, and that improves both the quality of your content and your ability to advocate for... --- ### Trauma-informed content design: a comprehensive guide > Trauma-informed design is the ability for designers to ensure no user is unnecessarily put in a position of distress. - Published: 2025-05-07 - Modified: 2025-05-29 - URL: https://uxcontent.com/a-guide-to-trauma-informed-content-design/ - Categories: Accessibility and Localization - Tags: practice As content designers, we already prioritize accessibility and inclusion; trauma-informed design is a natural extension of that work. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. As UX writers, we are stewards of words, the gatekeepers to the digital world. We have the power to include or exclude, confuse or clarify, and represent or marginalize. I bet most of us have attended a workshop on accessibility and maybe even have a checklist we like to use for vetting our content. Some of us go the extra mile: choosing disability-friendly fonts, verifying reading levels, and ensuring screen reader compatibility. But how often do we pause to consider whether our carefully crafted copy could unintentionally harm users with trauma? What is trauma-informed content design? Trauma has many definitions, but it is commonly understood as an emotional response to distressing events, often involving actual or perceived threats to safety. This can include direct threats to one’s life, such as physical assault, or threats to one’s sense of self and identity. Big T vs. little t trauma Big T traumas include natural disasters, serious accidents, combat exposure, or sexual assault. Little t traumas include interpersonal conflicts, divorce, relocation, legal troubles, financial difficulties, and more. However, trauma is deeply personal, and individuals may react differently to similar experiences based on a variety of factors, including past experiences, resilience, and life stage. This variability is, in part, due to how our nervous systems process and respond to perceived threats. Trauma and the nervous system Trauma activates the autonomic nervous system (ANS), triggering the sympathetic (fight-or-flight) or... --- ### Announcement: A course for the future of content design - Published: 2025-05-06 - Modified: 2025-05-10 - URL: https://uxcontent.com/announcement-a-course-for-the-future-of-content-design/ - Categories: Content Strategy - Tags: course, Patrick Join the waitlist for Advanced UX Content for Product. Content design is going through a transformation. In the past few years, the field has matured, diversified, and taken on a more central role in how products are shaped. But at the same time, content professionals are being pushed into new responsibilities, often without a clear path forward. That tension is exactly why we created Advanced UX Content for Product, a new course from UX Content Collective designed to help mid-career content designers grow into more strategic, influential roles. If you’re a content designer or UX writer who feels like the ground is shifting under your feet, this is for you. Here’s why we built this course, and what you’ll learn. Content is changing faster than ever Layoffs, new AI tooling, shifting expectations around team structure and ownership. All of it has happened quickly, and many content professionals are struggling to keep up. While AI is a big part of the conversation, the disruption started earlier. Layoffs began before ChatGPT even launched. But when AI entered the mainstream, it accelerated existing trends and magnified underlying challenges. Content designers are feeling a lot of pressure about not just the words on the screen, but the systems and workflows behind them. Even early-career designers are noticing how quickly the landscape is evolving. One person in our recent salary survey put it plainly: “I haven’t been in the industry very long, but it’s clear that things are shifting. I was planning to focus on... --- ### Systems thinking for UX: a guide for content designers > Learn what systems thinking for UX is and why it matters for content design. Learn how systems thinking can help create complex products. - Published: 2025-05-05 - Modified: 2025-05-28 - URL: https://uxcontent.com/systems-thinking-for-ux-a-guide-for-content-designers/ - Categories: Content Strategy - Tags: course Systems thinking is a way of understanding the world that focuses on how things are connected, not just how they function in isolation. Rather than zooming in on a single piece of a puzzle, systems thinking asks you to zoom out and consider the full picture. It’s a method of problem solving and design that recognizes patterns, interdependencies, and the dynamics that arise from the relationships between parts of a whole. There are actually a whole bunch of definitions for systems thinking in a wide range of contexts, but we're specifically focused on UX and content. In a traditional approach to solving problems - especially in software development or design - it’s common to tackle issues one at a time. A button doesn’t work, so you fix the button. A user doesn’t understand an error message, so you rewrite the copy. These approaches are tactical and often necessary. But they can also lead to reactive, short-term fixes that overlook deeper structural problems. Systems thinking shifts your mindset from reactive problem-solving to proactive pattern recognition. What is systems thinking and why does it matter? At its core, systems thinking teaches you to look for the inputs and outputs of a system, identify feedback loops, and understand how changes in one area can ripple out to affect other parts, often in unexpected ways. It’s not just about cause and effect, but about circular relationships, time delays, reinforcing behaviors, and systemic leverage points. Let’s take a simple metaphor: a home garden. If you... --- ### Support UX: designing better knowledge base content > Learn to design and scale effective knowledge base content that’s useful. From structure to search, create support content users can trust. - Published: 2025-05-02 - Modified: 2025-05-29 - URL: https://uxcontent.com/support-ux-designing-better-knowledge-base-content/ - Categories: Content Strategy - Tags: practice When users get stuck, they don’t always reach out. They Google. They scan your help center or knowledge base. They search inside your product, often frustrated, rushed, or mid-task. That’s why support content FAQs, help articles, troubleshooting guides, in-product tips - they aren't just about reducing tickets. It’s a core part of the user experience. Support UX is the practice of designing help content that’s findable, usable, and genuinely helpful. It lives at the intersection of product design, customer experience, and content strategy. It’s where frustrated questions meet clear answers and where the difference between a churned customer and a retained one is often just a well-structured article. But support content strategy has long been treated as an afterthought. Often outsourced, rarely maintained, and poorly measured, many support content ecosystems are slow, outdated, and overgrown. Users can’t find what they need. Articles compete instead of collaborate. And support teams are stuck writing Band-Aids to patch communication gaps in the product itself. This isn't just about convenience. Creating well-structured, and well-maintained support content is the key to scaling a support experience with AI. Without that foundation of good content, you can't scale the help experience. That’s why support UX needs to evolve. Today’s users expect fast, self-serve help — and your support content strategy must deliver. That means designing it with the same care, clarity, and structure you bring to UI copy. It means understanding what users are trying to do, where they’re getting stuck, and how your content can help... --- ### Accessible UX writing: a guide for inclusive content design > Learn how to create accessible UX writing that improves clarity, and supports inclusive experiences. A must-read guide for content designers. - Published: 2025-05-02 - Modified: 2025-05-29 - URL: https://uxcontent.com/accessible-ux-writing-a-guide-for-inclusive-content-design/ - Categories: Accessibility and Localization, UX Writing - Tags: practice Accessibility isn't just about compliance with legal standards or ticking boxes on a checklist. It's about creating inclusive content design that works for real people in real-world situations. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. Accessibility isn't just about compliance with legal standards or ticking boxes on a checklist. It's about creating inclusive content design that works for real people in real-world situations. For UX writers and content designers, accessibility is a shared responsibility. We often focus on clarity, usability, and tone, but those qualities are meaningless if our content isn't usable by people who rely on screen readers, voice controls, or cognitive aids. The words we choose, how we structure them, and how they interact with the interface can determine whether someone feels empowered or excluded. Think about someone using your app with a broken arm, trying to fill out a form one-handed. Or an older adult navigating an unfamiliar interface on a new device. Or someone with ADHD trying to complete a task without getting overwhelmed by dense, disorganized text. These are real users. And accessible UX writing is what makes the difference between success and frustration. Beyond usability, there’s also a business case. Inclusive content design expands your audience, reduces customer support queries, and aligns your product with values of equity and fairness. From a legal perspective, non-compliance with accessibility standards can result in fines, lawsuits, or reputational damage (especially with regulations like the European Accessibility Act). But above all, accessible UX writing is a matter of respect. It’s a commitment to meeting people where they are, not where we assume they are. And it’s one... --- ### What is content design? > Discover what content design means, how it's evolved, and why it's essential for creating scalable, user-centered digital experiences. - Published: 2025-04-29 - Modified: 2025-05-29 - URL: https://uxcontent.com/content-design/ - Categories: UX Writing Skills - Tags: course, practice What is content design? Learn the basics of this growing discipline, how it differs from UX writing, and what skills content designers need to succeed. How is design impacted and shaped by content? The history of content design Defining content design: meaning, scope, and practice How content design goes beyond UX writing How design and content work together Why does a content designer do day-to-day? Essential skills for content designers How AI affects content design Content design: how we build better products How is design impacted and shaped by content? Content is not simply a layer applied at the end of a design process. It is an essential part of the product architecture. Content shapes interactions, establishes user trust, facilitates comprehension, and drives action across increasingly complex ecosystems. Content design has emerged as a distinct discipline because users engage with products across a web of touchpoints: mobile apps, web platforms, onboarding flows, help systems, notifications, AI-driven interfaces, and more. Designing effective content for this environment requires more than choosing the right words, it demands thoughtful structuring of information, clear communication of intent, and a strategic understanding of user needs. Rather than positioning content as decoration or support, content design integrates content into the very foundation of how a product works. It focuses on the user’s experience of information: when, where, and how they encounter it, and how effectively it enables them to achieve their goals. As products become more dynamic and interconnected, content design provides the framework needed to maintain coherence, usability, and accessibility. The history of content design The term "content design" was first popularized by Sarah Winters during her work at the Government... --- ### What does "AI-first" mean for content designers? > Discover how AI is reshaping content design. Learn why AI-first content design demands new skills for UX writers and content designers. - Published: 2025-04-29 - Modified: 2025-05-12 - URL: https://uxcontent.com/what-does-ai-first-mean-for-content-designers/ - Categories: AI, UX Writing Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). In March of this year, Shopify made a bit of a Splash when CEO Tobi Lütke released a memo suggesting the company would adopt an "AI-first" approach. Among other directives, he said there would be no new hires until any team could explain why AI couldn't do the job instead. It was a pretty extreme move (and some might call it rhetorically harsh) and it's always difficult to judge how these sorts of announcements will impact the industry at large. So, for a few weeks nothing much happened. Until on April 29, Duolingo CEO Luis von Ahn also released a memo detailing a very similar strategy of his own: The entire message is long, so I won't quote the whole thing here. But these phrases stuck out to me: "When there's a shift this big, the worst thing you can do is wait. " "AI isn't just a productivity boost. " "Being AI-first means we will need to think much of how we work. Making minor tweaks to systems designed for humans won't get us there. In many cases, we'll need to start from scratch. " "AI use will be part of what we evaluate in performance reviews. " "AI use will be part of what we look for in hiring. " There isn't a third example of a company adopting this type of approach yet - but two is a... --- ### What is UX writing? > What is UX writing? This guide breaks down the role, the skills, and why UX writers are essential for user-centered product experiences. - Published: 2025-04-21 - Modified: 2025-05-28 - URL: https://uxcontent.com/what-is-ux-writing/ - Categories: Learning, UX Writing, UX Writing Skills - Tags: course, practice Get an introduction to UX writing and content design: what it is, how it differs from other types of design, what UX writers do, how much they make, and how to become one yourself... https://youtu. be/K8bec9d9d78 UX writing vs content design Why is UX writing important What does a UX writer do? Who do UX writers work with? What is microcopy? UX writing best practices UX writing jobs UX Writing and AI UX writing certifications How to become a UX writer UX writing is the practice of crafting the words people see, hear, and interact with in digital experiences. It is an essential part of product design that helps users navigate interfaces, complete tasks, and understand what’s happening within a product. Without UX writing, even the most beautifully designed software can feel confusing and frustrating. While UX writing has been a core part of digital products for decades, many people—designers included—are still unfamiliar with what UX writers actually do. If you’ve ever struggled with an unclear error message, been unsure of what a button does, or felt lost in an app, you’ve experienced firsthand the impact of poor UX writing. A well-placed, clear, and human-centered message can be the difference between a satisfied user and one who abandons your product. The role of UX writers is to ensure that every touchpoint in a digital experience is intuitive, accessible, and aligned with user needs. In an era when design best practices often make apps look and feel the same, UX writing is a way to make products stand out. In this guide, we’ll take an in-depth look at UX writing: what it is, how it differs from other types of writing, best practices, career opportunities,... --- ### How to build a content design GPT tool for your UX team > Learn how to create a content design GPT tool that follows your content design standards. This guide will get your UX team on the same page. - Published: 2025-04-20 - Modified: 2025-04-30 - URL: https://uxcontent.com/how-to-build-a-custom-gpt-for-content-design/ - Categories: AI, UX Writing AI is shifting the landscape of content design from static documents, guidelines, glossaries, and messaging frameworks to dynamic LLMs that can provide stunning results in seconds. AI is shifting the landscape of content design from static documents, guidelines, glossaries, and messaging frameworks to dynamic LLMs that can provide stunning results in seconds. Companies like Coinbase, where I previously worked, have empowered their employees to spin up their own custom GPTs in minutes trained on internal documents and data, with permissioning functionality and the like built in. In this article, I’ll walk you through how to build a custom GPT using OpenAI that generates structured error messages following our rules and guidelines. While my example applies to error messages, the approach outlined here can be used to build any type of custom GPT to meet your organization’s content needs. But remember, using AI tools still requires strong UX writing fundamentals and judgment. Just like a developer needs to know when GPT has written bad or broken code, content designers need to recognize whether the output is actually clear, useful, and on-brand. Ironically, in a world where anyone can use LLMs to write content, those fundamentals matter more than ever. So let’s dive in! Building a custom content design GPT We’re going to use ChatGPT to build a custom GPT for writing structured error messages. This use case will be a great jumping-off point for anyone who wants to move past prompt engineering and wade into slightly deeper AI waters. Why error messages? Because error messages often end up as pesky afterthoughts, written on the fly by PMs and engineers. Sometimes they work. Other times, not so much.... --- ### A checklist for product content health > How can you think of product content health as an ecosystem instead of individual assets? Use our content checklist to get it right. - Published: 2025-04-18 - Modified: 2025-05-01 - URL: https://uxcontent.com/a-checklist-for-product-content-health/ - Categories: UX Writing, UX Writing Skills - Tags: course If you need to think of your content as an ecosystem instead of individual assets, how do you get it right? If your decisions affect everyone, how is it supposed to work? Does working with product content get easier the longer you're at it? I've found it feels like putting together a jigsaw puzzle. Most of the time, I don't manage to use all the pieces, no matter how I arrange them. Before I managed content and digital platforms for startups, service companies, and even an enterprise business, my first boss told me a thing that still stays with me: "If you're the only person working with content in your organization, of course it's hard. You're the only person who gets to see all parts of it. " But here's what I learned after working in this field 10+ years. No matter the type of organization, if your role is to manage content, you’ll see teams that struggle with the same things. They'll find it challenging to define their brand messaging and how to apply it. They'll find it hard to connect their content efforts to their business goals. They'll strive to create better content, and struggle to curate and organize what already exists. They'll have workshops and arguments over who owns, creates and edits content across teams and platforms. Even if your job description says you own the content in your organization, the truth is the content assets you’re stewarding aren’t standalone things you can do whatever you want with. They’re an ecosystem running throughout your whole organization, and they keep it running. Scott Kubie framed it as the Death Star of content that's part of your business. Pull on one... --- ### Using design feedback to strengthen UX content > Transform your approach to design feedback. Learn how to strategically use feedback for better UX content outcomes. - Published: 2025-04-07 - Modified: 2025-04-24 - URL: https://uxcontent.com/ux-content-feedback/ - Categories: Process, UX Writing Getting design feedback on UX content can be frustrating. Some feedback leads to meaningful improvements, while other comments send you in circles. But feedback isn’t just about making changes—it’s about knowing what to change, when to push back, and when to adapt. The key to great copy isn’t just taking feedback at face value but working with it strategically. A solid feedback system keeps content moving fast and sharp—fewer revisions, quicker turnarounds. But without structure? Chaos. Confusion. Sluggish production. Here’s what has helped me move past knee-jerk reactions and turn feedback into better, more effective UX content. 1. Not all design feedback is equal, filter the noise Feedback isn’t a to-do list—it’s a conversation. Before making any changes, step back and assess the intent behind it. Not all feedback should be implemented, and not all of it is actually about the content. How to filter feedback effectively Is it about clarity, usability, or just preference? If it’s subjective, does it align with user needs? Who’s giving the feedback? A developer, product manager, or designer? Understanding the source helps you decode the real issue—whether it’s a technical limitation, a business concern, or a design preference. Is it a one-off opinion or a recurring issue? If multiple people flag the same problem, take it seriously. Otherwise, it might just be personal taste. To separate useful feedback from noise, look at whether the comment directly improves user experience. If it does, refine. If it doesn’t, be prepared to push back. 2. Turning vague... --- ### The content design hot take summit > Explore insights from the first-ever Content Design Spicy Take Summit. Discover bold opinions on the future of content design. - Published: 2025-03-29 - Modified: 2025-05-12 - URL: https://uxcontent.com/the-content-design-hot-take-summit/ - Categories: UX Writing, UX Writing Skills We put 5 content designers together and gave them a challenge: give us your hottest take. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). In 2025 we hosted something new: the first-ever Content Design Spicy Take Summit. It was a fast-paced online event featuring 5 speakers, each presenting a single “spicy” opinion about the state of content design today. Some takes were controversial. Some were widely agreed with. But all of them challenged the status quo. Each speaker had five minutes to present their hot take. Attendees asked questions after each talk, and at the end, we opened it up to a vote: which take was the most thought-provoking and well-defended? Here’s what each speaker had to say. Take 1: Frances Gordon - “Figma is killing content design” Frances Gordon, the Principal Content Designer at Backbase, opened the summit with a bold claim: Figma, far from being a win for content designers, has quietly set the discipline back. She argued that by framing “access to Figma” as a milestone, content designers ended up focusing on the wrong problem. We didn’t need better access to someone else’s tools, we needed investment in our own systems for managing, governing, and scaling content. Her take was less about the tool itself, and more about misplaced effort. When content designers spend all day editing high-fidelity screens, she said, we’re not operating as strategic partners. We’re patching up problems we weren’t empowered to prevent. “Let’s not confuse access to another discipline’s tool with actual empowerment within content design. ” Take... --- ### Don't vibe code your content design > AI won’t kill your vibe coding project. Bad content will. Use a few rules and best practices to make your vibe coding project better. - Published: 2025-03-26 - Modified: 2025-05-27 - URL: https://uxcontent.com/dont-vibe-code-your-content/ - Categories: Strategy, UX Writing, UX Writing Skills - Tags: course AI won’t kill your vibe coding project. Bad content will. Vibe coding! Silly name - cool concept. If you’re unfamiliar, the term refers to the idea that now it’s become extremely easy to create full-blown desktop and mobile applications with just a few AI tools like Cursor or Framer. Twitter (I refuse to call it X) and LinkedIn are filled with people making apps with very little coding knowledge. Some of them cool and useful, others are a bit of a mess. But it’s encouraging and fascinating to see a movement towards natural language-based instructions for code rather than relying on intense knowledge of syntax. In short: if you can describe it, a tool can code it for you. But of course, things aren’t always what they seem. Vibe coding has its downsides, and I fear the new wave of app creators might find themselves with similar problems if they try to use the same approach with content. The ups and downs of vibe coding There are already a bunch of “vibe coding” examples showing up like these games and apps: Fun, right? Yes, absolutely. It’s fun to be able to just think of something and then create it - so these tools are doing for code what Canva, Figma, and others have done for design. But as people who have worked in product teams will know, the best code isn’t just the code that creates the application. The best is the most efficient version that avoids repetitive functions or just takes less time or memory. Good developers know this,... --- ### Creating job growth frameworks for content designers > Explore the job growth framework for content designers and how to bridge the Strategic Value Gap in product design. - Published: 2025-03-25 - Modified: 2025-05-12 - URL: https://uxcontent.com/creating-dedicated-growth-frameworks-for-content-designers/ - Categories: Leadership, UX Writing - Tags: practice Tired of content designers being seen as just writers? Here's how to build a growth framework that showcases their full potential and strategic value. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). When I began leading a 4-person content design team at an Indian fintech with nearly 100 product designers, my colleagues and I found ourselves facing what I call the Strategic Value Gap. Content designers get stuck reacting to copy requests, leaving no time to proactively shape products. If you're a content designer, you're probably nodding along—this cycle of reactive work is a shared experience in our industry. I think this is due, in part, to a role perception disconnect. While content designers see themselves as strategic partners who can shape product experiences, others often view them as simple writers brought in at the end of the design process. Without clear job growth frameworks built specifically for content design, this gap only widens. Most teams end up cobbling together growth paths from product design and marketing frameworks, creating a Frankenstein's monster that fails to capture what we uniquely bring to the table. This hits content designers hard. In nearly a decade of working in product companies, I've seen talented designers struggle in performance reviews, unable to demonstrate their strategic value when all their metrics show is copy delivered and tickets closed. Some begin to doubt their career choice, while others leave for more mature teams, forgoing the excitement of building something from scratch. Having seen this pattern play out many times, I set out to create a growth framework for my team... --- ### A 4-step guide: how to networking with content designers > Discover how to network using informational interviews. Transform your job hunt and earn valuable referrals with ease. - Published: 2025-03-17 - Modified: 2025-04-24 - URL: https://uxcontent.com/content-design-networking/ - Categories: Career, UX Writing Reaching out to content designers can be difficult, but worth it. Here are some lessons on how to approach people cold. Yes, knowing how to network isn't natural. But it's worth it - because informational interviews can mean the difference between a response and getting passed over. They’re the utility knife in your networking toolbox. If you’re job hunting, they're an effective way to generate referrals and learn how companies really treat their content designers. If you’re the solo content designer on your team, they’re great for getting expert advice on challenges when you don’t have peers to turn to. They’re brief (20-30 minutes), convenient (doable from home), and fun (people are full of surprises). The ROI on these can’t be overstated. In the past few months, these interviews have earned me: Five referrals A portfolio review A mentor A wedding invitation (long story) So what’s stopping you? If you’re worried you’ll waste people’s time, don’t be. The content design community is incredibly supportive and generous with their resources. How to network #1: Reach out Knowing how to network starts with just reaching out. Be thoughtful, but don’t overthink it. Clarity and brevity are key—two skills you’ve honed throughout your career. Whether you’re reaching out via cold email, Linkedin, or Slack, you only need to communicate four things: Who you are What you want to learn Why you’re interested in them When you’re available to talk Here’s an example of a LinkedIn connection request I sent. Connect requests have a 300 character limit. "Hello! I hope all is well. I’m a content designer looking to break into fintech, and would love... --- ### 5 lessons for UX writers from behavioral economics - Published: 2025-03-12 - Modified: 2025-05-12 - URL: https://uxcontent.com/ux-writing-behavioral-economics/ - Categories: Strategy, UX Writing, UX Writing Skills Behavioral economics, at its core, is the study of the biases which lead people to make decisions in an economic context. Here are 5 ways UX writers can adopt lessons from this discipline. Interested in UX writing? Check out our complete guide to UX writing and content design. Depending on who you ask, behavioral economics is either a worthwhile study of the irrational side of humanity, or a method for manipulating folks for fun and profit. Behavioral economics, at its core, is the study of the biases which lead people to make decisions in an economic context. It turns out that there may be anywhere up to 180 cognitive biases at play (here’s a more condensed list), and these biases are constantly being examined, probed, and prodded. The key insight that this gives UX Writers is that human beings are not rational beings, which is good, because we’re not writing for robots (yet). It gives us a bit of a framework for approaching our copy with a bit more strategic intent -- as if we know what biases may be at play for the user and the context of the content you’re providing, you can apply a few interventions to guide users to a desired action. 5 biases you can address with content Positive and negative framing Would your users be more inclined to take action if they could get a $20 discount, or miss out on a $20 discount? What about keeping a password secure by adding a special character, or pointing out that a password is weak and may be compromised if a special character isn’t added? In either case, our decision making is being affected by the way the information... --- ### Going global: reimagining content design communities - Published: 2025-02-28 - Modified: 2025-05-12 - URL: https://uxcontent.com/going-global-reimagining-content-design-communities/ - Categories: UX Writing - Tags: course The global content design community is more diverse than ever, but it struggles with inclusion due to language barriers, tech issues, economic gaps, varying time zones, and cultural misunderstandings. Interested in UX writing? Check out our complete guide to UX writing and content design. The Content Design (aka Content Strategy, or UX writing) community started forming in the early 2000s. When the first content-related gatherings happened offline in 2008 (source) in North America, the attendees likely spoke the same language, had a similar cultural background, and had no problems understanding each other. Today, there are multiple communities all over the world, content meetups online and offline, and enough books to open a small library. The global content design community is more diverse than ever, but it struggles with inclusion due to language barriers, tech issues, economic gaps, varying time zones, and cultural misunderstandings. Although the Internet connects us, full participation in our community isn't equal for all. In this article we’ll take a look at the current situation, list the challenges we face, and explore some potential solutions. What is the global content community? Content Designers China meet up, Shanghai, 2025. Photo by Kay Xu First: the term 'global content community' is meant to describe a group of content design practitioners from all over the world. English is usually the main language of communication, but not necessarily the language used to create content. We'll use the word 'global' as it suggests a broader scope, encompassing the entire world or a significant portion of it, while the word 'international' typically refers to interactions or relationships involving two or more countries. In this article, 'we' refers to those who identify as... --- ### Defining content design contribution: shared vs. specialized tasks - Published: 2025-02-23 - Modified: 2025-05-12 - URL: https://uxcontent.com/defining-content-design-contribution-shared-vs-specialized-tasks/ - Categories: Process, UX Writing At Condé Nast, our content design team is privileged to have evolved well beyond the “seat at the table” level of design org maturity. However, that doesn’t solve every problem. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). At Condé Nast, our content design team is privileged to have evolved well beyond the “seat at the table” level of design org maturity. However, that doesn’t solve every problem a small but mighty team may face within a more mature—and quite large—design org. We know we’ll almost always be too understaffed to support every project across our company anytime soon. This is a classic dilemma that I’d argue almost every content design team (and especially content design teams of one) has faced. Over the past year, we refined a prioritization system that helped us do the soul searching necessary to think about how we actually contribute to projects, and how we’d like to in an ideal set-up. We have a host of teams to support across Condé Nast’s Technology remit, as our company’s breadth spans 37 brands across 26 markets worldwide. We simply can’t cover them all, nor intend to. Facing this fact has made us much more acute and flexible in what we should actually be supporting. So while we’ve come to terms with this fact of (work) life, it does however present a different challenge. We first need to decide what projects to support. Then, we need to help our teams understand when, why, and to what extent we can contribute to their initiatives. When we partner with teams we haven’t worked with before, we also need to... --- ### Passive voice in UX writing: what really matters? > Uncover the truth about passive voice. It may be seen as weak, but it has essential roles in effective communication and writing. - Published: 2025-01-30 - Modified: 2025-05-12 - URL: https://uxcontent.com/passive-voice-isnt-the-problem-misuse-is/ - Categories: UX Writing, UX Writing Skills - Tags: school, teacher While active voice gets all the glory for being clear and strong, passive voice quietly works behind the scenes to smooth out friction, emphasize user outcomes, and soften the occasional blow. Interested in UX writing? Check out our complete guide to UX writing and content design. Ah, passive voice. The two words that have haunted writers since high school English class. You might still hear the voice of your high school English teacher lecturing, “Active voice is strong. Passive voice is weak. Period. End of discussion. " Or maybe you’ve faced the smug, digital scolding of a grammar checker (Grammarly, I promise, I’m not talking about you), accusing your prose of crimes against clarity or engagement. Passive voice has been dragged through the mud for decades. It’s vague, they say. Weak! Lacking command! But passive voice isn’t the villain of the story—it’s just misunderstood. While active voice gets all the glory for being clear and strong, passive voice quietly works behind the scenes to smooth out friction, emphasize user outcomes, and soften the occasional blow. So, let’s stop treating passive voice like it’s the cilantro of grammar (misunderstood, but secretly essential. I cook a lot, and I don’t know how to use cilantro, but I know it smells great) and give it the redemption it deserves. Passive voice 101: what’s the deal? Passive voice happens when the object of an action becomes the subject of the sentence. Hang tight—it’s simpler than it sounds. But let’s make it practical with an example: Here’s a quick everyday example: The dog chewed his owner’s shoe The owner’s shoe was chewed by the dog Now, here’s a UX example: Active voice: “We updated your account.... --- ### 20 content design resolutions for 2025 - Published: 2025-01-18 - Modified: 2025-05-12 - URL: https://uxcontent.com/20-content-design-resolutions-for-2025/ - Categories: UX Writing, UX Writing Skills - Tags: course, school, theme The Condé Nast content design team created a list of resolutions for 2025. Get some inspiration for the year ahead! Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). At the beginning of 2024, I had writer’s block. I set out to craft a list of goals for our content design team, but I was drawing a blank. The Condé Nast content design team supports myriad products, revenue streams, and internal and external products. All of the upcoming initiatives and product roadmaps were swirling around my head—the projects were too varied to land on one theme. Our content designers were each working on areas quite unique from one to the other—what goals would feel universal, but not redundant (nor added pressure) to their squad goals? Just like any good cure for writer’s block, I likely stamped my foot in frustration, walked away from the challenge, and probably got a snack. When I returned to my desk, I glanced a bird’s eye view of the state I had (stubbornly) left it in: an array of post-it note ideas, upcoming projects across teams, a looming host of unopened tabs, full of craft-related articles I had yet to get to. It looked like a vision board. I thought: “If I were to take my team’s commitments, personal goals, and team to-do’s and make them into an aspirational mood board of all we’ll accomplish this year, this is what it’d look like. ” A-ha! So, I set out to create a team vision board for our year ahead, so that I could take another... --- ### The ultimate content design resources list (2025 edition) > Here are the top 50 content design and UX writing resources, articles, podcasts, and blogs that stood out in 2024. Bookmark these favorites! - Published: 2024-12-20 - Modified: 2025-05-12 - URL: https://uxcontent.com/the-top-50-ux-content-resources-of-2024/ - Categories: UX Writing Skills - Tags: course, Patrick, practice, school, theme Which articles, podcasts, and blogs stood out in 2024? We’ve rounded up the top 50 UX writing and content design resources of the year. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). It's been another fantastic year for the UX content industry. We've seen a huge number of blogs, resources, and other materials - and they're all free. Each year, we take the 50 most popular links from our weekly Dash newsletter and compile them into a handy list - the top 50 content design and UX writing resources of 2024! Enjoy! 50. Stop taking content work personally. Is your ego getting in the way? Deiadora Blanche (Airbnb, Coursera) talks on Writers of Silicon Valley about how to make sure your UX content career doesn't become derailed by attachment. 49. Six human skills that will future-proof your design career. Samantha Warren writes for Adobe about the traits that will help secure your future in design, even in the face of AI and automation technology. 48. Enhancing error messages for a smoother ride app experience. We love a good case study. Idil Duzgun writes how she and the team at DeliveryHero analyzed and then created a better, more robust system for error messages that actually help users. 47. How content docs can solve tricky content design challenges. Sometimes it's good to go old-school. Aly Higgins writes how content docs can help teams collaborate - and how she and team at the University of Arizona Libraries used them to navigate a particularly complex project. 46. The future of content design is different than what you... --- ### A formula for defining maximum character lengths > At some point in your career you'll need to define the maximum character length for a component. I came up with a formula. - Published: 2024-10-31 - Modified: 2025-05-01 - URL: https://uxcontent.com/a-formula-for-defining-maximum-character-lengths/ - Categories: Accessibility and Localization, Techniques, UX Writing - Tags: school, students At some point in your career you’ll cross paths with the need to define the maximum character length for a component. I came up with a formula. Update: This formula is now available as a web app! If you’re designing digital products, at some point in your career you'll cross paths with the need to define the maximum character length for a component. My turn came when I was in the design system team at one of my previous employers. Buttons are usually the components for which this need arises first, because they can’t generally expand in width or height. The common approach is to try and fit as many capital Ws as you can into the component— because capital W is the widest character in a character set—and that will be your maximum length. I was never fond of this approach—I considered it superficial, especially for mobile experiences, where the real estate is so tight that every pixel counts. So I started thinking about how could I get a more personalized outcome using real data. The approach If not Ws, what’s a more realistic sample of characters to calculate the maximum length? This very simple question made something click, because it led to the realization that I had a wealth of information readily available to me: The font used for buttons The width of the widest button The content of existing buttons With this information, I knew I could reach a more precise number than using the Ws so, with the help of AI, I devised a formula: MAX LENGTH = / AVERAGE CHARACTER WIDTH This formula is everything that matters. I wanted to place it... --- ### How can the Indian UX writing market grow? > The Indian UX writing industry continues to thrive. Where can UX writing and content design carve out a space for entrants to join? - Published: 2024-08-26 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-can-ux-writing-flourish-in-india/ - Categories: UX Writing Skills - Tags: students Since UX writing is a new discipline, there simply aren’t enough UX writers in the country. If there is to be a UX writer in every design team, or say one writer for every ten designers (which is also far from the ideal ratio), we need many more UX writers. I was introduced to UX writing in 2020. Back then, I only knew two things about the discipline: that Google had UX writers, and UX writers were part of design teams. Just as my interest in this discipline has grown, the Indian tech ecosystem is taking notice too. The state of UX writing today Large companies like Google, Microsoft, Atlassian, and Airtel have UX writers in India, but most startups still don’t. When I was consulting for a fintech startup in 2022, there was no clear owner for UX copy. Sometimes when the designer or product manager (PM) couldn’t write the UX copy, they would ask a content writer from marketing for support. But this trend is changing. Design teams with more than 10 designers (and typically a company with more than 100 people) are maturing their design process. There's a realization that the copy written by a product manager or a designer isn’t working for their product. These teams are looking for their first UX writer. Fintech startups, in particular, have the strongest need. On the supply side, many writers who worked in marketing teams are transitioning to UX writing roles. In part, this transition is driven by greater demand for UX writers (and the fact UX writers are better paid. ) There is a vibrant (and ever-growing) Slack community of UX writers in India where aspiring UX writers ask how to make this career transition. Since solo UX writers are a common breed in India, the Slack community... --- ### 3 experiments: creating a copy single source of truth > Managing content as part of a product is a complex task. Creating a copy single source of truth is essential to a good user experience. - Published: 2024-07-15 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-copy-single-source-truth/ - Categories: UX Writing, UX Writing Skills As part of a recent Hackathon, I looked into better ways to manage our copy. For context, I’m a Content Designer who works for Dext – a Fintech company with 3 products. We use several tools in our design process. Yet, we don’t have an official Single Source of Truth (SSOT) for our English and French copy. This makes it hard to find the final copy. It also requires effort to stay up-to-date with decisions on the words we use and their formatting. Keeping things consistent is borderline impossible. With a growing team and several personas to write for, we must organize our copy – we need one place as ‘the’ place of truth. What is a copy SSOT? A copy Single Source of Truth is one place to manage the words across an organization. And that's, ideally, from design to production. Why you need an SSOT Right now, we use Figma for almost everything. The sheer volume of work we create in Figma means it's hard to use the tool as a copy SSOT. This means relying on memory and trawling through files to track copy down, which wastes time. Having copy everywhere is a big challenge. Solving this involves creating a systemised, reusable copy repository. Done well, this reduces manual copy-and-paste efforts. It also reduces the risk of inconsistencies sneaking in. As a business grows, 3 key risks of not investing in an SSOT are: 1. Significant slowing down of turn-around time for copy. 2. Significant copy inconsistencies... --- ### The content design job market is recovering > Content design jobs have been difficult to find. But in 2024, the content design jobs market is starting to recover. - Published: 2024-05-21 - Modified: 2025-04-21 - URL: https://uxcontent.com/content-design-jobs-2024/ - Categories: Industry - Tags: course, Patrick The content design job market in May 2024 is still recovering. But it's now in a better situation than it has been in the past 2 years - and large companies are now hiring, even for entry-level roles. Back in mid-2022, we recorded a podcast asking whether the content design market would be hit by layoffs. A month later, they began. A year later we wrote a blog post talking about the 2023 content design job market, saying the number of jobs had shrunk and job seekers were facing a bit of an uphill battle. It’s now May of 2024, nearly 2 years on from that initial wave of layoffs. I think we’ve turned a corner. The market is certainly not back where it was (nor will it ever be, I think) and job searching is competitive. But the sheer number of opportunities now suggests we’ve now reached a point where we can be optimistic about the future. What’s happening in the content design job market? It begins with a trickle. Over the past 6 months I’ve seen more LinkedIn posts turn from saying “I’m looking for a job” to “I’ve been hired! ” Of course, it’s hard to quantify these types of posts, so it raised my interest when I saw this little tidbit come across my feed: Look, 6% is hardly a tech boom. But it’s not an insignificant amount, and considering the number of jobs that disappeared in 2022 it’s a welcome reprieve. This recent quote from Shannon Leahy, who appeared on Larry Swanson’s Content Strategy Insights podcast, also gives some good context. Shannon is a prolific job poster and regularly shares new job postings every day on her LinkedIn profile. If anyone has her... --- ### Accidentally running for president of Iceland > A digital endorsement process gone wrong. Read the case study for real-life consequences of content design (yes, even for democracy). - Published: 2024-04-29 - Modified: 2025-05-01 - URL: https://uxcontent.com/accidentally-running-for-president-of-iceland/ - Categories: UX Writing Skills A digital endorsement process gone wrong. Read the case study for real-life consequences of content design (yes, even for democracy). To run for president of Iceland, you need to be an Icelandic citizen, at least 35 years old, and have 1,500 endorsements. For the first time in Icelandic history, this endorsement process is digital. Instead of collecting signatures on paper the old-fashioned way, candidates can now send people to a dedicated website to submit their endorsement. This change has, also for the first time in Icelandic history, given the nation a clear window into who is trying to run—and it’s a remarkably large number. To date, 82 people are collecting endorsements, including a comedian, a supermodel, the world’s first double-arm transplant receiver, and my aunt Helga. Many of these people are seriously vying for president (yep, my aunt Helga), some of them have undoubtedly signed up as a joke (nope, not the comedian), and at least 11 of them accidentally registered and had no idea that they were collecting endorsements for their candidacy. “I’m definitely not about to run for president, this was just an accident,” one person told a reporter after having a good laugh about it. “That’s hilarious! ” another person said, thanking the reporter for letting them know that they were in the running. As a content designer, I was intrigued. How could so many people accidentally start a campaign for president? Real-life consequences of content design (yes, even for democracy) It turns out, the answer largely has to do with content design. Presidential hopefuls were sending people a link to a page where they could be... --- ### Content Design 3.0: Principles for the future > The content design field is changing. It's time to think carefully about what skills to prioritize, and how to adapt. - Published: 2024-04-24 - Modified: 2025-05-01 - URL: https://uxcontent.com/content-design-3-0-roadmap-ux-content/ - Categories: UX Writing, UX Writing Skills - Tags: course, Patrick The content design field is changing. It's time to think carefully about what skills to prioritize, and how to adapt. UXCC CEO Patrick Stafford explaining the Content Design 3. 0 framework during an April 2024 webinar. It’s always tempting to make too much of a moment. But so much is happening in content design — and has happened in the past 2 years — that I think we’re dealing with a complete paradigm shift in how we approach our discipline. The number of content designers, UX writers, and content strategists has exploded. We have several conferences. There are content design departments and practices at the largest organizations in the world. New technology is demanding involvement with content — and we have more opportunities to influence and impact work at the highest levels. Our connection to the design process has never been more important. But things are changing. To be clear, layoffs, hiring, and new technology — these are all trends that have happened before and will happen again. But the recent shifts in how we work are so dramatic that I think they require a new approach in the way we think — and the way we do our jobs. Content has always been, and will always be, critical. But how we go about creating and governing that content is changing. There will be great opportunities for content designers, UX writers, and content strategists who are willing to adapt and embrace new ways of thinking. A brief history of content strategy and design Before we start talking about what phase we’re in next, we need to talk about where we’ve... --- ### The case against consistency > How can you balance following the rules while also creating memorable experiences? TJ Lee makes the case against consistency in UX writing. - Published: 2024-02-12 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-case-against-consistency/ - Categories: UX Writing Skills How can you balance following the rules while also creating memorable experiences? TJ Lee makes the case against consistency in UX writing. As a young content strategist, one of the first rules I learned was consistency. To build a holistic and hospitable user experience, we should use the same words as often as possible. I latched on to this rule because it just makes sense. If we swap terms and phrases with abandon, it could create doubt as users might not be sure if “transfer funds” and “add money” do the same thing. Consistency paired with repetition also does wonders for building brand awareness and recall. But now that I’ve been around the content block a few times, I find that we don’t need to be 100% consistently consistent. Before we talk about when to be inconsistent, we need to talk about content guidelines. Content guidelines are a key way to maintain consistency with all of the people making words (willingly or not) across the company. They help everyone know when to use title case, how to punctuate lists, and the company’s potentially spicy stance on the Oxford comma. This is a worthwhile endeavor for content designers at companies of a certain size. At my company, our team of three content designers has been undertaking this task for the past few months. It’s great fun wielding this power to build a more cohesive user experience, and I don’t underplay the value of sweating the details of punctuation and style. But then we got to buttons. Like pretty much every app in the known universe, we have modals that pop up from the... --- ### 4 ways to use generative AI in UX writing > Explore how AI in UX writing can enhance productivity and creativity in naming, research, and persona development. - Published: 2024-01-19 - Modified: 2025-05-01 - URL: https://uxcontent.com/4-ways-to-use-generative-ai-in-ux-writing/ - Categories: AI, Process Artificial intelligence is here to stay. Instead of fearing the unknown, James McGrath shares ideas you can use to complement (not take away from) your work. Recently, I’ve been investigating the role AI of UX writing, especially tasks that I can use day-to-day. So instead of being threatened by the tool (that’s what it is), I can harness it to make my work more productive. During this investigation, I’ve found some plusses, some minuses, and some curiosities that I feel are worth highlighting. I used AI in UX writing to assist with four core tasks: Naming a new product or service Synthesizing qualitative research insights Creating a sample information architecture Generating a buyer persona 1. Naming a new product or service Recently, I was tasked with naming a product after my team feared their ideas were too ‘techie’ for the audience. Once upon a time, this may have prompted a brainstorming session to develop alternate names. Bard AI cut down on hours of ideation to churn out thought starters in seconds. Generating a list I used the following prompt: ‘imagine you are in charge of naming a new _________. Please generate at least 20 synonyms for '______________' which are SEO-friendly. ’ From there, it spat out 20 suggestions within two seconds, some of which were great and some not. However, because I used Google’s Bard AI for this task, the list generated was geared toward being SEO-friendly. It’s important to note that while Bard AI is not an SEO tool, its NLP (natural language processing) dataset includes Google searches. Using SEO as a frame of reference, I would understand how searchers frame inquiries around the potential... --- ### UX content conferences to attend in 2024 > Kyra Lee, an instructor at UX Content Collective, rounds up 20 UX content events and conferences you won't want to miss in 2024. Get the list! - Published: 2024-01-10 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-content-conferences-to-attend-in-2024/ - Categories: UX Writing Skills Looking to network with fellow content designers? Ready to take the stage as a speaker? Kyra Lee rounds up 20 UX content events you won't want to miss. Attending conferences is a great way to network and stay on top of trends and changes in the industry. Every year, there are UX-focused conferences happening around the world, some even offering virtual attendance options for maximum flexibility. When it comes to choosing conferences to attend, there is an overwhelming number available. To make it easier for you to find the right event, I compiled a list of UX conferences happening in 2024 that content designers may be interested in. Who is this list for? This list is for content designers, UX writers, and content strategists interested in learning more about UX, research, design thinking, information architecture (IA), artificial intelligence (AI), machine learning (ML), system design, and human-computer interaction (HCI). There you have it—a curated list of conferences relevant to content designers in 2024. Hope you’ll find something that fits your needs. Are there any other cool conferences you'd like to add to this list? Send an email to blog@uxcontent. com and we'll consider adding it. Kyra Lee is a UX Writer at UserTesting and an instructor at UX Content Collective. Connect with Kyra on LinkedIn! --- ### The top 50 UX content resources of 2023 > Here are the top 50 UX writing and content design resources, articles, podcasts, and blogs that stood out in 2023. Bookmark these favorites! - Published: 2023-12-18 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-top-50-ux-content-resources-of-2023/ - Categories: UX Writing Skills - Tags: course, Patrick, practice Which articles, podcasts, and blogs stood out in 2023? We’ve rounded up the top 50 UX writing and content design resources of the year. There’s no shortage of fantastic resources out there, but sometimes it can feel overwhelming to sort through it all. So, we’ve pulled together the most popular links shared in our weekly Dash newsletter for you to enjoy in one place. See what came out on top... 50. UX writing is the name, cohesion is the game. We know consistency is key, but what does it really look like in practice? Marina Nevolina outlines how to create cohesive narratives across touchpoints. 49. The role of content in generative AI. “Keep asking the questions, keep having the conversations, and really try to establish a point of view on this. ” This = content generated by artificial intelligence. Hear more from Aladrian Goods, Content Design Manager at Intuit, as she chats with Kristina Halvorson. Listen to the full episode. 48. Monster list of UX books. We were scrolling on LinkedIn and came across a list that’s too good not to share. Thanks to Colin Baird for posting this mega Airtable base including 1,000+ UX books. Add these titles to your library. 47. The state of UX content jobs. Layoffs have made the UX job market tighter, but there are great opportunities for folks of all skill levels who are prepared to put in the work. Patrick weighs in on the state of UX writing and content design jobs. 46. Build trust with organized Figma files. “A cluttered workspace can instantly damage your credibility, even before the quality of your work is assessed. ”... --- ### Introducing our biggest updates ever > The year’s almost over, but we’re not slowing down! See what’s new at UXCC starting now. - Published: 2023-12-06 - Modified: 2025-05-01 - URL: https://uxcontent.com/introducing-our-biggest-updates-ever/ - Categories: UX Writing Skills - Tags: course, students The year’s almost over, but we’re not slowing down! See what’s new at UXCC starting now. Even though it’s the end of the year, we haven’t been slowing down. In fact, we’re busier than ever. It’s our mission to make sure we’re consistently providing the best content design training possible. That means we’re always reviewing our curriculum and our learning experience to make sure it’s relevant based on what’s happening in the industry. This December, we’re delivering the biggest updates to our course line-up ever ... including a few new surprises. Here’s what we’ve got in store: Over 180 instructional videos across our courses Everyone learns differently. For some that means reading, for others it means listening with our text-to-speech functionality (like we recently added to our Fundamentals of UX Writing course). Now, we’re adding videos to that mix. Our course authors and graders have teamed up to create over 180 instructional videos across our courses. These videos are designed to demonstrate or expand on material shown in the course. Sometimes, it helps to explain key concepts in a slightly different way. These videos include: A unit summary for each course Explaining concepts like content testing methods Demonstrating live examples of practices like UX writing edits, or critique Reviewing best practices like writing for key components, alt text, localization, and more Using artificial intelligence in content testing Creating key UX artifacts like journey maps or testing plans https://www. youtube. com/watch? v=VrLDbtm0fDE&ab_channel=UXContentCollective Example of one of the many videos included in the course updates. New! Get your portfolio reviewed One of the most common requests we get... --- ### The Interface: Is your company gaslighting you? > Is your company gaslighting you? Patrick sits down with Sara Wachter-Boettcher to discuss her article and takeaways for content designers. Listen in or get the transcript. - Published: 2023-11-16 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-interface-is-your-company-gaslighting-you/ - Categories: Career, Podcasts - Tags: course, parents, Patrick, practice, school, students Is your company gaslighting you? Patrick sits down with Sara Wachter-Boettcher to discuss her article and takeaways for content designers. Listen in or get the transcript. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. Recently, Active Voice CEO Sara Wachter-Boettcher published an article in which she made a bold claim about designers: your company is gaslighting you. Designers might know this feeling well. Content designers especially. Being told that you need to do more. Educate more. Prove your “worth” more. But Watchter-Boettcher says... no. “It’s a manipulative technique that makes designers question their own sanity and assume that they're the problem — but that maybe, if they just try one more time, things will change. But they never do. Because the truth is, you cannot overwork your way into being valued. You cannot explain or fight your way into being valued. ” Content designers know this intimately. We are passionate about our work and internalize a lot. But it isn't healthy. And Wachter-Boettcher says we need to change our approach. So we got her on to talk about it. Available to listen Listen on Apple Podcasts Listen on Spotify Resources Connect with Sara Wachter-Boettcher on LinkedIn Read “Hey designers, they’re gaslighting you. ” Learn more about Sara’s company, Active Voice Register for the Active Voice year-end retreat Episode transcript Patrick Stafford: Hi everyone. Welcome back to The Interface for November. I'm Patrick Stafford, CEO and co-founder of UX Content Collective. This month we have a pretty special discussion. If you spend any time on LinkedIn reading about design, you might have seen an article floating around called "Hey designers,... --- ### 3-step process to name a new feature > There's no “right” way to name a feature. Taylor Rohwedder shares the process that helps keep her team on track and avoid unnecessary debates. - Published: 2023-11-15 - Modified: 2025-04-22 - URL: https://uxcontent.com/3-step-process-to-name-a-new-feature/ - Categories: Process There's no “right” way to name a feature. Taylor Rohwedder shares the process that helps keep her team on track and avoid unnecessary debates. Naming a new feature feels similar to naming a baby—high stakes, fairly subjective, and there’s no one right way to do it. At least, that’s how I felt when tasked with naming a new feature for AbleTo, a mental health app. It’s true: there’s no one right way to name a new feature. I found this method to be both collaborative and user-oriented, which helped the team steer clear of decision-making under uncertainty and subjectivity. Step 1: Define feature name criteria First, as a team, we brainstormed a set of criteria this feature’s name would need to abide by. The team included our Product Designer, Product Manager, Senior Director of Content Design, and Manager of Clinical Program Development. This brainstorm was low-lift. I used a 30-minute time-slot in one of our weekly standing meetings, which was plenty of time to land in a solid place. I started by giving the team some examples of feature naming criteria and explained the importance of defining this criteria ahead of time before we dove into brainstorming ideas. Some criteria was in flux as it could have been impacted by decisions yet to be made at this point in the design process. For example, we hadn’t yet decided where this feature would live within our app. Regardless, we captured it and planned to revisit once these decisions were made. Our criteria included: Must be unique in the context of other feature names If positioning it as a single activity, rather than a section in... --- ### The Interface: Evolution of content design with Kristina Halvorson > How can we move the content design field forward? Patrick and Kristina Halvorson chat during this brand-new podcast episode. Listen in or get the transcript. - Published: 2023-10-02 - Modified: 2025-05-12 - URL: https://uxcontent.com/interface-content-design-evolution/ - Categories: UX Writing Skills - Tags: course, parents, Patrick, practice, school, students How can we move the content design field forward? Patrick and Kristina Halvorson chat during this brand-new podcast episode. Listen in or get the transcript. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). This audio is a recording of a LinkedIn Live event we held with Kristina Halvorson. As we head into the Button conference next month, we discuss: The skills content designers need to survive in 2024 How to advocate and grow the industry (and yes, that doesn't mean writing another blog about "why content design is important") How to move beyond "teaching" and into real substantive impact Available to listen Listen on Apple Podcasts Listen on Spotify Episode transcript Patrick: Hey, everybody. Patrick Stafford here. The following is the audio from a LinkedIn Live event we held with Kristina Halvorson from Brain Traffic. So hope you enjoy that today. Just a warning, we did have an audio issue during the middle of or rather the beginning of the event. And I've tried to cut that out. So you actually won't hear us talking about the technical glitch, but you may hear the audio be a little bit different at the beginning. It's a little bit quiet, but then it bumps up in volume directly afterward. So hopefully that's not too annoying. But yeah, just wanted to let you know that. We discussed the evolution of content design skills and what skills content designers need ahead of 2024. Also, I do mention in the LinkedIn Live event, but I'll mention here as well, if you want to head to the Button conference and... --- ### UX writing for distributed interfaces > Writing for one interface can be tough enough. What about writing for multiple, connected UIs across different platforms? Remy Ferber shares learnings from writing for home appliances. - Published: 2023-09-13 - Modified: 2025-05-12 - URL: https://uxcontent.com/ux-writing-for-distributed-interfaces/ - Categories: UX Writing Skills Writing for one interface can be tough enough. What about writing for multiple, connected UIs across different platforms? Remy Ferber shares learnings from writing for home appliances. Interested in UX writing? Check out our complete guide to UX writing and content design. Imagine you’re working away on your laptop, with a phone on your desk, a wearable on your wrist, and Bluetooth headphones in your ears. You’re deep in thought as music plays quietly. And then you get a call. That quiet, contemplative headspace suddenly gets replaced by ringtones, vibrations, and a sea of CTAs and suggestions on every screen. It’s disruptive, confusing, and irritating on a level you recognize only from getting requests like, “Can you just fix the copy? ” This is my experience every time someone calls me while I’m working. I’m all-in on the Apple ecosystem: MacBook Pro, iPhone, Apple Watch, and AirPods. Most of the time, it’s a smooth experience made better by connectivity. But when someone calls me, I’m so overwhelmed by where to look, what to read, and what to do that I usually decline the call just to make it stop. While the content may suit each individual UI, seen together it’s a mishmash of information and calls-to-action (pun intended). For connected experiences with more than one screen, writing for distributed UIs ratchets up the complexity of creating a clear, cohesive, and helpful experience. What are distributed UIs? Distributed UIs are the multiple user interfaces within a connected ecosystem. You may see them in the same line of sight, but they appear on different devices: a phone, a wearable, a speaker, a car, a washing machine, and so on.... --- ### Why UX content and localization are better together > Dip into the relationship between UX content and localization to understand their significance in global product success. - Published: 2023-08-21 - Modified: 2025-05-01 - URL: https://uxcontent.com/why-ux-content-and-localization-are-better-together/ - Categories: Accessibility and Localization, Localization - Tags: practice Dip into the relationship between UX content and localization to understand their significance in global product success. Imagine a slice of freshly baked bread, golden and crispy on the outside, soft and fluffy inside. Now, drizzle some high-quality extra virgin olive oil on top, and take a bite. The combination of bread and oil is simple yet delicious, and it has been a staple of Mediterranean cuisine for centuries. But what does it have to do with UX content and localization? Let’s pretend bread represents UX content and oil represents localization. Together, they form an undeniable and powerful combination. When UX content and localization team up, you’ll reach a more global audience, build a better user experience, and positively grow your business. English isn’t universal In today’s globalized world, with businesses catering to a diverse audience worldwide, content and localization have become critical components of a brand’s success. Localization refers to the process of adapting a product or service to suit a specific country, region, or culture. UX (User Experience) content refers to the textual, visual, and interactive elements of a product that help users achieve their goals. Both of these components work hand in hand to create a great user experience, especially for non-English speaking audiences. While many believe that English is the primary language of the internet, the reality is far different. Of the 7,100 languages spoken worldwide, English is spoken by only a quarter of the global population. Despite this, almost 60% of all websites are in English, highlighting the significant gap between content and audience. The combined efforts of UX content and localization... --- ### The Interface: Strategic Content Design with Erica Jorgensen > What does strategic content design look like in practice? Erica Jorgensen joins Patrick on the podcast to advocate for research and testing throughout the design process. - Published: 2023-08-15 - Modified: 2025-05-13 - URL: https://uxcontent.com/the-interface-strategic-content-design-with-erica-jorgensen/ - Categories: UX Writing Skills - Tags: course, parents, Patrick, practice, school, students What does strategic content design look like in practice? Erica Jorgensen joins Patrick on the podcast to advocate for research and testing throughout the design process. Interested in content testing? Check out our complete guide to content testing and measurement. Erica Jorgensen is one of the most accomplished content designers in our industry. A senior content design manager at Microsoft and now at Chewy, Erica wrote a book that comes with a key message: you should be more strategic with your content design work. Available to listen Listen on Apple Podcasts Listen on Spotify Episode transcript Patrick Stafford: The title of your book, Strategic Content Design. I'm a big fan of anything that attempts to quantify or at least put into some sort of strategic framework, content design, rather than something ephemeral and... I was going to say airy-fairy, but hand-wavy. It's interesting because, you know, it kind of implies that you can do content design without strategy. So I'd love to hear your thoughts on how you came up with this title. Like, why this? Why did you decide to focus on strategic content design as the title for this book? Erica Jorgensen: Well, the title was a late-breaking change. I had originally been focusing on "Content Research for User Experience" as the title because so much of the book is focused on research techniques to improve your content. But one of my testimonial writers, Kristina Halvorson, who of course is known for the Button conference, Confab, Content Strategy for the Web, and Brain Traffic. She was writing her blurb for the back of the book and said, no, no, no, no, no. You must... --- ### How AI is transforming UX writing (and what to do about it) > How can UX content professionals embrace AI? What does an AI-driven workflow mean for the future of UX writing? Tomer Gabbai of Frontitude weighs in. - Published: 2023-07-27 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-ai-is-transforming-ux-writing-and-what-to-do-about-it/ - Categories: AI, Process - Tags: course How can UX content professionals embrace AI? What does an AI-driven workflow mean for the future of UX writing? Tomer Gabbai of Frontitude weighs in. “AI will bring you a good first draft. Only humans can turn these drafts into world-class products. ” —Dylan Field, CEO of Figma at Config 2023 AI won’t replace UX writers, but other writers will The fear of AI in the UX writing community is increasing. I’ve personally noticed multiple voices that resist trying and testing AI tools. As a creator myself, I understand this fear, especially for those who aren’t early adopters of cutting-edge technology (most of us). It’s inevitable that creative professionals will incorporate AI into their work. Currently, many product and marketing professionals already use ChatGPT and other agents to assist them in brainstorming, creating, and refining text, images, and design. And this is only the beginning. Assuming that AI tools will become commonly used by designers and writers, we can conclude that this group will have an advantage in shipping higher-quality artifacts faster. This means that creators who do not use the power of AI will be left behind, outperformed, and eventually replaced by those who do. Creative work will never be fully replaced by AI—at least not in the near future. Although it can be challenging sometimes, humans are still the best at understanding other humans, including their needs and requirements. AI can only assist us in completing tasks more quickly and efficiently. AI will level up the game of design On the other side of the design and product community, there’s a lot of excitement about the potential of AI to help create better... --- ### Figma version control for UX writing - 7 methods > Learn how to enhance your Figma version control process to showcase and track copy changes for ideal stakeholder review. - Published: 2023-06-29 - Modified: 2025-05-02 - URL: https://uxcontent.com/7-ways-ux-writers-manage-version-control-in-figma/ - Categories: Figma - Tags: Patrick, practice, theme How do UX writers keep track of version history and copy approvals? Gidon Orelowitz sets out to discover the best solutions. Our team at TymeX currently has a process in place to control and showcase the different versions of the copy that the UX writers create in Figma. The point of this process is so that stakeholders can view the evolution of the copy. For example, the head of design might see version #3 but then realize that they actually preferred version #1. Version #1 needs to be saved somewhere so that the team can go back and use version #1’s copy instead of version #3’s copy in the final design. But over time, I asked myself: “Is my team using the most effective version control process, or are there other teams worldwide using a more effective method? ” And so began my quest to find and implement the ultimate Figma content version control process for UX writers and their teams. I reached out to a broad group of talented UX writers to hear their solutions. I learned about Figma features that I had no idea existed. I realized how many UX writers have the same question. And ultimately, I discovered that a certain deeply-rooted human need connects all the possible solutions. Why did I ask this question? Let’s start by defining the root of my question. When it comes to writing copy in Figma, a real-time design software, saving offline versions like a Microsoft Word document is not a common practice in the world of UX writers (later on I’ll explain how some writers reluctantly take Figma screens offline). Most... --- ### New! Introducing AI-focused curriculum at UXCC - Published: 2023-06-16 - Modified: 2025-05-01 - URL: https://uxcontent.com/new-introducing-ai-focused-curriculum-at-uxcc/ - Categories: AI, Learning - Tags: course, students How can UX writers and content designers approach AI in their work? See what's new (and coming soon) to UXCC. Our industry is tackling important questions about AI right now. We think these questions are actually opportunities for UX writers and content designers to take charge. We believe you can lead in this area. AI isn’t the goal, it’s a tool. The best way to use AI is by connecting it with UX writing best practices. AI-focused course lessons We’re adding new lessons to our existing courses that focus on how to use AI tools for every aspect of the UX writing process. We think it’s crucial to be grounded in the fundamentals of whatever topic you’re learning, whether that’s UX writing, content, research, accessibility, localization, conversation design, and more. Only then can you understand how AI can help you. For example, using AI to write strings has different considerations than using it for content research. Each of our courses takes a different approach, and our new AI-specific lessons reflect that. We didn’t want to launch a course that’s just dedicated to general AI. We’re incorporating these lessons right into our current curriculum so you can learn the best practices in the context of your work, not just in isolation. The lessons will be available for all existing and new students today for most courses, and we’ll have a few updates in the coming weeks. AI in content design workshop Learning how to use AI tools is great, but we’ve also heard from UX writers that want to know how to go beyond day-to-day work. They want to lead the... --- ### Future-proof your team with critical design skills - Published: 2023-06-07 - Modified: 2025-05-20 - URL: https://uxcontent.com/ux-content-team-training-future-proof-critical-skills/ - Categories: Team Training Future-proofing your team ensures UX content will continue to have a massive impact in your organization. Learn how to stay ahead of the curve. As a manager or team leader, training your team can be one of the most difficult tasks to do well. Not only do you need to balance the needs of your individual team members, but you also need to consider a range of business and strategic goals as well. It’s only natural for team leaders to feel a personal need to help their teams invest in their own skills—that empathy is what makes design professionals so good at their jobs. But these two goals—professional development and strategic goals—don’t have to be at odds. Whether it’s understanding high-level approaches to areas like artificial intelligence, localization, mastering design systems, or the details of how to write great UX content such as error messages or product naming, we’re here to help. Future-proofing your team ensures UX content will continue to have a massive impact within your organization. If that’s what you’re looking for, these are the areas we’d consider. Artificial intelliegence The explosion of generative artificial intelligence is changing how we make products, and it’s more important for everyone—not just content designers—to understand how to wield AI in new and interesting ways to scale work. For UX writers and content designers, it’s crucial to understand how this technology works, but also how to apply it and use it in day-to-day work. This means they need a core grasp of the principles underlying content design. The quality of AI output is directly related to the quality of the prompting, so content designers need to... --- ### How to decide if UXCC is right for your team > Deciding which training is right for your team? Not sure where to begin? See how UXCC can help. - Published: 2023-06-07 - Modified: 2025-05-20 - URL: https://uxcontent.com/ux-content-team-training-is-uxcc-right-for-my-team/ - Categories: Team Training - Tags: course, students Deciding which training is right for your team? Not sure where to begin? See how UXCC can help. Choosing a training provider for your team means having to juggle a range of requirements—both to satisfy the learning needs of your team and any of your organization’s own rules and processes. UX Content Collective is able to deliver high-quality training developed by UX content experts in a wide range of topics, along with experience working with organizations at all levels to deliver the right training in convenient, accessible, and efficient ways. We think UX Content Collective offers the best value, and here’s why. Self-paced learning allows for flexibility with work Organizing your team into a training schedule can be extraordinarily challenging. Self-paced learning allows for your team to learn from a set curriculum but at a time and schedule that suits them—and you. We combine self-paced learning with personalized feedback from our grading team, made up of working professional UX writers and content designers. This means our students can learn at optimal times for their schedule while not missing out on crucial feedback that can guide their work. We’ve often seen teams succeed in self-paced training by setting internal goals and schedules for self-paced work and even holding weekly review sessions to share learnings. Of course, self-paced learning might not be the right choice for your team. In that case, we have a range of workshops that provide live, hands-on instruction in a range of different skills—plus access to recordings and materials afterward so your team can revisit the instruction again when needed. Monitor progress and get reports Keeping... --- ### How Xello transformed its team with UX writing > As Xello’s content team grew, so did the need for alignment around UX best practices. See how UXCC stepped in to help! - Published: 2023-06-06 - Modified: 2025-05-20 - URL: https://uxcontent.com/ux-content-team-training-xello-ux-writing/ - Categories: Team Training - Tags: practice As Xello’s content team grew, so did the need for alignment around UX best practices. See how UXCC stepped in to help! After significant growth at Xello’s content team, Craig Bell discovered not everyone was speaking the same language. Hiring new content designers and UX writers is an exciting step—it means your organization will begin to see the benefits of investing in the customer experience, by making your product’s language concise, clear, and easy to understand. But organizations can often run into challenges when they begin to scale up design teams. With a mixture of junior, mid-level and senior designers, teams often start to make decisions based on different principles. Xello’s growing pains EdTech company Xello experienced this challenge after several years of growth. The company redesigned its product with a focus on user experience (UX) and content strategy. This was an entirely new practice for the content team, but an exciting one with the team growing from 4 to 11 people in a short time span. But there was a key issue. Although the team now had a significant number of new content designers and was tackling exciting challenges, not everyone was on the same page. The result? More debate and a much slower design process. Because the team was now comprised of both experienced and junior content designers, not everyone had the same UX training—which meant everyone was working from different principles. Craig Bell, the Director of Content at Xello, knew something needed to be done. The team was often spending too much time reiterating design principles or justification for design decisions. “There are a number of people in the... --- ### How to get the most out of training your team > Team training is more than just “set and forget.” Learn how to make the most of training your UX content team to achieve lasting results. - Published: 2023-06-06 - Modified: 2025-05-20 - URL: https://uxcontent.com/ux-content-team-training-benefits/ - Categories: Team Training - Tags: course, practice Team training is more than just “set and forget.” Learn how to make the most of training your UX content team to achieve lasting results. Training your entire team in a specific skill can be an economic decision as much as a strategic one. But hiring managers and team leads aren’t getting as much out of their training as they could. With hiring budgets tightening up, getting the most out of your team is essential. Training is a great way to achieve that, but it’s not just a “set and forget” decision. A lot of the time, the journey to a training session tends to be pretty front-loaded. Here are the typical steps: The team or team lead identifies skill gaps The team lead identifies a training provider Training commences There usually is no step 4 because there probably wasn’t a solid plan for closing the loop and ensuring goals were set—and then met—after training Sending your entire team to a training session might not be enough. It’s only a third of the battle. You’ll also want to prepare for the session itself and follow up to ensure success. Set goals and create a helpful environment around training to get the most out of it. Over the past four years, we’ve trained dozens of teams—from a few content designers to well over 50 at a time. From small companies to Fortune 500. There’s a clear difference between those teams who see good results and those who see great ones. Sure, you can send your team to a session and not do any of these things. You’ll probably still get good results! But if you want... --- ### Help your team prove the ROI of content design > Help your team show their value and grow their content design impact. Get started with content and usability testing. - Published: 2023-06-05 - Modified: 2025-05-29 - URL: https://uxcontent.com/ux-content-team-training-roi-content-design/ - Categories: Team Training Help your team show their value and grow their content design impact. Get started with content and usability testing. The ability to gain influence is one of the biggest challenges facing content designers. According to our 2023 Content Design Salary & Industry Survey, it’s cited as one of the top 3 problems. By teaching your team to show their value, you walk away with several benefits: superior designs, proactive validation of choices, and a robust reputation as a transformative content design leader. Build confidence at every design stage, not just prototyping The UX research landscape often overlooks content until the iterative design stage, usually during A/B testing. This unbalanced approach can lead to content testing becoming an afterthought—especially when A/B testing doesn’t necessarily reveal structural problems underneath entire content flows. How can you know content works before then? Instead, content designers need to learn how to test content during each stage of design, from ideation to prototyping and beyond. The trick is using the right testing method for the right information at the right time. By implementing testing techniques such as 5-second tests, highlighter tests, cloze testing, and customer research methods, your team can better resonate with customers’ language and avoid bigger complications down the line. These tests are cost-effective and quick, providing reassurance to stakeholders that content receives validation at each step, not just at the end. Learn techniques for content, not just visuals While UX testing largely targets visuals, a range of research techniques are specifically designed for content evaluation. These methods, including highlighter testing during the prototyping phase, serve as powerful tools to test subtle user... --- ### The Interface: AI in content design with Chelsea Larsson > Chelsea Larsson joins Patrick for a live podcast recording to discuss ethics, processes, and best practices of artificial intelligence in the content design process. - Published: 2023-06-02 - Modified: 2025-05-01 - URL: https://uxcontent.com/ai-content-design-chelsea-larsson/ - Categories: AI, Podcasts - Tags: course, parents, Patrick, practice, students Chelsea Larsson joins Patrick for a live podcast recording to discuss ethics, processes, and best practices of artificial intelligence in the content design process. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. This episode is a recording of a LinkedIn Live event held on Tuesday, May 30. Chelsea Larsson, Director of Experience Design and Head of Content Design for Partnership Experiences at Expedia, joins Patrick for a live podcast recording to discuss AI in the content design process and how content designers can scale their impact ethically. Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Episode transcript Patrick Stafford: We don't have a lot of time and we could talk about this for days rather than an hour. So we're going to get straight into it. Today I'm joined by Chelsea Larson. Chelsea heads up Experience Design and Content Design at Expedia for partnerships. And today we're going to be discussing the intersection of AI and content design. Chelsea, thank you so much for joining me today. We're going to get into the exciting stuff you're doing with AI at Expedia. But firstly, I just wanted to ask you, there's so much going on with AI and even I think six months ago, people's minds were blown when GPT came out. But ever since then, it's kind of like new things have been happening every day, every week. Personally, I think the thing that's blowing my mind the most is that every single day there's a new piece of software coming out with AI capabilities. And not just that, but tools that I use... --- ### Giving 100+ technical writers new skills in UX content - Published: 2023-05-26 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-content-team-training-servicenow-technical-writers/ - Categories: Team Training After experiencing substantial growth in its design team, enterprise software provider ServiceNow aimed to give 100+ technical writers a major skills upgrade. Rapid growth can be exciting, but it can also create significant challenges. Team members with different levels of experience and training can come into conflict when making decisions without any set of shared principles. This is exactly the situation ServiceNow found itself in with its talented technical writing team. With such substantial growth and a fast-paced product environment, the organization needed to make sure everyone had the skills to contribute to writing UI text. “We also had a huge new UI rollout for our product that was very different,” says Lisa Hultman, Senior Director of Product Content at ServiceNow. “We needed to make sure we were on the same page. ” As Director of Product Content Lelani Prévost explains, the technical writing team was focused more on longer-form content. They still wanted to retain that core skillset, but add something new as well. “What happens is that when the user interface comes together, it can have a mishmash. We have to make sure that the writers at least follow the baseline,” says Lelani. Why the UX Content Collective? Although ServiceNow considered internal training, it soon began looking for an external provider with the expertise to train large groups - particularly one that had expertise in what it means to be in and run a technical writing team. ServiceNow approached the UX Content Collective after discovering the UX Writing... --- ### Boost your content design team’s capabilities with Figma > Elevate your team’s design efficiency and effectiveness with Figma. Explore the benefits of investing in hands-on training. - Published: 2023-05-26 - Modified: 2025-05-29 - URL: https://uxcontent.com/ux-content-team-training-learn-figma/ - Categories: Team Training Elevate your team’s design efficiency and effectiveness with Figma. Explore the benefits of investing in hands-on training. For many years, content designers found it challenging to be involved in the initial stages of the design process. Much of this stemmed from the design software being primarily desktop-based, creating accessibility issues and complications around version control. This all changed with the introduction of Figma, a browser-based design tool that has since become a pivotal asset in content design. Figma, through its ease of access and interactive functionality, allows content designers to influence the product design process from inception. This shift has led to more content design teams recognizing the immense potential of Figma, and as such, investing in training for their designers. The benefits of this decision are multifold: Accelerate the design process Figma’s browser-based design files give content designers and UX writers direct access to the design process. This allows for the immediate modification of the most recent versions, eliminating the delays caused by the traditional handover of copy docs through multiple iterations. This newfound speed and efficiency mean that teams can expedite product development. Content designers can develop and utilize components for frequent and commonly used text, conserving their time and resources to tackle more complex design challenges. Strengthen collaboration Traditionally, content design and UX writing often fell to the end of the process, creating a barrier to efficient collaboration. Figma addresses this issue head-on, making sure that content designers are equal contributors to the process from the beginning. This inclusive approach means that all team members can learn from each other, fostering a culture of... --- ### Train technical writers with UX writing and content design skills > Arm your technical writers with UX skills to reduce friction, improve collaboration, and give your org a competitive edge. - Published: 2023-05-26 - Modified: 2025-05-29 - URL: https://uxcontent.com/ux-content-team-training-technical-writers-ux-writing/ - Categories: Team Training - Tags: course Arm your technical writers with UX skills to reduce friction, improve collaboration, and give your org a competitive edge. Technical writers play a critical role in tackling complex subjects for users. Unfortunately, many organizations aren’t unlocking the full potential of their technical writing teams. Although technical writing is seen as a separate discipline, the truth is that as products make it easier to access technical docs and help in-product, technical writing is put in front of more users more often. The rise of AI-powered chatbots fuelled by documentation also makes it crucial for technical writers to understand how to write material in friendly and accessible ways. There is significant overlap in what technical writers and UX writers create. It only makes sense that team leaders empower as many people as possible to create deliverables that make everyone’s lives easier: Arming technical writers with content design and UX writing skills can strengthen your design process, reduce friction for users, and create a product that ultimately feels more cohesive and of one piece. Start training your technical writers in the UX process and key foundations in writing UI text, and you’ll start to notice significant benefits. Reduce friction by making documentation feel part of the product experience In many cases, documentation exists separately from the product, sitting under entirely different teams and often disconnected from the design experience. When users have to access that documentation, they often feel surprised by how different it feels and how the information is structured in different ways than they’re used to. Good UX writing and content design skills for documentation, such as progressive disclosure and... --- ### Align your team with UX writing and content design training > Getting everyone on the same page means saving time, preventing costly errors, empowering new members, and fostering a shared understanding of UX principles. - Published: 2023-05-26 - Modified: 2025-05-30 - URL: https://uxcontent.com/ux-content-team-training-align-ux-writing/ - Categories: Team Training Getting everyone on the same page means saving time, preventing costly errors, empowering new members, and fostering a shared understanding of UX principles. Whether you’re working with a full team of content designers or you’re managing product designers, developers, and other team members who need to write UI strings, it’s crucial to make sure everyone is starting from the same set of principles. Unfortunately, many aren’t aligned on the best principles. Sometimes this happens when teams scale quickly and you have several junior UX writers and content designers working alongside seniors or leads. Other times it can happen when you don’t have enough dedicated content designers and you rely on members in other roles to write strings. Without a shared basis to make UX writing decisions, you experience more inconsistencies that erode user trust. That lack of trust turns into bigger problems: churn, declining rates of feature completion, and time and money spent on support. Training your team with a foundation in UX writing principles results in several benefits. Speed up the design process Aligning your team with best practices and principles ensures you spend less time arguing about why you’re making a decision and more time discussing what the best outcome for the user will be. Your UX writers and content designers can focus on creating exceptional user experiences rather than debating the basics in yet another meeting or over Slack. With everyone on the same page, your team can make faster, more confident decisions that drive better outcomes for your business. Plus, you can focus on bigger challenges that lead to higher ROI. Better still—the more people who attend UX writing... --- ### How UXCC compares to other UX writing courses > Prepare yourself (or your team) for success in the evolving field of content design. See how UXCC can help! - Published: 2023-05-26 - Modified: 2025-05-30 - URL: https://uxcontent.com/ux-content-team-training-uxcc-ux-writing-courses/ - Categories: Team Training - Tags: course, Patrick, students Prepare yourself (or your team) for success in the evolving field of content design. See how UXCC can help! We launched in 2019 with one online course and one big mission: help humans and computers get along by putting content first in the user experience. It was a pretty lofty goal! Since then, we’ve grown to become a destination for thousands of like-minded UX content folks from around the globe who want to make products, services, and experiences better for all. We now offer specialized skills and certification courses, consulting, workshops, webinars, and more. Our mission is to provide practical hands-on training for UX content professionals and teams. How do we do that? By content designers, for content designers It’s crucial to know you’re getting your money’s worth—whether you’re paying as an individual learning to upskill or a hiring manager using a portion of your training budget. Expertise starts from the top. Our organization was founded by Bobbie Wood, a UX writing pioneer who formerly led UX content strategy for Google Payments and also worked as a senior manager at Intuit. Our CEO, Patrick Stafford, was the Lead Digital Copywriter at MYOB, the largest accounting software company in Australia. The UX Content Collective was founded and is led by content designers who not only understand the industry—they’ve lived it. Our curriculum is developed by UX writers and content designers actually doing the work at companies leading the way in UX and product. Students get personal feedback from instructors who work as content designers at companies like Meta, Condé Nast, Robinhood, Chime, Wix, and more. You can rest assured knowing... --- ### Webinar recap: The value of product localization for UX > In this panel, Patricia Gómez Jurado, Gabriel Lek, and Rosa Vieira de Almeida share their unique perspectives on localization in the content design process. - Published: 2023-05-17 - Modified: 2025-05-01 - URL: https://uxcontent.com/webinar-recap-the-value-of-product-localization-for-ux/ - Categories: Accessibility and Localization, Localization - Tags: course, practice, students In this panel conversation, Patricia Gómez Jurado, Gabriel Lek, and Rosa Vieira de Almeida share their unique perspectives on localization in the content design process. https://www. youtube. com/watch? v=SRqsCqTh5hI This session was originally recorded via Zoom webinar and transcribed using Sonix. WEBINAR TRANSCRIPT Katie: As you're kind of trickling in here, just want to make sure that you're able to use our chat. For folks who joined us last time, we did have some technical issues with Zoom. If you're able, drop a chat and let us know where you're tuning in from and what you're most excited to learn about today, and if you're not able to use the chat, I apologize. This was something we struggled with Zoom last time. So you can also use the Q&A function and that should go through to us and I'll be monitoring that during the conversation. Awesome. So we have someone joining us from Ireland. Good to see you, Gabriella. If you're coming in now, please let us know where you're from. And today we are going to be talking about the value of product localization for UX, which is a topic very near and dear to our panelists hearts. Before we get into the conversation, I just wanted to share some quick notes. So this is being recorded, so feel free to watch it after. You can turn on closed captions in the settings if you would like to see the transcript as the event goes on. If you have questions that you'd like us to address, you can ask that in the Q&A feature. And we will share a recap after the session with... --- ### The Interface: The UX content jobs market with Shannon Leahy > Shannon Leahy joins Patrick for a live podcast recording to discuss the current job market and tips for content designers on the search. - Published: 2023-05-16 - Modified: 2025-04-23 - URL: https://uxcontent.com/the-interface-ux-content-jobs-shannon-leahy/ - Categories: Podcasts - Tags: course, Patrick, practice, school, students, theme Shannon Leahy joins Patrick for a live podcast recording to discuss the current job market and tips for content designers on the search. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. This episode is a recording of a LinkedIn Live event held on Thursday, May 11. Shannon Leahy, Senior Experience Content Strategy Manager at Adobe, joins Patrick for a live podcast recording to discuss the current job market and tips for content designers navigating the job search. Connect with Shannon on LinkedIn and get your custom salary and industry career report! Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Episode transcript Patrick: Hey everyone, welcome to another episode of the Interface podcast. This month we're bringing you another LinkedIn conversation we had with the UX content design community on LinkedIn. And this month it's with Shannon Leahy. With all the layoffs and the turning of the job market UX content, but also just the broader design and tech markets, we wanted to have a chat about what's happening in the market, what jobs are out there. Shannon is a senior manager of UX and content design at Adobe and she has been sharing dozens... must be over 100 jobs at this point in the content design space. So she's a great person to have on to talk about what's happening in the market and trends that we're seeing. Are the jobs coming back? Are there entry level jobs? What do people do who have been laid off? And we have a great discussion. So that's what we've brought you today. Now, before we... --- ### How to use AI in the UX writing process - Published: 2023-05-15 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-to-use-ai-in-the-ux-writing-process/ - Categories: AI, Learning - Tags: Patrick Professionals with a nuanced understanding of language—UX writers and content designers—have a natural advantage when using AI to do our work. There’s a lot of talk right now about how we should be incorporating artificial intelligence into the UX writing and content design process, but not really a lot of talk about how. This has led to something of a crisis of confidence in the industry. Am I going to be out of a job soon? What happens if I don’t learn these skills quickly? Are AI models going to just take over my roles? It’s also hard to separate real, useful advice on AI from the number of people who are looking to cash in on a quick trend. This makes it easy to dismiss all advice regarding AI—and given how incredibly popular these tools are becoming, that would also be a mistake. We fear something more if we don’t understand it. So UX writers and content designers should understand how these models work, what they can and can’t do, and how we can incorporate them seamlessly into our work so they aid us, rather than confuse or slow us down. Far from being replaced, we actually think these tools are going to make your job as a UX writer or content designer much easier when used in the right ways. How do large language models work? Large language models (LLMs) are a form of AI that takes a huge amount of text and tries to identify relationships between those pieces of text. This is incredibly simplified, so if you’d like a deeper explanation check out this video from Google.... --- ### How tiny UX copy tweaks make a big impact > Tiny copy tweaks can lead to major performance wins. Lily shares a few case studies with positive business outcomes to help make the case for content testing. - Published: 2023-05-15 - Modified: 2025-05-13 - URL: https://uxcontent.com/how-tiny-ux-copy-tweaks-make-a-big-impact/ - Categories: Content Testing, Process Tiny copy tweaks can lead to major performance wins. Lily shares a few case studies with positive business outcomes to help make the case for content testing. Interested in content testing? Check out our complete guide to content testing and measurement. "No one will notice the change in the wording. It’s too subtle. " "It’s not worth testing the copy. People don’t read. " "Users just push buttons. Let’s not worry about optimizing the copy. " I have heard several versions of these statements throughout my career as a UX content designer. While they’re often said with bravado, these claims are 100% false. And I have the numbers to back it up. Seemingly tiny tweaks to UX copy can actually lead to big improvements in the user experience and performance. But don’t take my word for it. Here’s a glimpse into the science-backed reasoning for why small changes matter in UX copy and examples of experiments that I’ve led. Why ‘small’ changes matter a lot, especially in UX copy UX copy tends to be short and sparse given the limited space on our mobile screens. It’s sometimes referred to as microcontent or microcopy. These words act as helpful signage that orients you and signals where you’re heading. UX copy also helps you understand how the product functions. And if done well, it can make completing tasks feel simple and seamless. Now consider how the typical reader absorbs digital copy. Nearly 80% of people scan content instead of reading it word-for-word, based on a well-known study. People tend to read this way because they may feel time constrained and scanning probably feels like the most efficient way to... --- ### The state of UX writing and content design jobs in 2023 > Layoffs have made the UX job market tighter, but there are great opportunities for UX writers and content designers - Published: 2023-05-09 - Modified: 2025-04-23 - URL: https://uxcontent.com/state-of-ux-writing-content-design-jobs-2023/ - Categories: Career, Industry - Tags: Patrick Layoffs have made the UX job market tighter, but there are great opportunities for UX writers and content designers of all skill levels who are prepared to put in the work. Almost a year ago, we recorded a podcast about whether layoffs would start hitting content designers. About a month later, those layoffs began. With the latest round at Shopify, it seems the number of layoffs may be ending. Yet we’re left asking questions: what kind of UX writing jobs are available right now? It isn’t just layoffs that have people asking questions. The rise of UX writing AI (artificial intelligence) tools has entrants wondering ... is a career in content design and UX writing worth pursuing in 2023? Is this going to be the career they thought it would be? Should they continue to invest time and money into becoming a content designer or UX writer? And what about those who have been in the industry for a while? What’s the impact going to be for them? These are all good questions to ask, so let’s discuss them. Are there any UX writing or content design jobs in 2023? The short answer is yes. Actually, there are quite a lot of UX writing and content design jobs around. But they might be a little different from the roles you’ve seen advertised in the past couple of years. During the pandemic from around 2020 to 2022, many of the large tech companies including Google, Meta, Amazon, and several others, hired massive amounts of people. Not just content designers—everyone. Software engineers, product managers, designers, everyone. When they hired en masse, they didn’t necessarily have roles for them straight away. They’d snap up... --- ### The Daily UX Writing Challenge, then and now - Published: 2023-05-08 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-daily-ux-writing-challenge-then-and-now/ - Categories: Process, UX Writing Skills Incremental improvements, revisions, and iterations are a part of the UX writing process. Alexandra takes a look back at a few of the Daily UX Writing Challenges to make optimizations. When I first heard about UX writing, I wanted to try my hand and see if I would be any good at it or if I liked the work. So, in early 2020, I joined the Daily UX Writing Challenge. This challenge meant I would: Get a scenario every day for 15 days Have to write the solution in 10 minutes Share my work on the dedicated Facebook group to get feedback When I finished, I shared all my challenges in a single post, including the tools I used and my process. I got great feedback from the community, which gave me the confidence to believe that I could go through with this career change at some point. Fast forward to November 2022. I was one week away from getting my UX Writing/Content Design certification and was hard at work on my portfolio. When deciding what to include in it, I remembered that I went through this challenge. I thought it would be fun to do an experiment and redo some of my work from back then. After all, incremental improvements, revisions, and iterations are a part of the process. This meant that I could also apply what I learned during the Academy. I was curious to see: How my perception/understanding has changed How different the new iterations would be How I feel about revisiting my work In 2020: I made my mockups in Photoshop/Squarespace using app screenshots or images I found online I had little knowledge of design principles,... --- ### Webinar recap: The 2023 content design & salary survey report > The results of our 2023 survey are in! Sneak a peek at the biggest takeaways and get your own custom report to guide your career. - Published: 2023-04-27 - Modified: 2025-05-01 - URL: https://uxcontent.com/webinar-recap-the-2023-content-design-salary-survey-report/ - Categories: Career, UX Writing Skills - Tags: course, Patrick The results of our 2023 survey are in! Sneak a peek at the biggest takeaways and get your own custom report to guide your career. https://www. youtube. com/watch? v=sBgcTHYHqrc This session was originally recorded via Zoom webinar and transcribed using Sonix. WEBINAR TRANSCRIPT Patrick: Hello, everyone. We've got people coming in. Welcome. Welcome on this fine day. Morning, afternoon, evening. Wherever it is you are. You know, one of the good things about a webinar like this is that we have people from all over the world joining us. So if you if you are in, please feel free to say hello and drop where you are in the chat. I'm in Melbourne, Australia, so it's I'm getting an early start to my day, but I always like seeing who is here and where they're from. So please, please feel free to say hello and introduce yourself. Super excited for all the results we're going to share today. We have been putting a lot of time and effort into compiling these results and we're really excited to to share them with you and give you some information that you can use for your own career, whether that's in negotiating a current salary or even just comparing yourself against your peers and what they're doing in their roles. So yeah, super, super excited. We'll just wait a minute or so because we do have some more people, people coming in. Katie: Patrick I was just going to say, folks are saying our chat is disabled. I'm not sure what's going on with Zoom, so I'm looking into that, but okay. For now. For now, feel free... --- ### The Interface: Content leadership with Connie Wu > What does it mean to be a content leader? Connie Wu, former Head of Content Design at TikTok, joins Patrick for a live podcast recording to share lessons learned on the leadership path. - Published: 2023-04-13 - Modified: 2025-04-23 - URL: https://uxcontent.com/the-interface-content-design-leadership/ - Categories: Podcasts - Tags: course, Patrick, practice, theme What does it mean to be a content leader? Connie Wu, former Head of Content Design at TikTok, joins Patrick for a live podcast recording to share lessons learned on the leadership path. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. This episode is a recording of a LinkedIn Live event held on Wednesday, April 12. Listen in as Patrick Stafford and Connie Wu (TikTok, Meta, Google) discuss the challenges of content design leadership, what skills content design leaders need to develop, and how to move from senior to leader. It’s a can’t-miss discussion for any content designer thinking seriously about moving into management and leadership. They also discuss the ultimate question: if you were a potato, how would you like to be cooked? Listen in or read the transcript! Ready to keep learning? Join the waitlist for Connie Wu’s leadership course. Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Episode transcript Patrick: Hey, everybody. It's Patrick here. Just a quick note for today. Today's podcast episode comes from a live LinkedIn event that we held yesterday in which I'm speaking to Connie Wu about content leadership. Connie comes from TikTok, Meta, Google, and a number of other organizations. It's a great talk, but won't be a panel chat today. It's just me and her. And if you hear me talking to an audience that you don't know anything about, that's because it was held on LinkedIn. So that's why. Hopefully, you enjoyed the chat. We've also included a link to the waitlist for Connie Wu's upcoming leadership course in the show notes. So if you're interested, hit that link to put your... --- ### 10 UX heuristics every content designer should know > Rachel Wood shares heuristic evaluations to guide your content and make continuous improvements. Learn key UX writing principles. - Published: 2023-03-23 - Modified: 2025-06-03 - URL: https://uxcontent.com/10-content-design-heuristics/ - Categories: Process, UX Writing Skills - Tags: course, school There's no single path to UX success. In this post, Rachel Wood shares heuristic evaluations to guide your content and make continuous improvements. Interested in UX writing? Check out our complete guide to UX writing and content design. If there’s one thing I’ve discovered working in a growing field like content design, I have a knack for stealing from one discipline and mixing it with another. (I come by this honestly, after convincing not one but two college advisors that I could use literary theory to analyze video games for my thesis instead of reading a bunch of books). And as someone who loved writing research papers in school, combining research methods with content was a great experiment for me. There are many tools, terms, and best practices you can load up on before diving in (the UXCC has a great content research course to help you get started). One thing I was really drawn to from usability research was the concept of using heuristics and establishing UX writing principles. If you’re unfamiliar with the term, there are some great resources out there (check out this guide from Bobbie Wood) for reviewing your content through a heuristic lens. But, taking a page from the research playbook, I’ve found it useful to do heuristic evaluations on product content. What is a heuristic evaluation? A heuristic evaluation tests the usability of a product by asking a panel of 3 to 5 experts to perform a task and note any concerns they have based on their areas of expertise. If you’ve never done a heuristic evaluation before, the process is relatively simple. The researcher gives you... --- ### Should we use ChatGPT in the UX writing process? > Is ChatGPT the way to go, or should UX writers avoid it? We asked two content designers to share their differing views on AI in the design process. - Published: 2023-03-13 - Modified: 2025-05-01 - URL: https://uxcontent.com/chatgpt-ux-writing-process/ - Categories: AI, Process - Tags: course, Patrick, practice, school Is ChatGPT the way to go, or should UX writers avoid it? We asked two content designers to share their differing views on AI in the design process. ChatGPT has taken over the internet. So, why is everyone talking about the natural language processing tool? How should (or shouldn’t) we use it to automate our work? We asked two content designers to share their differing views on using artificial intelligence (AI) in the UX writing process. Position: For ChatGPT The following section was contributed by Patrick Stafford, COO of UX Content Collective. I’ve seen enough supposed game-changing technology to know better than make a premature declaration about ChatGPT. But there’s a difference between “this will be big in 10 years” and something that’s producing useful stuff now, so it’s worth paying attention. I don’t really blame the content design industry for being on defense. The message to entry-level folks has been something along the lines of, “love words? Can’t code? Become a UX writer. ” I’m a proponent of that message, by the way. We’re all in this industry because we like writing and we appreciate language. Our latest salary survey asks people what their favorite part of the job is. Unsurprisingly, one of the most popular answers is “solving problems with words. ” It’s fun and satisfying to craft messaging under creative restraint. But this defense against artificial intelligence, I believe, comes from a place of confusion about what our job is and does. Before discussing AI, we need to understand this: we’re designers first and writers second. Reason #1: Content design involves more than string generating Here’s the actual experience of content design: you spend 80%... --- ### The Interface: The best content design jobs on the market > In this episode, Patrick Stafford and Gordon MacRae look at some of the best content design jobs on the market and discuss what the "market" even is for content design roles. - Published: 2023-02-15 - Modified: 2025-04-23 - URL: https://uxcontent.com/the-interface-the-best-content-design-jobs-on-the-market/ - Categories: Podcasts - Tags: course, Patrick, practice In this episode, Patrick Stafford and Gordon MacRae look at some of the best content design jobs on the market and discuss what the "market" even is for content design roles. Subscribe now! The Interface is a brand-new podcast exploring trends and hot topics for UX content people. In this episode featuring Patrick Stafford and Gordon MacRae, we’re all about jobs. Jobs, jobs, jobs. And more jobs. We look at some of the best content design jobs on the market and discuss what the “market” even is for content design roles. Listen in or read the transcript! Jobs mentioned: Tinder - Director, Content Design Grammarly - Content Designer Cruise - Senior Content Designer TikTok - Content Designer Chime - Lead Content Designer Apple - Content Designer, Apple TV Atlassian - Content Design Intern Some other jobs around the world: Australia - PaperCut Software, Content Designer Australia - Canva, Senior Content Designer, Design Systems England - Expedia, Content Designer II Spain - Taxfix, Senior Content Designer Canada - Zapier, Senior Content Designer Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Episode transcript Patrick: Alright, everyone, welcome to the Interface. The Interface is a monthly podcast from the UX Content Collective, talking about all things happening in UX writing and content design. It's a duo today, a very special duo from across the world. Today we have Gordon and myself. Gordon, why don't you introduce yourself for everyone? Gordon: Cool. Yeah. Excited to be here, Patrick. My name's Gordon. I have worked with UX Content Collective really kind of for the last four years, writing the UX Writer jobs newsletter. So I guess this is like my expert subject on a game... --- ### What is localization for UX? > Take a look at the first two lessons of our Product Localization for UX course. Learn how to successfully launch your next global product! - Published: 2023-02-08 - Modified: 2025-04-23 - URL: https://uxcontent.com/what-is-localization-for-ux/ - Categories: Localization - Tags: course, practice Take a look at the first two lessons of our Product Localization for UX course. Learn how to successfully launch your next global product! This blog post is made up of material from the first two lessons of the Product Localization for UX course by Patricia Gómez Jurado. If you enjoy this sample, enroll as an individual or a team today! Lesson 1. 1: Why translation & localization (T&L) are so important Take a look at this 8-minute video from web developer and educator Tom Scott about why getting translation & localization (T&L) right is so difficult. Tom illustrates the careful balance teams must strike between language, design, and development. https://www. youtube. com/watch? v=0j74jcxSunY As Tom explains, globalization has accelerated the need to make digital content accessible in multiple languages for different countries, regions, and cultures. Regardless of the size of the organization you work for, localization and translation are key parts of any growth or expansion strategy. If there is no localization team in your company, you might be tasked with leading a translation project at some point in your career, particularly if your company is looking at expanding to international markets. But why are T&L so important? We live in a multilingual world The world we live in is diverse and multilingual. English might be the common language in business environments, but that‘s not true everywhere on the internet. In fact, English-language users make up only about 26% of internet users. According to Internet World Stats the other 9 top languages are Chinese (traditional and simplified), Spanish (in all its variants), Arabic, Portuguese (from Brazil and Portugal), Indonesian/Malaysian, French, Japanese, Russian and... --- ### Introducing Conversation Design for Chatbots > Check out the improvements we've made to our chatbot writing course, now called Conversation Design for Chatbots. Get started on your convo design journey! - Published: 2023-02-07 - Modified: 2025-04-29 - URL: https://uxcontent.com/introducing-conversation-design-for-chatbots/ - Categories: Voice & chatbot design - Tags: course Check out the improvements we've made to our chatbot writing course, now called Conversation Design for Chatbots. Get started on your convo design journey! Exciting news for chatbot enthusiasts! Our Chatbot Writing & Design course has undergone a makeover. It also has a new name: Conversation Design for Chatbots. We think the name is a better fit now that we've made some changes. This is an exciting time for chatbot design, which is why we’re thrilled about this update. As technology evolves, it’s more important than ever for designers to have the skills to create useful, engaging chatbots. Here’s what’s new: Updated final project You can now choose to create a chatbot for the fictional Pogo Airlines or come up with your own idea for a chatbot. This is your chance to create a chatbot that is truly one of a kind, and showcase your skills as a conversation designer. Brand new lesson We’ve also added a lesson, “Designing Advanced Bots (Conversational AI Chatbots),” which covers: Artificial Intelligence (AI) Machine Learning (ML) Natural Language Processing (NLP) Natural Language Understanding (NLU) The difference between NLP & NLU We’ve also updated lesson content to include writing contextual error messages, user testing in Voiceflow, setting goals, measuring outcomes, and expanding your chatbot features. Instructions and resources for prototyping in Voiceflow You’ll learn about Voiceflow to create intents and utterances, plus collaboration with AI Trainers, Analysts, and Developers. The course will guide you through the process of creating a chatbot prototype and testing it properly. Resources Finally, the course has an updated resource list for further learning to help you continue your journey as a conversation designer. There... --- ### UX content conferences to attend in 2023 > Kyra Lee, an instructor at UX Content Collective, rounds up 20 UX content events and conferences you won't want to miss in 2023. Get the list! - Published: 2023-01-06 - Modified: 2025-04-23 - URL: https://uxcontent.com/ux-content-and-tech-conferences-in-2023/ - Categories: Industry Looking to network with fellow content designers? Ready to take the stage as a speaker? Kyra Lee rounds up 20 UX content events you won't want to miss. Keeping up with the latest trends and industry developments is a big part of my job as a UX writer working on technical projects such as platform enhancements and machine learning features. In between work, learning new technical subjects, and other adulting tasks, I find myself getting burned out pretty quickly. If only there were a place for me to meet folks, gain industry knowledge, and learn from other people's experiences... Wait a minute. A conference is a great place to do that! Upon researching, I found that there are a lot of interesting conferences happening next year. To help me (and you! ) decide which conferences to attend, I’ve compiled a list of conferences that I want to share with you. Who is this list for? This list is for content designers, UX writers, and content strategists interested in learning more about UX, research, design thinking, information architecture (IA), artificial intelligence (AI), machine learning (ML), system design, and human-computer interaction (HCI). Are you interested in any of these conferences? Have you considered speaking at one of them? Feel free to reach out and let me know! I’d love to meet you at one of these events. Are there any other cool conferences you'd like to add to this list? Send an email to blog@uxcontent. com and we'll consider adding it. Kyra Lee is a UX Writer at UserTesting and an instructor at UX Content Collective. Connect with Kyra on LinkedIn! --- ### The top 50 UX content resources of 2022 > Here are the top 50 UX writing and content design resources, articles, podcasts, and blogs that stood out in 2022. Bookmark these favorites! - Published: 2022-12-19 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-top-50-ux-content-resources-of-2022/ - Categories: Inspiration, UX Writing Skills - Tags: Patrick, practice Which articles, podcasts, and blogs stood out in 2022? We’ve rounded up the top 50 UX writing and content design resources just for you. It’s that time of the year. Time to reflect, look back on the biggest trends in our field, and plan accordingly for what’s coming next. We’ve pulled together the links that received the most clicks from our weekly Dash newsletter for you to enjoy in one place. We know you might be thinking, “Another roundup? ” Yes, but you’ll want to bookmark this one. Let’s get to it... 1. Best Figma plugins for writers in 2022. So many plugins, so little time. This roundup from Frontitude is definitely worth referencing though. It includes everything from search and navigation plugins to visual support and placeholder plugins to replace Lorem Ipsum for good. Give it a bookmark! 2. When life gives you lemons, write better error messages. How did the team at Wix tackle thousands of error messages in the span of one month? Set aside this post from Jenni Nadler to learn more about the aptly named Errorgate 2021. 3. Figma’s guide to Figma. Wondering which bells and whistles are worth implementing in your content mocks? Figma’s own Ryan Reid compiled a comprehensive overview for UX writers picking up and learning the tool. Get the guide. 4. What job are your words doing? For many users, “just” picking up the phone, or “simply” filling out a form is anything but easy. In this post, Lizzie Cass-Maran shows the nuances of word choice and how we can make our writing clear and friendly—without using any microaggressions. 5. Spotify keeps it personal. In... --- ### The Interface: Will AI eat UX writing? We test ChatGPT! > What does ChatGPT mean for UX writers and content designers? In this podcast, we put AI to the test and discuss the implications for our field. Subscribe now. - Published: 2022-12-19 - Modified: 2025-05-06 - URL: https://uxcontent.com/the-interface-will-ai-eat-ux-writing-we-test-chatgpt/ - Categories: Podcasts - Tags: course, Patrick, practice, school What does ChatGPT mean for UX writers and content designers? In this episode of the podcast, we put AI to the test and discuss the implications for our field. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. In this episode, the UX Content Collective team puts ChatGPT to the test. Can it write recipes? Strings? Will it take our jobs and dominate us as overlords? Will those among us who never bought smartphones and held on to their flip phones "for the vibe" look down on us in the new world order? We discuss this and more in the latest episode. Listen in or read the transcript! Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Video: ChatGPT writing exercise In this video clip, we give ChatGPT a writing prompt to help with CTAs for a pizza delivery app. Watch to see what it came up with... https://www. youtube. com/watch? v=esHrVECd8V0 ——————————————— Episode transcript Patrick: Any questions before we start? Katie? Katie: What is AI again? I'm kidding. We're ready. We're ready. Patrick: Hey, everyone. It's Patrick here. Just a quick note before we start the podcast today. I promise a very quick one. I just wanted to let everyone know that as we head into the New Year, I'm sure you have some training budget that you haven't spent yet or you're getting ready for the new year, thinking about the new skills you want to develop. Just wanted to let you know that this week until the 23rd, UX content dot com has 15% all of our self-paced courses, and we have a special offer. Every purchase of... --- ### 20 content designers share their daily routines > Megan O'Neill covers the daily routines of 20 content designers. Learn more about their experiences with regular tools, processes, and structure. Get certified! - Published: 2022-11-14 - Modified: 2025-05-12 - URL: https://uxcontent.com/20-content-designers-share-their-daily-routines/ - Categories: Inspiration, UX Writing Skills - Tags: practice, school, theme 20 content designers share what a typical day in their role looks like, including tools, processes, and structure. How does your experience compare? Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). As a solo UX writer, I often wonder how my day-to-day work compares to other UX writers or content designers. What do things look like for other teams of one? How is it different in organizations with larger content design teams? Am I doing this right? Is there even a right way to do this? ! I figured, who better to ask than the content design community? So I put together an informal questionnaire and shared it on LinkedIn. I loved getting a glimpse into these wonderful content designers’ work lives. I hope you’ll enjoy reading what I learned half as much! I heard from 12 solo content designers, 1 with agency experience, and 7 from organizations with teams ranging from 4 to 65 content designers. I learned about their average day-to-day schedules, tools, challenges — and what they love about their setups. I transferred their responses to virtual sticky notes and did an affinity mapping exercise. As I grouped responses, some trends emerged. Those are what I’m sharing here — along with a few extra insights from content designers I reached out to with questions. For a peek at the process, feel free to poke around in my FigJam file. Screenshot of Megan’s FigJam file showing sticky notes grouped together based on different topics like tools, advice, challenges, and joyful things. Daily routines I thought I’d start by sharing a... --- ### All! The! Things! Clare Scott’s Button 2022 recap > What were the best books, articles, and podcasts referenced at Button 2022? Check out the roundup to improve your craft and explore effective content design courses, too. - Published: 2022-11-10 - Modified: 2025-05-06 - URL: https://uxcontent.com/button-2022/ - Categories: Inspiration, UX Writing Skills - Tags: course, Patrick, practice What books, articles, and podcasts help content designers improve their craft? Get ready to bookmark these resources from Button 2022. Hoo boy, we need a new word for “conference. ” It just doesn’t capture the awesomeness that was Button: The content design conference. Seattle was the city this year. And hybrid was the format: in-person for the first time post-pandemic, with a live stream and Slack as the hangouts for virtual folks like me. The virtual side of things made the FOMO real. I so wanted to be there in person. Though, as the days rolled on I definitely felt a close likeness to being in the thick of it in Seattle. Massive kudos to the team behind Button and the virtual attendees as we well and truly felt part of every minute. I am still truly inspired. I’m taking all I learned back to the office. That is, now that I’ve conquered the conference comedown. “I don’t want to go back to reality. ” No, Candi Williams, neither do I. The talks. The talks! The talks were incredible. Every. Single. One. I’ll try to be succinct here with a summary and takeaways from just three of the talks. Developing immunity to imposter syndrome – Linh Tran Linh Tran, Senior Manager of UX Content Strategy, NerdWallet, spoke about something we’ve all felt at one time or another – imposter syndrome. Specifically, about how to develop immunity to it. Four principles form the foundations of Linh’s fix. First, stay open to new experiences, especially if they scare you. Two, do what you’d want for the most important person in your life.... --- ### The Interface: Button 2022 recap > Check out the UXCC podcast to explore the latest trends and topics for the UX content community in the coming year. Listen to the episode or read the transcript. - Published: 2022-11-07 - Modified: 2025-05-06 - URL: https://uxcontent.com/the-interface-button-2022-recap/ - Categories: Podcasts, UX Writing Skills - Tags: course, Patrick, practice, teacher, theme Missed out on Button 2022? In this episode, we talk about the standout sessions and speak on what we hope to see more of next year. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. Button 2022 was a great time—in Seattle or on your computer if you attended remotely. Together we recap the conference, talk about the standout sessions, and speak on what we hope to see more of next year. In this episode, host Patrick Stafford chats with guests Erica Jorgensen of Slack and Carly Gray of Meta about their experience at the event (and as speakers). Listen in or read the transcript! Available to listen Listen on Apple Podcasts Listen on Spotify ——————————————— Episode transcript Patrick: Welcome to the Interface Podcast, the monthly podcast from the UX Content Collective, where we talk about everything content design, UX writing, and content strategy. Today we are high off the Button conference, and we're coming back to have a chat about it. Today I have Carly and Erica here. Carly, why don't you introduce yourself to the people? Carly: Hi everyone. I'm Carly Gray. I'm a content designer at Meta. I was also a virtual speaker this year at Button. Patrick: Welcome, Carly. And Erica, introduce yourself to the masses. Erica: Thank you. I am Erica Jorgensen, and I just finished a book Content Research for User Experience coming soon from books at Rosenfeld Media. Happy to be here. Thank you. Patrick: Excellent. And both of you, of course, were speakers at Button this year, which we'll get to in a moment. This year's Button was really exciting. Obviously, Button... --- ### Big tech layoffs: A survival guide for content designers > Why are folks from adjacent fields making the transition to content design? Read the blog post and future-proof your career with UX writing certification. - Published: 2022-11-04 - Modified: 2025-05-06 - URL: https://uxcontent.com/what-do-big-tech-layoffs-mean-for-content-designers-and-ux-writers-a-survival-guide/ - Categories: Career, Process I graduated university in 2008, roughly the same time the entire world economy collapsed. As many millennials would know from that time period, trying to get a job let alone a well paying job was a struggle. I managed to survive by attaching my career to a growing field (digital journalism) but it wasn’t easy. The current economic downturn isn’t as bad as 2008, but appears to be more like the dot-com bust of the ‘90s. The layoffs we saw earlier this year at places like Shopify have continued: Just yesterday, Stripe announced that 14% of its headcount would be laid off Elon Musk laid off a huge portion of Twitter (this one’s an anomaly, more about Elon’s finances than any economic conditions) Amazon has announced a hiring freeze Lyft is letting 13% of its workforce go Microsoft, Google, and other large companies are slowing hiring through 2023 Now to be frank, much of the impact here will be felt by developers, PMs, engineers, and other tech roles. But as anyone who has gone through rounds of layoffs knows, layoffs are just a lagging indicator of increased scrutiny across all levels of an organization. Which means UX writers and content designers need to realize something: Your job may be at risk Although the hyperbole on social media makes us believe we’re in a perpetual state of fear and turmoil, the global economy (particularly around tech) has been unbelievably good for the past decade. It was never easier to get in,... --- ### A guide for fintech content design and UX writing > Fintech content design and UX writing are crucial components to build trust. Learn how the right words play a crucial role. - Published: 2022-09-28 - Modified: 2025-05-12 - URL: https://uxcontent.com/ux-writing-in-the-fintech-industry/ - Categories: Techniques, UX Writing Skills Poor UX can be costly for businesses—especially in the banking and financial sector. Cara Lam highlights the crucial role UX writing can play. Interested in UX writing? Check out our complete guide to UX writing and content design. Fintech content design and UX writing is all about building user trust, and it couldn't matter more when we're dealing with people's money. Think about the instructional text and buttons you’ve seen in apps or on websites you use often — it could be as big as a paragraph explaining why a bank may require identity verification, or as small as a button that says “Make Payment. ” Research shows that people only read about 20-28% of all web content. They do so by scanning the page in an F-shaped reading pattern (for left-to-right languages), with the text on the top left of the page getting the most attention. As you can probably guess, the further down and right the text goes, the less attention it gets. Heatmaps from Nielsen Norman Group show user eyetracking studies of three websites. Red is where users looked the most, yellow is in the middle, and blue is where users looked the least. UX writers break down complicated concepts into conversational terms so users don’t get frustrated when using a digital product. By conducting competitor analysis and information architecture research, UX writers can also effectively cut down on redundant text, hence reducing the time needed to complete a task. With effective content, users can complete tasks more successfully and in less time, which directly and positively influences their satisfaction with the product, and in turn, your brand. When errors... --- ### The Interface: Is this the end of Figma? > The Interface is a brand-new podcast exploring trends and hot topics for UX content people. Available to listen on Apple Podcasts or Spotify. - Published: 2022-09-22 - Modified: 2025-05-06 - URL: https://uxcontent.com/the-interface-is-this-the-end-of-figma/ - Categories: Figma, Podcasts - Tags: course, Patrick, school What does the future hold for content design in Figma? The UXCC crew chat with guests Scott Kubie and Carol Valdez on the latest acquisition news. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. Adobe acquired Figma for US $20 billion, roughly half cash, half stock. The news has put the tech industry, and the content design community, into a tailspin. Some are worried that this acquisition could mean an end to the free tier... arguably one of the biggest tools that put UX writers "in the room. " In this episode, the UX Content Collective crew chats with guests Scott Kubie and Carol Valdez on content design’s destiny with the Figma acquisition news. Listen in or read the transcript! Available to listen Listen on Apple Podcasts Listen on Spotify Episode resources Buy tickets to the Button conference in October The last ever Confab takes place next year Roy West is looking for a UX writer at Apple Content Rookie pod Candi Williams and UX equity learning Scott's Content Career Accelerator Work at ServiceNow as a content designer ——————————————— Episode transcript Patrick: Welcome everyone. Welcome to the Interface Podcast. This is the monthly podcast from the UX Content Collective about everything content design and UX writing. We're going to get into the discussion in just a moment because it is perhaps one of the biggest things to happen in content design and tech in the last little while. But I wanted to just give a quick rundown of everything that's happening in the industry before we start. Now, obviously, Adobe's acquisition of Figma will be our main topic today,... --- ### Law to UX: My magical career transition > UXCC grad Connor Malone shares how an early career in law prepared him for the magical world of UX. Start your own career journey with online UX certification courses. - Published: 2022-09-14 - Modified: 2025-05-06 - URL: https://uxcontent.com/law-to-ux-my-magical-career-transition/ - Categories: Career, UX Writing Skills - Tags: course UXCC graduate Connor Malone shares how an early career in law prepared him for the magical world of UX. What do law, UX writing, and Harry Potter all have in common? More than you’d think. I’ll be digging deep to tell you how I moved from the legal profession to UX writing with Albus Dumbledore’s help. Let’s start at the beginning. At the tender age of 18, I worked in a customer service role wondering what to do with my life. I didn’t enjoy my job and was ready for a change. At the time, my friend was training to become a lawyer and said I should look into it. So, I did. I realized my knowledge about the law was limited to TV police dramas I’d watched coupled with bits I’d read on the news. So, I looked into the legal world and decided I wanted to give it a go. I got accepted on a part-time law degree course and landed my first job as a legal assistant. I helped prepare documents and get cases in a good position to go to court. I loved it. I got promoted and went on to interview witnesses and write statements, analyze evidence and prepare cases for court hearings. This is where I learned to write well, empathize, and actively listen on a level that, unbeknown to me at the time, set me up for my future career as a UX writer. Law can be magical Law exists to remedy problems people have in life. Lawyers help people navigate the knotty mangrove of statutes, cases, and legal precedent to help... --- ### Punk in UX: 6 counterculture principles for content designers > How do punk counterculture principles apply to content desingers? Read the blog post from Bill Kurland, lead content designer for Walmart. - Published: 2022-09-10 - Modified: 2025-05-06 - URL: https://uxcontent.com/punk-in-ux-6-counterculture-principles-for-content-designers/ - Categories: Career - Tags: parents, school, theme The ethics, inclusion, and divergent thinking of a punk mindset are characteristics that unite UXers—from Expedia to Walmart. To quote Damian Abraham’s podcast Turned Out a Punk, when most people think of “punk” they think of “a novelty genre that supposedly died out in 1978. ” They think of young, white, straight, cis-gendered boys with green mohawks and safety pins through their noses. But for me, punk has always been much more than that. It’s a genre-defying influence that has connected me to people of all ages, abilities, colors, genders, perspectives, countries of origin, and sexual orientations. It changed the way I perceive and engage with the world. It gave me purpose and principles. And, as I found out through a recent post on LinkedIn, punk has had the same impact on hundreds of user experience designers I know. “Community, self-reliance, and resilience come to mind as my lessons from punk rock that have served me well in my content career. ” -Erin Williams, Head of Content Design, Walmart These are some of the principles that punk rock taught us, how they’ve informed our careers in UX design, and how you can apply them in your work. 1. Think outside the genre Music has always been a huge part of my life. I wrote my first song at two, learned bass at six, and joined my first orchestra in elementary school. When I started a punk band at 13, a wonderful thing happened: My dad didn’t break my records or kick me out of the house. Instead, he gave me a copy of Sandinista! by The Clash. It... --- ### Everything you need to know about UX writing certification > UX writing certification can provide hands-on experience with industry tools and confidence before job interviews. Learn more about UX writing certification courses. - Published: 2022-09-08 - Modified: 2025-05-12 - URL: https://uxcontent.com/everything-you-need-to-know-about-ux-writing-certification/ - Categories: Career, UX Writing Skills - Tags: course, Patrick, practice, students Interested in UX writing? Check out our complete guide to UX writing and content design. First thing’s first: UX Content Collective offers certifications in several disciplines, including UX writing, chatbot writing, content testing, and more. It’d be ridiculous for me to claim that I’m coming from an objective standpoint here. That said, it’s actually why I feel a duty to explain what a UX writing certification can and cannot do. We hear from hiring managers, former students, current students, and others in the industry about what a UX certification is and isn’t. It pays to be fully in the know about what a certification provides, what a certification can’t provide, and what you should know before enrolling in a course. What does “certification” even mean? Real talk: Just like roles and titles differ by company, certification can mean different things to different hiring managers or organizations. At the end of the day, the basic concept is to certify or validate your skills on paper. Think of certification as a skills stamp on your “career passport. ” As you travel from role to role, a certification showcases your core competencies at a quick glance. Certifications act as... Third-party verification of skills and qualifications Proof of proficiency in job-ready, in-demand skills Personal confirmation that you’re knowledgeable in a skills area A showcase of core competencies for a specific role or field A door-opener that can set certified writers apart from other people who have limited job experience A certification is a boost,... --- ### The Interface: Do content designers need portfolios? > The UX Content Collective crew discusses content design portfolios and if they are a necessity for a better career. Listen to the episode or read the transcript! - Published: 2022-08-18 - Modified: 2025-05-06 - URL: https://uxcontent.com/the-interface-do-content-designers-need-portfolios/ - Categories: Podcasts - Tags: course, parents, Patrick, practice, students, wordpress In this episode, the UX Content Collective crew discusses content design portfolios and if they are a necessity or a nice-to-have. Listen in or read the transcript! The Interface is a brand-new podcast exploring trends and hot topics for UX content people. In this episode, the UX Content Collective crew discusses content design portfolios and if they are a necessity or a nice-to-have. Listen in or read the transcript! Available to listen Listen on Apple Podcasts Listen on Spotify Episode resources Scott Kubie's Content. Events UX Writer's Guide to Figma State of UX in 2022 How Firefox Updated Content Design with Figma Button Conference Join our Figma workshops Advanced Figma: August 22 Intro to Figma: September 7 Advanced Figma: September 19 ——————————————— Episode transcript Patrick: By the way, I apologize for my hair. I look like an anime character. Cara: You do a little bit. Patrick: Welcome, everyone. Welcome to the second episode of The Interface. The Interface is a monthly podcast from the UX Content Collective, where we discuss what's happening in the content design UX writing industry. Today, I have a couple of very special guests. Today I have Daree and Cara, and we are going to have an awesome discussion today. But first, why don't we all introduce ourselves? Daree, why don't we start with you? Daree: Sure. So my name is Daree Allen Nieves, and I am currently working in a contract with CVS Health as a content strategist. I've also had multiple other titles I'm sure to get into the title thing later, multiple content titles. And I am also a freelancer with UX Content Collective, so I'm really happy to be... --- ### The Interface: Will the wave of layoffs hit UX writers? > The UXCC crew discusses the current wave of tech layoffs and what this means for product and design teams. Subscribe and listen to our podcasts. - Published: 2022-07-14 - Modified: 2025-05-06 - URL: https://uxcontent.com/the-interface-will-the-wave-of-layoffs-hit-ux-writers/ - Categories: Podcasts, UX Writing Skills - Tags: course, Patrick, practice In this episode, the UX Content Collective crew discusses the current wave of tech layoffs and what this means for product and design teams. The Interface is a brand-new podcast exploring trends and hot topics for UX content people. In this episode, the UX Content Collective crew discusses the current wave of tech layoffs and what this means for product and design teams. Available to listen: Listen on Apple Podcasts Listen on Spotify Episode resources Spotify's embodiment of emotional design Human Insight podcast ft. Bobbie Wood Config Figma talks Best Figma plugins for writers Apple: Writing for interfaces ——————————————— Episode transcript Katie: The proper pronunciation is Shuh-Man-Ski. Patrick: Bobbie, were you shocked at her pronunciation or the fact that I had never said it? Bobbie: I didn’t know I was pronouncing her name wrong the whole time we’ve known each other. Patrick: Alright. Bobbie: But it’s not. Patrick: Welcome everyone. Welcome to The Interface. This is a monthly podcast with the team at the UX Content Collective, friends, and colleagues talking about what’s happening in UX writing and content design. Every month, we’re going to be bringing you the most popular things that are happening in UX content and UX writing. We're going to break those down, and then we’re going to chat about them and we’re going to talk about what’s happening in the industry. Let’s keep it short and sweet. We’ve got a great team here today. Let’s go around the table and introduce ourselves. Bobbie, let’s start with you. Bobbie: Hello. My name is Bobbie Wood. I am the CEO of UX Content Collective. I’ve been a content designer for longer... --- ### Webinar recap: Accessibility for UX > UXCC course authors discuss accessibility for UX and how content designers can play a vital role in creating better experiences for all. - Published: 2022-06-17 - Modified: 2025-05-13 - URL: https://uxcontent.com/webinar-recap-accessibility-for-ux/ - Categories: Accessibility and Localization, Learning - Tags: course, practice, students In this webinar, UXCC course authors discuss designing usable experiences for all and how content designers can play a role in better, more accessible products. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. https://www. youtube. com/watch? v=frjGhoYSPKUThis panel was originally recorded via Zoom webinar and transcribed using Sonix. WEBINAR TRANSCRIPTKatie: We have opened the flood gates. Hello, everyone. Welcome. Welcome. Come on in. Thank you for being here. We are really excited to discuss accessibility for UX writers and designers today. We’ll get started here in just a minute. Just want to make sure everyone has a second to join. Looks like we have 100 people in right now, which is awesome. Thank you all for spending the hour with us. We’re really, really excited. As you join, please let us know where you are tuning in from. We’ve got me in Detroit, Bobbie, Kristen, and Thy are all on the West Coast and so we’re really excited to have this global conversation with you all today. Just so that everyone is aware, we are recording this session so we can share it with you after. You can watch it when you want some refreshers or if you want to share it with someone on your team who couldn’t be here. And we are using Zoom’s closed caption functionality. So if you go to where the Zoom panel is with all of the icons, you can toggle on or off captions, which is a great accessibility feature from Zoom. But just know that this is all automated. And so if you catch any typos or errors, this... --- ### Five tips for successful gender-inclusive translations > Gender-inclusive content requires support from UX writers, designers & localization experts. Language specialist Laetitia Gathion shares how to make it work. - Published: 2022-05-20 - Modified: 2025-05-13 - URL: https://uxcontent.com/five-tips-for-successful-gender-inclusive-translations/ - Categories: Accessibility and Localization, Inclusion, Localization - Tags: practice Truly gender-inclusive content requires support from UX writers, designers, and localization experts. Laetitia Gathion shares how to make this important collaboration work! Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. In our increasingly globalized world, international and multicultural teams come together more and more often to build the best content for their respective brands and organizations. But what implications does this diverse work structure have on inclusive language? For those working in positions such as UX writer, UX designer, or translator who are curious to know how to improve their collaboration, this post is for you. I offer my five best tips for facilitating successful gender-inclusive translations from non-gendered into gendered languages. 1. Raise awareness and educate different organizational departments on gender-inclusive language. Invite members with various roles into the conversation, such as marketers, UX writers, UX designers, translators, and sales managers. This way, you can give them an international overview to help them reflect on how practices in gender inclusion can vary dramatically depending on the type of languages (gendered or non-gendered) and regions at play. Why is this important? If your UX writing team creates inclusive content, but your localization team doesn’t show gender sensitivity when translating your documents, it may create inconsistency that can be avoided with proper education. A lack of gender sensitivity can not only produce friction in internal projects but can also cause damage to the organization’s credibility. 2. Create a gender-inclusive style guide and glossary—and localize them. A good tip is to write these elements in the internal communication language established by your organization. You can start... --- ### How to measure content operations maturity > Ready to learn more about content operations? This article explains how to use content maturity models as a guide, not a prescriptive framework. - Published: 2022-05-06 - Modified: 2025-05-06 - URL: https://uxcontent.com/how-to-measure-content-operations-maturity/ - Categories: Leadership, Techniques - Tags: course, school How “mature” is your organization? Rob Mills shows how to use content maturity models as a guide, not a prescriptive framework. Content maturity models are solid frameworks to assess your organization’s state of play in relation to content and operations. They’re also useful for starting conversations with stakeholders and subject experts as a way to start the process of getting buy-in to invest in improving content operations. If maturity models are used as a blueprint or roadmap for success, they can be problematic and demotivating. Every organization is different and will need its own version of a maturity model that is contextual to their circumstances. In this post, I’m going to offer some advice, based on my own experience, that will help you use content maturity models effectively. Let’s start with what is meant by content operations maturity before we look at example models to assess your organization’s maturity. As stated by Content Science, content operations maturity is “a way to articulate the degree to which your organization can make content strategies and plans happen. ” With that definition in mind, any tool, process, framework, or model can be helpful in setting a course and providing a basis to build from. But they won’t suit every situation at every organization. They should support what you’re trying to achieve—not get in the way. They should encourage and enable— not discourage and isolate. Content maturity models fit into this school of thought. Find existing models, or maybe even create your own, but don’t take them for a prescription of every step you should follow. Use them for your own uses and needs, use... --- ### UXCC Instructor Spotlight: Meet Rob Mills > UXCC course instructor Rob Mills shares his experience to get started in UX writing and content design. Learn more about his current role and focus. - Published: 2022-04-26 - Modified: 2025-05-06 - URL: https://uxcontent.com/uxcc-instructor-spotlight-meet-rob-mills/ - Categories: Leadership, UX Writing Skills - Tags: course, practice, students UXCC course instructors share their unique backgrounds, insights, and advice for fellow UX content people. This time, we chat with Rob Mills. In this series, we ask our UXCC course instructors and graders to share their unique backgrounds, insights, and advice for fellow UX content people. This time, we chat with Rob Mills, Founder of Fourth Wall Content.   How did you get started in UX writing and content design? My path was a meandering and common one like many others I know, yet somewhat serendipitously all my previous jobs are somehow relevant to the work I do today in content. I just didn’t know it was all leading to content strategy and content design at the time. I’m a journalism graduate and worked in a data analysis role for local government as well as a stint as an Audience Research Executive for the BBC. Whilst I’m more comfortable with words, these numbers-based jobs have provided lots of experience and knowledge that I apply in my current work. I have also been a Studio Manager and Head of Content for multiple design agencies which gave me a good insight into all things UX as I worked closely with designers and developers. This is also where I started to facilitate voice and tone workshops and work closely with clients on their content strategies. More recently, I was Head of Content for GatherContent. This included planning, creating, managing, and governing a high volume of content and resources for the content strategy and UX community. A large portion of this work was content marketing too, and building a system as part of the content operations.... --- ### Grow your content design career with a coach > In this webinar, Patrick Stafford chats with UXCC coaches from Microsoft, Spotify, and ServiceNow. Schedule time with an expert career coach. - Published: 2022-04-13 - Modified: 2025-05-06 - URL: https://uxcontent.com/grow-your-content-design-career-with-a-coach/ - Categories: Career - Tags: course, Patrick, practice, theme In this panel, Patrick Stafford chats with UXCC coaches from Microsoft, Spotify, and ServiceNow. This panel was originally recorded via Zoom webinar and transcribed using Sonix. https://www. youtube. com/watch? v=fF-UTXCz408&t=2179s WEBINAR TRANSCRIPT What are some of the most common questions you're seeing in these one-on-one coaching sessions? Jenny: I love this question because it surprised me. I think the question that feels like it comes up a lot is, "Is this normal what I'm experiencing? And am I doing okay? " I feel like the people that I've worked with often are people who are already working in the industry, maybe have like one or two years of experience. There's both a sense of, "Am I doing well enough? Am I doing okay in this job? " And also, "Here are some of the things I'm seeing. Is this normal? " And so some of that comes from imposter syndrome. Like we all have it. It's all very, very, very prevalent and very common. But I think there is also a sense of, "I have this one perspective and this one little design team or this one organization. Is this what it's like everywhere? " So that's that feels to me like a theme that I've seen quite a lot. Laura: One of the more common questions that I've gotten is there are folks who are making the transition to UX writing and content design, and people are getting calls for interviews and they have interviews coming up and they have a scenario: How do I show work if I haven't ever done the... --- ### Five tips for success as a solo UX writer > Setting up a UX writing practice is no small task. Here are five tips to help you get started. Level up your UX writing and content design skills. - Published: 2022-04-11 - Modified: 2025-05-12 - URL: https://uxcontent.com/5-tips-for-success-as-a-solo-ux-writer/ - Categories: Career, Inspiration - Tags: course, practice Setting up a UX writing practice as a team of one is no small feat. Megan O'Neill shares how she got started building processes and best practices at Codecademy. Interested in UX writing? Check out our complete guide to UX writing and content design. I transitioned from marketing to design at Codecademy—an ed-tech company committed to empowering inspiring careers in tech through interactive, online coding education. I’m the first UX writer on a team of product designers, working across seven different product squads. There’s no shortage of variety in the types of projects I get to work on. There’s always a new and exciting puzzle to solve—and I’m loving it. But as the first and only UX writer on a team, things can get overwhelming. You’re building out a whole new discipline from scratch. Plus, you’re fielding writing requests from designers, PMs, and engineers. And you’re probably also spending a good deal of time explaining to people what UX writing even is. It’s essential to take the time upfront to set yourself up for success. Five tips for setting yourself up as a solo UX writer I’m still new to this. But a few things, in particular, have helped me in my first eight months as a new UX writer at Codecademy. I’ve rounded them up here, along with some resources I found helpful. Solo UX writer #1: Get to know the team UX writing is a very cross-functional and collaborative job. You’ll likely be working with designers, product managers, engineers, and even marketers. To set yourself up for successful collaboration, it’s so so so important to start with getting to know the team. During my first few weeks... --- ### Introducing the Gender-Inclusive Language Project > The Gender-Inclusive Language project is a collaboration between UX Content Collective and Kinneret Yifrah, renowned author and UX writing pioneer. Learn more. - Published: 2022-03-30 - Modified: 2025-05-13 - URL: https://uxcontent.com/introducing-the-gender-inclusive-language-project/ - Categories: Inclusion, Localization Content designers from around the globe explore how we can adopt gender-inclusive language in our everyday lives and content design work. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. As word people, we know language matters. How we use our words can include people and make them feel welcome—or can exclude them from the conversation entirely. This is especially important when planning, designing, and writing for digital products used by global audiences. Kinneret Yifrah so eloquently puts it, “Language shapes reality. Writers shape the language. We can shape reality through our writing. ” And the reality is, 38% of the world speaks a gendered language today. That means people and objects are assigned as masculine or feminine, bringing along all of the gender stereotypes and assumptions that come with it. The Gender-Inclusive Language Project aims to shine a spotlight on gendered language, modifications for more inclusive language, and technological solutions to age-old grammar debates. Throughout a series of videos spoken in each speaker’s primary language, the project explores: Limitations of language How content designers/teams innovate with language How content designers/teams invent inclusive solutions We’re excited to launch this project alongside Kinneret Yifrah with the help and support of Gladys Diandoki (French), Barbara Kofler (German), Charmaine Paul (Hindi), Aya Ueki (Japanese), Elisa Nunes (Portuguese), Adina Cretu (Romanian), Patricia Gómez Jurado (Spanish), Andrea Zamora Acosta (Spanish), and Kristina Levchenia (Russian). We know language changes, and this will be an ever-evolving conversation. We hope you learn something new while exploring our video library and find inspiration for your projects (or everyday conversations). https://www. youtube. com/watch? v=R44-pXuxqGo... --- ### Figma techniques for better content design > In this blog, Jason Fox shares must-try Figma techniques. Register for his workshop to get hands-on experience. - Published: 2022-03-21 - Modified: 2025-05-06 - URL: https://uxcontent.com/figma-techniques-for-better-content-design/ - Categories: Figma, Techniques Figma is where the content design magic happens. Jason Fox shares quick tricks and tips to make the most of the tool. These days, Figma is where the bulk of design work happens. Cross-functional teams get together in Figma at early design phases to brainstorm and workshop. Designers set their heads down to sketch concepts and wireframes and prototypes in Figma. Designers and content practitioners explore content strategy, UX writing, and information architecture in Figma. Are you getting the idea? It all comes together in Figma. And if we’re doing our work as content designers right, we should be there at every step in the process. This opportunity to step into the design source of truth at every stage of the design process is something that our content ancestors only dreamed about. So get in there! But as with any design tool, there’s a learning curve. That’s ok. And if I may, I’d like to reclaim a worrisome phrase: Let’s flatten that curve. First, get some basics under your belt Memorize these shortcuts and for an instant bit of momentum into your Figma explorations: control + right-click to select layers command + \ to show and hide sidebars "T" for text, then: single click and type with auto-resize textbox, drag a rectangle for fixed text box option + shift + < or > to increase or decrease line height https://vimeo. com/693653289 Hone your skills with intermediate techniques Once you’re zipping around Figma design files with your trusty shortcuts, you might want to broaden your skillset with techniques that will help you iterate on ideas, manage dynamic content, and share your work. https://vimeo.... --- ### UXCC Instructor Spotlight: Meet Daree Allen Nieves > UXCC course instructor Daree Allen Nieves shares her unique background, insights, and advice for fellow UX content people. Learn more about UX writing and content design. - Published: 2022-03-01 - Modified: 2025-05-06 - URL: https://uxcontent.com/uxcc-instructor-spotlight-meet-daree-allen-nieves/ - Categories: Leadership, UX Writing Skills - Tags: course, students UXCC course instructors share their unique backgrounds, insights, and advice for fellow UX content people. This time, we chat with Daree Allen Nieves. In this series, we ask our UXCC course instructors and graders to share their unique backgrounds, insights, and advice for fellow UX content people. This time, we chat with Daree Allen Nieves, UX Writer at Comcast.   How did you get started in UX writing and content design? I started UX writing in 2021, after leaving a 22-year career in technical writing with the same company. I admit, I hadn’t heard of UX writing until 2020! I was considering a career change to an adjacent writing field that uses writing and/or content strategy, so I explored instructional design first, and then scriptwriting. As a part-time voice actor, I read a lot of scripts. And I also considered conversation design because of that voiceover aspect. When I started technical writing in the late 90s, I had a degree in it, but no one else did. A talent agency recruited me fresh out of college—I was only unemployed for 2 months. When I arrived, the other writers were at least 20 years older than me, and they had marketing or journalism backgrounds. My manager didn’t even have a bachelor’s degree. But they adapted their writing experience to technical writing. And I had to do the same for my transition into UX writing. In both cases, I presented samples of my work, paid and unpaid, to demonstrate my skills, and after taking the UX Fundamentals course with UXCC (UXWC at the time), I was able to apply what I learned directly to my... --- ### Error messages as poetry from Condé Nast & Zendesk > The Condé Nast UX Writing team and the Zendesk Content Design team transformed error messages into poems during a recent meetup. - Published: 2022-02-14 - Modified: 2025-05-30 - URL: https://uxcontent.com/poetic-error-messages/ - Categories: Inspiration, Techniques, UX Writing Skills UX writing is rarely considered the most emotional expression of the written word—until two UX writing teams transformed error messages into poems. UX writing is a labor of love. It takes tireless collaboration, patience, and experience to write straightforward, clear, and compelling UX copy. So we don't often get to craft the most emotional—nor romantic—prose. But during our recent meetup, the Condé Nast UX Writing team and the Zendesk Content Design team challenged ourselves to write error messages as poetry. Last week, team leads Chelsea Larsson (Zendesk) and Sophie Tahran (Condé Nast) hosted a virtual meetup, complete with icebreakers, activities, and breakout sessions for their teams to get to know each other and nerd out on all things UX content. Over the past few months, our team has started slating in some time for team meetups to round out our networks and learn from other practitioners in the field. It’s been a rewarding experience listening to, learning from, and just hanging out with people who are in love with the same discipline—and we’re ready to make it a habit. Beyond talking shop, a few planned activities helped us get to know one another. One of the first items on the agenda was—what else? —a creative writing exercise. The prompt was simple: Participants were asked to write an error message that could be found in a product but also works as a poem. The bonus was to include “Try again” in a novel way. And the results were—well, we’ll let you see for yourself... By Diana Oum By Sammie Spector By Christine Tancinco By Danielle Vargas By V Sri By Nina Hoy By... --- ### How to give impactful content design feedback > Giving feedback is your secret weapon as a content designer. Taylor Rohwedder shares how to give impactful content design feedback. - Published: 2022-02-01 - Modified: 2025-05-06 - URL: https://uxcontent.com/how-to-give-helpful-content-design-feedback/ - Categories: Process - Tags: course, practice Giving feedback is one of the most important tools in your content designer belt. Taylor Rohwedder shares how to use it well. How can I create more visibility for content design within my org? If you’re a fellow content designer, content strategist, or UX writer, you’ll likely recognize this as a running mantra in our community. We’re all working hard to get folks pumped about content design and integrate ourselves more concretely into our teams’ processes—it’s no small task. As a newer member of the content design club, I’m still figuring it out myself. Over the past few months, I’ve weaseled my way into projects earlier than expected, sang the praises of our fledgling style guide, inserted myself into design roadmapping, planned roadshows, and made countless other (not so) covert attempts to earn content design a seat at the table. But of all the tactics, there’s one that stands out: giving feedback. I’ve come to the conclusion that this is perhaps the most important skill for content designers to grasp in order to get involved in more strategic work earlier on. Why is giving feedback so important, particularly through the lens of content design? In this burgeoning field, it’s all about optics. It’s true. It’s rare to find yourself at an organization with a 1:1 ratio of product/UX design to content design. As a result, you might find yourself straddling multiple pods and getting pulled into designs as a final step to review and tweak content superficially. Often, folks see this as our whole job, rather than a small slice of it. That’s where feedback comes in. It’s our opportunity to facilitate... --- ### The top 50 UX writing resources of 2021 > Our field evolved a ton in 2021. We’ve collected the top 50 UX writing and content design resources for you to enjoy. - Published: 2021-12-20 - Modified: 2025-05-06 - URL: https://uxcontent.com/top-50-ux-writing-resources-of-2021/ - Categories: Inspiration, UX Writing Skills - Tags: course, practice Our field evolved a ton in 2021. We've collected the top 50 UX writing and content design resources for you to enjoy! Our field evolved a ton in 2021! We’ve pulled together the most popular resources for you to enjoy and keep handy in the year ahead. We know you might be thinking, “Another roundup? ” Yes, but you’ll want to bookmark this one. Let’s get to it. 1. How to write digital products with personality. It’s possible to add character to your product in many ways—with colors, fonts, illustrations, and more. Nick DiLallo highlights how choosing the right words at the right time will shape the entire user experience. 2. Tackling complex design debt. Inconsistent product functionality, wildly differing UI components, and conflicting terminology can have significant consequences for your business—if left unchecked. Alex Potrivaev, Senior Product Designer at Intercom, shares a simple three-step framework for managing it. 3. How Atlassian’s design teams go from idea to execution. Natalie Coy took to Invision’s blog to offer a behind-the-scenes look at Atlassian’s design process. And the team was gracious enough to share their top Confluence templates to help teams like yours. Check it out. 4. How not being a native English speaker makes me a better UX writer. Companies often list “native English speaker” as a job requirement but are they missing out on first-class writing talent? We think so. This blog post by Dragana Milovanovic is an important reminder of why not being a native English speaker makes you perfect for user experience writing roles. And key to that is pure human empathy. 5. Jargon and its discontents. Good ol’ jargon.... --- ### How to give your product a voice - Published: 2021-12-05 - Modified: 2025-05-06 - URL: https://uxcontent.com/who-said-that-how-to-turn-words-in-your-head-into-product-voice/ - Categories: Techniques - Tags: parents Adina Cretu gives an in-depth guide on how to bring a product's voice to life by giving it personality. It all begins with asking the right questions. Once upon a time, ye virtuous content scribe hath to ideate and streamline the organizational dialect and hack through the balderdash to pioneer the daisy voice, all abbiselfa. If you’re wondering what you’ve just read, it’s a 28-words compilation of several voices (old and new). For the actual meaning of the words, particularly the last half, here’s a quick hint: old west. How many voices did you recognize? Which one did you like best (if any)? Would you use any of them for your product voice? And, most of all, where am I going with this? Luckily, I’ve got the answer for the last question: I’m dipping my toes in the voice creation process. So what’s in a voice? UX writers deal with this concept throughout their career, documents and presentations. It stands at the foundation of any content we design and smack in the middle of any product design meeting table. And while it’s essential for our work, a product’s voice is equally elusive in terms of how we craft it. Voice is the expression of a product’s personality, which means it’s a big part of how the public (customers or non-customers) will remember and classify it. As the saying goes, people will remember you for how you made them feel, and the voice which welcomed, guided and entertained them throughout the user experience has a big stake in that outcome. No pressure, right? Where does voice creation start? You may have heard this one before and that’s because... --- ### Interview with Kinneret Yifrah > In this interview, the author of the popular book "Microcopy, The Complete Guide" talks about her beginnings in UX writing, her projects, and the future of content design. - Published: 2021-11-28 - Modified: 2025-05-30 - URL: https://uxcontent.com/interview-kinneret-yifrah/ - Categories: Spanish - Tags: course, practice, students In this interview, the author of the popular book "Microcopy, The Complete Guide" talks about her beginnings in UX writing, her projects, and the future of content design. In this interview, the author of the popular book "Microcopy, The Complete Guide" talks about her beginnings in UX writing, her projects, and the future of content design. Translated in English and Spanish. Could you tell me a little bit more about yourself? How did you start in the world of UX writing and microcopy? Looking back, it’s almost like it was meant to be. I love writing, and people, and tech, so this profession had my name all over it. But I stumbled on it kind of by accident. I began my career as an editor of a printed travel magazine back in 2004, and a few years later I became a freelance writer. One day, while working with the largest bank in Israel on making their emails a bit friendlier, they asked my help in rewriting their budgeting app. Of course, at the time, UX writing wasn’t a thing. I didn’t know anything about writing for apps. But they insisted, so I worked hard on getting it right, and the rest is history - I fell in love with this content-tech-users triangle. I specialized in it ever since. Today I lead the Israeli UX writing community, and my true passion is public services and government institutions, where microcopy can genuinely improve lives on a national scale. In 2020, I designed the Israeli government’s voice, and I have been writing microcopy for the government’s digital products since. Your book is a great guide for many UX writers and aspiring... --- ### Introducing the UX Content Collective > Welcome to the new and improved UX Writers Collective — now UX Content Collective. - Published: 2021-11-14 - Modified: 2025-05-01 - URL: https://uxcontent.com/welcome-ux-content-collective/ - Categories: Career, Learning, UX Writing Skills - Tags: course, Patrick, students Welcome to the new and improved UX Writers Collective — now UX Content Collective. We started UX Writers Collective in January of 2019 with one online course and one big mission: help humans and computers get along by putting content first in the user experience. It was a pretty lofty goal! Since then, we’ve grown to become a destination for thousands of like-minded UX content folks from around the globe who want to make products, services, and experiences better for all. We now offer specialized skills and certification courses, coaching, consulting, workshops, webinars, and more. And this is just the beginning... We’re updating our URL, our company name, and the look and feel for our brand, but our dedication to training and supporting new content experts remains the same. Why we chose UX Content Collective We believe our new name, UX Content Collective (or UXCC for short), better represents our customers: content professionals across the industry who are focused on creating better user experiences, no matter their roles or titles. The change celebrates that our industry has evolved beyond simply writing for UX projects and now encompasses knowledge of writing, strategy, and technology for multiple disciplines. For us, it means a bigger variety of courses, an expanded library of content, and even more ways to help move your career forward. How does this impact the course content and certifications? You can expect new courses in the coming months that go beyond UX writing to bring best practices and skills training to entire product teams. That includes product managers, localization folks, front-end developers, copywriters, technical... --- ### Accessible content design for emojis > Emojis are fun, but they're not always accessible for all users. Jason Fox shares guidelines and considerations for content designers. - Published: 2021-11-01 - Modified: 2025-05-30 - URL: https://uxcontent.com/accessible-content-design-for-emojis/ - Categories: Accessibility and Localization, Techniques - Tags: practice Emojis are fun, but they're not always accessible. Jason Fox shares guidelines and considerations for content designers. Emojis have changed the way we convey emotion in the digital world—especially as brands adopt them to relate to customers. But people who rely on assistive reading technology might have a difficult time understanding content that relies on emojis to communicate its core message. So how can we make emojis accessible through our content design? There’s a range of ways to approach this accessibility consideration, some of which involve a more significant effort than others. Let’s start with three key issues: When rendered as speech, an emoji’s default description may change the core message of its accompanying text. When spoken, an emoji’s default description may cause the message to omit critical information. Emojis with similar colors and shapes may be indistinguishable to people with varying levels of vision ability, even when using screen magnification. Bumping into emojis I started thinking about emojis during my first few weeks as a content design lead at Chime. The consensus was clear: Chime loves emojis and we were eager to learn more about using them as an element of content design. So I started a conversation on Slack about Content Design London’s emoji guidelines: Never use emojis to replace words. Do not use emojis as the only way to express an emotion you intend to communicate. Use popular emojis that are widely recognized. Use emojis that translate well across devices. Put emojis at the end of sentences, and do not use repeated or too many emojis. Use emojis, not emoticons. Avoid emojis that are... --- ### 14 days of the Daily Conversation Design Challenge > Curious about conversation design? Up for a challenge? See how Joel Ramey completed each daily prompt and put your skills to the test! - Published: 2021-10-12 - Modified: 2025-04-29 - URL: https://uxcontent.com/14-days-daily-conversation-design-challenge/ - Categories: Conversation Design - Tags: course, theme Curious about convo design? Up for a challenge? See how Joel Ramey completed each daily prompt and put your skills to the test! Like content design and UX writing, conversation design is an exciting and fast-growing field. Unlike content design and UX writing, there aren’t that many resources available to help people learn the craft. Enter Hillary Black, author of our Conversation Design for Chatbots course, and Ryan Farrell, creator of the Daily UX Writing Challenge. Thanks to their collaboration, we have a valuable new resource for learning conversation design: the Daily Conversation Design Challenge. I was the first person to complete this new 14-day email challenge and had a great time! It gave me four very timely learning opportunities: How to write for voice user interfaces How to write for an SMS (text) bot experience How to use Botsociety's redesigned tool (I also have experience with Botmock) How to mock up designs using Figma (I'd only used Adobe XD before) Having already taken the Chatbot Writing & Design course, I put the skills I learned to the test and am pleased with the solutions I came up with, as well as the various mockups I designed. All were encouragingly reviewed by Hillary and have been added to my portfolio. Let’s go ahead and take a look at them. Oh, and expect some wordplay and the odd hidden joke (because that’s what I do — I’m sorry, or you’re welcome). Day 1: Welcome message Scenario: A user is exploring nearby museum websites and opens a certain museum's website chatbot widget. Challenge: Write the welcome message that appears when a user opens the chatbot.... --- ### Compassion in UX: A hospital case study > A UX writer’s analysis of the user journey through the world of medicine and how we can enhance the overall experience. - Published: 2021-09-28 - Modified: 2025-05-13 - URL: https://uxcontent.com/compassion-ux-hospital-case-study/ - Categories: Inspiration, UX Writing Skills - Tags: practice, school A UX writer’s analysis of the user journey through the world of medicine. This monitor screensaver notes how to “enhance hospital flow” with guidelines like: “Communicate expected discharge plans early. ” Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. My family’s journey through a variety of healthcare and hospital systems this summer began with some pretty poor communication, or what we often refer to as “poor bedside manner. ” In our case, the manners—and often lack thereof—began well before the bedside. After getting off the table and dressed after some chest scans, my mom emerged into an industrially lit hallway. There—with other doctors and patients walking right by—the cardiologist casually stated, with little emotion, that based on her results, she would inevitably need surgery. And a big one at that: open-heart surgery. That day, she was on her own at her appointment—what she assumed would be a pretty routine one—and later needed to drive home carrying the weight of that information. Healthcare is a system shrouded in mystery that often leads to frustration for two reasons. First, it rarely meets users where they are and it’s only slowly responding to (and leveraging) the digital world. How often I find myself in waiting rooms, filling out paper forms, that someone behind the counter will need to, moments later, type back into the computer system. Second, users must wade through technical terminology across the entire experience, from check-in at an office to follow-ups with insurance companies. After my mom’s startling conversation, we were thrust into the world... --- ### Why we need better blockchain content design > When it comes to the multi-billion dollar blockchain industry, how can we prove the value of better content design? - Published: 2021-09-20 - Modified: 2025-05-12 - URL: https://uxcontent.com/better-blockchain-content-design/ - Categories: Inspiration, UX Writing Skills When it comes to the multi-billion dollar blockchain industry, how can we prove the value of better content design? Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). The blockchain community is waking up to the fact that content design is crucial in product development. However, many blockchain teams today, even those with hundreds of millions or billions of dollars behind them, conduct their content design either as an afterthought or without a solid understanding of core content design principles. Here are three unique challenges (and opportunities) for UX writers working in blockchain: There is an abundance of new terminology and a lack of standardization. The usability of most blockchains is slow and cumbersome. Protecting users’ funds from hacks or user error is vital but hard to do. If you're working in an industry or technology using new, innovative terms, or with different expectations from the average software experience, you can leverage these potential solutions for your work, too. Challenge #1: An abundance of new terminology and a lack of standardization People who work in blockchain throw terms around like DeFi, Proof-of-Stake, hard fork, and consensus algorithm as casually as a Hawaiian shirt on Friday. And it’s easy to start thinking that everyone knows what they mean if you’re inside the crypto bubble. But step outside of that bubble, and you quickly realize most people have no idea what these words represent. A large part of entering into the blockchain realm as a first-timer is embarking on a long journey of self-education, and part of that education is uploading... --- ### Landing a job in UX is hard > Landing a job in UX is hard work. Students Nick and Harry share their lessons learned during their career transition. - Published: 2021-09-07 - Modified: 2025-05-01 - URL: https://uxcontent.com/landing-job-in-ux-is-hard/ - Categories: Career, UX Writing Skills - Tags: course, parents, school, students, teacher Landing a job in UX is hard work. Students Nick and Harry share their lessons learned during their career transition. Fact: Landing a job in UX is hard. We've seen ads from bootcamps that say they include a job for students at the end—guaranteed! Woof. That's a tough promise to keep. Certifications ensure that skills are in place, but landing a role often requires so much more. At the end of the day, it usually comes down to luck, lots of patience, who you know, and even being in the right (virtual) room at the right time. There's no one-size-fits-all model or path to follow. In this post, we'll hear from two UX Writers Collective students who share their honest takes on transitioning into UX—and the valuable lessons they've learned along the way. (P. S. Harry is ready to work! ) Five lessons Nick learned during his career transition The following section was contributed by Nick Harris, UX Writing Fundamentals graduate A couple of years ago, during a cold night shoot in an industrial zone near downtown LA, I decided to change careers. At the time, I was working in film. I’d gotten into the industry almost two decades before, and I loved my work. But as this particular shoot continued past 2 a. m. , I grew more sleep-deprived, more exhausted, and more annoyed—and as I realized that, for the past 90 minutes, all I’d done was calculate, then recalculate, when I’d get back home (around dawn, with any luck)—it hit me: I couldn’t do this anymore. Changing careers is terrifying. It can make you feel stupid, small, ignorant,... --- ### How to keep up with the changing content design field - Published: 2021-08-31 - Modified: 2025-05-12 - URL: https://uxcontent.com/the-content-design-job-field-is-changing-and-you-need-to-keep-up/ - Categories: Career, UX Writing Skills - Tags: course, Patrick, practice Check out the first two lessons from the Career Course. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). Everything about the UX content field has exploded over the last few years. There’s a huge amount of interest in this fun, creative UX role. How do you keep up? And even more-so, how do you excel? The Career Course will give you the boost you need to get ahead in your career. Take a look at the first two lessons. If you like what you see, get yourself signed up and get your career inline with your goals. There’s no time like now to get started! A decade ago, you might have felt like an amazing content strategist, content designer or UX writer if you... Considered how your work related to product goals and objectives Helped create content testing plans Connected the work you did to return on investment (ROI) Established company-wide styles and processes Communicated with executives about the work you did how it made an impact on the business Now, these skills are often required by default. For beginners and mid-level content designers, understanding how the job market has changed will put you in a much better position to secure the type of role you want. For mid and senior-level content designers, it helps to understand just what the market expects of senior-level designers. How has the market changed? More resources for self-teaching There has never been a better time to find free resources online for UX writing... --- ### Ecommerce UX writing: a guide for writers > Ecommerce UX writing isn't just about decoration, it's about building trust and guiding users. Learn best practices in our guide. - Published: 2021-08-16 - Modified: 2025-05-12 - URL: https://uxcontent.com/ux-writing-e-commerce/ - Categories: Techniques, UX Writing Skills - Tags: practice Blanca shares how we can balance UX ethics with marketing priorities to design for prices in e-commerce experiences. Interested in UX writing? Check out our complete guide to UX writing and content design. Ecommerce UX writing is more important than you think. The way a price is written—its color, its placement in relation to the other elements of the interface—has a direct impact on the user experience and on sales. It comes down to a blend of UX writing and marketing. We like to think that our decisions are rational and logical, but they're not. Perception is a complex process that affects all areas of our life, including our purchases. Our decision to buy a product depends on many details that we're not consciously aware of. A retail price seems more or less acceptable to us depending on many factors unrelated to the price itself. Amazon's product page As UX writers, our main concern is what and how we write. Should we write numbers placing commas every third digit? Should we write decimals even if the price is a whole number? Ecommerce UX writing: writing the numbers There's a widespread marketing strategy that states that prices should include decimals and end in . 99. The main reason why marketing says that $27. 99 is better than $28 is that we, Western people, read from left to right. When we see at first glance 27 instead of 28, we think that the price is lower than it really is. Between 27. 99 and 28 is exactly the same difference as between 27. 98 and 27. 99. However, we perceive... --- ### Could AI impact UX writing? Q&A with Bobbie Wood > AI tools are getting smarter and smarter. In this interview, UX Writers Collective founder Bobbie Wood weighs in on how AI could impact UX writing. - Published: 2021-07-12 - Modified: 2022-09-08 - URL: https://uxcontent.com/how-will-ai-impact-ux-writing/ - Categories: Inspiration, Uncategorized AI (artificial intelligence) tools are getting smarter and smarter. In this interview, UX Writers Collective founder Bobbie Wood weighs in on their future impact to the field. COVID-19 has completely changed the way brands do business. This report from McKinsey Global Institute predicts that 45 million Americans could lose their jobs to automation and artificial intelligence (AI) by 2030. Gulp. So what impact will AI have on UX writing? Now before you let that bum you out, I've got some good news. As this Slate article so eloquently puts it: Automation is more likely to change jobs than destroy them. They allude to when ATM machines were deployed in the 80s and 90s, the number of bank tellers actually went up and not down. At the end of the day, AI and machine learning are also programmed and maintained by humans. Sure, AI is getting scary smart... but will it ever outsmart the creative work done by human UX writers or content designers? Do we need to fight the robots off for our next job? I decided to ask Bobbie Wood, founder and co-CEO of UX Writers Collective, some of my most burning AI questions to get her predictions for the future of the industry. What has been your experience using artificial intelligence tools like Sudowrite or CopyAI? How would you describe the benefits to a newbie? The biggest benefit to AI tools at the moment is auto-generating strings or story text based on inputs. AI is very good at recognizing subjects and remaining on task for short pieces. For example, when you use the tool Anyword, you can ask it to scan a landing page and... --- ### Five must-try content tests for UX writers > How can you use content tests to see if your words really work? Here are five proven methods for UX writers to make design decisions with data. - Published: 2021-07-06 - Modified: 2025-05-13 - URL: https://uxcontent.com/five-must-try-content-tests-for-ux-writers/ - Categories: Techniques - Tags: course Content testing is the best way to see if your words work. Here are five proven methods for UX writers to make design decisions with data. Interested in content testing? Check out our complete guide to content testing and measurement. As a writer, you’ve probably crafted cracking copy for your audience without really thinking about it. You know what works because you know what great writing is—and what it isn’t. It’s innate. With UX writing, the value isn’t actually in your words, it’s in the value those words offer users and the business. Using content tests and data to prove that value should be your north star as a UX writer, as UX writing sits at the intersection of data and creativity. Getting that data in a way that offers insight rather than noise can be a challenge. Here are five tests you can run to help you develop rich data and curate insights you can use to make your words better for everybody. 1. The A/B test A/B testing absolutely every variable is how Netflix made itself the world-class product experience it is today. Every UI change, including copy, underwent some sort of A/B testing to make sure that the changes being made were the right ones. Simply put, A/B testing is the testing of a variable against a control to see which one comes out on top on a given metric. For a call to action (CTA) button, this would be clickthrough rate (or how many people are clicking the button). You can show half your users one variable while you show the other half the control (your product team can help you set... --- ### Fight customer churn with UX writing > UX writing can make or break your business. Find out how you can improve customer retention and prevent churn with your words. - Published: 2021-06-27 - Modified: 2025-05-01 - URL: https://uxcontent.com/using-ux-writing-to-fight-customer-churn/ - Categories: Techniques, UX Writing Skills - Tags: practice UX writing can make or break your business. Find out how you can improve customer retention and prevent churn with your words. Building a great user experience is one thing, but developing an ongoing strategy? That’s quite another. Read: really, really difficult. UX isn’t like other types of content writing. It’s not stagnant, motionless, or trapped in any one place. It's living copy that should be consistently updated to reflect user needs and growth. I love the way William Butler Yeats puts it: “If it sounds like writing, I rewrite it. ” Point is, the words we use are absolutely critical to the success of our businesses. And where else are words more important than in user churn? Failing to provide actionable content slows revenue and subscription rates, which wind up crushing growth strategies. Churn is deadly, and you don’t have to be a data analyst to know it. Unless you’re willing to improve your UX copy, you’re going to come face-to-face with some pretty scary numbers. Let’s look at: What churn actually is How UX writing influences attrition Case studies that prove the point Proven strategies to reduce high churn Source: ProfitWell What is churn? Also known as attrition, churn is a percentage of customers who stop purchasing from a company. In other words, it’s about people who break up with your business. Customers that cycle out of a company aren't necessarily abnormal. Almost all established software as a service (SaaS) companies experience 5% churn per year or 3% on the low end. Younger companies may be as high as 24%, although they won’t survive long unless they start improving their... --- ### Why UX writers should learn Figma > Figma is a critical tool for design collaboration. Find out why UX writers and content designers need to jump in, too. - Published: 2021-06-20 - Modified: 2025-05-02 - URL: https://uxcontent.com/why-ux-writers-should-learn-figma/ - Categories: Figma, Learning - Tags: practice Figma is a critical tool for design collaboration. UX writers and content designers need to jump in, too. Figma has taken the UX design community by storm over the past couple of years. No doubt you’ve heard your design counterparts talking about it, and maybe you’ve viewed wireframes or dabbled a bit on the page yourself. If you haven’t had much experience with it yet, Figma is a web-based software that combines comprehensive design manipulation tools with expansive collaboration features, and even some basic prototyping functionality. It's a fairly all-encompassing design tool—there’s a lot to learn. It’s powerful, but can be daunting to grasp on first (and even fifth and sixth) use. Because many of us have little to no background in visual arts or graphic design, Figma is not usually prioritized as a skill for writers, and we’re not usually asked if we’re proficient. However, there are numerous benefits to learning the basics. Many folks working in content have become self-taught Figma aficionados because taking the time to master the essentials has made their work easier—and their role on the team more effective—in the long run. Image courtesy of the Figma Blog Why learn Figma? Figma has been revolutionary for design collaboration. And it helps take UX writers a step further: we have a better ability and more tactical approach to getting involved in the design process early on. Figma places us in the same (visual and remote) room as the designer. This not only gives UX writers a seat at the table, but the instruments to make choices and provide direct feedback and input. When we... --- ### 11 key content design considerations > Content design is complex. Erica, Senior UX Content Designer at Microsoft, offers up key considerations to keep in mind while doing the work. - Published: 2021-06-09 - Modified: 2025-05-12 - URL: https://uxcontent.com/11-key-content-design-considerations/ - Categories: Techniques, UX Writing Skills - Tags: course Content design is complex. Erica, Senior UX Content Designer at Microsoft, offers up key considerations to keep in mind while doing the work. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). I’m a content designer at Microsoft. My job is to design the content experience for our products, specifically, the Microsoft 365 admin center. The content experiences I work on help customers sign up for, set up, and manage Office apps and services. This content design work includes the following: Information architecture, or how the customer navigates through the admin center. Information pacing, or making sure just enough information is presented to the customer at the right time. Style coherence, or ensuring that content is consistent with Microsoft’s style and voice and tone guidelines. Content pattern coherence and consistency, which means content aligns with the admin center’s content design guidelines for content elements like wizards, contextual help, error messages, and more. Coherence across each surface of the admin center customer experience, such as terminology. Knowledge of the multiple platforms that content is built on, again to ensure a consistent experience for the customer. Accessibility, or making sure that every customer can use the content in the admin center. Content design is of paramount importance for ensuring that Microsoft 365’s customers are happy and that they can smoothly and easily do what they need to do when they visit our site. I work with crackerjack feature teams that include visual designers, user researchers, product managers, and software developers. As much as I enjoy working with my teams, now and then I get urgent... --- ### Five UX writing job trends to look out for in 2021 > Gordon reveals the hottest UX writing job trends to look out for in 2021 including remote roles, tools to watch, design ethics and more! - Published: 2021-04-12 - Modified: 2025-05-01 - URL: https://uxcontent.com/five-ux-writing-job-trends-to-look-out-for-in-2021/ - Categories: Career, UX Writing Skills Gordon reveals the hottest UX writing job trends to look out for this year! If you spend as many hours as I do reading ‘UX Writer’ job adverts you start to notice some trends. For example, what’s the difference between a 'Content Strategist' and a 'Content Manager'? I've spent hours thinking about the differences between the two. I never said it was a glamorous job but somebody has to do it. As we roll through the new year, I thought it was time to take stock and share five important trends for the next couple of years. These apply whether you are a grizzled hack or at the start of your career. They'll start coming up in meetings (if they haven't already) so if you want to look smart, read on. (1) Remote UX writer roles are here to stay Before 2020, the number one request I received was to include more remote job listings in the monthly UXCC Jobs newsletter. The problem was, before 2020 these didn’t exist. But after a year of remote work, I’m starting to see more companies hire for remote roles. Now they’ve started, I don’t expect them to stop. What should you look out for? Well, you want to work for a company that does remote work the right way and very few companies do. The pandemic has borne this out. You need to look for certain characteristics to avoid the ding-dong hellscape of endless Slack, email, and WhatsApp notifications, not to mention the back-to-back-to-when-can-I-pee Zoom meetings. Sadly, as companies have transitioned to remote work they’ve largely just... --- ### Exciting new material for our courses - Published: 2021-03-18 - Modified: 2025-05-11 - URL: https://uxcontent.com/exciting-new-material-for-our-courses/ - Categories: Learning, UX Writing Skills - Tags: course, practice, students Today we wanted to let you know about some exciting new material just added to the UX Writing Fundamentals and our CX Writing for Marketing Engagement courses. Over the last 2+ years, we've continuously made small updates to our courses. Today we wanted to let you know about some exciting new material just added to the Fundamentals of UX Writing and our Marketing Writing for UX courses. But first, a couple of things to know: If you're already certified, there's nothing to do. Your certification is not affected. That said, since you have lifetime access to the course material, go and have a read! Fundamentals of UX Writing updates Early this year, we met with our Advisory Group to help us understand whether our certifications were meeting industry needs. The feedback was very positive, but hiring managers wanted even more coverage. We've added a couple of new lessons to address those needs in our Fundamentals of UX Writing course. New lesson: Writing for accessibility More and more often, hiring managers and design leads want to see familiarity with accessibility best practices for UX writing, content design, or content strategy roles. In this lesson, we cover the most essential info you need to write well for people with disabilities. In a few months we'll release a whole new skills course on Accessibility & Inclusivity with tons of details and hands-on practice for UX writers. In the meantime, this new lesson will set you up to write well for everyone. New lesson: Writing for translation & localization One of the biggest challenges to good translation is often the source text. In this lesson, we'll walk you through an explanation... --- ### Create a UX writing job where there is none > Uzoma shares how to create a UX writing position where there isn't one by creating a pitch portfolio! - Published: 2021-03-08 - Modified: 2025-05-01 - URL: https://uxcontent.com/pitch-portfolio-create-a-ux-writing-job-where-there-is-none/ - Categories: Career, UX Writing Skills Uzoma shares her tips on how to create a UX writing position where positions are scarce or don't exist by creating a pitch portfolio! You’ve learned what user experience writing is all about, built a portfolio, and started the job search only to confirm your fears: UX writing is still an unknown concept to a large number of employers in your region. Now what? As a beginner, especially one based where there’s a lack of UX writing jobs, I found that spending hours on many job boards achieved next to nothing. It’s often easier to find up to 65 job openings for a UI/UX designer before finding a single opening for an “experienced” UX writer, much less a job opening for an entry-level UX writer. So, if you fit into this category or you want to be proactive in your job search, there’s a way out! Recognizing opportunities around you There are two sides to every coin. I found that the ignorance of UX writing in such places implies there’s a wealth of job opportunities available around due to the high cases of poor product microcopy and bad user experiences. Usually, such product teams have their engineers, user interface designers, or anyone who can write do the job of UX writers. And it shows. For instance, I once downloaded a bank’s mobile app that was popular due to its excellent marketing strategy. But 3 minutes into the sign-up process, it frustrated me beyond what should be legal. And the problem? On the profile page, the button to upload personal details had its text written as “KYC & transaction limits. ” KYC stands for Know... --- ### Course Preview: UX Writing for Tech Writers > Take a peek at the first three lessons from our UX Writing for Technical Writers course. Learn interface writing and bring best practices into your documentation. - Published: 2021-03-03 - Modified: 2025-05-11 - URL: https://uxcontent.com/course-preview-ux-writing-for-tech-writers/ - Categories: Learning, UX Writing Skills - Tags: course, practice, students It's time technical audiences got some UX writing love. Are you a technical writer looking for ways to level up your work? Are you interested in UX writing? If you answered yes to these questions, you're in the right place. Welcome. Our new course guides tech writers like you to the UX tools and strategies you need to get ahead of the curve, flex new skills, and become a user-centered technical writer. "Discover the incredible amount of impact you have, how to bring UX principles into documentation, the basics of UX writing, as well as a ton of other tools, tricks, and best practices for writing human-centered technical content. " — Dave Connis, Sr. Documentation & UX Writer, Course Author Quick Links Frequently Asked Questions Lesson 1: Technical & UX writing compared Lesson 2: How good UX affects documentation Frequently asked questions about the course How long is the course? Is it self-paced? Time estimates fall around 20-40 hours of study and practice work for this course depending on your speed. There are 5 units in the course. Each unit is broken down into a series of 3-6 lessons with practice quizzes and reviews along the way. To be certified, you must receive a passing score on the final project and final exam. This course is designed to fit around your schedule; lessons are available on-demand at any time. There is no live instruction, so you’re free to study at your own pace. Who is the course for? What are... --- ### Getting started with growth content design > What's growth content design? Check out this guide to core principles, frameworks, and considerations to act on growth content opportunities. - Published: 2021-02-22 - Modified: 2025-05-12 - URL: https://uxcontent.com/getting-started-with-growth-content-design/ - Categories: Inspiration, Techniques, UX Writing Skills - Tags: practice Jason lays out the basics of growth content design in this beginner's guide to core principles, frameworks, and craft-level considerations to act on growth content opportunities. Interested in content design? Check out our complete guide to content design (and how it's different from UX writing). What's growth content design? Growth content design is the practice of writing content for product adoption and usage. It prioritizes data, experimentation, and rapid iteration. For example, Google used 18 characters to lift engagement by 17%: When Google changed “book a room” to “check availability”, engagement increased by 17% on their hotel search product. How is it that language made such a significant impact in this experience? To answer this question, we need to understand the core considerations and tools of content design for growth. For now, let’s work backward to a simple hypothesis: “Book room” has a higher emotional charge because it requires higher commitment than “Check availability”. Let's focus on honing your ability to arrive at this type of consideration yourself and then carry it forward into your own content efforts. We’ll cover: Core principles including the Fogg Behavior Model Frameworks on perceived value and information foraging Craft-level tools for writing growth content Core principles Let’s explore some of the core principles that come into play when designing content for growth. First up, we’ve got the Fogg Behavior Model. Using content to prompt target behaviors         Behavior = Motivation - The willpower to take action Ability - The capacity to take action Prompt - The push to make it happen This model provides a solid foundation for growth content design because of how each of the... --- ### “Learn more” is not enough: a case for descriptive CTAs > Stop using a 'Learn more' button as a call-to-action. Explore actionable, effective CTA alternatives that boost clarity, and user trust. - Published: 2021-02-08 - Modified: 2025-05-12 - URL: https://uxcontent.com/learn-more-is-not-enough-a-case-for-descriptive-cta/ - Categories: Inspiration, Techniques, UX Writing Skills - Tags: practice Are your CTAs serving a specific purpose or are they acting more like fillers? Alice Chen argues that descriptive CTAs are more accessible, SEO-friendly, and contribute to a better user experience! Interested in UX writing? Check out our complete guide to UX writing and content design. Have a look around a few websites. Chances are that you’ll see at least a couple of “Learn more” links. While CTA links like “Learn more” are found all over websites and within apps, they don’t bolster the user experience. First of all, what’s a CTA? CTA stands for call-to-action and refers to the prompt for users to take an action. It can be a button, a hyperlink, or even an image but the text generally denotes the action you want a user to take. Why is a “Learn more” button everywhere? When you looked at the websites, perhaps you also saw “Read more”, “Click here”, or “More info”. These are CTA links cut of the same cloth—they’re non-descriptive or general CTAs. They are very broad and act as a kitchen sink of sorts when it comes to links. There could be many reasons why a “learn more” button has become so ubiquitous. Maybe the content team is understaffed (as is often the case) and doesn't have the time or resources to dedicate to writing descriptive CTAs. Or maybe some of the copy was written by non-writers such as developers or SMEs (subject matter experts) who aren't sure what to write so they use one of those CTAs as a catch-all. Perhaps it’s mobile-driven as Nielsen Norman Group suggests. Whatever the reason, it’s clear that non-descriptive CTAs are pretty common these days. A “Learn more”... --- ### How not being a native English speaker makes me a better UX writer > Companies list native English speaker as a requirement. Dragana explains why non-native English speakers make great UX writers. - Published: 2021-02-01 - Modified: 2022-09-08 - URL: https://uxcontent.com/not-native-english-speaker-makes-me-a-better-ux-writer/ - Categories: Career, Inspiration Companies often list "native English speaker" as a requirement but are they missing out on first-class writing talent? Dragana explains why non-native English speakers actually make for great UX writers! "The folks in the US should do it," he said. "We can write the content, but they should do the review. They’re a native English speaker after all. " Sigh. Another person who thinks that I’ll never be as good in my job as someone with a different passport. And in my workplace, no less. It’s not like this particular coworker thinks that I’m a bad writer. To him, it’s common sense that I simply cannot and never will be able to be as good as a native English speaker. A little background: I come from Belgrade, Serbia and I work as a Product Copywriter for an international company. I started learning English when I was 7 years old and I got my Cambridge Certificate of Proficiency in English (CPE) in 2010. This literally means that I can teach English in countries where it’s not a native language. However, I still feel "less than" because my work is always under a particular kind of scrutiny because I'm not a native English speaker. Some of my coworkers question my word choices assuredly, although they’re not native speakers nor writers. Recruiters keep listing and prioritizing "native English speaker" as a job requirement, as if people around the world aren’t studying, speaking, and writing in English like nobody’s business. So, how do you prove yourself as a UX writer when you’re not a native English speaker or speaker of the target language? Can you turn it around and thrive in this industry despite... --- ### The top 50 UX writing resources of 2020 > We've collected the top 50 UX writing resources of 2020 for you to enjoy - everything from articles, to videos, guides and beyond. - Published: 2020-12-29 - Modified: 2025-05-18 - URL: https://uxcontent.com/2020-top-50-ux-writing-resources/ - Categories: Inspiration, UX Writing Skills The UX writing, content design and content strategy communities grew a lot in 2020. We've collected the top 50 UX writing resources for you to enjoy. Ready to enjoy some UX writing resources? 2020 has been a challenging, difficult year for all of us. For UX writers, it’s also been one of the most interesting. We’ve seen the rise of “content design” as an industry-recognized term, new tools to streamline our remote work, and incredible virtual conferences. This month, we want to celebrate our resilient community. We've collected the top 50 links you loved from this year. Let the content countdown begin! 50. How to mock up UX writing. Sick of just handing over Google docs? This primer from Dropbox Design includes methods for delivering copy that actually sit within the design itself. 49. Forecasting the future. Creative minds from the Airbnb Design team weighed in on their predictions. No one could have guessed COVID would shake up the way we work, but what do you think? Did their 2020 design thoughts come true? 48. Some UX writing guidelines from Adobe. It’s always good to brush up on the basics, right? This one checks all the right boxes. 47. How to get into UX writing (a field guide) from Katherine Karaus. A great starting point if you're thinking of a career change in 2021 — or even now. 46. How to design with real content in Figma. Ah, Figma. The year you really started running. This article is a great resource for writers to do more. 45. How to be a successful UX writer at Netflix. Ben-Barone Nugent, a content designer, sat down with the Writers... --- ### What is microcopy? Why every word counts in UX... > Everyone on a design team should know what microcopy is, what UX writing is...and most importantly, how to make microcopy great. - Published: 2020-11-24 - Modified: 2025-05-27 - URL: https://uxcontent.com/what-is-microcopy/ - Categories: Learning, UX Writing Skills - Tags: course, practice Everyone on a design team should know how to work in Sketch or Figma. So...shouldn't everyone know how to write microcopy? Interested in UX writing? Check out our complete guide to UX writing and content design. As content designers, it’s easy for us to understand why microcopy is so valuable. We’ve even become pretty great at convincing product managers and design leads why they should invest in dedicated UX writers. But this has an unintended consequence. It may cause those on the design team to think that microcopy and other UX writing responsibilities should only be handled by the writer. If you’re a product manager, developer, designer, or any other person on a design team, you may think microcopy is just a writer’s purview. That you can let the writer write, and then focus on other things. Not so fast! Do we think this about other roles? Everyone on a design team should know how to work in Sketch or Figma. Everyone on a design team should at least know a little bit of code, or at least can read the code. Everyone on a design team should understand the product roadmap and departmental OKRs. So... doesn’t it make sense that everyone on the product team should know how to write microcopy? We think so. Good microcopy can increase ROI and reduce development time Microcopy is more than just a little "delight" — it can have a huge impact on your organization’s financial situation. How? Increased retention and conversion by highlighting other useful features Reduce user churn by pre-explaining confusing terms and flows, instead of leaving users to figure it out... --- ### Starting your first UX writer role (remotely) from a class of COVID grad > Cayla thought she was going to start in-office at Microsoft. However, as a class of COVID graduate, she found herself working from home. - Published: 2020-11-02 - Modified: 2025-05-01 - URL: https://uxcontent.com/starting-your-first-ux-writer-role-remotely-from-a-class-of-covid-grad/ - Categories: Career, UX Writing Skills - Tags: parents Cayla thought she was going to start in-office at Microsoft, enjoying the perks that come with joining a major tech company. However, as a class of COVID graduate, she found herself starting her new, big role working from home. She shares her insights and lessons she's learned along the way. Being a new graduate (Class of Covid – I see you) and joining remotely in a pandemic has added more complexity to starting my first UX writing role. I expected to be starting off at Microsoft on the main campus in Seattle, making new friends and enjoying the perks that come with joining a major tech company. Where I’ve found myself (and a lot of others in my situation) is upstairs in my parents’ house in my hometown using my younger brother’s desk for my WFH setup. Starting a new role this way made me feel vulnerable, to say the least, and it’s harder to even begin to feel confident in your new role when all your first interactions are behind a screen. However, what I’ve realized in my first 90 days is that our “newness” as UX writers is our biggest strength. With our fresh eyes, imaginative ideas, and lack of time, writing for our product gives us a huge advantage. We have a lot of perspectives to offer as new writers because at this point, we are closest to the user and farthest from the product. It’s important to take this time to speak up and tell your product teams your initial opinions as it can be beneficial to call out initial trouble spots, confusing aspects, or areas where the team can make their product more human. For my experience so far, this means a ton of trial and error, but the reward of working on a high... --- ### The dos and don'ts of hiring a UX writer > If you're going to hire a UX writer soon, there are a few things you should know to make sure everyone's experience is a positive one. - Published: 2020-10-19 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-dos-and-donts-of-hiring-a-ux-writer/ - Categories: Leadership, UX Writing Skills If you're going to hire a UX writer soon, there are a few things you should know to make sure everyone's experience is a positive one! So, you’re ready to hire a UX writer? Great! Let’s start with the basics. What the heck is a UX writer? UX (User Experience) writing is still a relatively new discipline. While the title may be new, UX writers have always existed, as Copywriters, Technical Writers, and Content Marketing Writers. UX writing has only recently become a dedicated role for many companies. Many candidates seeking UX writing roles are also transitioning from other content roles into a full-fledged UX Writer. A candidate with a background in UX writing, who hasn’t held the title, doesn’t necessarily make them any less qualified or experienced than someone who has held the title of UX Writer, Content Strategist, Content Designer or Product Writer. Instead of focusing on titles, look for someone who has a deep understanding of the user journey, from the design, testing, research and the final product of the user experience. They should have a keen eye for design and crafting the perfect microcopy to deliver a simple and clear message for the user. Most importantly, this person should also be able to work cross-functionally with the design and product teams. Unlike many content and marketing roles, UX writing involves working closely with other teams to plan and develop products, features, and implement new technologies. DO your research Before diving into the process of interviewing candidates, do your due diligence. Consult with other organizations and peers to learn about salary expectations, role requirements, and desired UX Writer skills. UX writing is a... --- ### Atomic design needs atomic UX writers > What is atomic design? Russell Norris shares great insight into how atomic design works and how UX writers should leverage it! - Published: 2020-10-05 - Modified: 2025-05-01 - URL: https://uxcontent.com/atomic-design-needs-atomic-writers/ - Categories: Techniques, UX Writing Skills - Tags: parents, practice What is atomic design? Russell Norris shares great insight into how atomic design works and how UX writers should leverage it! The idea of atomic design has only been around since 2016 and I find that kind’ve hard to believe because it feels like every major project I’ve worked on—for the last decade at least—has used atomic design principles, to one degree or another. Sometimes it was just to impress clients and win new business. Sometimes it was more as a reference tool, to keep product teams on the right path. But sometimes it was a methodology followed much more closely, right from the start. And it’s those projects that stand out for me: when atomic design was laid down early as the blueprint and we all built outwards from there. Those projects were the most satisfying. And the most successful. Brad Frost, a US web designer, came up with atomic design and wrote the book on it. It’s one of those theories everyone seems to agree with. But everyone has their own thoughts on how to apply it. I’ve lost count of the times I’ve been in a room, surrounded by rainbows of Post-its, while people debate what defines an atom, a molecule, an organism. The idea gets sliced and diced in lots of different ways. But whether you follow it to the letter or not, the important thing is atomic design gives you a framework that makes the design process better for everyone. And that’s particularly true for UX writers. It might feel, at times, like atomic principles are putting design first, or focusing more on the containers your... --- ### When a UX writer joins a CX team > James shares how being on a CX team has informed his UX work and using that to inform his work on experiences at the individual level. - Published: 2020-09-28 - Modified: 2022-09-08 - URL: https://uxcontent.com/when-a-ux-writer-joins-a-cx-team/ - Categories: Career, Inspiration James shares how CX thinking has influenced his UX work, taking the broader perspective from CX and using that to inform his work on experiences at the individual level. As a brand new UX writer on a CX team, there’s one thing I’ve learned for sure: there are very few pure-play ‘UX Writers’ around. While people may describe themselves as UX Writers, very rarely does the description match up to the job title -- nor do UX writers solely do UX writing. While I do UX writing tasks, I’m technically employed as a ‘Communications Specialist’ which opens up a range of tasks and responsibilities that do not relate to the typical picture of what a UX writer does. For example, one of my first tasks with my current employer was writing transactional emails. While adopting a UX writing mindset to the task was undoubtedly valuable in providing users clear instructional text, writing emails isn’t typically what you think when it comes to UX writing tasks. When you think about UX writing, you typically think about labeling CTAs, component editing, A/B testing copy changes, error state messaging, writing tooltips, and so on. But as colleagues have started to cotton onto the unique mindset a UX writer can bring to solving user problems, I’ve found my skills being used in new ways. For example, I’m now part of a CX (Customer Experience) team. CX, yet another X Before I began my journey in a CX team, what I knew about CX could fit onto a post-it note. Now, my CX knowledge fits onto an A4 piece of paper -- but what I have learned has given me perspective of the interplay... --- ### How to complete a UX writing challenge during the interview process > Pembroke King, UX Writer at Catawiki, describes every step in detail on how she completed the UX writing challenge that got her the job! - Published: 2020-09-15 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-to-complete-a-ux-writing-challenge-during-the-interview-process/ - Categories: Techniques, UX Writing Skills - Tags: practice Pembroke King, UX Writer at Catawiki, describes every step in detail on how she completed the UX writing challenge that got her the job! Getting started The user experience (UX) writing field is growing rapidly but remains relatively new in the greater ecosystem of UX. It’s still figuring itself out as a discipline, which means there are many different approaches to the process of writing UX copy. Drawing from the standard practice in UX design, your potential employer may give you a challenge during the interview process for a UX writing position. This is your chance to put your writing skills to practice while showing the team how you collaborate and problem-solve. I recently completed such a challenge and despite the abundance of articles on the process for UX design roles, I had a hard time finding resources focused on UX writing tasks. To help future job applicants, here’s how I tackled the challenge. The challenge This is the information included in the challenge brief: Your team is working on revamping the sign up/sign in page of the website. As part of this process, they’ve asked you to rewrite the copy. Take a look at the page below and rewrite any copy that you feel could improve. Make sure to add comments to explain your copy decisions. Goal: To make it easy for registered users to sign in and to encourage new users to register and create an account. Audience: Registered and non-registered users. The screens with copy to revise. The challenge was completed remotely due to COVID-19. The process I included an outline of my process with my final challenge Start by using... --- ### How we moved from content docs to Abstract at Wix > UX Writer & Team Lead at Wix, Jenni Nadler shares how her team transitioned from using content documents to using Abstract. - Published: 2020-08-31 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-we-moved-from-content-docs-to-abstract-at-wix/ - Categories: Strategy, Techniques, UX Writing Skills - Tags: course UX Writer & Team Lead at Wix, Jenni Nadler shares how her team transitioned from using content documents to using Abstract. My product team has found a better way to ensure that our UX Writers are truly writing content in design, making us better writers and helping us create better products faster. For us, a tool called Abstract was our savior, but you could use whatever tools work best for your team. All that matters is getting your team to see the benefits of actually writing in design. The old way of doing things On one of my first days, I watched a colleague make a content doc. She went screen by screen in a product flow, taking a screenshot of each one, and pasting them into a Google Slides presentation. Then, she added text boxes and changed the font type, size and color to simulate the design. This content doc would eventually get passed to the designer, who would go screen by screen in Sketch and update the text. If the writer changed a comma in a page subtitle after handoff, the designer would have to go back to each and every screen yet again. Despite all our efforts with textboxes, chat bubbles and font sizes, we didn’t actually know how our text would look in design. If something didn't fit, we'd have to go back to the drawing board and rewrite potentially half the screen. There also always seemed to be a disconnect between when text got updated in the Zeplin file (our source of truth for product, UX, and dev) and when the developers created keys. That meant... --- ### Equitable hiring in UX writing > Christie Fremon shares an overview on how we can practice equitable hiring in the UX industry and provides specific step-by-step actions we can take today. - Published: 2020-08-24 - Modified: 2025-05-13 - URL: https://uxcontent.com/equitable-hiring-in-ux-writing/ - Categories: Leadership, UX Writing Skills - Tags: parents Christie Fremon shares what she's learned about seeking equity in the hiring process. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. “Tell us about a time you experienced a conflict over something you’d written. ” The candidate we were interviewing met our eyes and didn’t look away. Her friendly expression had been replaced with a more serious one. “I’ve never been in conflict with anyone over my writing. I get along with all the people I work with. ” She was confident and professional. She was also Black. After the interview wrapped up, the hiring manager shook her head and wondered how anyone could be a writer for that long without any conflict. It was unreal. Maybe even unbelievable. We were hiring for a position on a team with frequent leadership change, a rapidly-shifting political landscape, and several existing interpersonal conflicts. We needed someone who was truthful and authentic when dealing with people who could sometimes be hard to deal with. Our candidate didn't seem like she was right for the role. Only later did I realize that our interview process had set up this candidate for failure. Our interview prompt put her in a double-bind. Her choices were to downplay her experience navigating conflict or risk playing into a common racial stereotype: Angry Black Woman. If she had taken that risk, would we have hired her? She clearly didn’t think so. This year, following the murder of George Floyd and the protests demanding justice for him, for Breonna Taylor, and for the many, many... --- ### UX Writing: What, Why, and How - webinar recording presented for IxDA Dubai > In a recent webinar with IxDA Dubai, Bobbie introduces how UX writing has evolved as its own discipline in the tech industry, why it’s essential to product success and customer happiness. - Published: 2020-08-11 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-writing-what-why-and-how-webinar-recording-presented-for-ixda-dubai/ - Categories: UX Writing, UX Writing Skills - Tags: course Bobbie introduces how UX writing has evolved as its own discipline in the tech industry in a recent webinar with IxDA Dubai. She explains why UX writing is essential to product success and customer happiness. “The more we had somebody focusing on what that text experience was like, the better and more compassionate UI’s became, and of course that made software more pleasant to use and companies that did that the best really were the most successful. ” -- Bobbie Wood In a recent webinar with IxDA Dubai, Bobbie introduces how UX writing has evolved as its own discipline in the tech industry, why it’s essential to product success and customer happiness. She shares a few key UX writing best practices to implement right away for your product copy.   https://youtu. be/TG_mul7_6QE Key takeaways: UX writers are extremely valuable to have on a design team because they have an immense impact on product success and customer happiness. The mission of UX writers is to smooth every transition in the user journey including cohesion between products, devices, and modes Best practices in UX writing include: Be clear Be concise Be helpful Consistency in an entire brand (for example marketing, product, help support, and social media) allows the user to become comfortable and trust the product. User comfort and trust increase satisfaction and loyalty — which translates into increased sales. Resources to learn more can be found on:  The UX Writing Library UX Writers Collective Blog The UX Writing Compendium Daily UX writing challenge Articles on Medium UX writers have stepped up in recent years carefully guiding users through tasks with empathy and compassion. Bobbie notes that this focus on customer-facing text, the part of a product... --- ### Content Testing and Research - webinar recording presented for UXPA International > In a recent webinar for UXPA International on Content Testing and Research, Bobbie talks about the importance of testing content and how to do it in different scenarios. - Published: 2020-08-11 - Modified: 2025-05-09 - URL: https://uxcontent.com/content-testing-and-research-webinar-recording-presented-for-uxpa-international/ - Categories: Content Testing In a recent webinar for UXPA International on Content Testing and Research, Bobbie talks about the importance of testing content and how to do it in different scenarios. “Be ready to be surprised. Be ready to learn from users and hear things that you don’t expect. ” -- Bobbie Wood Content testing and research are critical to product success. Great content is just as essential to user experience as visual or interaction design because it’s the piece of the product that’s speaking directly to or having a conversation with users. The only way to achieve great content, though, is to test the content! In this webinar for UXPA International on Content Testing and Research, Bobbie talks about the importance of testing content and how to do it in different scenarios. https://youtu. be/f5fy3Loxf7k Key takeaways: Content should be evolving along with the design and be treated as priorities, not placeholders UX writers should actively engage with user research to reveal user’s mindsets and their language test for voice and tone reveal emotional responses from users Results from testing and recommended solutions to content problems should be represented in a way that highlights the potential impact these solutions can have The impact of UX writing, content testing, and research can be quantified to appeal to managers and stakeholders by speaking in terms of money. (For example, sales lost or money saved). While content design and testing often fall into the hands of UX writers, Bobbie urges you to take up a leadership mentality since you're helping with product strategy, product success, and contributing to the bottom line of your company with your content. Not only is content testing valuable for... --- ### Classism in UX copy: A Coronavirus era case study > Discovering classism in UX copy in COVID-19 related writing, John performs his own case study during the pandemic and offers more inclusive choices. - Published: 2020-08-10 - Modified: 2025-05-13 - URL: https://uxcontent.com/classism-in-ux-copy-a-coronavirus-era-case-study/ - Categories: Accessibility and Localization, Uncategorized - Tags: parents Upon discovering classism in UX copy in COVID-19 related writing, UX researcher John McLeod-Moya performed his own research and case study during the pandemic. Here he offers his insights for more inclusive messaging. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. There's a good chance you might've run into classism in UX copy during the pandemic. In the UX community we talk a lot about empathy. We should. Empathy is an important part of design, but the thing about empathy is that you have to empathize with someone else. Unless we want to build products for ourselves, we need to recognize that users have different lives and perspectives from us. This is why you also often hear the phrase “you are not the user. ” But how can we understand someone else if we don’t talk to them and listen to their perspective? During the Coronavirus era, at the very least we should try to get a hold of some kind of data that tells us something about them. In Don Norman’s article “Why I Don’t Believe in Empathetic Design” he points out that designing for users requires us to do research and get to know our users. To design for our users we need to have a better understanding of their lives, behaviors, and needs. This is why all UX work requires user research. Photo by engin akyurt on Unsplash UX writing during a global pandemic is no different and unfortunately I've seen a few cases classism in UX copy. Good writing guides users through the experience of an interface while being invisible and intuitive. Bad writing can lead to a confusing experience for... --- ### Taxonomies and metadata: 5 key tips for UX writers > Expert in taxonomies and metadata, Alice Walsh is an image librarian at Primark and shares the fundamentals of metadata for beginners in the field. - Published: 2020-08-03 - Modified: 2022-09-08 - URL: https://uxcontent.com/taxonomies-and-metadata-5-key-tips-for-ux-writers/ - Categories: Techniques Expert in taxonomy and Image Librarian at Primark, Alice Walsh shares the fundamentals of metadata for beginners in the field. Taxonomies and metadata are used to categorize and structure information in digital environments to help users find content. Taxonomies are an important part of information architecture and user experience design. The task of creating and maintaining taxonomies sometimes falls to UX writers and content designers so it’s good to know what they’re all about. Definitions Let’s get a few definitions out of the way: A taxonomy organizes and structures information, there are generally relationships between the terms of a taxonomy. A controlled vocabulary is a type of taxonomy. It’s a controlled list of words or terms for a specific purpose like organising a digital library of content. Controlled vocabularies are used to ensure accuracy and consistency in the application of terms to create a frictionless user experience. Metadata are pieces of information that describe aspects of a digital asset so that asset can be found. Examples Amazon’s browse tree is a taxonomy that helps customers intuitively navigate the Amazon website for successful online product discovery: Amazon’s intuitive icons and labels help users to shop by category of book: Controlled vocabularies can be used to manage image, video or audio libraries. For example Getty Images keywords help customers find visual content: Metadata might sound like something complicated or mysterious but it’s not. The good news for UX writers is metadata is all about language. Metadata describes a digital asset so that asset can be found and used. For example, song and album titles, as well as writing credits on Spotify are... --- ### GPT-3 is coming. Are you ready for AI? > UX writers and content strategists need to start preparing for GPT-3 - and we can do that by articulating the value we provide now. - Published: 2020-07-28 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-writing-content-strategy-gpt3-ai/ - Categories: AI, Career - Tags: course UX writers and content strategists need to start preparing for GPT-3 - and we can do that by articulating the value we provide now. The tech industry (or at least, the people on Twitter) got a bit excited this week when OpenAI released its GPT-3 text-generation tool for public use. The results were exhilarating, scary, and concerning all at once. They also brought a specific truth to light: UX writers and content strategists must adapt now before businesses start believing they can use AI to replace them. The question is, how do we do that? That’s what I want this post to explore: how the tools and strategies we use may not make us AI-proof, but at least AI-resistant. What the hell is GPT-3? GPT-3 is a text generation tool. Produced by OpenAI, the tool was released in API format this month and the experiments slowly started trickling in. Basically, the way it works is this: you give GPT-3 a prompt in text. It could be anything, like, “A blog post about cats. ” GPT-3 takes that prompt, generates a bunch of text, and then produces an output. For a slightly more technical explanation, GPT-3 is a language model. It basically takes a huge range of text inputs (including sources like Wikipedia), and then uses them to create new text. The difference with GPT-3 is that it has a huge number of references. Like, 175 billion references. Which means it can create text from only the most basic prompts. Just check out what GPT-3 has been able to do: Create an entire blog post Create code (kinda) Imagine new business models Write some pretty... --- ### What I learned from UX writing portfolio reviewers > Joel Ramey has UX writing portfolio reviews by experts in the industry and shares some of the most remarkable insights he's learned from their advice. - Published: 2020-07-13 - Modified: 2025-05-01 - URL: https://uxcontent.com/reviewing-my-ux-writing-portfolio-reviews-what-i-learned/ - Categories: Career, UX Writing Skills - Tags: course Joel Ramey shares insights from UX writing portfolio reviews by experts in the industry. Up to this day, I just can’t stop looking at it. I just can’t. I keep scrolling through it. I keep reading the copy. I keep looking at the pictures. I keep selecting the buttons and the embedded links. I keep trying to ensure it's the best it could possibly be. I’d never done this kind of project before. But after a great deal of time, effort, and research, I managed to build a UX writing portfolio I’m truly proud of. A portfolio that should represent me in a way my resume wouldn’t. Now what? Would my portfolio get me an interview? A job? The only way I’d know for sure is if I got it reviewed by those in the industry who make those decisions. So I reached out and politely asked some of them for UX writing portfolio reviews. I knew beforehand they’d be particularly keen to see my process. So while I worked hard on my deliverables, I worked even harder to show the process behind them. The result? They really liked my portfolio! But there were certain details I didn’t include that I was told good hiring managers would be looking out for. Potential game-changers, if you will. So I made the needed changes. And now, I’m going to share what I learned with you! Here are three (3) details I learned from UX writing portfolio reviews you should include when preparing your portfolio: 1) A sense of time I learned this is important because good... --- ### How to write inclusive UX content and microcopy > Writing inclusive copy allows us to build trust with all users and not leave anyone out. Kaitlyn shares a few tips for beginners on how to get started. - Published: 2020-06-29 - Modified: 2025-05-27 - URL: https://uxcontent.com/getting-started-with-writing-inclusive-copy/ - Categories: Accessibility and Localization, Inclusion, Techniques - Tags: practice Writing inclusive copy allows us to build trust with all users and not leave anyone out. Kaitlyn shares a few tips for beginners on how to get started. Interested in accessibility? Check out our complete guide to accessibility in UX writing and content design. Empathy is the most important tool that we have as writers, designers, teachers, and humans. Inclusive writing allows us to directly connect to our audience without excluding anyone. It’s important that we not only know our audience but understand them on such a deep level that we can anticipate their every need. Empathy empowers us, our users, our product, and the overall user experience. We all get this. As UX writers, we always try to tune in into people's feelings and keep their needs in mind. However, it’s so important that we don’t forget about the needs of all of our users from every background, education level, ability, culture, and identity. To make our intended impact and build trust with our customers, here are key things that we need to take into account when making our products and the user experience welcoming to everyone that uses it: Don’t ignore unconscious bias In our everyday lives and therefore in our professional work, we all hold biases that affect our work whether we like it or not. We all have privileges that affect the way we approach our work and we need to do the inner work to recognize, be aware of our biases, and address them. 98% of our thinking happens in our subconscious mind and that’s where we store our biases, whether we’re aware of them or not. Unconscious bias is the result of... --- ### 5 ways to build your professional UX writing network > Alexandra gives a comprehensive list of resources and tips on how to start building and growing your professional UX writing network. - Published: 2020-06-22 - Modified: 2025-05-01 - URL: https://uxcontent.com/5-ways-to-build-your-professional-ux-writing-network/ - Categories: Career, Techniques, UX Writing Skills - Tags: course, practice, students Alexandra gives a comprehensive list of resources and tips on how to start building and growing your network. You’ve created your portfolio and have some experience under your belt, so what’s next? Time to build a network as a UX writer! Of course, there is no substitute for mastering the craft. Even if you are an established UX professional, a good network cannot make up for a lack of skills needed to do the job. What a solid network can do is allow you to get things done faster and be ahead of the curve when it comes to industry practices. Most importantly, it will help you to learn what you like and do best. If you’re wondering how to get started, here are 5 practical tips: 1) Make connections How can you build meaningful connections in a UX writing network? Whether you are an extrovert or shy about meeting new people there are a handful of online resources at your fingertips. Firstly, you can join a network like the User Experience Writer’s Collective (UXWC) and get to know your peers. Whether you are a beginner or advanced, take advantage of the courses and learn from the community. There are several other platforms, where you can share and exchange information such as UXWC Facebook and a Slack Mentor group dedicated exclusively to their students. Here’s a shortlist of other useful groups to follow: Content + UX Slack Group Content Strategists Facebook Group UX Writing Zone Instagram UX Writers Instagram UX Writers Collective Instagram UX Writers LinkedIn Group Microcopy & UX Writing LinkedIn Group UX / UI Writing Pinterest... --- ### How to write for voice experiences: 4 key tips for UX writers > UX writer Anna Jolliffe shares her best practices on how to go from writing for reading to writing for hearing, otherwise known as voice experiences. - Published: 2020-06-15 - Modified: 2022-09-08 - URL: https://uxcontent.com/how-to-write-for-voice-experiences-4-key-tips-for-ux-writers/ - Categories: Voice & chatbot design Anna shares her best practices on how to go from writing meant for reading to writing for hearing. The hallmark of a strong UX writer is not their ability to write impressive-sounding copy, but to communicate effectively with their user. Beyond language skills, a UX writer must have empathy--an understanding of who their users are and how they’re using their product including voice experiences. The same skills a writer employs when writing headings and microcopy for a Graphic User Interface (GUI) are those that a conversation designer applies when crafting questions and shaping responses for voice experiences, or a Voice User Interface (VUI). In other words, as a UX writer, you should have the foundational skills needed for conversational design. But before you can consider yourself a conversation designer, you must first understand the new landscape within which you’re designing. You should consider how users digest information when they hear it versus when they read it and how they respond to that information when not bound by a screen. On the engineering side, be aware you’re working with a series of different technologies than you’re probably used to like Automated Speech Recognition (ASR) that transcribes what a user is saying, Natural Language Understanding (NLU) that assigns meaning to what was just transcribed, and Artificial Intelligence (AI) that acts on a user’s intent. Adapting to these new circumstances to voice experiences can be daunting, which is why I’ve compiled a list of tips and guidelines to help my fellow UX writers navigate from writing for reading to writing for hearing. CTA’s should set the stage Write calls to action... --- ### How to succeed as a sole UX writer > UX writer Kendra Ralston describes how to navigate being the sole UX writer at a company and some tips on how to be successful. - Published: 2020-06-08 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-to-succeed-as-a-sole-ux-writer/ - Categories: Inspiration, Techniques, UX Writing Skills As the sole UX writer on a design team, Kendra Ralston shares how to navigate this complex experience and advocate for your work. When I joined Stash, a relatively new fintech startup, I knew the challenges before me: I was the only UX writer joining a team of 8 product designers and 4 researchers. I would be a team of one as the sole UX writer. At my last job as a content strategist, I was embedded on a product team. We all knew each other’s work and aligned and agreed on priorities. We had a clear sprint structure and deadlines as well as clarity around success. At Stash, I’m everywhere, and that sort of structure isn’t established in my day to day. As a result, I have to own my schedule, projects, priorities, and follow other people’s deadlines. After a lot of work—and ups and downs—I figured out a way to make my role work and advocate for my discipline in an organization that is still learning the importance of content strategy and UX writing. Here’s how you can, too: Create language around your role When I first joined, people wanted to show me their designs at the end to “fix the copy. ” I realized I had to introduce language to help people understand that I also provided value as a strategist and collaborator. “Let’s work together on content,” I’d tell them. Content coming in at the end versus the beginning of a design determines how you give feedback as well as structure your work and output. Content informs design, but in a fast-paced environment where designers had a writer review... --- ### Why you should care about localization in UX writing > UX writer Michael Winnington explains why localization in UX writing should be at the forefront of your thinking - and key strategies for implementing it. - Published: 2020-05-31 - Modified: 2022-09-08 - URL: https://uxcontent.com/why-you-should-care-about-localization-in-ux-writing/ - Categories: Localization When it comes to user experience (UX) writing, every word matters. UX writer Michael Winnington explains why localization should be at the forefront of your thinking. When it comes to user experience (UX) writing, every word matters. And that means every word. Not just the language of your largest market. Every word in every language for every market where a product exists. I always cared about writing. I’m a UX Writer at Getaround and was at BlaBlaCar beforehand. Working at two companies that operate around the world, I had to start caring about localization to thrive and make a big impact. Localization in UX writing is an important topic - and one you need to be aware of, and own. When most of your users don’t speak English I used to work at BlaBlaCar, a carpooling app where people share city-to-city car journeys. Popular in France and Russia. Big in Spain and Brazil. Not so big or non-existent in English-speaking countries. To this day, I can still hear in my head the voice of Paul Stairmand, my former colleague and lifelong UX writing mentor: “Think Polish. ” The first time he said it, I was baffled. I struggled to recognize Polish, let alone get close to mastering the language. Yet the more he said it, the more it clicked. The number of users reading my work in Polish would outweigh English. The same goes for other languages. My job wasn’t to write the best possible version in English, it was to write the most translatable version. Looking back at an FAQ I wrote, I can see why: “If you’re nipping across the Channel, getting in a... --- ### Tips for your UX writing portfolio when you're starting out > Adobe's Content Strategy Manager, Andy Wefle, shares some tips on how to create a UX writing portfolio to break into the UX writing field. - Published: 2020-05-25 - Modified: 2020-08-11 - URL: https://uxcontent.com/tips-for-your-ux-writing-portfolio-when-youre-starting-out/ - Categories: Career Get the best tips for structuring your UX writing portfolio from Andy Welfle, Adobe Content Strategy lead and hiring manager, and co-author of "Writing is Designing". One of the ways I’ve been trying to make a positive difference during this lost COVID-19 season is to hold office hours for unemployed or emerging UX writers. I hear over and over again from writers in other industries—journalists, marketing copywriters, technical writers, etc. —that they’re pretty interested in UX writing but just don’t know how to break into the field. I get that. UX is an alluring, inscrutable beast that comes with its own set of jargon, terminology, and process. To an outsider, it’s hard to parse at best, and at worst seems like it’s intentionally built to shift goalposts and to keep outsiders out. One of these big unknowns is, of course, the UX writing portfolio. This is one of the most commonly asked-about topics I’ve seen in my office hours and in the many coffees I’ve had over the years with newcomers to the field. Specifically, I get asked some variation of these questions: Are they (the portfolios) necessary? How should they be structured? What should be in them? What if I don’t have any relevant clips or all my work is under an NDA? Those are great questions. I tried to tackle some of them in a Twitter thread a couple of weeks ago, but admittedly, that’s a terrible way to get a big idea out. So let’s approach these questions here! First of all, who are you and why should I listen to you? Great question! Maybe you shouldn’t. I don’t have all the answers,... --- ### Chatbots save lives > A surge of customer service inquiries leads to a lack of services. Chatbots save lives and help improve customer service in a time of crisis. - Published: 2020-05-18 - Modified: 2022-09-08 - URL: https://uxcontent.com/chatbots-save-lives/ - Categories: Inspiration, Voice & chatbot design In challenging times, Finn Astle shares how chatbots can significantly improve customer experience. Together, we are in the midst of a public health crisis and all we can do is wait and stay home. We’re slowing down the rate of infection, saving time, giving services time to prepare, but while the world waits for a cure, time is our treatment. The world is moving online now more than ever. The services we use every day, government, health, finance, insurance, and communications are trying to cope with this change. Customer enquiry surges are reaching critical heights, overwhelming customer support, leading to dangerous wait times. So chatbots save time and chatbots save lives. Saving time and lives Our lives are still going on at home, using the same services we were using before isolation. We’re waiting longer for our services and sometimes are unable to even use them. Just this week I’ve had several bad experiences. My internet provider told me to not call unless it’s an emergency. My internet is down and you are an internet provider... No one is calling you for an ambulance. I was also shopping and Kmart’s website made me queue for their website, waiting 30 minutes in a virtual lobby to buy some socks. Other websites have just been unable to provide answers or services completely.   And we’ve seen the results: But hold the phone, or hold the hold music. I’m not saying we replace customer service with virtual chatbots. There are real issues with virtual customer service and we know them too well.   Press 1 to... --- ### The anatomy of a UX writing job interview: what you need to know > Getting ready for your UX writing job interview? Learn about every step of the process, who you'll be interviewing with, and what questions to expect. - Published: 2020-04-28 - Modified: 2025-05-01 - URL: https://uxcontent.com/the-anatomy-of-a-ux-writing-interview-what-you-need-to-know/ - Categories: Career, UX Writing Skills - Tags: practice Heather McBride shares her UX writing interview experience and discusses in detail what you can expect in your upcoming UX job interview. I spent months training to be a UX Writer. I took classes, read books, and created user-centric test cases. I even started to attribute a bit of celebrity status. I found myself “collecting” these writers on LinkedIn. None of this made the interviewing process less daunting (and my intimate knowledge of the background of those poor people may have come off as a bit creepy). I’d worked in other industries and was in the process of leaving an academic career, but UX interview processes are in a class of their own. In past careers, there would be a need and I was the solution. In UX interviews, they aren’t just looking for someone to fill a role. Trust me, in the UX field, a position will go unfulfilled until the perfect fit is found. What does a UX writing interview look like? Each company is different but there is usually a... Recruiter Call Their first job for a UX writing interview to make sure you’re what their clients need (and not a psychopath). The horrible recruiters don’t care about you. A horrible tech recruiter is likely making minimal money, are sometimes trying to fill positions from half-way around the world, and are simply ticking boxes. Their success is in the volume of applicants that they process. The truly bad recruiters push your resume through when you aren’t even remotely qualified for the position. This can cause problems later on if your name’s recognized for positions you do qualify for. Interview... --- ### Course Preview: Conversation Design for Chatbots > Curious about creating your own chatbot? Learn how to write and design a chatbot with our online course. Here are the first two lessons, completely free. - Published: 2020-03-17 - Modified: 2023-03-08 - URL: https://uxcontent.com/write-and-design-chatbots/ - Categories: Learning, Voice & chatbot design - Tags: course, practice Want to learn how to write and design chatbots? This guide will give you everything you need to know. No coding required! Curious about how to write and design chatbots? This preview is made up of material from the first few lessons of our Conversation Design for Chatbots course. If you’re a UX writer, content strategist, developer, project manager, product manager, producer, or anyone interested in learning how to create a chatbot, this course is for you. Learning how to write and design chatbots is an essential skill This first unit will cover all of the basics of what a chatbot is, and explain why learning how to write and design chatbots is so crucial. Before we dive deep into UX writing for chatbots, it's important to understand the vocabulary used in this course and in the chatbot and conversation design industry. A few definitions First, and most importantly, what is a chatbot? 1. A bot (short for software robot) is an automated, conversation-based experience that lives within messaging apps, websites, or on devices. It simulates human conversation via voice or text, which is why bots are often known as voicebots or chatbots. Bot decisions are sometimes powered by conversational artificial intelligence (AI), by human-created rules, or a hybrid of both methods. The alarm clock on Alexa is a bot. Automated customer service experiences like American Express, TD Ameritrade, and The Weather Channel on Facebook are chatbots. The SMS alerts you receive from a drugstore like CVS (a pharmacy similar to Boots in the UK) are from a chatbot. Bots can be purely entertaining, teach you things, grow your business, help build... --- ### Dear Companies, Here's how to hire a UX writer > Ready to hire your first contract or permanent UX writer? First, make sure you're clear on what UX writers do (and don't do!). - Published: 2019-11-24 - Modified: 2025-05-01 - URL: https://uxcontent.com/dear-companies-heres-how-to-hire-a-ux-writer/ - Categories: Leadership, UX Writing Skills User experience (UX) writers are many things. A lot of us come from copywriting, technical writing, or support backgrounds and have spent a lot of time working to build brand stories, support content, communications strategies, and other customer-facing documents. While UX writer is a new title, the work a UX writer does is not. Getting clear on why your company needs a UX writer, how long you need them for, and what they will be expected to contribute to your team is important. That said... Even with our extensive backgrounds, remember that you're hiring a multi-talented UX writer—not a multi-talented copywriter. Here is the difference. Copywriters create the marketing content your company needs to sell your product (articles, blog posts, marketing site copy). UX writers create copy your company needs to make your product easier to understand and navigate (mobile apps and website apps). We come from diverse writing backgrounds, but our jobs as UX writers are specific: we work with your design team to craft UI text. Take a look... For example: A copywriter: crafts a description of a dress that's on sale at an e-commerce site. A UX writer: crafts the microcopy for inputting payment information and the CTA to buy the dress. UX writing is very specific to helping users complete tasks, providing guidance, and keeping them on track. So when your company decides to bring on a user experience (UX) writer, it’s good to make sure you have everything in place to get the most out... --- ### Why you should absolutely hire a remote UX writer > If you're having trouble finding qualified candidates, consider hiring a remote UX writer. Remember: you want to hire the best UX writer, not the closest! - Published: 2019-11-12 - Modified: 2025-05-01 - URL: https://uxcontent.com/why-you-should-absolutely-hire-a-remote-writer/ - Categories: Leadership, UX Writing Skills - Tags: course Hiring? Consider a remote UX writer! If you're having trouble finding qualified candidates, consider hiring a remote UX writer. If you’re like many UX managers, the UX writer role might be new to your design team. How do you choose the right person for the job? Especially if the role is your first UX writer, you'll need someone who knows how to get the job done without asking you what to do. You'll need someone who: Can confidently provide guidance to your whole design team Understands how to integrate their work into your current UX process Is able to juggle projects and can prioritize their own workload Deeply understands how the writing impacts the business outcomes In the past, one major criteria for selecting candidates was easy and obvious—proximity to the office. But, hello, what? That doesn't guarantee any of the above hiring criteria are met. If your pool of local candidates is slim, hire someone who can get the job done right. Hire a remote writer who's prepared to do the job. With the rise of remote work culture, and the ease of conducting business from anywhere in the world, you’ve got the option to hire a remote employee who can be (virtually) present and effective, just like an in-house employee. Of course, with anything new there’s bound to be some pushback. While there might be legitimate reasons for your team to stick with an "in-office only" policy, think about why you'd stick to it. If the only reason... --- ### How to succeed as a remote UX writer > Job opportunities for a remote UX writer are still less common than for UX designer or copywriter jobs. Melissa Williams tells you how to buck the trend. - Published: 2019-10-30 - Modified: 2025-05-01 - URL: https://uxcontent.com/how-to-succeed-as-a-remote-ux-writer/ - Categories: Career, UX Writing Skills - Tags: course UX writing is a fast growing field, but job opportunities for remote workers are still less common than for UX designer or copywriter jobs. It’s not easy being a remote UX writer. UX writing is a fast growing field, but job opportunities for remote ux writers are still less common than for UX designer or copywriter jobs. Why is that the case? According to a few recent interviews Gordon Macrae conducted with UX hiring managers in Silicon Valley, the reason for fewer remote UX writer opportunities is that the role of UX is really a “contact sport. ” According to one hiring manager, the writing portion of the job equates to only 10% of the actual role. While it’s true that actual writing time is only a small part of the UX writer’s job (just like actual coding time is only a portion of a software engineer’s job), that doesn’t mean that a remote employee couldn’t deal with the daily challenges of a UX writing position. The future of remote UX writers I've asked plenty of companies hiring UX writers if they would consider remote employees. I got a lot of "no". But I also heard some encouraging responses, like "not now, but hopefully next year". Not great news now, but a good sign that things may move in a remote-friendly direction soon. If you're hoping to work as a remote UX writer, or if you’re looking to put together a proposal to turn a non-remote job into a remote one, you’ll want to understand how you can take what is typically an in-person role and turn it virtual. Remote UX writing tasks Let’s... --- ### How to research and test content and copy > Knowing how to research and test your content is an essential skill. Learn how to use the right methods at the right time, and prove your worth. - Published: 2019-10-03 - Modified: 2025-05-09 - URL: https://uxcontent.com/how-to-research-and-test-content-and-copy/ - Categories: Content Testing, Techniques - Tags: course, practice Learning how to test and measure your content is difficult, but not impossible. This course will show you how. This post is made up of material from the first few lessons of our Content Research and Testing course. If you're a UX writer, content strategist, developer, project manager, product manager, producer, or anyone interested in learning how to test and measure content, this course is for you. Knowing how to test and measure your content is an essential skill As UX writers, it falls on us to craft content that people want to engage with. We need to design content that results in sales, interactions, responses, or whatever success metric we may be measured against. This is where many UX writers fall down. They’re able to craft the copy, and they’re able to explain why one phrase or flow might theoretically or anecdotally be better than another, but they don’t take the time to validate their work strategically using hard data. Additionally, many UX writers lack the necessary skills to participate in user testing. In a business environment, you need to show executives and team leads not just that your copy converts, but why and how. Thinking strategically is not a traditional writer’s first strength, but it must be yours as a UX writer or content strategist. Strategic thinking about content research, measurement & data When you have a research question that needs an answer, choose the method that will get you the answer you need. As you first develop, and later optimize, your product experiences, you'll begin to build a data-driven approach to answering content questions. The methods... --- ### The UX writer’s guide to influencing without authority > Creating change is all about influencing without authority. That can be hard for UX writers - so here's a guide on how to do just that. - Published: 2019-08-20 - Modified: 2025-05-01 - URL: https://uxcontent.com/ux-writers-guide-to-influencing-without-authority/ - Categories: Career, UX Writing Skills - Tags: theme Influencing without authority is a skill that UX writers need to learn - and here's how. I’m a huge West Wing fan, and I often think about interactions I have at work in the context of various storylines. Recently, I had an experience that reminded me of this lesson in influencing without authority. I was thinking about an episode in which the Deputy Chief of Staff, Josh Lyman, is telling the First Lady why her pick for chief of staff is a bad idea. He sums it up in this quote: “He thinks decisions are made in meetings. ” On the face of it, this doesn’t make any sense. In a corporate environment, aren’t meetings created so that people will get together, hash out a problem, then come to an agreement on what to do next? Short answer: no. Many UX writers have grand dreams: style guides, changes to processes, testing procedures they want to implement. But they often lack the skills to implement those changes because they come from cultures where structural changes are much more difficult. E. g. Newsrooms, academia, advertising, and so on. It’s taken me years to cultivate strategies to make change happen. Influencing without authority is a skill that UX writers need to learn - and here's how. The problem: a change to UX writing crews My department at MYOB is divided into “crews”. Each crew has its own responsibility: e. g. component governance, support, ecommerce, etc. Previously, UX writers sat in specialized crews. Each writer would have responsibility for helping out design requirements in that crew. Makes sense on the... --- ### The product design ratio > Why is the product design ratio so skewed? You’ll be hard-pressed to find a writer in tech who isn’t tasked with anything remotely involving words. - Published: 2019-07-09 - Modified: 2025-05-12 - URL: https://uxcontent.com/the-product-design-ratio/ - Categories: Leadership, UX Writing Skills Interested in UX writing? Check out our complete guide to UX writing and content design. The other day I was scrolling through Twitter and saw this: Thank you, Rachel, for tweeting everything the UX writing community wants to scream. To say it hit home would be an understatement. I paused, tapped retweet, and haven’t stopped thinking about it since. I’ve written a lot about being the only UX writer at my company. It’s pretty typical not to have a robust content team with solid processes and rituals. And it’s rare to have dedicated feature team writers — even rarer to have them involved in the right ways. So, this got me thinking: Why is the product design ratio so skewed? Doing It All Typical product team structure: 1 writer catering to all feature teams Ask any UX writer what they write and you’ll probably hear “well, everything... ”. Their day-to-day involves all kinds of content creation, from in-app microcopy, multi-screen onboarding, UX strategy, taxonomy, and occasionally product marketing. Some of us even own tone and voice guidelines, design systems, usability testing, and content QA. I’ve even been tapped to proofread all-company meeting presentations and job postings. Basically, you’ll be hard-pressed to find a writer in tech who isn’t tasked with anything remotely involving words. But why? I look at product designers who are content to focus on their feature area and not much else. If there’s not a dedicated designer, it’s a huge red flag. The same for PMs and... --- ### How to become a data-driven UX writer (and how to A/B test copy) > UX writers need to show the value of their work. Learn how to AB test copy and incorporate a data-driven process in your writing. - Published: 2019-05-16 - Modified: 2025-05-09 - URL: https://uxcontent.com/how-to-ab-test-copy/ - Categories: Content Testing, Techniques - Tags: course, practice Conversations about data are often focused on technical fields, like development and product management. When it comes to writers, data-driven decision making becomes a little fuzzy. How does it even work? How can you, as a writer, incorporate data into your work? Not only that, but how can you make sure that you end up testing the impact of copy, separate from other elements on the page? (In other words, how can you AB test copy? ) UX writers and content strategists who are able to understand data, how to AB test copy, and the decision-making process that relies on data, will have a huge competitive advantage. But it might require a little shift in your thinking... Explaining the data-driven process Before we start talking about how to apply a data-driven process to writing, we should talk about the term itself first. What does data-driven actually mean? Being data-driven is less about the figures, templates, and charts and more about a “mental model” that brings you to a specific conclusion. Applying that mental model follows a similar pattern, every time you use it. When faced with a creative decision that relies on data, ask yourself: What is the primary, content-related question you are trying to answer? What is the actual goal of your design challenge? This shouldn’t be difficult— it’s something writers and designers do all the time. What data will help you answer that question? That helps you focus on only the data that will help you answer your... --- ### The UX course graduate survival guide > UX graduates: assume you know less than anyone until proven otherwise. Be humble, until a situation shows you that you have something to offer. - Published: 2019-04-25 - Modified: 2025-05-09 - URL: https://uxcontent.com/ux-writing-graduate-survival-guide/ - Categories: Career, UX Writing Skills - Tags: course Something strange has happened over the past several years. With more UX graduates attending bootcamps and intensive sessions designed to get them up to speed on UX design and research, we’re seeing more people come into the industry from different backgrounds. Graphic designers, art directors, writers, illustrators — I even worked with a lawyer recently who took a turn into UX research. This is good. It’s good that the industry receives people from all walks of life; diversity is the key to vibrant, dynamic and good designs. Here’s the bad part: sometimes they walk out of a bootcamp thinking they know way more than they actually do. This isn’t necessarily the case with younger people coming straight out of university. It’s drilled into them they are starting on the bottom and have a long way to go. But for those who already have a long and perhaps successful career in another field, often the belief is that a UX intensive will add to their existing experience and therefore put them on the same level as someone who’s been working UX for a long time. Straight up: no. The consequences of this attitude are toxic. UX bootcamp graduates talking down to experienced professionals. Not understanding how to collaborate with other designers. Becoming protective over designs and not listening to feedback. Thinking that a 10-week course — which many people have access to — somehow entitles them to acting like they own the place. If you have graduated from one of these intensive courses, then you’re in a... --- ### UX writing versus microcopy > UX writing vs microcopy. What is the difference between the two, and how do they complement each other? Read our comprehensive guide. - Published: 2019-04-25 - Modified: 2025-05-12 - URL: https://uxcontent.com/difference-ux-writing-microcopy/ - Categories: Learning, UX Writing Skills - Tags: course Interested in UX writing? Check out our complete guide to UX writing and content design. So what’s the difference between microcopy and UX writing? The growth of UX writing and content strategy has sparked all sorts of great conversation and debate. Whether you call yourself a digital copywriter, content specialist or UX writer, there’s a growing set of expectations around the role and what you should contribute to a design team. That’s all fine. Great, even! But it also means there’s a lot of misunderstanding about what a UX Writer is, and what it isn’t. This conversation is complex — and there should be room for nuance — but there is one misconception we need to clear up right now: UX writing is about much, much more than just microcopy. How Google would answer that question... As a UX content strategy lead at Google, we had a defined understanding of the role of content strategy, UX writing, and microcopy. Each one of these roles is responsible for deciding the right thing to say, to the right people, at the right time. The obvious difference is the scope. The overarching discipline with the broadest mandate is content strategy. UX writing is narrower, focusing on product writing for the end-to-end user journey. Microcopy defines a category of UI text that falls solidly within UX writing. Calling all UX writing “microcopy writing” is wrong. You can think of UI text and microcopy as interchangeable, but UX writing is much broader than that. It describes the customer-facing communication... --- --- ## Landing Pages ---