Arnaud Frattini

Hello there 👋I’m Arnaud, a Senior Content Designer at AliExpress for over 4 years. I help craft content for users across 200+ countries and 17 languages. My work spans UX writing, localization, and user research.

I started my career in China in digital marketing and copywriting before transitioning into content design. Right now, I focus on designing UX and content strategies for mini-games that drive customer engagement and retention on our platform. It’s a lot of fun!

I’m also passionate about community building—I organize monthly content design meetups in China, connecting professionals and sharing insights.

If you’re looking for guidance—whether it’s career development, transitioning to content design, getting started with user research, or even starting a career in a foreign country!—feel free to book a session with me. I’m happy to help!