Content Design Blog

AI ·

Bringing governance to AI content strategy: how BILL scaled with Writer

The journey of bringing Writer (an enterprise, generative AI platform) to BILL was much more than rolling out another content design tool.

Giovanni Ella·
July 3, 2025·

Advanced UX Content ·

12 ways to grow your content design career

Career growth in UX content doesn’t come with a checklist. For many content designers, the early years are about honing craft: writing clear, usable copy, aligning voice across…

Patrick Stafford·
July 1, 2025·

Advanced UX Content ·

Course excerpt: How to prioritize product content initiatives

The following is an excerpt from our course, Advanced UX Content for Product. This excerpt is taken from the lesson "Planning and prioritization across product systems."

Patrick Stafford·
June 28, 2025·

Advanced UX Content ·

How content designers can (and should) use JSON files

This is the story of how I accidentally discovered that the solution to our industry's biggest problem—creating a true Single Source of Truth for copy—was hiding in plain…

Prasaja Mukti·
June 10, 2025·

Content Strategy ·

How to run a product content audit

If you’re running your first audit or are unsure where to begin, use this content design audit template. Join any content community, and you’ll notice a few recurring…

Oleksii Tkachenko·
June 5, 2025·

AI ·

AI content strategy: a UX-first approach

Content strategy is a well-defined field. And a lot of the time, answers to AI-related questions can be found in tried-and-tested content strategy methods. But adding AI to…

Patrick Stafford·
June 4, 2025·

AI ·

AI evaluation for UX content designers

Simply put, evaluations allow a deeper understanding of LLM performance. Content design is key in LLM evaluation – almost all activities are led by or involve content designers.

Alice Chen·
May 28, 2025·

Content Strategy ·

What is content operations?

Content operations is the behind-the-scenes work of planning, creating, managing, and delivering content across an organization.

Rob Mills·
May 27, 2025·

UX Writing Skills ·

How to write error messages

Error messages may be small bits of text, but they carry heavy weight in user experience.

Patrick Stafford·
May 27, 2025·

Brand Voice and Tone ·

How to create a UX content style guide

A UX content style guide is more than just a set of writing rules. It’s a product team’s shared playbook for how content should look, feel, and function…

Patrick Stafford·
May 21, 2025·

UX Writing Skills ·

Why technical writers should learn UX writing

Technical writer skills are often focused on one thing: documentation. But this type of segmented mode of product development is outdated. Technical writers need to be embedded directly…

Patrick Stafford·
May 16, 2025·

AI ·

How AI is changing UX writing and content design

Content designers have found themselves at the center of changes caused by artificial intelligence. Whether it’s using tools in day-to-day writing, helping create dynamic systems, or helping train…

Patrick Stafford·
May 14, 2025·

Content Testing ·

Content testing and measurement for UX

Content testing is the practice of evaluating whether the words in your product are clear, useful, and effective for the people using it. Testing helps content designers and…

Patrick Stafford·
May 10, 2025·

Accessibility and Localization ·

Trauma-informed content design: a comprehensive guide

As content designers, we already prioritize accessibility and inclusion; trauma-informed design is a natural extension of that work.

Megan Legawiec·
May 7, 2025·

Advanced UX Content ·

Announcement: A course for the future of content design

Join the waitlist for Advanced UX Content for Product. Content design is going through a transformation. In the past few years, the field has matured, diversified, and taken…

Patrick Stafford·
May 6, 2025·

Content Strategy ·

Systems thinking for UX: a guide for content designers

Systems thinking is a way of understanding the world that focuses on how things are connected, not just how they function in isolation. Rather than zooming in on…

Patrick Stafford·
May 5, 2025·

Content Strategy ·

Support UX: designing better knowledge base content

When users get stuck, they don’t always reach out. They Google. They scan your help center or knowledge base. They search inside your product, often frustrated, rushed, or…

Patrick Stafford·
May 2, 2025·

Accessibility and Localization ·

Accessible UX writing: a guide for inclusive content design

Accessibility isn't just about compliance with legal standards or ticking boxes on a checklist. It's about creating inclusive content design that works for real people in real-world situations.

Patrick Stafford·
May 2, 2025·

UX Writing Skills ·

What is content design?

What is content design? Learn the basics of this growing discipline, how it differs from UX writing, and what skills content designers need to succeed.

Patrick Stafford·
April 29, 2025·

AI ·

What does “AI-first” mean for content designers?

Interested in content design? Check out our complete guide to content design (and how it’s different from UX writing). In March of this year, Shopify made a bit…

Patrick Stafford·
April 29, 2025·

Learning ·

What is UX writing?

Get an introduction to UX writing and content design: what it is, how it differs from other types of design, what UX writers do, how much they make,…

Patrick Stafford·
April 21, 2025·

Free guide! 5 ways to test and measure UX content. Get the guide.

Want to learn a new skill, or start a career? Start here.

Step 1: Strengthen your UX writing foundation

Step 2: Add critical skills to round out your expertise

Step 3: Specialize

Build on your tech writing foundation with new skills