Experiment with writing for voice to gain a deep and meaningful understanding. This online, self-paced course is made for anyone who creates, establishes, or shapes the voice of content.
2 or 4-month payment plans available
Understand the power of voice: how to convey it, how to craft it, how to write it.
Learn how to create a unique voice that users recognize and connect with.
Differentiate your company with content that keeps customers coming back.
Flex those writing power muscles with creative exercises that hone your skills.
Think about your favorite brand, product, or service. What comes to mind? Their visual design? What about their voice?
Fact: Consumers prefer brands with strong, unique personalities. It’s also a big reason why companies with consistent voice and tone across touchpoints retain customers.
So what do you say? Ready to roll up your sleeves and step into The Voice Lab?
It’s about more than just following a set formula. You’ll get a solid foundation so you can feel confident about your brand voice decisions. The course includes:
Adina is a Romanian UX writer and content designer with experience in e-commerce, blockchain, cybersecurity, and fintech. She’s a former digital, social, and content marketer for companies such as Google and ING Bank. English is her second language, which means she’s had to work hard to understand how to use language to best express herself and how to represent brands and products in their most favorable light.
Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 4 units in The Brand Voice Lab. Each unit is broken down into a series of 3-5 lessons with follow-up quizzes, practice work, and a final project.
This course is designed to fit your schedule; lessons are available on-demand. There is no live instruction, so you’re free to study whenever you have time.
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Looking to get certified and make UX writing a full-time career? Dive deeper in our UX Writing Fundamentals course.
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