Become a master of product voice
The Brand Voice Lab
Experiment with writing for voice to gain a deep and meaningful understanding. This online, self-paced course is made for anyone who creates, establishes, or shapes the voice of content.
- 100% online and self-paced
- Personal feedback from experts
- Certification
- Learn how to use AI to support brand voice
- Full price: US $350
Payment plans available, including Affirm.


Learn to craft an effective and powerful voice
Infuse your content with personality
Understand the power of voice: how to convey it, how to craft it, how to write it.
Create memorable experiences
Learn how to create a unique voice that users recognize and connect with.
Stand apart from the competition
Differentiate your company with content that keeps customers coming back.
Give your writing skills a workout
Flex those writing power muscles with creative exercises that hone your skills.
What topics are covered in this course?
- How do we define voice?
- The history and role of voice
- The impact of voice in communication
- Voice composition
- Writing for context
- Empathy in writing
- Communication attributes and design principles
- Understanding your readers
- Mapping your landscape
- Aligning voice with stakeholders
- Adapting voice for content components
- The role of AI in brand and design
- Coaching your voice
- Content design testing methods
- Voice risks

Who should take this course?
This course is made for content professionals of all kinds looking to flex their voice and tone muscles. That means:
- UX writers and content designers who want to nail down techniques
- Marketing writers who want to create positive customer experiences
- Content team leads looking to drive real ROI and competitor differentiation
- PR & communications specialists who want to tell a stronger brand story
- Creative writers who want to sharpen their skills and build their portfolio
- Chatbot writers interested in learning how to bring a written voice to life
- Content marketers seeking a deeper understanding of voice for creativity
How long does this course take to complete?
Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 4 units in the course. Each unit is broken down into a series of 3-5 lessons with follow-up quizzes, practice work, and a final project.
What else do I get from the course?
- Access to a community Slack, where you can speak with other students and members of the grading team
- Free admission to monthly Q&A sessions
- A personalized portfolio page with a unique URL that verifies which certificates you’ve received
- A spot in our certified UX writers’ directory
- Lifetime access to the course, including any future updates!
Why take this course?
Think about your favorite brand, product, or service. What comes to mind? Their visual design? What about their voice?
Fact: Consumers prefer brands with strong, unique personalities. It’s also a big reason why companies with consistent voice and tone across touchpoints retain customers.
So what do you say? Ready to roll up your sleeves and step into The Voice Lab?
Self-paced learning with expert feedback along the way

Adina Cretu
UX Writer and Content Designer
Take a look inside the course
Get personalized feedback on your assignments directly from working content designers
Complete a challenging final project in which you apply critical style rules to an entire design experience


Create a public student profile with a unique URL to verify your expertise and stand out to hiring managers
Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?
We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.
Self-paced with personal feedback
Graded by working experts
Hands-on with industry tools
A personal portfolio page
Lifetime access and future updates
Monthly office hours for students
Access to student Slack
Vetted and approved by industry leaders
Align your team with UX writing best practices



Meet the minds behind the curriculum
Our courses are vetted by industry leaders

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!
Payment plans up to 12 months

Payment options include credit card, PayPal, and bank transfer.
Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.
Pre-requisites
- Some knowledge of user experience design and methods
- Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
- Some familiarity with UX terms and methods
- A Google account for sharing with instructors
- A computer with an updated Chrome browser
- A broadband internet connection