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Self-paced course

Brand Voice Lab

In this brand strategy course, you’ll learn to build a clear brand voice and messaging framework that strengthens communication across every channel – no matter what tool you use to write.

Feedback

Expert graded

Team pricing

Discounts for 3+

Certificate

On completion

After building growth programs for Google’s partner agencies, Adrina designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro.

$350

UXCC students save 15%
Team discounts available

Need an invoice or PO? Let us know.

“The Brand Voice Lab course was a very rich class that I plan to bookmark and consult all the time.”

“We wanted training that provided a callibration for some basic understanding on how we do our daily work.”

Who is this course for?

Content designers

Content designers, UX writers, and content strategists ready to deepen brand strategy skills

Brand professionals

Brand, marketing, and communication professionals who need to create consistent messaging

Product teams

Designers, researchers, and product teams who want a stronger foundation for brand

Anyone else

Anyone responsible for shaping how a brand sounds — across human- and AI-created content

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

01

A practical brand voice framework you can apply across products, teams, and platforms

02

Clear, consistent messaging that strengthens brand identity at every customer touchpoint

03

The ability to shape prompts and guide AI tools without losing brand voice

04

Techniques to train teams and partners on using brand voice guidelines effectively

Everything you need to master brand voice

A complete system for learning, practicing, and proving your skills.

20-40 hours

Self-paced learning that fits your schedule.

Expert feedback

Get feedback on exercises at the end of each unit.

Certification

Earn a certificate when you pass your final project.

AI in design

Learn how to approach AI when creating UI content

Student community

Connect with peers learning alongside you.

Challenging final project

Learn how to flex tone and voice in digital products

The full syllabus

A comprehensive education in writing content for product interfaces

Why is voice so important?

Unit 2: Writing and reading between the lines

Lesson 1: Voice composition
Lesson 2: You're not just speaking - you're writing
Lesson 3: Writing in and for the context
Lesson 4: Empathy in writing
Lesson 5: Communication attributes and design principles

Unit 3: Applying voice to products and experiences

Lesson 1: Understanding your readers
Lesson 2: Mapping your landscape
Lesson 3: Aligning voice with stakeholders
Lesson 4: Adapting voice for content components
Lesson 5: The role of AI in brand voice and design
Lesson 6: How to use AI with brand voice and tone

Unit 4: Coaching, testing and observing voice

Student stories

Our graduates are everywhere

A brand voice course graded by experts

Get feedback on every assignment from working content designers at top companies.

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.