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The Brand Voice Lab

Experiment with writing for voice to gain a deep and meaningful understanding. This online, self-paced course is made for anyone who creates, establishes, or shapes the voice of content.

  • Includes instructional videos
  • Personal feedback from experts
  • Certification
  • Learn how to use AI to support brand voice
  • Full price: US $350

Payment plans available, including Affirm.


Learn to craft an effective and powerful voice

Infuse your content with personality

Understand the power of voice: how to convey it, how to craft it, how to write it.

Create memorable experiences

Learn how to create a unique voice that users recognize and connect with.

Stand apart from the competition

Differentiate your company with content that keeps customers coming back.

Give your writing skills a workout

Flex those writing power muscles with creative exercises that hone your skills.

What topics are covered in this course?

  • How do we define voice?
  • The history and role of voice
  • The impact of voice in communication
  • Voice composition
  • Writing for context
  • Empathy in writing
  • Communication attributes and design principles
  • Understanding your readers
  • Mapping your landscape
  • Aligning voice with stakeholders
  • Adapting voice for content components
  • The role of AI in brand and design
  • Coaching your voice
  • Content design testing methods
  • Voice risks
“This was a very rich class that I plan to bookmark and consult all the time.”
Sarah Burke
Content Designer

Who should take this course?

This course is made for content professionals of all kinds looking to flex their voice and tone muscles. That means:

  • UX writers and content designers who want to nail down techniques
  • Marketing writers who want to create positive customer experiences
  • Content team leads looking to drive real ROI and competitor differentiation
  • PR & communications specialists who want to tell a stronger brand story
  • Creative writers who want to sharpen their skills and build their portfolio
  • Chatbot writers interested in learning how to bring a written voice to life
  • Content marketers seeking a deeper understanding of voice for creativity

How long does this course take to complete?

Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 4 units in the course. Each unit is broken down into a series of 3-5 lessons with follow-up quizzes, practice work, and a final project.

What else do I get from the course?

We love supporting our student community, both inside and outside a course. 

  • Access to a community Slack, where you can speak with other students and members of the grading team
  • Free admission to monthly Q&A sessions 
  • A personalized portfolio page with a unique URL that verifies which certificates you’ve received
  • A spot in our certified UX writers’ directory
  • Lifetime access to the course, including any future updates!

Why take this course?

Think about your favorite brand, product, or service. What comes to mind? Their visual design? What about their voice?

Fact: Consumers prefer brands with strong, unique personalities. It’s also a big reason why companies with consistent voice and tone across touchpoints retain customers.

So what do you say? Ready to roll up your sleeves and step into The Voice Lab?

Self-paced learning with expert feedback along the way

Take a look inside the course

Get personalized feedback on your assignments directly from working content designers

Instructional videos that reinforce lesson concepts

Complete a challenging final project in which you apply critical style rules to an entire design experience

Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?

We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.

Self-paced with personal feedback

Graded by working experts

Hands-on with industry tools

A personal portfolio page

Lifetime access and future updates

Monthly webinars for students

Access to student Slack

Vetted and approved by industry leaders

Align your team with UX writing best practices

CVS Health
Palo Alto Networks
“We wanted a fundamental training that provided a callibration for some basic understanding on how we do our daily work.”
Isabelle Gao
Senior UX Writing Lead, HSBC

Meet the minds behind the curriculum

Our courses are vetted by industry leaders

Adina Cretu
Adina Cretu
UX Writer & Content Designer

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!

Payment plans up to 12 months 

Payment options include credit card, PayPal,  and bank transfer. 

Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.


  • Some knowledge of user experience design and methods
  • Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
  • Some familiarity with UX terms and methods
  • A Google account for sharing with instructors
  • A computer with an updated Chrome browser
  • A broadband internet connection

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