About the UX Content Collective
Our mission is to ensure that UX content professionals are trained to follow best practices for UX writing and content design to make apps and websites easier for people to use.

Our advisory board of content leaders helps to guide course development
Content designers and UX writers help people get important tasks done
Whether you call it user experience writing, content design, or UX content strategy, our work requires so much more than slapping clever copy on a web page. People depend on software and apps to accomplish critical tasks in their job and everyday lives. Thoughtful content improves the overall user experience and contributes to positive business outcomes. It’s a win, win.
Demand for qualified UX writers is growing exponentially. Companies need writers who can contribute to content-first designs, advocate for the end-user, understand data and content testing, and apply design best practices to their work.


That’s why we founded the UX Content Collective
We bring over 50 years of cumulative industry experience to life through online courses and training to arm future generations of UX writers, content strategists, and conversation designers with the knowledge they need to succeed.
Five years from now, we’d love to see a UX writer on every product design team. We’re on a mission to improve overall communication between users and computers for all interaction modes and device types. That’s where you come in.
Join the Collective and help us put users first!
Meet our team

Bobbie Wood
Founder, CEO, Course Author
Bobbie is the former head of UX Content Strategy for Google Payments & Google Assistant transactions and a past design & content senior manager for QuickBooks Online & QuickBooks Self-Employed. She’s passionate about improving diversity in tech and is somewhat (very) obsessed with robots and AI.

Patrick Stafford
Co-founder, COO, Course Author
Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia, and has consulted with several businesses on UX content strategy.

Gordon MacRae
Co-founder, Head of Learning
Gordon is a co-founder and Head of Learning & Development. Gordon is also a co-author, and instructional designer for the Fundamentals course. He writes our stellar jobs newsletter.

Daniel Morris
Developer
Daniel is a WordPress and website developer with 20 years of experience building high-traffic sites and experiences. He’s Google Certified in Analytics and SEO. (He’s also a gifted musician!)

Katie Szymanski
Head of Marketing
Katie is a communications professional with experience spanning early-stage startups, non-profits, higher education, and global Fortune 500 giants. She hopes to bring more positivity to the internet.

Kristen McConnell
Learning & Development Editor, Accessibility Course Author
Kristen is a UX content strategist and writer with over 15 years’ experience using design thinking, research, and UX principles to develop effective, engaging content and interactive tools.
Authors

Hillary Black
Chatbot Writing & Design

Dave Connis
UX Writing for Technical Writers
During a brief stint as a junior UX developer, Dave found that he loved the UX part more than the development part, so he took a job as a technical writer. From there, he discovered UX writing. Now, he’s a Sr. UX Writer at OutSystems.

Kinneret Yifrah
The Microcopy Course

Adina Cretu
The Brand Voice Lab
Adina is a UX writer with experience in digital marketing, social media strategy, content management, and product management. After building growth programs for Google’s partner agencies, Adina designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company.

Patricia Gomez Jurado
Translation & Localization for UX
Patricia is a global content leader with a background in localization, currently leading Content Design at King. Patricia’s passion is building bridges between UX Writing and Localization in order to deliver great digital experiences to local users.

Liz Hardy
Marketing Writing for UX Writers
Liz is a top-notch UX & customer experience writer with experience writing for major brands like Nordstrom, Sephora, T-Mobile, AT&T, Microsoft, and REI.
Instructors

Carly Gray

Sammie Spector

Thy Nguyen
Thy (pronounced “tee”) is a UX writer, content strategist and UXCC grad. She has a Masters in Applied Linguistics and taught ESL and university writing for over 10 years. Driven by empathy, she enjoys guiding and supporting others in achieving their goals.

Joel Ramey
Joel is a sports writer and researcher turned certified UX writer and chatbot designer. Whether it’s words that inform and enrapture readers or words that guide users through an invisibly delightful product experience, he finds great pleasure—and is very effective—in writing them all.

Kat Maribao
Kathrina is a UX Designer and Writer with over 3 years of user research experience in various backgrounds including technology, non-profit, and academic settings. She’s dedicated to designing words to help people have better experiences.

Patricia Cruz
Patricia is a hybrid UX and technical writer with a passion for content research and testing. She previously worked at GetYourGuide and Google as a UX writer and content strategist, and as a technical writer at FIS, Palo Alto Networks, and Lockheed Martin.

Rob Mills

Asher Lee Sherman
Asher is a content-focused designer and certified UX writer with 4+ years of experience in customer-facing environments. From voice/tone guides and copy decks to content strategy briefs and wireframing, Asher advocates for the user and their content needs.

Bevan Nicol
Bevan is UX Writer for a Swedish fintech company. He enjoys building content design systems, aligning voice traits with customer needs and company goals, and documenting the rules that allow the voices out to play.

Daree Nieves
Daree has been designing experiences and providing solutions from over 20 years of writing for technical/UX audiences, marketing copywriting, and self-help books for teens and adults.

Jarrod Armour
Jarrod is a certified UX writer skilled at breaking down complex ideas into accessible language, particularly for non-native English speakers.

Jenny Cowan
Jenny is the Lead UX Writer at Later, a social media marketing platform.

Jill Emeny
Jill is a content specialist skilled in UX writing, content design, editing, UX content strategy and project management. She’s most happy when she’s working in fast-paced product teams following agile working practices. She also believes work should be a fun, respectful, and skill-sharing environment.

Olivea McCollins
Olivea is a Content Designer with a master’s degree in Communication from Purdue University where she was also an instructor for several courses. She was also the creator, producer, and inaugural host of the university’s official podcast, This Is Purdue. She is certified in UX Writing and has experience in brand communications for corporate and higher-education spaces and digital storytelling.
Developmental editors

Jessica Smith
Jessica is a long-time writer who is passionate about design. She works remotely as a UX writer, and founded Adelante, a free career group for UX writers who are building their careers and job searching.

Jeremy Bauer
Jeremy is a writer with over 8 years of experience in instructional design. He’s led documentation and support efforts for edtech, managed an instructional design team at the University of Illinois, and immersed himself in all things UX at InVision. He served as the Instructional Designer for Google’s new UX Design Certificate program.