About the UX Content Collective

Our mission is to ensure that UX content professionals are trained to follow best practices for UX writing and content design to make apps and websites easier for people to use.

Our advisory board of UX content leaders from top tech companies helped us to ensure the skills and topics covered in our certification courses matched hiring managers’ expectations.

Content designers and UX writers help people get important tasks done

Whether you call it user experience writing, content design, or UX content strategy, our work requires so much more than slapping clever copy on a web page. People depend on software and apps to accomplish critical tasks in their job and everyday lives. Thoughtful content improves the overall user experience and contributes to positive business outcomes. It’s a win, win.

Demand for qualified UX writers is growing exponentially. Companies need writers who can contribute to content-first designs, advocate for the end-user, understand data and content testing, and apply design best practices to their work.

That’s why we founded the UX Content Collective

We bring over 50 years of cumulative industry experience to life through online courses and training to arm future generations of UX writers, content strategists, and conversation designers with the knowledge they need to succeed.

Five years from now, we’d love to see a UX writer on every product design team. We’re on a mission to improve overall communication between users and computers for all interaction modes and device types. That’s where you come in.

Join the Collective and help us put users first!

Meet our team

Bobbie Wood

Founder, CEO, Course Author

Bobbie is the former head of UX Content Strategy for Google Payments & Google Assistant transactions and a past design & content senior manager for QuickBooks Online & QuickBooks Self-Employed. She’s passionate about improving diversity in tech and is somewhat (very) obsessed with robots and AI.

Patrick Stafford

Co-founder, COO, Course Author

Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia, and has consulted with several businesses on UX content strategy.

Gordon MacRae

Co-founder, Head of Learning

Gordon is a co-founder and Head of Learning & Development. Gordon is also a co-author, and instructional designer for the Fundamentals course. He writes our stellar jobs newsletter.

Daniel Morris

Developer

Daniel is a WordPress and website developer with 20 years of experience building high-traffic sites and experiences. He’s Google Certified in Analytics and SEO. (He’s also a gifted musician!)

Katie Szymanski

Head of Marketing

Katie is a communications professional with experience spanning early-stage startups, non-profits, higher education, and global Fortune 500 giants. She hopes to bring more positivity to the internet.

Kristen McConnell

Learning & Development Editor, Accessibility Course Author

Kristen is a UX content strategist and writer with over 15 years’ experience using design thinking, research, and UX principles to develop effective, engaging content and interactive tools.

Authors

Hillary Black

Chatbot Writing & Design

Hillary is a rockstar chatbot creator and the Head of Marketing & Strategy for Mav. She has over 10 years of experience building and developing brand personalities for Vine, Beats by Dre, University of Michigan and Grey Advertising.

Dave Connis

UX Writing for Technical Writers

During a brief stint as a junior UX developer, Dave found that he loved the UX part more than the development part, so he took a job as a technical writer. From there, he discovered UX writing. Now, he’s a Sr. UX Writer at OutSystems.

Kinneret Yifrah

The Microcopy Course

Kinneret is a thought-leader in the UX writing field and a world-renowned microcopy expert. She is the curator of The UX Writing Library. Her innovative book “Microcopy: The Complete Guide” is in daily use by professionals from more than 50 countries.

Adina Cretu

The Brand Voice Lab

Adina is a UX writer with experience in digital marketing, social media strategy, content management, and product management. After building growth programs for Google’s partner agencies, Adina designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company.

Patricia Gomez Jurado

Translation & Localization for UX

Patricia is a global content leader with a background in localization, currently leading Content Design at King. Patricia’s passion is building bridges between UX Writing and Localization in order to deliver great digital experiences to local users.

Liz Hardy

Marketing Writing for UX Writers

Liz is a top-notch UX & customer experience writer with experience writing for major brands like Nordstrom, Sephora, T-Mobile, AT&T, Microsoft, and REI.

Instructors

Carly Gray

Carly is a technical writer turned UX content strategist. With over 10 years of experience writing for tech and financial services, she uses text and content-first design to solve customers’ biggest problems. She got her start writing UI text for BlackBerry smartphones and now designs content for Focals AR smartglasses.

Sammie Spector

Sammie is a UX writer at Condé Nast, working on brands like Vogue, Bon Appétit, Allure, and Pitchfork, plus the CMS experience that powers these incredible editorial teams. She previously did time in #FinTech at Morningstar and Intuit. She’s Chicago-based, but still hates the cold.

Thy Nguyen

Thy (pronounced “tee”) is a UX writer, content strategist and UXCC grad. She has a Masters in Applied Linguistics and taught ESL and university writing for over 10 years. Driven by empathy, she enjoys guiding and supporting others in achieving their goals.

Joel Ramey

Joel is a sports writer and researcher turned certified UX writer and chatbot designer. Whether it’s words that inform and enrapture readers or words that guide users through an invisibly delightful product experience, he finds great pleasure—and is very effective—in writing them all.

Daree Nieves

Daree has been designing experiences and providing solutions from over 20 years of writing for technical/UX audiences, marketing copywriting, and self-help books for teens and adults.

Jenny Cowan

Jenny is the Content Design Team Lead at Later, a social media marketing platform.

Rob Mills

Robert Mills is the founder of Fourth Wall Content, working with clients on content strategy, creation and marketing projects. Rob is a journalism graduate and has previously worked as a Head of Content and a BBC Audience Research Executive.

Asher Lee Sherman

Asher is a content-focused designer and certified UX writer with 4+ years of experience in customer-facing environments. From voice/tone guides and copy decks to content strategy briefs and wireframing, Asher advocates for the user and their content needs.

Olivea McCollins

Olivea is a Content Designer with a master’s degree in Communication from Purdue University where she was also an instructor for several courses. She was also the creator, producer, and inaugural host of the university’s official podcast, This Is Purdue. She is certified in UX Writing and has experience in brand communications for corporate and higher-education spaces and digital storytelling.

Kevin Bui

Kevin writes words that make software easier to use—things like error messages, menu items, form labels, tooltips, and other UI copy. He also writes help documentation, for times when users need more info.

And when he’s not writing, He does other UX-ish things like user research, wireframing, prototyping, and user testing.

Jill Emeny

Jill is a content specialist skilled in UX writing, content design, editing, UX content strategy and project management. She’s most happy when she’s working in fast-paced product teams following agile working practices. She also believes work should be a fun, respectful, and skill-sharing environment.

Jarrod Armour

Jarrod is a certified UX writer skilled at breaking down complex ideas into accessible language, particularly for non-native English speakers.