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About Our Professional Certifications

Our UX writing and content design certifications are designed and vetted by industry experts.

Trusted by Fortune 500 companies to train product design teams

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OUR ADVISORY GROUP

Our certifications are vetted by industry experts

Our advisors are well-versed in the needs of hiring managers—because they’re industry leaders who are out there getting the work done every day.

This invaluable group worked with us to develop a list of essential skills for entry-level and higher writers and strategists. We vetted those skills against the instructional design goals established in our courses to ensure our teaching aligned with the goals of UX writing and content design hiring managers.

Carol Valdez

Carol is a highly respected leader in both UX writing and conversation design. She co-founded UX Writers Collective in 2018, led the conversation design team at Amazon for many years, and currently works as a pioneering writer and conversation designer for ServiceNow.

Pooja Vijay Kumar

Pooja leads a global team of UX Writers at OKCoin, a growth-stage crypto startup, steering product content strategy initiatives across a breadth of experiences from onboarding, payments, and trading, to help and education. Prior to OKCoin, Pooja served stints at Adobe and Oracle.

Laura Lopez

Laura is a UX writer, content designer, and content strategist, focused on building content standards within design systems. She’s certified in interaction design and human-centered design and loves developing best practices to help content, product, and design teams work together more effectively.

Erik Wong

Erik Wong

Erik is the head of UX writing for Google Health. Over his 13 years at Google, he’s led teams and contributed to the formation of UX writing and content design standards where none existed previously. He focuses on consumer audiences and aligning content across broad products and platforms.

Charlotte McCourt

Charlotte is a London-native currently leading a team of UX writers and localizers for FREE NOW, the European multimobility app. Prior to joining FREE NOW, she led UX writing teams and worked as a UX writer for a number of agencies and freelance clients.

Eunice Louie

Eunice brings an impressive history as the former creative writing lead for the Google Assistant personality team, the past content strategy lead for Google online help across all consumer products, a former manager of global content for PayPal, and now—as the content strategy manager for Netflix customer service. Whew!

Selene De La Cruz

Selene De La Cruz is an experienced brand content strategist, content designer and community builder. A veteran of the NYC advertising world, she helped establish content strategy and UX writing practices for her clients’ brands. In her current role as Director of Content Design at Mastercard, she spends her days collaborating on end-to-end solutions that are changing the way people transact and interact across the globe. She’s also a co-founder of the UX Content Design NYC meetup.

Darci Groves

Darci is a pioneer of user experience writing who brings an indispensable background in information architecture, UI writing, content strategy best practices and instructional design. In her 20 years of experience, she’s helped build the UX writing and content design disciplines for Apple, Walmart, and now Facebook.

Mark Feigenbutz

Mark is a conversation designer, a UX writer, a copywriter, and a creative lead with an award-winning background in film. He’s designed and curated the personality and conversational UX of AI-powered and customer support chatbots, developed a test to quantify virtual assistant personality robustness, wrote the screenplay for a short Academy Award-qualifying film accepted into ASFF, and wrote, produced, and directed an hour-long one-man comedy show.

Bobbie Wood

Bobbie is the founder of the UX Content Collective and leads the work of the Advisory Group. She is the former head of UX content strategy for Google Payments (Google Pay) and one of the first UX writers to work with the Google Assistant team. She led Content Design at Intuit for Payments, the Developer Portal, QuickBooks Online and the launch of QuickBooks Self-Employed. She is the co-author of the UX Writing Fundamentals, Content Research & Testing, and Chatbot Writing & Design courses.

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