About Our Professional Certifications
Our Advisory Group
This invaluable group worked with us to develop a list of essential skills for entry-level and higher writers and strategists. We vetted those skills against the instructional design goals established in our courses to ensure our teaching aligned with the goals of UX writing and content design hiring managers.
Carol Valdez
Pooja Vijay Kumar
Pooja leads a global team of UX Writers at OKCoin, a growth-stage crypto startup, steering product content strategy initiatives across a breadth of experiences from onboarding, payments, and trading, to help and education. With a career spanning engineering, product management, and UX along with an MBA in Design Strategy from California College of the Arts, Pooja is a natural dot-connector and loves the cross-pollination between the worlds of business and design. Prior to OKCoin, Pooja served stints at Adobe offering strategic direction to help and onboarding experiences, and spent a large part of her career at Oracle, where she bridged the gap between technical and UX content for a variety of enterprise business applications.
Laura Lopez
Laura is a UX writer, content designer, and content strategist, focused on building content standards within design systems. She’s certified in interaction design and human-centered design and loves developing best practices to help content, product, and design teams work together more effectively.
Erik Wong
Erik is the head of UX writing for Google Health. Over his 13 years at Google, he’s led teams and contributed to the formation of UX writing and content design standards where none existed previously. He focuses on consumer audiences and aligning content across broad products and platforms.
Charlotte McCourt
Charlotte is a London-native currently leading a team of UX writers and localizers for FREE NOW, the European multimobility app. Prior to joining FREE NOW, she led UX writing teams and worked as a UX writer for a number of agencies and freelance clients.
Eunice Louie
Eunice brings an impressive history as the former creative writing lead for the Google Assistant personality team, the past content strategy lead for Google online help across all consumer products, a former manager of global content for PayPal, and now—as the content strategy manager for Netflix customer service. Whew!
Selene De La Cruz
Darci Groves
Darci is a pioneer of user experience writing who brings an indispensable background in information architecture, UI writing, content strategy best practices and instructional design. In her 20 years of experience, she’s helped build the UX writing and content design disciplines for Apple, Walmart, and now Facebook.
Mark Feigenbutz
Mark is a conversation designer, a UX writer, a copywriter, and a creative lead with an award-winning background in film. He’s designed and curated the personality and conversational UX of AI-powered and customer support chatbots, developed a test to quantify virtual assistant personality robustness, wrote the screenplay for a short Academy Award-qualifying film accepted into ASFF, and wrote, produced, and directed an hour-long one-man comedy show.
Bobbie Wood
Bobbie is the founder of the UX Content Collective and leads the work of the Advisory Group. She is the former head of UX content strategy for Google Payments (Google Pay) and one of the first UX writers to work with the Google Assistant team. She led Content Design at Intuit for Payments, the Developer Portal, QuickBooks Online and the launch of QuickBooks Self-Employed. She is the co-author of the UX Writing Fundamentals, Content Research & Testing, and Chatbot Writing & Design courses.
What certification means
Certificate in the Fundamentals of UX Writing
- Support product teams who need writers to craft user-centered interface text
- Respond to and synthesize feedback on copy
- Develop or contribute to style guides and other guidance to support a team
- Work on text in Figma as a fully-integrated design team member
- Understand and advocate for UX writing best practices for simplicity, brevity, and contextual relevancy
An introduction to UX writing
- What a UX Writer actually writes
- The responsibilities of a UX Writer
- The people a UX Writer works with
- What it’s like to work in the design process
- Your practice project
Work with voice and tone
- Define the who and how behind your content
- Understand the impact of a defined voice & tone
- Map the tone across the experience
- Defining styles and content patterns
- Check your content by listening to your customers
- Project practice work
Keep it short
- Why “keep it short”?
- Best practices for scannability
- Right content for the right user at the right time
- UX writing versus other types of writing
- Put your editing skills to work
- Project practice work
Write for UI components
- Best practices for component writing
- Writing user actions—dialogs, CTAs & buttons
- Writing effective communications—notifications, alerts & errors
- Writing user inputs—lists & forms
- A few extras—404 pages, progress indicators
- Project practice – Component Writing
Create UX writing deliverables
- Learn when and how to audit your content
- Create deliverables to document and organize your copy
- Onboard your users
- Test your copy
- Project practice work
Work with teams
- The UX writing workflow
- UX writing and usability testing
- Managing relationships with stakeholders
- Managing conflict
- The tools and apps you need
Find a great job
- Find the right job fit
- Organize your job search
- Create your portfolio
- Interview like a boss
- Job & role-related resources
Certificate in Content Research & Testing
Early research to shape content and narrative
- An introduction to content testing
- Clarify your purpose and interview stakeholders
- How to conduct interviews with experts
- Exploring the customer problem
- Making sense of your data
User research methods for content testing
- Identifying key messaging
- Preparing for customer research
- Working with Google Trends
- Interviewing subject matter experts (SMEs)
- Search term mining
- Competitive messaging research
- Highlighter exercises for sentiment analysis
- Surveys to determine content & terminology preferences
Optimizing marketing and UI text with A/B testing
- An introduction to A/B testing
- Modern A/B testing and experimentation culture
- How to develop a valuable A/B test
- Example walkthroughs of A/B tests
- How to manage stakeholder expectations before, during and after an A/B test
- Developing a culture of optimization
Collecting, analyzing, and presenting data
- Collecting data
- User behavior data & what to track
- Tally, synthesize, and aggregate results
- Present your research and data-backed findings
Applying findings to your design
- Implementing team-backed decisions
- Identifying the highest impact wins
Certificate in Marketing Writing for UX Writers
What’s CX and why does it matter for UX?
Why should CX matter to UX writers?
What’s the difference between UX and CX?
Why should I care about CX?
Writing for a brand: voice and tone
Understanding channels
How to get started writing for the customer experience
Customer journeys
Brand guidelines and style guides
Research, data, and analytics
Brand touchpoints
Identify best platforms to reach target customers
How to write for increased engagement
What is engagement and why does it matter?
Writing for different types of engagement
What to do before you start writing
Understand your customers and your content goals
Persuasive writing
Create good UI
Create personalized content
Create in-product CX to keep the customer happy
Create effective ad copy
Engagement strategies
Increase engagement on specific channels
Know which channel best suits your goal
Measure engagement
How to write for the “end-to-end” customer journey
Customer journeys
Acquisition
Retention
How to write for CX touchpoints
Website journeys
Search engine optimization (SEO)
Ads, paid media, and search engine marketing (SEM)
Email marketing
Content marketing
Social media
Writing for customer service experiences
Tools and tips for CX writing success in the real world
Optimize for mobile devices
Write for video
Write for print
Continuously improve your CX content
Measure for success
Listen to your customers and employees
Mine your customer data
Pay attention to both acquisition and retention content
Certificate in Chatbot Writing & Design
Intro to chatbot writing
What are chatbots?
What is a Conversation Designer? What do they do?
Why businesses want chatbots
Who a Conversation Designer works with
Setting context
What are the different types of chatbots?
An introduction to our chatbot project
Establishing the chatbot goal
Defining the audience
Defining the chatbot personality
Giving the chatbot tone, empathy, and a name
Strategizing before designing
The anatomy of a chatbot
A chatbot designer’s toolbox
Creating key intents
Creating an outline
Creating a flow map
Designing & writing your bot
What influences conversation design
Conversation design principles
Best practices for dialog writing
Creating your script
Writing your flows
Prototyping in Botmock
How to set standards for a prototype
How to use Botmock
Testing as you go
Sharing your early prototypes
User testing & handoff to dev
The different ways to test your chatbot
Qualitative testing
Quantitative testing
Preparing your chatbot for handoff
The development phase
Continuous improvement
What’s next?
Certificate in UX Writing for Technical Writers
Principles
Technical and UX writing compared
How good UX affects documentation
Technical UX writing principles
Strategies, best practices, and techniques
Voice and tone for docs
Use human-centered technical language
Strategies for doc discovery and research
Strategies for doc design and writing
Strategies for reducing user error
UI component writing
Best practices for component writing
Writing guidance elements—tooltips & empty states
Writing user actions—dialogs, CTAs & button text
Writing effective communications—notifications, alerts & errors
Writing user inputs—lists & forms
A few extra bits and pieces
Create UX deliverables
Create a style guide
Test your text
Integrate design steps in your workflows
UX workflow principles
UX writing and usability testing
Make the case for technical UX writing
