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Learn to write and design for all your customers in this online course

Accessibility for UX Writers & Designers

Creating accessible products is a team sport. Learn how to plan, write, and design together to meet standards that improve usability for everyone.

Price: US $550

4 or 6-month payment plans available

“A fantastic course! Reading about accessibility can be quite dry, but this course made it so easy and interesting. So many great resources, and the use of personas and situational contexts really made the content easier to understand and appreciate.”
Alicia Hector
UX Writer

Accessible design improves UX overall


Understand why accessibility matters

Accessibility is more than checking off a compliance list. Design better and we all win.

Design for maximum usability​

Content design best practices ensure universal usability by doubling down on what matters.

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Learn the guidelines & how to apply them

Champion the standards to advocate for accessibility at every stage of content design.


Assess issues & how to repair them

Invest in accessible content to save time, money, and resources down the road.

Course overview

Learn Web Content Accessibility Guidelines

What the course covers

You’ll learn how to plan, write, and design to meet different standard levels (A, AA, or AAA) for Web Content Accessibility Guidelines (WCAG).

You’ll develop a deeper understanding of the challenges and limitations people may experience through accessibility personas.

And finally, you’ll be ready to advocate for all people to use apps and websites equitably: a chief goal of accessible design.

Who should take this course

This course is made for UX professionals—anyone who creates, shapes, or influences digital experiences. That includes:

  • Content designers
  • UX writers
  • UX and UI designers
  • Product managers
  • UX team leads
Online Studies
Man Sitting on the Bench and Working

What the course includes

It’s about more than just following guidelines on paper. You’ll get a solid foundation so you feel confident approaching your work and advising your team on accessibility. The course includes:

  • Self-paced learning for maximum flexibility
  • Hands-on exercises with feedback from instructors
  • A challenging final project to test your accessibility skills
  • Full lifetime access to the course throughout your career journey
  • Access to our student Slack group to ask questions and swap stories
  • Certification to validate your proficiency in this highly-valued skill

Course syllabus

  • Why is accessibility important?
  • How do we define accessibility?
  • How people with disabilities use technology
  • What is WCAG?
  • Key takeaways from accessibility laws
  • Design equitable experiences with POUR
  • Write text for visual info
  • Create alternatives for audio and video
  • Build content structure
  • Set accessible typography
  • Use more than color and contrast
  • Support keyboard navigation
  • Respect people’s time and attention
  • Respect people’s needs
  • Guide people through content
  • Write descriptive page elements
  • Support multiple ways of interacting
  • Write readable content
  • Design predictable content
  • Help people complete forms
  • Team roles and the design process
  • Validating your work
  • Advocating for accessibility

Course authors

Kristen McConnell

Kristen McConnell

Kristen is a content designer and writer, currently working with UX Content Collective as an instructor and learning management system (LMS) editor. She was a lead UX designer for BlackRock and content publisher for Barclays Global Investors, focused on iShares ETFs. She has over 15 years’ experience using design thinking and UX principles to develop accessible websites and apps.

Thy Nguyen

Thy Nguyen

Thy is a content designer, strategist, writer, and lead instructor for UX Content Collective. She taught ESL and university writing and provided language support to art and design students for several years. She’s skilled at explaining complex topics in language that is inclusive and accessible, and recently released a content-focused inclusion and accessibility guide for Walmart’s design team. Driven by empathy, she enjoys guiding and supporting others in achieving their goals. 

Course requirements

Time to complete

Time estimates fall around 15-20 hours of study and practice work for this course depending on your speed. There are 6 units in the course. Each unit is broken down into a series of 3-5 lessons with follow-up quizzes, practice work, and a final project.

This course is designed to fit your schedule; lessons are available on-demand. There is no live instruction, so you’re free to study whenever you have time.


Need more info? Read our FAQs.

Save up to 25% for teams

"Our product team made a content update using the ideas from the UX Writing Fundamentals course.

We've since seen a 20% increase in conversions."


Sam DeReign
Lead UX Content Strategist
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