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Self-paced course

Conversation Design for Chatbots

A conversation design course for people who want to learn how to structure clear, human-centered chatbot experiences. Whether you’re working with rules-based or AI chatbots, learn the core principles of chatbot conversation design.

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Expert graded

Team pricing

Discounts for 3+

Certificate

On completion

Hillary manages brand and conversation design for Mav, an AI-powered agent to help scale client services.

$650

UXCC students save 15%
Team discounts available

Need an invoice or PO? Let us know.

“The feedback was one of my favorite parts. ! I wasn’t expecting a real person to review my work.”

“I don’t think I would have my current career without UX Content Collective courses.”

Who is this course for?

Newcomers

UX writers and content designers who want to expand into conversation design.

AI-curious

Writers interested in designing for both rules-based and AI chatbots

Product teams

Teams working on chatbots who need a clear, consistent approach to design

Anyone else

Anyone in a product or content role who wants to improve chatbot quality and usability.

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

A solid understanding of conversation design principles for both rule-based and AI-powered chatbots

An understanding of Large Language Models, and how to incorporate AI into chatbot design

Practical frameworks for designing intents and flows

Clarity on how to define chatbot UX goals, audiences, and personality

Everything you need to master conversation design

A complete system for learning, practicing, and proving your skills.

20-40 hours

Self-paced learning that fits your schedule.

Expert feedback

Get feedback on exercises at the end of each unit.

Certification

Earn a certificate when you pass your final project.

AI in design

Learn how to approach AI when creating chatbots

Instructional videos

Videos from graders and industry experts

Student community

Connect with peers learning alongside you.

The full syllabus

A comprehensive education in writing content for product interfaces

Learning bot basics

Work with voice and tone

Lesson 1: Different types of chatbots
Lesson 2: An introduction to our chatbot project
Lesson 3: Establishing the chatbot goal
Lesson 4: Defining the audience
Lesson 5: Defining the chatbot personality
Lesson 6: Tone, empathy and naming

Strategizing before designing

Designing and writing your bot

Lesson 1: What influences conversation design
Lesson 2: Conversation design principles
Lesson 3: Best practices
Lesson 4: Creating your script
Lesson 5: Writing your flows
Lesson 6: Designing advanced bots

Understanding AI

Protoyping in Voiceflow

User testing and handoff

Learn conversation design with over 5,000 students

See what our students have to say about the course.

“Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We’ve since seen a 20% increase in conversions.”

“We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work.”

A conversation design course graded by experts

Get feedback on every assignment from working content designers at top companies.

Frequently asked questions

Is a course the best way to learn conversation design?

There are plenty of ways to learn conversation design, including books and articles. Not everyone needs to learn using a course.

However, a course can be useful. We bring together resources and exercises in a structured way, so you don’t have to search for everything yourself. You’ll also get feedback on your exercises as you move through the course, which is something you won’t have access to if you learn on your own.

Does this conversation design course teach AI?

There are two main types of creating chatbots: AI, and rules-based logic. We cover both in this course, including a full unit on AI and Large Language Models.

What makes UX Content Collective courses better than others?

There are a lot of great courses out there. Courses from UX Content Collective are different because we’re a training provider created by content designers, run by content designers, for content designers.

We also combine the benefits of self-paced learning, along with real feedback from real people. You can learn according to your own schedule.

Will I earn a conversation design certification?

Yes! The Conversation Design for Chatbots course offers a certification once you successfully complete the final project.

Does this course offer a mentor?

The Conversation Design for Chatbots course offers personal written feedback on assignments at the end of each unit. We also offer a separate coaching service if you want to meet with a mentor.

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

Conversation Design for Chatbots

Feedback

Team pricing

Certificate

Hillary Black

Emily Jones

Lauren Salisbury Douglas