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Home / Voice & Tone / Marketing Writing for UX

Self-paced course

Marketing Writing for UX

Marketing writing and product content should work together — but too often, they feel disconnected. This course teaches you how to create marketing writing that aligns with your UX, building clear, consistent messaging across every stage of the user journey.

Feedback

Expert graded

Team pricing

Discounts for 3+

Certificate

On completion

$650

UXCC students save 15%
Team discounts available

Need an invoice or PO? Let us know.

““This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey.”

“I’d never realized how important CX is and how closely connected to other fields. I’m already making excellent use of all this course offers. Absolutely recommend it!”

Who is this course for?

Marketing writers

Product marketers and marketing writers looking to align messaging across product

Content strategists

Content strategists working to create a seamless brand voice across the entire user journey

Product teams

Anyone responsible for bridging marketing content and UX content in digital products

Anyone else

UX writers and content designers who want to build stronger marketing skills

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

01

A practical framework for aligning marketing and product messaging

02

Techniques to create clear, persuasive content across the entire user journey

03

Skills for adapting voice and tone across marketing campaigns, landing pages, and product experiences

04

Guidance on using AI as part of your workflow, not a replacement for it

Everything you need to master marketing writing

A complete system for learning, practicing, and proving your skills.

40–60 hours

Self-paced learning that fits your schedule.

Expert feedback

Get feedback on exercises at the end of each unit.

Certification

Earn a certificate when you pass your final project.

AI in design

Learn how to approach AI when creating UI content

Student community

Connect with peers learning alongside you.

Challenging final project

Develop a full content strategy across marketing and product writing.

The full syllabus

A comprehensive education in writing content for product interfaces

CX and UX

Get started writing for CX

The customer journey

Customer UX touchpoints

Lesson 1: Website journeys
Lesson 2: Search engine optimization
Lesson 3: Ads, paid media, and search engine marketing
Lesson 4: Email marketing
Lesson 5: Content marketing
Lesson 6: Social media
Lesson 7: Writing for video
Lesson 8: Writing for print

Write for customer engagement

Tips & measurement for CX writing success

Student stories

Our graduates are everywhere

A UX writer course graded by experts

Get feedback on every assignment from working content designers at top companies.

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.