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Self-paced course

Advanced Content Design

Move beyond screen-level execution. Learn to shape the strategy, systems, technology, and decisions that determine how product content works at scale.

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Expert graded

Team pricing

Discounts for 3+

Certificate

On completion

$1,600

UXCC students save 15%
Team discounts available

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“The course covers how content design is changing and the skills we need. It accurately shows how content designers need to be strategic and think in systems.”

“This course was very valuable, relevant, comprehensive, and detailed. I found a lot of insights and ideas that I plan to implement.”

Who is this course for?

Mid to senior

Content designers and UX writers ready to move beyond execution and take ownership of product strategy, systems, and outcomes.

Strategic ICs

Experienced practitioners who want to navigate ambiguity, influence product decisions, and make a stronger case for content work.

Tech-curious

Content designers who want to understand how content works inside modern products.

Content leads

Senior practitioners and managers responsible for improving how content is designed, measured, governed, and scaled.

What will you walk away with?

Advanced Content Design helps you operate across the systems behind the interface—not only the content that appears on it.

5,000+

Students trained

200+

Teams trained

100+

Countries

A practical way to connect content decisions to product strategy, business priorities, and measurable outcomes.

Tools for navigating ambiguity, building influence, and getting larger content initiatives understood and prioritized.

The ability to design content systems that scale through stronger processes, governance, measurement, and structure.

Technical fluency in how modern product content works, including APIs, databases, Git workflows, structured content, dynamic content, and AI systems.

How does Advanced Content Design work?

A complete system for learning, practicing, and proving your skills.

40–60 hours

Self-paced learning that fits your schedule.

Expert feedback

Get feedback on exercises at the end of each unit.

Certification

Earn a certificate when you pass your final project.

Best practices for AI

Learn how to approach AI governance and scale.

1:1 coaching session

Meet with a UXCC mentor to discuss your career.

Student community

Connect with peers learning alongside you.

Complex project

Complete a comprehensive systems thinking final.

The full syllabus

Learn how content works across the entire product system

Unit 1: Content as Product Strategy

Lesson 1: Why are you here?
Lesson 2: Products as systems
Lesson 3: Understanding the business system
Lesson 4: Navigating ambiguity and strategy gaps
Lesson 5: From ambiguity to action
Lesson 6: Planning and prioritization across product systems
Lesson 7: Navigating strategic influence

Unit 2: Building Content Teams for Scale

Unit 3: Influence Through Measurement

Lesson 1: Rethinking content measurement
Lesson 2: Strategic research and common challenges
Lesson 3: Continuous content research
Lesson 4: Evaluating content – generative and discovery research
Lesson 5: Evaluating content – field research and ROI
Lesson 6: Stakeholder management and continuous measurement

Unit 4: Product Content Systems

Lesson 1: What is a product content system?
Lesson 2: Systems thinking for content
Lesson 3: The three pillars of a product content system
Lesson 4: Building an effective content system
Lesson 5: Content in design systems
Lesson 6: Content system tools
Lesson 7: Getting started

Get expert feedback with a coaching session

Midway through the course, you can meet one-on-one with a senior content designer for a live coaching session. You’ll get personalized feedback on your progress, discuss real-world challenges, and get advice tailored to your goals.

Unit 5: Understanding Tech Systems

Lesson 1: How products really work
Lesson 2: Technical foundations
Lesson 3: Content impact through front-end systems
Lesson 4: The back-end
Lesson 5: Version control and production workflows
Lesson 6: Tech and content in the real world

Unit 6: Structured Content for Scale

Lesson 1: What is structured content?
Lesson 2: Intro to content engineering
Lesson 3: Technical foundations: JSON, YAML, XML, Schemas
Lesson 4: From content model to content reality
Lesson 5: Using content models to drive impact

Unit 7: Dynamic Content and AI

Lesson 1: Understanding Large Language Models
Lesson 2: Content infrastructure to support AI
Lesson 3: Assessing AI for content workflows
Lesson 4: AI deliverables for content design
Lesson 5: AI governance in practice
Lesson 6: Content readiness for AI

Student stories

Our graduates are everywhere

A content design course graded by experts

Get feedback on every assignment from working content designers at top companies.

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

Advanced Content Design

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Team pricing

Certificate

Patrick Stafford

Dave Connis

Kyra Lee

Connie Wu

Florence McCambridge

Taylor Woolridge