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Learn to work confidently inside the technical environments where product content lives. Over four live weeks, you’ll use GitHub, VS Code, branches, pull requests, structured files, and AI workflows in a real repository — without needing to become a developer.
All sessions
Meet your peers
On completion

Senior Content Designer, Microsoft
Jeremy Hoover has spent 10 years collaborating with engineers and product teams on developer-facing tools — IDEs, APIs, CLIs, MCPs, and CI/CD workflows. He leads workshops on technical fluency in content design.
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“This program helped me pave a clearer path to maintaining the strategic helm of language at my company.”

Content Designer, Gett
“Getting to play with a functioning Git repo helped me understand how to build one. Jeremy is enthusiastic and can speak at length about each topic.”

Lead UX Writer, Grab
Designed for content designers and UX writers who work in product teams. No coding experience required.
You work with developers but want to know what happens after content leaves Figma.
You want to find content, understand constraints, and make changes.
GitHub,, APIs, AI, or developer workflows are starting to show up in your work.
You want enough technical understanding to contribute confidently.
Our courses are created by experts, informed by hiring managers, and reflect industry best practice.
Students trained
Teams trained
Countries
01
Navigate a repository. Open an unfamiliar repository, understand structure, and find where content lives.
02
Understand content in technical systems. Read common formats such as Markdown, JSON, and YAML, and understand how content connects to the product around it.
03
Contribute through developer workflows.
Create brances, make content changes, read a diff, open pull requests, and participate in code reviews.
04
Use AI to interpret unfamiliar code and repositories, write instructions, and work more independently with technical tools.
A complete system for learning, practicing, and proving your skills.
Learn with Jeremy and ask quiestions in a live environment.
Get help when you’re stuck and feedback on the work you produce.
Earn a certificate when you pass your final project.
Keep working between classes and get help as you build your technical skills.
A comprehensive education in technical skills for content designers
Understand the fundamentals of engineering environments and how products are built. Get the practice app running, find where content lives, and make your first fork.
Learn to read a repo like a map. Understand the fork model, work safely in branches, explore the AI instruction architecture, and start building your content system.
Understand how AI actually reads your context, write instruction files that work, learn the full PR workflow, and feed your content system to a real AI tool.
Share what you built, understand how your work moves through the CI/CD pipeline, and get a clear picture of where AI and content design are heading.
“Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We’ve since seen a 20% increase in conversions.”

Group Content Strategist, Course Hero
“We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work.”

Senior UX Writing Lead, HSBC
No. This cohort is designed for content designers who are new to technical environments. You don’t need coding experience, just a willingness to learn and work hands-on.
No. You won’t be writing code. The focus is on understanding how engineering environments work and how to contribute within them as a content designer.
You’ll work with tools like GitHub and VS Code, along with common workflows such as pull requests, branches, and code review. The skills you’ll learn can be applied on any team using industry-common tools.
Yes. You’ll practice in a real repository created for the cohort, designed to reflect how teams actually work.
AI is used throughout as a practical tool. You’ll learn how to use it to navigate unfamiliar code, understand repositories, and support real workflows.
Have questions? We’re here to help.
We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

Customer Success Manager
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