Cohort-based learning
Participants gain a deep understanding of how content and strategy align, empowering them to lead projects and drive cohesive team performance.
218% higher pay
Content designers with titles including “Director” and “Principal” earn over 200% more than mid-level or senior content designers.
Gain influence
Content designers say their biggest challenge is gaining influence. Learn to influence organizational strategy—and make your voice heard.
Build strong teams
Content design leaders are only as good as their teams. Learn how to build, develop, and nurture content design teams and the people in your care.
Change at scale
It’s one thing to create change within a team—it’s another to change the direction of an entire organization. Learn how to execute complex strategy.
Define a vision for your organization's UX content, empower your team to execute on that vision, and measure success.
Establish the thoughtful integration of a content style guide into a design system by way of reusable, standardized content elements. Create scenario-specific content recommendations.
Learn how to measure the quality of your content, how well it achieves its purpose according to your goals, and understand the key differences between qualitative and quantitative data at scale.
Understand how to establish and grow key relationships to ensure your team is seen and heard.
Identify how to use UX content as the medium to reflect a well-researched, thoughtful, and user-friendly product vision and strategy. Learn how to think like a product manager.
Empower your team to keep growing and level up their skill sets through access to new resources and opportunities.
Developed and taught by Connie Wu (TikTok, Meta)
As the Head of Content Design and Product Writing at TikTok, Connie established, managed, and grew the company’s cross-regional product content design (UX writing), team operations, help center content strategy, and technical writing disciplines.
Previously, Connie built, mentored, trained, and led the Connectivity content strategy (content design) team at Meta.
Hear Connie speak about her approach to content leadership:
You won’t be alone—work alongside a cohort of your peers.
Curriculum vetted by a team of industry experts.
✓ Understanding content leadership
✓ Creating content systems and processes
✓ Measuring and highlighting successes
✓ Enhancing strategic product and design thinking
✓ Connecting process and strategy
✓ Create comprehensive workflows
✓ Sharing success
✓ Developing relationships and increasing visibility
✓ Building, hiring, mentoring, and empowering
✓ Future-proofing your team for longevity
✓ Map relationships
✓ Develop the content design role
✓ Assess needs and create hiring plans
✓ Create growth opportunities
Develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.
You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.
You’ll take part in a Q&A with Connie before you present your project, so you’ll have plenty of opportunities to refine your work.
Director of UX Content Design, Conde Naste
Capital One, Allstate, Comcast
Principal Content Designer, Microsoft
Staff Content Designer
Shopify
Principal Designer
Ausurion
Director of Experience Design
Expedia
Content Design Manager
Meta
Senior Content Designer
Cruise
Experience Design Leader
Expedia
Executive Director Experience Design
JP Morgan Chase & Co
Director of Content Design
Condé Nast
Director, Content Design
Intuit
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