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Content Design Leadership Program

This live cohort-based program is about setting vision, and driving content as a function that delivers business impact – whether you manage people or not.

Recordings

All sessions

Live

Meet your peers

Certificate

On completion

As the Head of Content Design and Product Writing at TikTok, Connie established and grew cross-regional product content design, team operations, help center content strategy, and technical writing disciplines. Previously, Connie built, mentored, trained, and led the Connectivity content design team at Meta.

Next cohort

Sep. 21 - Nov. 13

8 weeks

View syllabus and times

US $2600

Payment plan available

Applications close August 30.

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“This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience.”

“The program equipped me with core leadership principles tailored to content design, gave me the opportunity to connect with peers, share experiences, and foster meaningful connections.”

Who is this cohort for?

Senior content designers

Senior content designers stepping into team leadership for the first time.

Content leads

Content leads who want to grow their strategic influence across product and design.

Managers

UX writers and content strategists preparing for management roles.

Experienced ICs

Experienced ICs who want to scale their impact beyond the interface.

What will you walk away with?

A practical framework for setting content vision and aligning it with product strategy.

Systems and processes to scale content work, from style guides to reusable patterns.

Tools to measure content quality, showcase results, and report on impact.

Techniques to build stronger relationships and increase your team’s visibility.

Everything you need to master content design leadership

A complete system for learning, practicing, and proving your skills.

8 weeks

Live sessions with expert instruction and guidance.

Expert feedback

Present to industry leaders and get meaningful feedback.

Certification

Earn a certificate when you pass your final project.

Support

Need help? Get support between sessions.

Recorded sessions

Don’t miss a thing. All cohort sessions are recorded.

Student community

Connect with peers learning alongside you.

The full schedule

A comprehensive education in leadership for content designers

Week 1: Foundations

Start with the fundamentals of what it means to lead in UX content. You’ll explore how to define a vision, build scalable systems and processes, measure success, and apply strategic thinking to product and design challenges.

Students will also complete self-paced strategy exercises. You’ll map out content systems, practice articulating content strategy, and explore methods for demonstrating value at scale.

Hear Connie Wu as she describes her take on leadership:

Week 2: Leadership at Scale

Take your leadership further. This session covers people management, team growth, stakeholder relationships, and the visibility you need to advocate for your team and shape product direction.

Students will also complete self-paced exercises on how to build and strengthen relationships with stakeholders and achieve more.

✓ Developing relationships and increasing visibility
✓ Building, hiring, mentoring, and empowering
✓ Future-proofing your team for longevity

Week 2: Going Further

Delve into conversation and examples as you take your leadership training even further.

Begin to develop your final project and hear important details on what you’ll need to succeed.

Week 4: AI Training

In this week, leadership students will attend training that combines key teaching from our AI workshops

✓ Plans on how to create, manage, and optimize content using AI across business and product development
✓ The fundamentals of designing for and with AI, including a foundation in ethics
✓ Context engineering, and how to scale content design practices with AI
✓ How to create an evaluation framework for content created with AI
✓ How to work with other key colleagues including engineers, product managers, and technical teams

Week 5: Leadership Panel

Join Connie and a panel of industry leaders to ask questions and get critical perspectives on how you can put leadership into action.

Week 6-7

Meet with both Connie Wu and Patrick Stafford to get more support for your individual needs, and preparation for the final project.

Week 8: Panel Presentation

The course culminates in this week: develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.

You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.

Student stories

Our graduates are everywhere

Industry advisory

Vetted by an advisory group of industry experts

The Leadership Program curriculum is reviewed and refined with input from senior content design leaders at the world's leading product companies.

Mario Ferrer Staff Content Designer Shopify

Emily Springer Principal Designer Asurion

Chelsea Larsson Head of Content Design Anthropic

Christopher Rucks Content Design Manager Meta

Angela Gorden Principal Content Designer Zillow

Aaron Burgess Experience Design Leader Expedia

Melinda Belcher Executive Director Experience Design JP Morgan Chase & Co

Sophie Tahran Head of UX Writing Figma

Tina O'Shea Director, Content Design Intuit

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

FREE: Take our Content Design Health Check and get a skills action plan.

Content Design Leadership Program

Recordings

Live

Certificate

Connie Wu

Sep. 21 - Nov. 13

Kara Lewis

Bria Jones

Who is this cohort for?

Senior content designers

Content leads

Managers

Experienced ICs

What will you walk away with?

Everything you need to master content design leadership

8 weeks

Expert feedback

Certification

Support

Recorded sessions

Student community

The full schedule

Week 1: Foundations

Week 2: Leadership at Scale

Week 2: Going Further

Week 4: AI Training

Week 5: Leadership Panel

Week 6-7

Week 8: Panel Presentation

Our graduates are everywhere

Vetted by an advisory group of industry experts

Dhanushka

Join 12,000+ content designers