The Content Design Leadership Program
Gain influence. Make impact. Advance to the top of your content design career. Developed by experts from Google and TikTok.
Applications have closed for now!
Download the syllabus to be informed of future cohorts in Q4 2023 and Q1 2024.
Many content designers want to lead, but don’t know how to get there
This program is designed to prepare you for senior and leadership roles: an understanding of how strategy and content intertwine, and how you can lead and grow teams to execute a vision.
- Establishing alignment between strategy and objectives
- Ensuring quality content across all teams
- Navigating complex strategic challenges across an organization
- Defining (not just following) style and brand guidelines
- Creating helpful and satisfying content experiences for users
- Optimizing content for consumability, search, and accessibility
- Leading and develop teams
218% higher pay
Content designers with titles including “Director” and “Principal” earn over 200% more than mid-level or senior content designers.
Content designers say their biggest challenge is gaining influence and impact. Gain skills to influence organizational strategy at a higher level—and make your expert voice heard.
Build strong teams
Content design leaders are only as good as their teams. Learn how to build, develop, and nurture content design teams and the people in your care.
Change at scale
It’s one thing to create change within a team—it’s another to change the direction of an entire organization. Learn how to affect company-wide change and execute complex strategy.
Leave With Skills That Last
Developed and taught by Connie Wu (TikTok, Meta)
As the Head of Content Design and Product Writing at TikTok, Connie established, managed, and grew the company’s cross-regional product content design (UX writing), team operations, help center content strategy, and technical writing disciplines at TikTok.
Previously, Connie built, mentored, trained, and led the Connectivity content strategy (content design) team at Meta.
Hear Connie speak about her approach to content leadership:
✓ Understanding content leadership
✓ Creating content systems and processes
✓ Measuring and highlighting successes
✓ Enhancing strategic product and design thinking
✓ Connecting process and strategy
✓ Create comprehensive workflows
✓ Sharing success
Leadership at scale
✓ Developing relationships and increasing visibility
✓ Building, hiring, mentoring, and empowering
✓ Future-proofing your team for longevity
Content journey maps
✓ Map relationships
✓ Develop the content design role
✓ Assess needs and create hiring plans
✓ Create growth opportunities
Present a comprehensive content strategy to a professional panel
Develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.
You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.
You’ll take part in a Q&A with Connie before you present your project, so you’ll have plenty of opportunities to refine your work.
Post-Program Support: Access to Seminars
We’re launching our seminar program in Q4 2023. Each seminar is open to the public, but students in the Leadership Program have exclusive access to ask questions and speak directly with industry leaders.
Head of Experience Design and Content Design (Partnerships) Expedia
Director of UX Content Design, Conde Naste
Leading Design Teams
UX Content Collective Founder, former UX Content Lead, Google
CEO and Cofounder, UX Content Collective
Former head of Content Design and Product Writing at TikTok
Stay tuned for announcements on future seminars…
Got any questions?
- Course Fees: US $3200
- Structure: 2 Online Workshops, 2 Self-Paced Units, 1 Panel Session
- Communication: Email, Cohort Slack Group
- Certificate: On successful completion of Final Project
Pay Over 6, 12, or 36 Months
Access leadership training with affordable, accessible installments.
Contact Dhanushka (Customer Success Manager) with any questions about the leadership program, team training, or anything else!
Vetted By An Advisory Group of Industry Experts
Staff Content Designer
Director of Experience Design
Content Design Manager
Senior Content Designer
Experience Design Leader
Executive Director Experience Design
JP Morgan Chase & Co
Director of Content Design
Director, Content Design