The Content Design Leadership Program

Gain influence. Make impact. Advance to the top of your content design career. Developed by experts from Google and TikTok.

Applications have closed for now!

Download the syllabus to be informed of future cohorts in Q4 2023 and Q1 2024.

Many content designers want to lead, but don’t know how to get there

This program is designed to prepare you for senior and leadership roles: an understanding of how strategy and content intertwine, and how you can lead and grow teams to execute a vision.

Establishing alignment between strategy and objectives
Ensuring quality content across all teams
Navigating complex strategic challenges across an organization
Defining (not just following) style and brand guidelines
Creating helpful and satisfying content experiences for users
Optimizing content for consumability, search, and accessibility
Leading and develop teams

218% higher pay

Content designers with titles including “Director” and “Principal” earn over 200% more than mid-level or senior content designers.

Gain influence

Content designers say their biggest challenge is gaining influence and impact. Gain skills to influence organizational strategy at a higher level—and make your expert voice heard.

Build strong teams

Content design leaders are only as good as their teams. Learn how to build, develop, and nurture content design teams and the people in your care.

Change at scale

It’s one thing to create change within a team—it’s another to change the direction of an entire organization. Learn how to affect company-wide change and execute complex strategy.

Leave With Skills That Last

👉

Introduction to content leadership

Define a vision for your organization's UX content, empower your team to execute on that vision, and measure success.

Creating systems and processes

Establish the thoughtful integration of a content style guide into a design system by way of reusable, standardized content elements. Create scenario-specific content recommendations.

Measuring and showing success

Learn how to measure the quality of your content, how well it achieves its purpose according to your goals, and understand the key differences between qualitative and quantitative data at scale.

Developing relationships and visibility

Understand how to establish and grow key relationships to ensure your team is seen and heard.

Enhancing strategic thinking

Identify how to use UX content as the medium to reflect a well-researched, thoughtful, and user-friendly product vision and strategy. Learn how to think like a product manager.

Building and empowering a team

Empower your team to keep growing and uplevel their skillsets through access to new resources and opportunities.

Developed and taught by Connie Wu (TikTok, Meta)

As the Head of Content Design and Product Writing at TikTok, Connie established, managed, and grew the company’s cross-regional product content design (UX writing), team operations, help center content strategy, and technical writing disciplines at TikTok.

Previously, Connie built, mentored, trained, and led the Connectivity content strategy (content design) team at Meta.

Hear Connie speak about her approach to content leadership:

Program Structure

You won’t go alone—work alongside a cohort of your peers.

Curriculum vetted by a team of industry experts.

Leadership foundations

✓ Understanding content leadership

✓ Creating content systems and processes

✓ Measuring and highlighting successes

✓ Enhancing strategic product and design thinking

Strategy exercises

✓ Connecting process and strategy

✓ Create comprehensive workflows

✓ Sharing success

Leadership at scale

✓ Developing relationships and increasing visibility

✓ Building, hiring, mentoring, and empowering

✓ Future-proofing your team for longevity

Content journey maps

✓ Map relationships

✓ Develop the content design role

✓ Assess needs and create hiring plans

✓ Create growth opportunities

Present a comprehensive content strategy to a professional panel

Develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.

You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.

You’ll take part in a Q&A with Connie before you present your project, so you’ll have plenty of opportunities to refine your work.