Free guide: 5 ways to test and measure UX content. Download now!

A self-paced video course with feedback

Elevating Product Experience With Tone

Brand voice is just the beginning. Learn how to master tone and make your product truly adaptable. A self-paced video course with exercises graded by content design professionals.

  • Self-paced video course
  • Personal feedback from experts
  • Earn a certificate
  • Enroll and get 15% off courses and workshops forever

Payment plans available, including Affirm.

Affirm
Format Duration Payment Plans Standard Price UXCC Student Price
Online, self-paced with personalized feedback 2-4 hours 2 months, no interest US $250 US $212.5

Think beyond the first layer of voice & tone

Become a tone wizard

No more second guessing! Learn how to use the right tone at the right time at any given point in your product journey.

Learn literary and tone techniques

Increase your tone vocabulary. Learn how to describe different techniques, use them properly – essential for getting good quality responses from generative AI.

Flex your writing muscles

Improve your craft. Build on your existing writing experience and solidify your voice and tone skills. 

Influence tone decisions

Overcome the “because it sounds better” argument to substantiate your writing decisions and get stakeholder buy-in.

Learn valuable tone skills to improve your product

Why do tone skills matter in the age of AI?

The principles that guide design are constant, no matter what tool we use. It doesn’t matter if we write UI text with a pen or generative AI – content design requires an ability to separate good content from bad.

That’s what we teach: a solid foundation in best practices, with feedback from working professionals, so you can use any tool to get the job done.

Understanding different techniques to analyze and experiment with tones is a useful skill, whether you’re writing on your own or with a digital partner.

"Seeing how sound and stress can affect UX content was instructive. I'd never thought of that. And I will definitely use these techniques to spice up some content."
Cyril Léton
Content Designer, Brevo

What topics are covered in this course?

The course is made up of 7 separate videos and 3 exercises:

  • Voice versus tone
  • Documenting tone
  • The effects of tone
  • The biological basis of tone
  • Tone is sound
  • Anatomy of tone
  • Poetics and tone

You’ll leave this course learning how to…

  • Create deep, nuanced shades of tone
  • Study poetic prose to find hidden meanings and associations within product content
  • Communicate how tone decisions can strengthen or complement a product’s voice
  • Incorporate tone considerations into conversational experiences like chatbots and voice interactions

Who should take this course?

This video course is designed for a range of students:

  • UX writers and content designers
  • Conversational designers
  • Product content practitioners
  • Researchers
  • Product managers
  • Product marketers
  • Anyone who is responsible for overseeing or creating tone of voice!

Self-paced learning with expert feedback along the way

Take a look inside the course

Get personalized feedback on your assignments directly from working content designers

Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?

We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.

Self-paced with personal feedback

Graded by working experts

Hands-on with industry tools

A personal portfolio page

Lifetime access and future updates

Monthly webinars for students

Access to student Slack

Vetted and approved by industry leaders

Align your team with UX writing best practices

Uber
HSBC
Slack
CVS Health
Palo Alto Networks
Google
“One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has.”
Craig Bell
Director of Content at Xello

Meet the minds behind the curriculum

Our courses are vetted by industry leaders

Jason Fox
Senior content designer, Atlassian
Scott Beck
UX writer and content strategist, CrowdStrike

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!

Payment plans up to 12 months 

Payment options include credit card, PayPal,  and bank transfer.

Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.

Pre-requisites

  • Some knowledge of user experience design and methods
  • Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
  • Some familiarity with UX terms and methods
  • A Google account for sharing with instructors
  • A computer with an updated Chrome browser
  • A broadband internet connection
 

Comments are closed

Download the syllabus & get notified of new workshop dates!

Every time we add a new session for Elevating Product Experience with Tone, we’ll notify you straight away.

activating_poetics

Get Your Syllabus

Enter your email to receive a course guide including a full syllabus, learning outcomes, and extra course information.

fundamentals_hero99-1.png

Free UX content resources in your inbox!

Get our weekly Dash newsletter packed with links, regular updates with resources, discounts, and more.