A self-paced video course with feedback
Elevating Product Experience With Tone
Brand voice is just the beginning. Learn how to master tone and make your product truly adaptable. A self-paced video course with exercises graded by content design professionals.
- Self-paced video course
- Personal feedback from experts
- Earn a certificate
- Enroll and get 15% off courses and workshops forever
Payment plans available, including Affirm.


Format | Duration | Payment Plans | Standard Price | UXCC Student Price |
---|---|---|---|---|
Online, self-paced with personalized feedback | 2-4 hours | 2 months, no interest | US $250 | US $212.5 |
Think beyond the first layer of voice & tone
Become a tone wizard
No more second guessing! Learn how to use the right tone at the right time at any given point in your product journey.
Learn literary and tone techniques
Increase your tone vocabulary. Learn how to describe different techniques, use them properly – essential for getting good quality responses from generative AI.
Flex your writing muscles
Improve your craft. Build on your existing writing experience and solidify your voice and tone skills.
Influence tone decisions
Overcome the “because it sounds better” argument to substantiate your writing decisions and get stakeholder buy-in.
Learn valuable tone skills to improve your product
Why do tone skills matter in the age of AI?
The principles that guide design are constant, no matter what tool we use. It doesn’t matter if we write UI text with a pen or generative AI – content design requires an ability to separate good content from bad.
That’s what we teach: a solid foundation in best practices, with feedback from working professionals, so you can use any tool to get the job done.
Understanding different techniques to analyze and experiment with tones is a useful skill, whether you’re writing on your own or with a digital partner.

What topics are covered in this course?
The course is made up of 7 separate videos and 3 exercises:
- Voice versus tone
- Documenting tone
- The effects of tone
- The biological basis of tone
- Tone is sound
- Anatomy of tone
- Poetics and tone
You’ll leave this course learning how to…
- Create deep, nuanced shades of tone
- Study poetic prose to find hidden meanings and associations within product content
- Communicate how tone decisions can strengthen or complement a product’s voice
- Incorporate tone considerations into conversational experiences like chatbots and voice interactions
Who should take this course?
This video course is designed for a range of students:
- UX writers and content designers
- Conversational designers
- Product content practitioners
- Researchers
- Product managers
- Product marketers
- Anyone who is responsible for overseeing or creating tone of voice!
Self-paced learning with expert feedback along the way
Take a look inside the course
Get personalized feedback on your assignments directly from working content designers
Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?
We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.
Self-paced with personal feedback
Graded by working experts
Hands-on with industry tools
A personal portfolio page
Lifetime access and future updates
Monthly webinars for students
Access to student Slack
Vetted and approved by industry leaders
Align your team with UX writing best practices



Meet the minds behind the curriculum
Our courses are vetted by industry leaders


Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!
Payment plans up to 12 months

Payment options include credit card, PayPal, and bank transfer.
Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.
Pre-requisites
- Some knowledge of user experience design and methods
- Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
- Some familiarity with UX terms and methods
- A Google account for sharing with instructors
- A computer with an updated Chrome browser
- A broadband internet connection