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UX Content Research & Testing

Learn to conduct content research at every design phase. Conduct live user tests for insights.

Price: US $800

4 or 6-month payment plans available

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Conduct tests with live users through the UserTesting platform.

Prove the value of your writing

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Learn how to gather data from the start

Learn about the tools and organization needed to establishing a baseline and start testing

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Apply the right tests for the design phase

Follow our Content Testing Framework to understand which test is best for your team and project

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Design and run usability tests with real people

Gain real-world experience in testing users and learn how to use those tests to create insights and recommendations for UX content

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Present your findings in a portfolio project

Learn how to synthesise, analyze and then report your conclusions to design teams in your portfolio-ready project

What students are saying

The course gave me a good base for testing content and conducting content research. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away.
Stephanie Eddy
Senior Digital Writer, HR Block Canada
I really liked the real-life case studies! And the section about how to measure successful A/B tests.
Laura Luck
UX Writer, Sendle
Moving from the content side into a role based on analytics, I found the Content Research and Testing course a solid foundation with practical exercises and great advice on how to analyze data and present my findings.
Alexandra Duncan
Content Strategist

Test, don't guess: become a data-driven UX writer

Best UX Content Strategy

Learn qualitative and quantitative methods for every design phase

Content testing should happen at every stage of the design process—from sketches to software.

This course teaches methods to use at each design phase, plus:

  • How to initially research inspiration for your copy
  • Comprehensive methods for qualitative testing
  • Everything you need to know about A/B testing copy
  • How to discover users’ preferences for UX content
  • Create strong recommendations based on your testing—and back them up with data

Gain design insights through data

The Content Research & Testing course is self-paced and online. Take your time or speed through—it’s up to you!

As you complete each lesson, you’ll submit practice work. Your ultimate assessment is a final project in which you synthesize information from an imaginary series of user testing sessions, and complete a full research report—complete with hypotheses for an A/B testing strategy.

Complete this course with a certificate in content research & testing proficiency and a portfolio-ready project.

Content Research and Testing Course Certification
Student and Mentor Community

Access our student and mentor community

You won’t go through this course alone. Not only will you be guided with active comments and feedback during the course, but you’ll also have access to our student community.

Once you join you get access to a private student Facebook group, and a Slack mentor group as well.

Ask questions, compare notes, share job leads, and create new valuable industry connections!

Course syllabus

  • Lesson 1.1: Why content testing is so important
  • Lesson 1.2: Understand the business landscape
  • Lesson 1.3: Meet with stakeholders
  • Lesson 1.4: Define the customer problem
  • Lesson 1.5: Get prepped for practice work & the final
  • Lesson 2.1: Follow data collection & analysis best practices
  • Lesson 2.2: Create a repository for your data
  • Lesson 2.3: Collecting quantitative data
  • Lesson 2.4: Tracking user behavior data
  • Lesson 2.5: Preparation for user testing
  • Lesson 3.1: Interview customer support agents
  • Lesson 3.2: Google Trends research
  • Lesson 3.3: Competitive research
  • Lesson 3.4: Messaging research
  • Lesson 3.5: Highlighter testing
  • Lesson 3.6: Storyboarding
  • Lesson 4.1: Card sorting
  • Lesson 4.2: Search-term mining
  • Lesson 4.3: Cloze testing
  • Lesson 4.4: Surveys
  • Lesson 4.5: Usability testing
  • Lesson 5.1: An introduction to A/B testing
  • Lesson 5.2: A/B testing & experimentation culture
  • Lesson 5.3: What makes a good A/B test?
  • Lesson 5.4: Examples of A/B tests
  • Lesson 5.5: Managing stakeholder expectations
  • Lesson 5.6: Developing a culture of optimization
  • Lesson 6.1: Make sense of your data
  • Lesson 6.2: Tally, synthesize, & aggregate results
  • Lesson 6.3: Present your research & findings
  • Lesson 7.1: Implement your decisions
  • Lesson 7.2: Identify the highest impact wins
  • Lesson 7.3: Document & share content decisions

Course authors

Bobbie Wood

Bobbie Wood

Bobbie is the founder of the UX Content Collective and former head of UX content strategy teams for Google and Intuit. She began her career as a tech writer.

Patrick Stafford

Patrick Stafford

Co-founder of the UX Content Collective. Senior digital copywriter at MYOB, Australia’s largest accounting software company. Freelance content strategist and UX writer with clients including KPMG, Dropbox, Data Republic and more. Host of the “Writers of Silicon Valley” podcast.

Course requirements

Time requirements

Time estimates fall around 15-30 hours of study and practice work for this course depending on your speed. There are 6 units in the Content Research & Testing course. Each unit is broken down into a series of lessons with practice quizzes and reviews along the way.

This course is designed to fit around your schedule; lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time. By the end of the course, you’ll have created your first content testing presentation.

Prerequisites

  • A computer (Mac, Windows, Linux) with the latest version of Chrome
  • Broadband internet connection
  • Fluent English comprehension and writing proficiency
  • Some familiarity with UX writing terms and methods

Need more info?
Read our frequently asked questions

Course preview & webinar

Content Research and Testing Course Preview

Get the first two lessons for free

Still curious? Check out the first two lessons of the Content Research & Testing course, for free!

Webinar: Content testing

You’ve written the copy, created the onboarding flows, and designed the key tasks and interactions for your product. But how do you know if the words are working? Do users agree with you? Here’s how to find out!

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