The only course of its kind for UX content strategists

Content Research & Testing

Prove the value of your writing! Expand your content strategy and UX writing skills with online training in content research.

Price: US $550

What students are saying

The course gave me a good base for testing content and conducting content research. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away.

Stephanie Eddy

Senior Digital Writer, HR Block Canada

I really liked the real-life case studies! And the section about how to measure successful A/B tests.

Laura Luck

UX Writer, Sendle

Moving from the content side into a role based on analytics, I found the Content Research and Testing course a solid foundation with practical exercises and great advice on how to analyze data and present my findings.

Alexandra Duncan

Content Strategist

Become a data-driven UX writer

Prove the value of your copy

Learn how to measure the impact of your words with qualitative and quantitative research.

This course teaches how to research your content, quantify it, test it with users, and present those findings to critical team members and stakeholders. Get the knowledge and skills you need to identify the right test, for the right time.

You’ll learn everything from how to initially research inspiration for your copy, the best questions to ask along the way, comprehensive methods for qualitative testing, and everything you need to know about A/B testing copy.

Get certified online

The Content Research & Testing course is self-paced and online. Take your time or speed through—it’s up to you!

As you complete each lesson, you’ll submit practice work. Your ultimate assessment is a final project in which you synthesize information from an imaginary series of user testing sessions, and complete a full research report—complete with hypotheses for an A/B testing strategy.

Complete this course with a certificate in content research & testing proficiency and a portfolio-ready project.

Access our student and mentor community

You won’t go through this course alone. Not only will you be guided with active comments and feedback during the course, but you’ll also have access to our student community.

Once you join you get access to a private student Facebook group, and a Slack mentor group as well.

Ask questions, compare notes, share job leads, and create new valuable industry connections!

Course syllabus

Unit 1: Early research to shape content & narrative

Lesson 1.1: An introduction to content testing
Lesson 1.2: Clarify your purpose and interview stakeholders
Lesson 1.3: How to conduct interviews with experts
Lesson 1.4: Exploring the customer problem
Lesson 1.5: Making sense of your data

Unit 2: User research methods for content testing

Lesson 2.1: Identifying key messaging
Lesson 2.2: Preparing for customer research
Lesson 2.3: Working with Google Trends
Lesson 2.4: Interviewing subject matter experts (SMEs)
Lesson 2.5: Search term mining
Lesson 2.6: Competitive messaging research
Lesson 2.7: Highlighter exercises for sentiment analysis
Lesson 2.8: Surveys to determine content & terminology preferences

Unit 3: Optimizing marketing and UI text with A/B testing

Lesson 3.1: An introduction to A/B testing
Lesson 3.2: Modern A/B testing and experimentation culture
Lesson 3: How to develop a valuable A/B test
Lesson 3.4: Example walkthroughs of A/B tests
Lesson 3.5: How to manage stakeholder expectations before, during and after an A/B test
Lesson 3.6: Developing a culture of optimization

Unit 4: Collecting, analyzing and presenting data

Lesson 4.1: Collecting data
Lesson 4.2: User behavior data & what to track
Lesson 4.3: Tally, synthesize, and aggregate results
Lesson 4.4: Present your research and data-backed findings

Unit 5: Applying findings to your designs

Lesson 5.1: Implementing team-backed decisions
Lesson 5.2: Identifying the highest impact wins

Course authors

Bobbie Wood

Bobbie is the founder of the UX Content Collective and former head of UX content strategy teams for Google and Intuit. She began her career as a tech writer.

Patrick Stafford

Co-founder of the UX Content Collective. Senior digital copywriter at MYOB, Australia’s largest accounting software company. Freelance content strategist and UX writer with clients including KPMG, Dropbox, Data Republic and more. Host of the “Writers of Silicon Valley” podcast.

Course requirements

Time requirements

Time estimates fall around 15-30 hours of study and practice work for this course depending on your speed. There are 6 units in the Content Research & Testing course. Each unit is broken down into a series of lessons with practice quizzes and reviews along the way.

This course is designed to fit around your schedule; lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time. By the end of the course, you’ll have created your first content testing presentation.

Prerequisites

Need more info?
Read our frequently asked questions

Course preview & webinar

Get the first two lessons for free

Still curious? Check out the first two lessons of the Content Research & Testing course, for free!

Webinar: Content testing

You’ve written the copy, created the onboarding flows, and designed the key tasks and interactions for your product. But how do you know if the words are working? Do users agree with you? Here’s how to find out!