In my last article, I wrote about how the content architect role went from a hypothetical future to my actual job title. This one is about what happened next—the unglamorous, essential work of defining a role that didn’t exist before
The traditional model of content designers embedded in product teams, writing copy flow by flow, isn’t built to last. The evolution of the role could look less like a writer and more like an architect.
The journey of bringing Writer (an enterprise, generative AI platform) to BILL was much more than rolling out another content design tool.
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