Ayelet Kessel

Ayelet is a UX Writing Team Lead and Guild Master at Wix.com. She started her content career as a localization writer at Booking.com, and then transitioned into UX writing in her first role at Wix.

She spent 4 years working as a UX writer (and then team lead) in the Wix eCommerce department, but today she’s living the dream by designing tools, processes and best practices for all 60+ UX writers at Wix.

In her current role, Ayelet designs tools and processes that help make UX writers more efficient, creates and gives trainings, mentors and guides other UX writers, collaborates with the design system team, creates content guidelines, and much more.