Frances Gordon

If you’re looking for how to grow your career in the rapidly changing world of content, Frances can help. She can also give advice about leadership, relocation, conflict resolution and negotiation about your content career.

Frances’ own career started far from the corporate arena – she wrote literacy training materials for rural development projects in Southern Africa. In the late 1990s, she transitioned to information design, then content strategy. As the content world has evolved, so have her job titles – and she’s been a plain-language writer, content strategist, content designer, UX Writer, and brand specialist.

Frances has excellent knowledge of how content careers differ around the world, and between sectors. She can switch seamlessly between her work for large corporations, scale-ups and community-based organisations.

Frances has held tenures as VP Content Strategy, at Barclaycard (UK), Head of Content and Communications at Oradian (Croatia), and Principal UX Writer at Backbase (UK). She has also founded successful consultancies where she has coached and consulted about content to organisations in the UK, Europe and Africa. Specific clients include Alliance for Financial Inclusion (International), PayPal (US), NS&I (UK), Barclays (UK), Discovery (South Africa), Liberty (South Africa), and many more.