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A video course based on Kinneret Yifrah’s Microcopy book

The Microcopy Course from Kinneret Yifrah

Increase product engagement with better writing at every touchpoint in your customer journey.

  • 100% online and self-paced
  • Video-based course 
  • Personal feedback from experts
  • Full price: US $230

Payment plans available, including Affirm.

UX Writer Working on Desktop

Small text, BIG impact

This video-based course teaches how to write powerful microcopy for consumer user experiences.

UX writing for the team

Perfect for product managers, designers, developers, marketers, and teams without a UX writer.

Basics for components

Covers best practices for buttons, alerts, forms, error and success messages, and empty states.


Follow tried and tested methods to apply engaging, highly effective copy you'll be proud of.

What topics are covered in this course?

  • An overview of UX writing
  • Best practices for UX writing
  • Brand voice
  • Conversational writing
  • Engagement
  • Buttons
  • Error messages
  • Forms
  • Success messages
  • Empty states
  • Loading indicators
  • 404 pages
  • Final Project

Who should take this course?

Everyone on a product team should ideally know how to write great microcopy. This introductory course is made for professionals looking to communicate clear, engaging, useful information that helps users easily complete tasks. That means:

  • Designers who want to level up the copy presented in their mockups
  • Writers of all stripes who want to brush up on UX writing 
  • Product managers who want to boost their cross-functional learning
  • Marketing specialists who want to create great customer experiences
  • Developers who want to improve their user-facing messaging

How long does this course take to complete?

Time estimates fall around 6-8 hours of study and practice work for this course depending on your speed. There are 11 lessons in the course. 

What else do I get from the course?

We love supporting our student community, both inside and outside a course. 

  • Access to a community Slack, where you can speak with other students and members of the grading team
  • Free admission to monthly Q&A sessions 
  • A personalized portfolio page with a unique URL that verifies which certificates you’ve received
  • A spot in our certified UX writers’ directory
  • Lifetime access to the course, including any future updates!

Why take this course?

Microcopy has a big impact on product success. Every touchpoint is another reason for users to love your product—or abandon it completely. If you’re doing the writing for any digital product, this course is for you.

In this video-based course, you’ll learn priceless best practices for creating messages that guide users in common scenarios including buttons, empty states, forms, errors, and success messages.

Self-paced learning with expert feedback along the way

Cara Lam
UX Writer & Content Designer

Take a look inside the course

Get personalized feedback on your assignments directly from working content designers

Complete a final project in which you apply critical microcopy rules to a design experience

UXCC Student profile for the fictional character, Support Squirrel.

Create a public student profile with a unique URL to verify your expertise and stand out to hiring managers

Why choose UX Content Collective?

We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.

Self-paced with personal feedback

Graded by working experts

Hands-on with industry tools

A personal portfolio page

Lifetime access and future updates

Monthly webinars for students

Access to student Slack

Vetted and approved by industry leaders

Align your team with UX writing best practices

CVS Health
Palo Alto Networks
“We wanted a fundamental training that provided a callibration for some basic understanding on how we do our daily work.”
Isabelle Gao
Senior UX Writing Lead, HSBC

Meet the minds behind the curriculum

Our courses are vetted by industry leaders

Kinneret Yifrah
Merav Levkowitz
Merav Levkowitz

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!

Payment plans up to 12 months 

Payment options include credit card, PayPal,  and bank transfer. 

Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.


  • Some knowledge of user experience design and methods
  • Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
  • Some familiarity with UX terms and methods
  • A Google account for sharing with instructors
  • A computer with an updated Chrome browser
  • A broadband internet connection

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