Xiao-an Cheng​

I have 7 years of Content Design and UX Writing experience across companies at different Content Design maturity levels – Grab, Booking.com and Meta.

Having worked in Singapore, in hybrid teams that bridge US and Asia, as well as in the Netherlands, I’m also experienced in working across different countries and cultures. I particularly enjoy 0-1 innovation projects in complex product spaces where I can define a scalable, strategic direction from scratch.

I was able to navigate through all these with the luck of meeting good mentors along the way and would like to do so for others who were as lost as I was.