Content design is about to go through the same separation. AI will produce more and more of the experience. Our job is deciding what it should do and say in the first place.
When an agent can’t act on your copy, it’s not the AI or the writer. It’s a decision nobody made, dragged into the light.
For 20 years, content designers have been arguing for visibility. And for twenty years, the answer has mostly been polite nodding followed by getting looped in after the product brief was already written. AI changed that, but not the way
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