Most content designers have been told to “advocate for their work” but advocacy alone rarely changes how organizations operate.

Real influence comes from identifying meaningful opportunities, leading initiatives, and connecting content design to outcomes the business cares about.

This workshop teaches a repeatable framework — the Strategic Influence Cycle — for building credibility and impact inside your organization.

What you’ll walk away with

• A four-stage framework for turning content design insights into business impact
• The ability to identify opportunities where content design can influence product strategy
• A method for framing UX insights in language that resonates with product and business stakeholders
• Tools you can apply on Monday: a strategic opportunity worksheet, a content value framework, and an initiative proposal template

Who this is for

• Mid-to-senior content designers and UX writers who want to move beyond execution and into strategic impact.
• Especially valuable for content design leads and managers, practitioners working on complex or enterprise products, and designers preparing to move into leadership roles.
• You should already have experience working on product teams. This workshop is about increasing your influence and impact, not establishing yourself in the role.

Details

Format: Live online
Presenter: Kim Bennett, Principal Content Design Manager at Microsoft
Dates: TBD. Join the waitlist and we’ll notify you when sessions are scheduled.