Content leaders are trained to juggle all the plates. To prove our value, we feel we must treat every deliverable, every stakeholder, every deadline as equally critical.

And now AI has added even more plates to the stack.

But when everything gets your best effort, your judgment takes a back seat. And that means the work that actually matters gets the same attention as the work that matters far less.

This workshop teaches you how to decide what to protect and what to release.

What you’ll walk away with

• The Velvet Cannonball framework for mapping your work across four tiers of engagement, so you know exactly where your best judgment should go
• The ability to identify “no-regret failures” — the work you can intentionally let go without dropping the ball
• The practice of strategic disappointment: choosing in advance who and what to underwhelm so your highest-stakes work gets your full attention
• A four-part language structure for communicating a priority shift to a stakeholder without apology or damage to the relationship

Who this is for

• Content designers, content leaders, and UX writers who are stretched across too many competing demands and want a framework for deciding what actually matters.
• Especially valuable for senior practitioners and leads who feel their judgment is being eroded by the pressure to treat everything as equally urgent.
• This is not a time-management or productivity workshop. It won’t teach you to do more, faster. It teaches you to protect your best work by deliberately choosing what to release.

Format: Live online
Presenter: Melinda Belcher, Executive Director, Content Design – JPMorganChase
Dates: TBD. Join the waitlist and we’ll notify you when sessions are scheduled.