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Waitlist: Structured Content in Practice

Structured content is the practice of defining what content is before deciding how it appears. It’s the difference between writing for a layout and modelling for reuse.

What you’ll learn

  • How structured content enables reuse across channels, platforms, and AI contexts
  • How to identify and define content entities for your own product
  • How to start building a content model you can take back to your team

Who this workshop is for

Content designers working on any type of product: marketing sites, help content, product UI, or cross-platform systems. 

Carrie Hane

PRESENTED BY

Carrie Hane

Carrie Hane has spent two decades helping organisations structure content for reuse, governance, and scale. 

Carrie teaches content systems design at the graduate level and previously led education programs at Sanity.io, a structured content platform.

Her consulting work spans federal agencies, nonprofits, and enterprises navigating CMS migrations, content operations, and AI readiness. 

Carrie wrote Designing Connected Content (New Riders, 2018).

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