Test your way to better experiences
Workshop:
Proving ROI with Content Testing
Find out which content is contributing to ROI. Increase task completion, conversions, and comprehension. Learn both qualitative and quantitative content testing techniques with hands-on exercises. Test your way to success!
Sign up one person or a whole team
March 27, Monday
1:00 pm to 4:00 pm PDT (San Francisco)
3:00 pm to 6:00 pm CDT (Chicago)
4:00 pm to 7.00 pm EDT (New York)
March 28, Tuesday
7:00 am to 10:00 am AEDT (Sydney)
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Test your way to successful user experiences
Measure impact and prove content ROI
Sick of not being able to prove your worth? Learn techniques to prove your content, and the value of content design.
Get hands-on experience
Get hands-on experience with multiple different qualitative and quantitative testing methods.
Become a data-driven UX writer
The faster you learn from your users, the more valuable your product—and your work—will become.
Learn why testing is so important
Testing isn’t just for visuals. As content designers, we must learn how to test why and how our content works.
What to expect from your workshop
You’ll learn...
- Applied principles and best practices for content testing
- Several distinct techniques for testing your content
- How to create usability testing scenarios that reveal what users really think about your content
- How to capture the most relevant discoveries and apply them to designs
You’ll leave with...
- A deep knowledge of how to properly research and measure content
- An understanding of how to measure, coordinate, and synthesize information gained during testing
- The ability to choose the best technique to use to learn what you need to know and for what purpose
- A guide for creating usability testing sessions that reveal what users really think about your content
- Specific methods for implementing your findings into designs and overcoming political obstacles
Get to know your instructor
Patrick Stafford
Patrick is a cofounder of the UX Content Collective. He is a former Lead Digital Copywriter for MYOB, the largest accounting software provider in Australia, and has consulted with several businesses on UX content strategy.
Workshop details
Session format
The workshop takes about a half-day and includes 3-hours of instruction and exercises. It’s a pretty typical workshop format, with lectures followed by breakout practice sessions.
We’ll go through your practice work to share learnings and insights. The instructor will provide feedback and answer any questions you might have about anything we covered.
If you have more questions about workshops from UX Content Collective, please reach out to info@uxcontent.com.
Requirements
- A computer with an updated Chrome browser
- A broadband internet connection
- Fluent English writing proficiency
- Some familiarity with UX terms and methods
- A separate monitor or the ability to juggle Zoom windows to follow along with the instructor
Interested in training a team of 10 or more? Get in touch. We’d love to help accelerate your design work.
If you’d like to schedule on a specific day or time for a team of 10 people or more, we can arrange that! Reach out to info@uxcontent.com and let us know what you need.
