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LIVE WORKSHOP

Strategic Influence for Content Designers

Strategic influence follows people who deliver value. This workshop gives content designers a repeatable framework, the Strategic Influence Cycle, for finding the right problems, delivering value through small pilots, and making that work visible to leadership.

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Kim Bennett is a Principal Content Design Manager at Microsoft, where she leads a team of 15 content designers. She has spent her career building content design influence inside large product organizations.

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$350

UXCC students save 15%
Team discounts available

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“This workshop gives you a framework to drive business results which showcases your impact as a content designer.”

“This is a great workshop for understanding “how to have a seat at the table” and how to build the most longstanding influential foundation of all: trust.”

“This workshop provides an actionable content lifecycle that creates influence by design.”

“If you’re doubting your value as a content designer in the age of AI—take this course. It might just give you hope.”

Who is this workshop for?

Tactical experts

You deliver excellent tactical work. You want the leverage that comes from choosing and framing bigger problems.

Contributors

You know what needs to change in your organization. You struggle to frame it in a way that rallies stakeholders.

Managers

You lead or coach content designers and want a shared framework for building influence.

Solo UX writers

You're the only content person in the room. You need a way to build the discipline's credibility.

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

How to spot high-leverage opportunities. Find the problems that are meaningful, actionable, and unowned.

The ability to frame a problem in business terms. Create a case leadership recognizes as risk, cost, or missed opportunity.

A pilot canvas to scope a small, specific test that proves value.

Three principles for a conversation with leaders to prove content’s value.

How does the Structured Content workshop work?

A complete system for learning, practicing, and proving your skills.

3 hours, live

A live workshop with instruction and guidance.

Full recording

Rewatch the workshop whenever you like.

Certification

Earn a certificate when you finish the workshop.

Resources

Templates and frameworks to use after the workshop.

Book a private session for your team

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

FREE: Take our Content Design Health Check and get a skills action plan.

Strategic Influence for Content Designers

Feedback

Recording

Certificate

Kim Bennett

Courtney Neal

Jenna Philpott

Ginger Black

Emma Head