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Structured Content in Practice

Structured content is the practice of defining what content is before deciding how it appears. This workshop teaches you to build content models that make your content work across channels, products, and AI.

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Carrie Hane is the author of Designing Connected Content and has spent over a decade helping organisations structure content for reuse and scale. Her client work spans federal agencies, nonprofits, and enterprises. She teaches content systems design at the graduate level.

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$400

UXCC students save 15%
Team discounts available

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“This workshop equipped me with a deeper and hands-on understanding of how to impose strategic structure on my product content system.”

“This workshop was very reassuring! I also feel more confident in the process of using Structured Content. Learning about the end-to-end process was helpful.”

“This workshop showed I have more gaps in my knowledge than I realized. It’s a must for content designers.”

“The Structured Content workshop definitely sharpened my understanding of what a content model is and is not.”

Who is this workshop for?

Newcomers

You want to understand what structured content actually means and how to start applying it.

Lost and confused

Your content lives in pages, documents, and layouts. You know there’s a better way but don’t have a framework.

Preparing for AI

You need the structural foundation to make your content AI-readable and organized.

Everyone else

You work at a product, or organizational level and want to bring structured content thinking back to your team.

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

How to understand the difference between content structured for humans, content structured for machines.

The ability to identify content types, relationships, and attributes.
See the entities underneath content: what they are and how they connect.

A content model you built yourself.
Use hands-on exercises to build content models from scratch.

A framework for applying structured content to your own work. Get a repeatable process for content modeling.

How does the Structured Content workshop work?

A complete system for learning, practicing, and proving your skills.

4 hours, live

A live workshop with instruction and guidance.

Full recording

Rewatch the workshop whenever you like.

Certification

Earn a certificate when you finish the workshop.

Resources

Templates and frameworks to use after the workshop.

Book a private session for your team

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.

FREE: Take our Content Design Health Check and get a skills action plan.

Structured Content in Practice

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Recording

Certificate

Carrie Hane

Shirley Chan

Tharaney Vimalan

Kiran Mascarenhas

Etain Ní Fhearghail