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AI and content

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Patrick Stafford
Patrick StaffordPatrick Stafford·2w ago·0 replies
This subforum is for anything where AI meets content. That could be how you're using AI in your own work, designing content for AI…
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2w ago
Marc Ustrell Hernandez
Marc Ustrell HernandezMarc Ustrell Hernandez·8d ago·1 reply
AI can give you something that looks finished before you've decided what finished means. Content design starts before the final wording…
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8d ago
Patrick Stafford
Patrick StaffordPatrick Stafford·11d ago·0 replies
A lot of the frontier AI companies are doing really good stuff. I wish there was some changes to how some of the models are described. A…
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11d ago
Jas
JasJas·2w ago·3 replies
What's the most interesting thing you've been exploring or learning while working in conversational design? I've been working in this space…
3 👍
2w ago
Mary Sherrill
Mary SherrillMary Sherrill·2w ago·1 reply
This is just a little celebration. Last year this time I was a contractor trying (among other things) to support a sensitive AI tool that…
1
2w ago

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Your AI workflow is only as good as your definition of good

AI and contentMarc Ustrell Hernandez started this 10d ago
1 reply
Marc Ustrell Hernandez

AI can give you something that looks finished before you've decided what finished means.

Content design starts before the final wording: understanding a need, deciding what information matters and making the next action clear. With AI, those same habits apply to the workflow itself:

- Define the task and the criteria. "Write a customer email" asks for text. "Help this customer understand what's missing and what to do next" gives you something you can evaluate.
- Separate evidence from assumptions. "Requested", "approved" and "complete" shouldn't become interchangeable states.
- Design for exceptions. When a source is missing or two records disagree, the useful output is often a question, not a confident answer.
- Keep the judgment outside the model. Another model can help check, but the rules and the decision need to sit outside it.

A fictional example. AI drafts an installation update. The customer's preferred date is awaiting confirmation, but the draft says: "Your installation is booked for Tuesday." The wording is clear. The information is wrong. The fix isn't better wording - it's a rule: don't turn a requested date into a confirmed booking.

How do you define "good" before AI output ships on your team?

BP

Agreed on your "keep the judgement outside the model" point. I established an internal policy of "human at the start, human at the end" - aka ownership starts with your own instinct and ideation, and the result (regardless of AI use) is 100% owned by you. Every word. With that in place, we've been able to open up tool use without handing off critical thinking to the bot.

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