The Dash: Wed, Oct 28

Here’s what was in this week’s Dash. Which one stood out for you?

We finally found the budget for clarity. Thanks, robots. Michelle Savage (PayPal)

AI shopping agents ignore your photos and clever headlines and look for facts. Michelle has a test to try and a list of fixes for your copy.
https://www.linkedin.com/pulse/we-finally-found-budget-clarity-thanks-robots-michelle-savage-gbkhe/

AI in UX: work is faster, but practitioners have mixed feelings (NN/g)

NN/g surveyed 521 UX practitioners. Content designers were among the more positive groups, but only 35% use agentic tools, against 66% overall.
https://www.nngroup.com/articles/ai-in-ux-survey-26/

How an AI agent actually works, for content designers (Precious Okoro)

The five steps every agent runs, from request to result, and where content design fits into each one.
https://www.linkedin.com/pulse/how-ai-agent-actually-works-content-designers-precious-okoro-cxx9e/

Your bank’s best content designer must think like a scammer (Francis Nwani)

Scammers test their scripts and coach victims on what to tell the bank. Francis argues warnings should be written to beat those scripts.
https://medium.com/@francisnwani/your-banks-best-content-designer-must-think-like-a-scammer-fc54d82f072a

Did AI kill content design? Part 2 (Jamie Turnbull)
Jamie looks at research on how language models read and finds that good editing still matters.

https://medium.com/@jamierturnbull/did-ai-kill-content-design-part-2-96cb380dd69c

When language becomes the interface (Dara Jeong)

Sounding natural is a low bar for AI. Dara suggests judging it on interaction, context and trust, with an example from Korean.
https://medium.com/@darajeong1/when-language-becomes-the-interface-243782d2891c

Content design talks at Wise (London, November 25)

An evening of talks from the Wise content design team on AI, leading cross-functional teams, and content ops.
https://eventmobi.com/website/STSYI26

Speed networking with Content Design Leaders (online, November 6)

A free session of short one-on-one chats with other content designers, 12pm to 1pm ET.
https://www.linkedin.com/events/7519366405306322945/