Course: Content Design Leadership Program

Content Design Leadership Program

This live cohort-based program is about setting vision, and driving content as a function that delivers business impact – whether you manage people or not. If you’re navigating the shift from IC to lead, this program gives you practical tools to thrive in leadership.

> Get the syllabus

Learn how to lead content strategy across teams, not just products
Build the skills to manage people, coach writers, and navigate org change
Gain practical tools for influence, prioritization, and cross-functional leadership
Payment plans include 4, 6, or 12 months
Credit card, PayPal, wire transfer, or Affirm

Enrollment: US $3500

Meet your instructor

As the Head of Content Design riting at TikTok, Connie established and grew cross-regional product content design, team operations, help center content strategy, and technical writing disciplines. Previously, Connie built, mentored, trained, and led the Connectivity content design team at Meta.

"This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience."

Kara Lewis

Lead UX Writer, Pluralsight

"This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience."

Bria Jones

Senior Content Designer, Vaultes

Tools change. Principles don’t.

You don’t become a great leader just by getting promoted. Content leadership requires a unique blend of strategic thinking, team coaching, cross-functional influence, and the ability to translate content into business value.

This program is designed to help you make that shift. Whether you’re managing for the first time or leading at scale, you’ll get frameworks, peer insights, and hands-on practice to lead with clarity and impact.

About the course

What do you leave with?

A practical framework for setting content vision and aligning it with product strategy
Systems and processes to scale content work, from style guides to reusable patterns
Tools to measure content quality, showcase results, and report on impact
Techniques to build stronger relationships and increase your team’s visibility
Confidence to lead with strategy, coach team members, and drive meaningful change

Who is this for?

Senior content designers stepping into team leadership for the first time
Content leads who want to grow their strategic influence across product and design
UX writers and content strategists preparing for management roles
Experienced ICs who want to scale their impact beyond the interface
Anyone leading (or about to lead) a content team and looking for practical guidance

How does the course work?

Course structure

Leadership foundations

Start with the fundamentals of what it means to lead in UX content. You’ll explore how to define a vision, build scalable systems and processes, measure success, and apply strategic thinking to product and design challenges.

✓ Understanding content leadership
✓ Creating content systems and processes
✓ Measuring and highlighting successes
✓ Enhancing strategic product and design thinking

Listen to Connie Wu's on content leadership:

Strategy exercises

These exercises help you apply leadership concepts to your own work. You’ll map out content systems, practice articulating content strategy, and explore methods for demonstrating value at scale.

✓ Connecting process and strategy
✓ Create comprehensive workflows
✓ Sharing success

Leadership at scale

Take your leadership further. This session covers people management, team growth, stakeholder relationships, and the visibility you need to advocate for your team and shape product direction.

✓ Developing relationships and increasing visibility
✓ Building, hiring, mentoring, and empowering
✓ Future-proofing your team for longevity

Relationships and influence

Work through scenarios to define roles, assess team needs, create hiring plans, and build career growth paths. You’ll develop practical leadership habits that help teams thrive long term.

✓ Map relationships
✓ Develop the content design role
✓ Assess needs and create hiring plans
✓ Create growth opportunities

Present a comprehensive content strategy to a professional panel

Develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.

You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.

You’ll take part in a Q&A with Connie before you present your project, so you’ll have plenty of opportunities to refine your work.

Extra inclusions

Get immediate access to instructional videos from content design experts.

✓ Presentation skills – Sophie Tahran, Head of UX Writing (Figma)
✓ An introduction to product strategy – Amy Chick (Capital One, Allstate, Comcast)
✓ Giving and receiving critique – Andy Welfle (Glean, Microsoft, Adobe)

The choice of 5,000+ learners

"Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We've since seen a 20% increase in conversions."

Sam DeReign

Group Content Strategist, Course Hero

“One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has.”