Course: Content Design Leadership Program

Content Design Leadership Program

This live cohort-based program is about setting vision, and driving content as a function that delivers business impact – whether you manage people or not. If you’re navigating the shift from IC to lead, this program gives you practical tools to thrive in leadership.

> Get the syllabus

Learn how to lead content strategy across teams, not just products
Build the skills to manage people, coach writers, and navigate org change
Gain practical tools for influence, prioritization, and cross-functional leadership
Payment plans include 4, 6, or 12 months
Credit card, PayPal, wire transfer, or Affirm

Enrollment: US $3600

Meet your instructor

As the Head of Content Design riting at TikTok, Connie established and grew cross-regional product content design, team operations, help center content strategy, and technical writing disciplines. Previously, Connie built, mentored, trained, and led the Connectivity content design team at Meta.

"This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience."

Kara Lewis

Lead UX Writer, Pluralsight

"This program helps content designers, strategists, and UX writers take the next step in their careers and reflect on how their knowledge can guide others. It was an amazing experience."

Bria Jones

Senior Content Designer, Vaultes

Tools change. Principles don’t.

You don’t become a great leader just by getting promoted. Content leadership requires a unique blend of strategic thinking, team coaching, cross-functional influence, and the ability to translate content into business value.

This program is designed to help you make that shift. Whether you’re managing for the first time or leading at scale, you’ll get frameworks, peer insights, and hands-on practice to lead with clarity and impact.

About the course

What do you leave with?

A practical framework for setting content vision and aligning it with product strategy
Systems and processes to scale content work, from style guides to reusable patterns
Tools to measure content quality, showcase results, and report on impact
Techniques to build stronger relationships and increase your team’s visibility
Confidence to lead with strategy, coach team members, and drive meaningful change

Who is this for?

Senior content designers stepping into team leadership for the first time
Content leads who want to grow their strategic influence across product and design
UX writers and content strategists preparing for management roles
Experienced ICs who want to scale their impact beyond the interface
Anyone leading (or about to lead) a content team and looking for practical guidance

How does the course work?

Course structure

Workshop: Leadership foundations

Start with the fundamentals of what it means to lead in UX content. You’ll explore how to define a vision, build scalable systems and processes, measure success, and apply strategic thinking to product and design challenges.

✓ Understanding content leadership
✓ Creating content systems and processes
✓ Measuring and highlighting successes
✓ Enhancing strategic product and design thinking

Students will also complete self-paced strategy exercises. You’ll map out content systems, practice articulating content strategy, and explore methods for demonstrating value at scale.

Listen to Connie Wu's on content leadership:

Workshop: Leadership at scale

Take your leadership further. This session covers people management, team growth, stakeholder relationships, and the visibility you need to advocate for your team and shape product direction.

Students will also complete self-paced exercises on how to build and strengthen relationships with stakeholders and achieve more.

✓ Developing relationships and increasing visibility
✓ Building, hiring, mentoring, and empowering
✓ Future-proofing your team for longevity

Workshop: AI content strategy

In this week, leadership students will attend our AI Content Strategy workshop which covers:

✓ Plans on how to create, manage, and optimize content using AI across business and product development

✓ How to combine infuse AI with internal content operations

✓ A plan on how to collaborate with data scientists, machine learning engineers, product designers, product managers, and more

✓ An understanding of what you know about AI, and what you don’t know – and how to close that gap

✓ A full resources book with exercises on how to identify gaps within your organization’s AI processes

Q&A with Connie Wu

At this point in the course, students have a chance to meet with Connie and ask questions about the course, what they’ve learned so far, and how they can apply everything to their own work.

Week 5

As students continue to work on their final projects, they have a chance to meet with Connie one-on-one to discuss everything they’ve learned, and how to best prepare for their panel presentations.

Week 6

Students are given time at this stage to develop their final presentations and get it in the best possible format.

Week 7

Students will meet with UXCC CEO and Cofounder Patrick Stafford to discuss their upcoming presentations, ask questions, and put themselves in the best possible position to succeed.

Week 8

Students are given time at this stage to develop their final presentations and get it in the best possible format.

Present a comprehensive content strategy to a professional panel

The course culminates in this week: develop a strategic plan for implementing a major content design plan, and present your plan to a group of expert content designers.

You’ll receive detailed feedback on your plan, your presentation skills, and leave with a comprehensive report from the panel on where you can improve.

The choice of 5,000+ learners

"Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We've since seen a 20% increase in conversions."

Sam DeReign

Group Content Strategist, Course Hero

“One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has.”