Craft a chatbot using AI skills

Conversation Design for Chatbots

Take your UX writing and design skills to the next level. Understand your strategy, then create your own chatbot prototype. Add conversation design to your portfolio.

  • 100% online and self-paced
  • Personal feedback from experts
  • Certification
  • Learn Voiceflow and AI tools
  • Full price: US $550

Payment plans available, including Affirm.


Future-proof your career—learn to design a chatbot!


Develop a chatbot people love

Give your chatbot with a personality and a brand voice to keep users engaged while providing a service they need.

Learn conversation design

Conversation design is a new interaction mode with its own set of principles. Learning them puts you ahead.

Create chatbots for critical scenarios

Learn how to guide users through automated tasks that save your company headaches, time, money.

Take your chatbot prototype with you

We’ll guide you through creating a real chatbot prototype for your portfolio to present to hiring managers.

Get hands-on practice with localization tools

What topics are covered in this course?

  • Different types of chatbots
  • An introduction to our chatbot project
  • Establishing the chatbot goal
  • Defining the audience
  • Defining the chatbot personality
  • Tone, empathy & naming
  • The anatomy of a chatbot
  • A chatbot designer’s toolbox
  • Creating key intents, outlines, and flow maps
  • What influences conversation design
  • Conversation design principles
  • Best practices for dialog writing
  • Creating your script
  • Writing your flows
  • Designing advanced bot
  • How to set standards for a prototype
  • How to use Voiceflow
  • Qualitative testing
  • Quantitative testing
  • Preparing your chatbot for handoff
  • Continuous improvement
“The feedback was one of my favorite parts of the course! I wasn't expecting a real person to review my work and take the time to look through it.”
Emily Jones
Senior Strategist and Copywriter, Optum

Who should take this course?

Over the next 3-5 years, the demand for people with conversational design skills will skyrocket. A natural evolution for UX writers will be moving to writing dialogs and responses that solve user problems through targeted, concise, people-centered conversations.

  • Working UX writers and content designers who want to learn more about this crucial skill
  • UX writers and content designers who want to understand more about chatbots in the context of new AI technology
  • Anyone working in a software design team who want to learn more about this crucial skill

How long does this course take to complete?

The Product Localization for UX course typically takes about 10-20 hours to complete.

This course is designed to fit around your schedule. Lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time.

What else do I get from the course?

We love supporting our student community, both inside and outside a course. 

  • Access to a community Slack, where you can speak with other students and members of the grading team
  • Free admission to monthly Q&A sessions 
  • A personalized portfolio page with a unique URL that verifies which certificates you’ve received
  • A spot in our certified UX writers’ directory
  • Lifetime access to the course, including any future updates!

Why take this course?

The future will be filled with machine learning, artificial intelligence, and voice-based interfaces. The need for writers and designers will intensify as companies find the best, most effective ways to connect with customers through these new interfaces.

That’s where you come in.

Over the next 3-5 years, the demand for people with conversational design skills will skyrocket. A natural evolution for UX writers will be moving to writing dialogs and responses that solve user problems through targeted, concise, people-centered conversations.

Self-paced learning with expert feedback along the way

Joel Ramey 
Conversation Designer

Take a look inside the course

Get personalized feedback on your assignments directly from working content designers

Complete a challenging final project in which you design and build a chatbot prototype in Voiceflow, which features new integrations with ChatGPT

UXCC Student profile for the fictional character, Support Squirrel.

Create a public student profile with a unique URL to verify your expertise and stand out to hiring managers

Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?

We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.

Self-paced with personal feedback

Graded by working experts

Hands-on with industry tools

A personal portfolio page

Lifetime access and future updates

Monthly webinars for students

Access to student Slack

Vetted and approved by industry leaders

Align your team with UX writing best practices

CVS Health
Palo Alto Networks
"We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work."
Isabelle Gao
Senior UX Writing Lead, HSBC

Meet the mind behind the curriculum

Our courses are vetted by industry leaders

Hillary Black
Hillary Black
Head of Conversation Design, Mav

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!

Payment plans up to 12 months 

Payment options include credit card, PayPal,  and bank transfer. 

Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.


  • Some knowledge of user experience design and methods
  • Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
  • Some familiarity with UX terms and methods
  • A Google account for sharing with instructors
  • A computer with an updated Chrome browser
  • A broadband internet connection

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