Level up your digital marketing strategy

Marketing Writing for UX Writers

Increase product engagement with better writing at every touchpoint in your customer journey.

Price: US $430

What students are saying

This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey.

Mario Ferrer

Staff Content Designer, Shopfiy

I'd never realized how important CX is and how closely connected to other fields. I'm already making excellent use of all this course offers. Absolutely recommend it!

Francesca Sannazzaro

Multilingual Partner and Customer Service, RINGANA

Become a marketing-savvy writer

Why study marketing writing for UX writers?

Expand your career options with mastery of the tools of product engagement. Learn how to bring the customer to your product by engaging them across marketing channels including SEO, video, websites, social media, and more. Marketing writing gives you the skills to connect, persuade, and engage with customers as they discover and then purchase your product.

How does the course work?

The Marketing Writing for UX Writers course is self-paced and online. Take your time or speed through—it’s up to you!

As you complete each lesson, you’ll submit practice work. Your ultimate assessment is a final project in which you create marketing assets for a fictional product launch.

There’s no better way to perfect your marketing writing skills than with a portfolio-ready project, assessed by expert writers.

Course syllabus

Unit 1: What’s Customer Experience and why does it matter for UX?

Lesson 1.1: Why should CX matter to UX writers?
Lesson 1.2: Brands & channels

Unit 2: How to get started writing for the customer experience

Lesson 2.1: Tools for effective CX writing
Lesson 2.2 Universal writing tips

Unit 3: How to write for increased engagement

Lesson 3.1: What is engagement and why does it matter?
Lesson 3.2: Persuasive writing
Lesson 3.3: Engagement strategies

Unit 4: How to write for the “end-to-end” customer journey

Lesson 4.1 Customer journeys
Lesson 4.2: Acquisition
Lesson 4.3: Retention

Unit 5: How to write for CX touchpoints

Lesson 5.1: Website journeys
Lesson 5.2: Search engine optimization (SEO)
Lesson 5.3: Ads, paid media, and search engine marketing (SEM)
Lesson 5.4: Email marketing
Lesson 5.5: Content marketing
Lesson 5.6: Social media

Unit 6: Tools and tips for CX writing success in the real world

Lesson 6.1: Optimize for mobile devices
Lesson 6.2: Write for video
Lesson 6.3: Write for print (yes, it still matters)
Lesson 6.4: Continuously improve your CX content

Course author

Liz Hardy

Liz has over 20 years of experience in digital content development for companies such as Nordstrom, LVMH, Sephora, AT&T, Google, Microsoft, Viacom, REI, Virtuoso Luxury Travel, and Facebook. She’s an amazing CX writer!

Course requirements

Time Requirements

Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 6 units in the CX Writing course. Each unit is broken down into a series of 4-6 lessons with practice quizzes and reviews along the way.

This course is designed to fit around your schedule; lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time.

By the end of the course, you’ll have built your first CX Writing samples to include in your writing portfolio.

Prerequisites

A computer (Mac, Windows, Linux) with the latest version of Chrome
Broadband internet connection
Fluent English reading and writing proficiency
Some familiarity with UX writing and methods
A quiet space and a creative mind

Need more info?

Read our frequently asked questions

Course preview

Get the first two lessons for free

Still curious? Check out the first two lessons of the Marketing Writing for UX Writers course, for free!