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Marketing Writing for UX Writers

Increase product engagement with better writing at every touchpoint in your customer journey. Entirely online and self-paced.

  • Over 20 instructional videos
  • Personal feedback from experts
  • Certification
  • Learn how to use AI to support marketing writing
  • Full price: US $650

Payment plans available, including Affirm.

UX Writing for Technical Writers

Become a marketing-savvy writer

Extend your writing beyond Interfaces

Incorporate writing for marketing sites and social media into your skill set.

Increase customer engagement

Learn how to bring customers along at every step and engage them on all channels.

Write for the end-to-end journey

Perfect for "team of one" writers with lessons on how to build relationships across the journey.

Create examples for your portfolio

Take your final project assets and add them to your UX writing portfolio to show your breadth.

What topics are covered in this course?

  • Why should CX matter to UX writers?
  • Using AI as a marketing writing tool
  • Brands & channels
  • Tools for effective CX writing
  • Universal writing tips
  • What is engagement and why does it matter?
  • Persuasive writing
  • Engagement strategies
  • Customer journeys
  • Acquisition
  • Retention
  • Website journeys
  • Search engine optimization (SEO)
  • Ads, paid media, and search engine marketing (SEM)
  • Email marketing
  • Content marketing
  • LSocial media
  • Optimize for mobile devices
  • Write for video
  • Write for print (yes, it still matters)
  • Continuously improve your CX content
“This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey.”
Mario Ferrer
Staff Content Designer, Shopify

Who should take this course?

This course is made for content professionals of all kinds looking to flex their voice and tone muscles. That means:

  • UX writers and content designers who want to nail down techniques
  • Marketing writers who want to create positive customer experiences
  • Content team leads looking to drive real ROI and competitor differentiation
  • PR & communications specialists who want to tell a stronger brand story
  • Creative writers who want to sharpen their skills and build their portfolio
  • Chatbot writers interested in learning how to bring a written voice to life
  • Content marketers seeking a deeper understanding of voice for creativity
“I’d never realized how important CX is and how closely connected to other fields. I’m already making excellent use of all this course offers. Absolutely recommend it!”
Francesca Sannazzaro
Multilingual Partner and Customer Service, RINGANA

How long does this course take to complete?

Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 4 units in the course. Each unit is broken down into a series of 3-5 lessons with follow-up quizzes, practice work, and a final project.

What else do I get from the course?

We love supporting our student community, both inside and outside a course. 

  • Access to a community Slack, where you can speak with other students and members of the grading team
  • Free admission to monthly Q&A sessions 
  • A personalized portfolio page with a unique URL that verifies which certificates you’ve received
  • A spot in our certified UX writers’ directory
  • Lifetime access to the course, including any future updates!

Why take this course?

Expand your career options with mastery of the tools of product engagement. Learn how to bring the customer to your product by engaging them across marketing channels including SEO, video, websites, social media, and more.

Marketing writing gives you the skills to connect, persuade, and engage with customers as they discover and then purchase your product.

Self-paced learning with expert feedback along the way

Take a look inside the course

Get personalized feedback on your assignments directly from working content designers.

Over 20 instructional videos that reinforce lesson concepts 

Complete a challenging final project in which you apply critical style rules to an entire design experience

Walk away with a certification to back up your skills—one that hiring managers recognize and respect

Why choose UX Content Collective?

We are the global leader in UX writing and UX content design training for thousands of individual students and hundreds of teams. Our courses were created by content designers, for content designers. Our founders offer over 60 years of combined experience at Google, Intuit, and Amazon.

Self-paced with personal feedback

Graded by working experts

Hands-on with industry tools

A personal portfolio page

Lifetime access and future updates

Monthly webinars for students

Access to student Slack

Vetted and approved by industry leaders

Align your team with UX writing best practices

CVS Health
Palo Alto Networks
“We wanted a fundamental training that provided a callibration for some basic understanding on how we do our daily work.”
Isabelle Gao
Senior UX Writing Lead, HSBC

Meet the minds behind the curriculum

Our courses are vetted by industry leaders

Liz Hardy
UX/CX Writer, Porch
Rob Mills
Founder, Fourth Wall Content

Any Questions?

Contact Dhanushka (Customer Success Manager) with any questions about the course, team training, or anything else!

Payment plans up to 12 months 

Payment options include credit card, PayPal,  and bank transfer. 

Affirm is available for students in the United States and Canada. For students in other countries, we offer plans over 4 or 6 months.


  • Some knowledge of user experience design and methods
  • Fluent English writing proficiency. If English isn’t your primary language, take this free test to assess your proficiency. Scores at C1 or above indicate readiness for the course.
  • Some familiarity with UX terms and methods
  • A Google account for sharing with instructors
  • A computer with an updated Chrome browser
  • A broadband internet connection

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