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Level up your digital marketing strategy

Marketing Writing for UX Writers

Increase product engagement with better writing at every touchpoint in your customer journey.

Price: US $430

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Extend your writing beyond Interfaces

Learn how UX writing and CX writing intersect, and how to master CX writing

Increase customer engagement

Bring customers along on every step of their journey. Engage them on all channels

Write for the end-to-end customer journey

Learn how UX writing and CX writing intersect, and how to master CX writing.

Create examples for your portfolio

Learn how UX writing and CX writing intersect, and how to master CX writing.

What students are saying

This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey.
Mario Ferrer
Staff Content Designer, Shopfiy
I'd never realized how important CX is and how closely connected to other fields. I'm already making excellent use of all this course offers. Absolutely recommend it!
Francesca Sannazzaro
Multilingual Partner and Customer Service, RINGANA

Become a marketing-savvy writer

Why study marketing writing for UX writers?

User experience (UX) writing means effectively guiding users through software products. With customer experience (CX) skills, you’ll learn how to bring the customer to your product by engaging them across marketing channels including SEO, video, websites, social media, Instagram, and more.

Marketing writing will give you the skills to connect, persuade, and engage with customers as they discover and consider purchasing your product. You’ll discover the impact of brand voice and messaging, and learn how to write for your brand effectively.

Your career options will flourish with mastery of the tools of product engagement.

How does the course work?

The Marketing Writing for UX Writers course is self-paced and online. Take your time or speed through—it’s up to you!

As you complete each lesson, you’ll submit practice work. Your ultimate assessment is a final project in which you map and write out a full CX journey from end-to-end, leading to an in-product experience.

There’s no better way to perfect your CX writing skills than with a portfolio-ready project, assessed by expert writers.

Course syllabus

  • Lesson 1.1: Why should CX matter to UX writers?
  • Lesson 1.2: Brands & channels
  • Lesson 2.1: Tools for effective CX writing
  • Lesson 2.2 Universal writing tips
  • Lesson 3.1: What is engagement and why does it matter?
  • Lesson 3.2: Persuasive writing
  • Lesson 3.3: Engagement strategies
  • Lesson 4.1 Customer journeys
  • Lesson 4.2: Acquisition
  • Lesson 4.3: Retention
  • Lesson 5.1: Website journeys
  • Lesson 5.2: Search engine optimization (SEO)
  • Lesson 5.3: Ads, paid media, and search engine marketing (SEM)
  • Lesson 5.4: Email marketing
  • Lesson 5.5: Content marketing
  • Lesson 5.6: Social media
  • Lesson 6.1: Optimize for mobile devices
  • Lesson 6.2: Write for video
  • Lesson 6.3: Write for print (yes, it still matters)
  • Lesson 6.4: Continuously improve your CX content

Course author

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Liz Hardy

Liz has over 20 years of experience in digital content development for companies such as Nordstrom, LVMH, Sephora, AT&T, Google, Microsoft, Viacom, REI, Virtuoso Luxury Travel, and Facebook. She’s an amazing CX writer!

Course requirements

Time Requirements

Time estimates fall around 10-20 hours of study and practice work for this course depending on your speed. There are 6 units in the CX Writing course. Each unit is broken down into a series of 4-6 lessons with practice quizzes and reviews along the way.

This course is designed to fit around your schedule; lessons are available on-demand at any time. There is no live instruction, so you’re free to study whenever you have time.

By the end of the course, you’ll have built your first CX Writing samples to include in your writing portfolio.

Prerequisites

Need more info?

Read our frequently asked questions

Course preview

Get the first two lessons for free

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