Content Research & Testing

The UX Content Research & Testing final project is designed to test all the skills you practiced during the course. This includes setting up and running your own usability tests with real users and analyzing your data.

You will be graded on your ability to:

• Analyze information across a data set to identify patterns and inconsistencies
• Use qualitative and quantitative data appropriately
• Follow A/B testing best practices, such as creating hypotheses
• Gather the most valuable insights from the data
• Document recommendations that logically follow your insights

The most successful students are those who carefully follow the project instructions to:

• Create a Content Test Plan with a clearly-defined objective and hypothesis
• Write specific, unbiased questions for their unmoderated usability test
• Conduct an in-person sentiment analysis that leads to actionable insights
• Organize, analyze, and synthesize the data
• Build a consistent narrative in their presentation to support their recommendations

Here are some key points you should keep in mind:

Take your time building out your Content Test Plan: Your test plan is the foundation for getting the data that will lead to actionable insights and recommendations. Follow the instructions in the Content Test Plan template (and remove them from your final copy). Feel free to format your test plan as you see fit to meet the final project requirements.

Analyze the data carefully: Look at all the data presented and see what trends you’re able to pick up.

Don’t stretch: Know the difference between a trend and a one-off occurrence.

Think objectively: Notice what’s observed—not what you think is being observed.

Remember your practice work: If you’re struggling with something, like a hypothesis or the difference between qual and quant data, remember your course material. Go back and reread lessons if you need to.

Think carefully about what is, and isn’t there: We’ll leave the rest to you.