Advanced UX Content for Product
The next step for content designers and UX writers. Strategically position content in a product ecosystem. Connect content, design, and technology to make impact in an ever-changing environment.
Meet the authors
Dave Connis
Outsystems
Patrick Stafford
UXCC, MYOB
Kyra Lee
Scotiabank, UserTesting
Deaidora Blanche
Airbnb, Coursera
Connie Wu
TikTok, Meta
Ready to advance your content design career?
UX content roles are evolving fast and the expectations are rising with them. It’s not enough to write great UI content. You need to understand how content fits into technical systems, product strategy, and cross-functional workflows.
This course gives you the tools, language, and frameworks to operate at that next level of your content design career. Lead strategic initiatives and shape how content works across your entire product ecosystem.
What do you leave with?
Who is the course for?
How does the Advanced UX Content for Product course work?
Complete challenging work that reflects real-world scenarios at the end of each unit.
Get personalized feedback at the end of each unit from working content designers.
Finish with a comprehensive, challenging project to showcase your skills.
Showcase your content design certification on LinkedIn.
Get content design career guidance from one of our coaches.
Watch professional content designers break down complex topics.
Advanced UX Content for Product course syllabus
Lesson 1: Why are you here? This lesson sets the stage for a systems-level mindset shift.
Lesson 2: Products as systems. Explore how content is shaped by the business, technical, and UX systems that make up every product.
Lesson 3: Understanding the business system. Deepen your understanding of business models, revenue drivers, and value creation.
Lesson 4: Navigating ambiguity and strategy gaps. Learn how to spot missing context, surface unknowns, and work strategically even when the path isn’t clear.
Lesson 5: From ambiguity to action. Turn strategic fuzz into actionable plans. You’ll learn how to scope priorities, frame hypotheses, and articulate value across systems.
Lesson 6: Planning and prioritization across product systems. Master techniques for prioritizing content work across multiple teams, tools, and platforms.
Lesson 7: Navigating strategic influence. You’ll explore how to build trust, use data to support your decisions, and advocate effectively across functions.
Lesson 1: Growing as a content professional. Explore what it means to evolve your role, grow your scope, and lead beyond your craft.
Lesson 2: Content visibility and collaboration. Learn how to surface content work earlier, shape cross-functional conversations, and embed yourself in the product process.
Lesson 3: Building trust through stakeholder engagement. Understand how to earn influence by aligning with your partners’ goals, constraints, and communication styles.
Lesson 4: Increasing influence and visibility. Develop strategies to make your work (and your team’s work) more visible, credible, and connected to outcomes.
Lesson 1: Rethinking content measurement. Go beyond clicks and readability scores. Learn to frame measurement as a tool for influence and strategic alignment.
Lesson 2: Strategic research and common challenges. Explore the gaps that hold content research back — and how to design smarter studies that drive change.
Lesson 3: Continuous content research. Learn how to build a lightweight, repeatable practice of content testing that supports product cycles and scales your impact.
Lesson 4: Evaluating content – generative and discovery research. Use early-stage research methods to uncover user needs and shape product direction.
Lesson 5: Evaluating content – field research and ROI. Learn how to connect content to real-world outcomes, from behavior change to business value.
Lesson 6: Stakeholder management and continuous measurement. Discover how to socialize findings, create accountability, and embed content insights in product strategy.
Lesson 1: What is a product content system? Define what makes a system, and why system-level thinking is essential for scalable, sustainable content.
Lesson 2: Systems thinking for content. Learn how to identify patterns, spot breakpoints, and shift from isolated fixes to systemic solutions.
Lesson 3: The three pillars of a product content system. Explore the foundational structures: guidelines, infrastructure, and operations — and how they work together.
Lesson 4: Building an effective content system. Learn practical strategies for identifying gaps, aligning with partners, and scoping systems work.
Lesson 5: Content in design systems. See how content fits into design systems, and how to contribute structures that improve clarity and consistency.
Lesson 6: Content system tools. Explore tools that support system thinking — from content audits and inventories to Figma libraries and schema diagrams.
Lesson 7: Getting started. Not sure where to begin? This lesson helps you scope and prioritize your next system-level initiative.
Midway through the course, you can meet one-on-one with a senior content designer for a live coaching session. You’ll get personalized feedback on your progress, discuss real-world challenges, and get advice tailored to your goals.
Lesson 1: How products really work. Go beyond the UI and learn what’s happening under the hood of the digital products you support.
Lesson 2: Technical foundations. Build your fluency in the key components of modern tech stacks — from infrastructure to APIs.
Lesson 3: Content impact through front-end systems. Understand how front-end architecture shapes the user experience and what that means for content.
Lesson 4: The back-end. Explore how data, logic, and services power your product — and how content fits into back-end systems.
Lesson 5: Version control and production workflows. Learn how content moves through modern development environments, and how to work with tools like Git.
Lesson 6: Tech and content in the real world. Bring it all together with real-world scenarios that show how technical knowledge supports better content outcomes.
Lesson 1: What is structured content? Learn the principles behind structured content and why it’s essential for consistency, reuse, and scale.
Lesson 2: Intro to content engineering. Explore the intersection of content design and engineering, and how to collaborate on scalable systems.
Lesson 3: Technical foundations: JSON, YAML, XML, Schemas. Get comfortable with structured data formats that power modern content systems.
Lesson 4: From content model to content reality. See how abstract models become live content through planning, tooling, and cross-functional work.
Lesson 5: Using content models to drive impact. Discover how to use structured content to improve efficiency, scale quality, and support personalization.
Lesson 1: What is dynamic content? Understand what makes content dynamic and how it powers adaptive experiences across platforms and users.
Lesson 2: Managing dynamic content at scale. Learn how to support personalization, localization, and modular content without creating chaos.
Lesson 3: Where does AI fit in the technical system? Explore how AI integrates into the product stack — and where content design fits into that picture.
Lesson 4: Designing for machine-assisted content. Learn how to design prompts, outputs, and systems that support AI-generated or AI-enhanced content.
Lesson 5: AI and the role of content design. Examine how content designers shape user experience, safety, and clarity in AI-powered products.
Lesson 6: Designing AI content constraints. Build systems and guidelines to shape AI outputs at scale — from guardrails to evaluation criteria.
Lesson 7: Structuring content for intelligent systems. Learn how structured content principles underpin everything from generative UX to personalization.
By the end of the course, you’ll put everything you’ve learned into practice with a major project. You’ll take on the role of a senior content designer tasked with creating a strategic content system for a full product experience.
You’ll choose a real or fictional product and create a set of deliverables that demonstrate how content can scale, perform, and drive product outcomes. Expect to:
You’ll walk away with a strategic plan that proves you can lead content at scale and think beyond the interface.
Content Designer,
Microsoft
Content Design Team Lead, Later
Freelance Content Designer
Principal Content Designer, Walmart
Design Lead, Vogue
Senior Content Designer, eBay
We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs.
Get in touch - we'd love to speak with you.
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