The Blog for Content Designers

UX Writing ·

How to build a custom GPT for content design

AI is shifting the landscape of content design from static documents, guidelines, glossaries, and messaging frameworks to dynamic LLMs that…

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UX Writing ·

A checklist for product content health

If you need to think of your content as an ecosystem instead of individual assets, how do you get it right? If your decisions affect everyone, how is it supposed to work?

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UX Writing ·

Using feedback to strengthen UX content

Getting feedback on UX content can be frustrating. Some feedback leads to meaningful improvements, while other comments send you in…

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UX Writing ·

The content design hot take summit

We put 5 content designers together and gave them a challenge: give us your hottest take.

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UX Writing ·

Don’t vibe code your content

AI won’t kill your vibe coding project. Bad content will.

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UX Writing ·

Creating dedicated growth frameworks for content designers

Tired of content designers being seen as just writers? Here's how to build a growth framework that showcases their full potential and strategic value.

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UX Writing ·

A 4-step guide to networking with content designers

Reaching out to content designers can be difficult, but worth it. Here are some lessons on how to approach people cold.

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UX Writing ·

5 lessons for UX writers from behavioral economics

Behavioral economics, at its core, is the study of the biases which lead people to make decisions in an economic context. Here are 5 ways UX writers can adopt lessons from this discipline.

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UX Writing ·

Going global: reimagining content design communities

The global content design community is more diverse than ever, but it struggles with inclusion due to language barriers, tech issues, economic gaps, varying time zones, and cultural misunderstandings.

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UX Writing ·

Defining content design contribution: shared vs. specialized tasks

At Condé Nast, our content design team is privileged to have evolved well beyond the “seat at the table” level of design org maturity. However, that doesn’t solve every problem.

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UX Writing ·

Passive voice isn’t the problem, misuse is

While active voice gets all the glory for being clear and strong, passive voice quietly works behind the scenes to smooth out friction, emphasize user outcomes, and soften the occasional blow.

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UX Writing ·

20 content design resolutions for 2025

The Condé Nast content design team created a list of resolutions for 2025. Get some inspiration for the year ahead!

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Inspiration ·

The top 50 UX content resources of 2024

Which articles, podcasts, and blogs stood out in 2024? We’ve rounded up the top 50 UX writing and content design resources of the year.

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Localization ·

A formula for defining maximum character lengths

At some point in your career you’ll cross paths with the need to define the maximum character length for a component. I came up with a formula.

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Industry ·

How can UX writing flourish in India?

Since UX writing is a new discipline, there simply aren’t enough UX writers in the country. If there is to be a UX writer in every design team, or say one writer for every ten designers (which is also far from the ideal ratio), we need many more UX writers.

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UX Writing ·

3 experiments: creating a copy single source of truth

As part of a recent Hackathon, I looked into better ways to manage our copy. For context, I’m a Content…

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Industry ·

The content design job market is recovering

The content design job market in May 2024 is still recovering. But it's now in a better situation than it has been in the past 2 years - and large companies are now hiring, even for entry-level roles.

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Process ·

Accidentally running for president of Iceland

A digital endorsement process gone wrong. Read the case study for real-life consequences of content design (yes, even for democracy).

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Industry ·

Content Design 3.0: A roadmap for UX content professionals

The content design field is changing. It's time to think carefully about what skills to prioritize, and how to adapt.

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Green paper clips in a row. One different unique red paperclip.

Process ·

The case against consistency

How can you balance following the rules while also creating memorable experiences? TJ Lee makes the case against consistency in UX writing.

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Someone using Google Bard on their phone

Process ·

4 ways to use generative AI in UX writing

Artificial intelligence is here to stay. Instead of fearing the unknown, James McGrath shares ideas you can use to complement (not take away from) your work.

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Industry ·

UX content conferences to attend in 2024

Looking to network with fellow content designers? Ready to take the stage as a speaker? Kyra Lee rounds up 20 UX content events you won't want to miss.

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