UX Content Research & Testing Course

UX Content Research and Testing

Learn how to run content testing that improves clarity, supports product goals, and connects content design and UX writing to measurable outcomes. Great for content designers or anyone testing UX content.

> Get the syllabus

Standard price: USD $800.00
UXCC students: USD ~~$800.00~~ $680.00

Meet the authors

Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments

Patrick Stafford is the cofounder and CEO of UXCC. He was previously the Lead Digital Copywriter at MYOB, Australia’s largest accounting software company.

"The course gave me a good base for testing content and conducting content research. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away."

Stephanie Eddy

Senior Content Designer, Meta

“I loved learning that there are so many different ways to test content, and that sometimes combining a few methods is necessary to get the info we need.”

Cullyn Thomson Rubin

Senior UX Writer CVS Health

Connect UX content to business performance

Choosing the right methods, asking the right questions, interpreting messy feedback – content testing is a specialized skill, not guesswork. Build the expertise to evaluate content in real product environments and connect your findings to design and business outcomes.

For the final project, you’ll run a real usability test through our partnership with UserTesting.

About the course

What do you leave with?

A solid understanding of when and how to test content at every design phase
Experience running usability tests with real users, through our partnership with UserTesting
A practical framework for choosing the right research method for your project
Skills in qualitative research, preference testing, and A/B testing for content
The ability to turn user insights into actionable recommendations for product teams
A portfolio-ready project that demonstrates your ability to test, analyze, and present UX content findings
A strategic mindset that connects content clarity to user needs and business impact

Who is this for?

UX writers and content designers who want to build research and testing skills
Product team members who need to validate the impact of content
Designers and researchers interested in better evaluating UX copy
Teams looking to connect content decisions to user outcomes and business goals
Anyone creating content who wants to move beyond opinion and into evidence-based practice

How does the course work?

Course syllabus

Establish goals and objectives

Lesson 1: Why content testing is so important
Lesson 2: Understand the business landscape
Lesson 3: Meet with stakeholders
Lesson 4: Define the customer problem
Lesson 5: Get prepped for practice work and final

Set up your testing process

Lesson 1: Follow data collection and analysis best practices
Lesson 2: Create a repository for your data
Lesson 3: Collecting quantitative data
Lesson 4: Tracking user behavior data
Lesson 5: Preparation for user testing

Research content options

Lesson 1: Interview customer support agents
Lesson 2: Google Trends research
Lesson 3: Competitive research
Lesson 4: Messaging research
Lesson 5: Highlighter testing
Lesson 6: Storyboarding

Explore and validate content choices

Take a deep dive into A/B testing

Lesson 1: An introduction to A/B testing
Lesson 2: A/B testing and experimentation culture
Lesson 3: What makes a good A/B test
Lesson 4: Examples of A/B tests
Lesson 5: Managing stakeholder expectations
Lesson 6: Developing a culture of optimization

Analyze and present your data

Apply findings to your designs

The choice of 5,000+ learners

"“I really liked the real-life case studies! And the section about how to measure successful A/B tests.”

Laura Luck

Lead UX Writer, Sendle

“Moving from the content side into a role based on analytics, I found the Content Research and Testing course a solid foundation with practical exercises and great advice on how to analyze data and present my findings.”