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Self-paced course

UX Content Research and Testing

Learn how to run content testing that improves clarity, supports product goals, and connects content design and UX writing to measurable outcomes. A UX research course for anyone testing content.

Feedback

Expert graded

Team pricing

Discounts for 3+

Certificate

On completion

$800

UXCC students save 15%
Team discounts available

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“This UX research course gave me a good base for testing content. I was able to apply what I learned to my current role right away.”

“I loved learning that there are so many different ways to test content, and that sometimes combining a few methods is necessary to get the info we need.”

Who is this course for?

Content designers

UX writers and content designers who want to build research and testing skills

UX researchers

Designers and researchers interested in better evaluating UX content

Product teams

Product team members who need to validate the impact of content

Anyone else

Teams looking to connect content to user outcomes and business goals

What will you walk away with?

Our courses are created by experts, informed by hiring managers, and reflect industry best practice.

5,000+

Students trained

200+

Teams trained

100+

Countries

A solid understanding of how and when to use content testing

Experience running usability tests with real users

Skills in qualitative research, preference testing, and A/B testing for content

The ability to turn user insights into actionable recommendations for product teams

Everything you need to master content testing

A complete system for learning, practicing, and proving your skills.

40–60 hours

Self-paced learning that fits your schedule.

Expert feedback

Get feedback on exercises at the end of each unit.

Certification

Earn a certificate when you pass your final project.

AI in testing

Learn how to approach AI when testing UX content

20+ videos

Videos from graders and industry experts

Student community

Connect with peers learning alongside you.

The full syllabus

A comprehensive education in content testing for product interfaces

Establish goals and objectives

Lesson 1: Why content testing is so important
Lesson 2: Understand the business landscape
Lesson 3: Meet with stakeholders
Lesson 4: Define the customer problem
Lesson 5: Get prepped for practice work and final

Set up your testing process

Lesson 1: Follow data collection and analysis best practices
Lesson 2: Create a repository for your data
Lesson 3: Collecting quantitative data
Lesson 4: Tracking user behavior data
Lesson 5: Preparation for user testing

Research content options

Lesson 1: Interview customer support agents
Lesson 2: Google Trends research
Lesson 3: Competitive research
Lesson 4: Messaging research
Lesson 5: Highlighter testing
Lesson 6: Storyboarding

Explore and validate content choices

Take a deep dive into A/B testing

Lesson 1: An introduction to A/B testing
Lesson 2: A/B testing and experimentation culture
Lesson 3: What makes a good A/B test
Lesson 4: Examples of A/B tests
Lesson 5: Managing stakeholder expectations
Lesson 6: Developing a culture of optimization

Analyze and present your data

Apply findings to your designs

Student stories

Our graduates are everywhere

A testing course graded by experts

Get feedback on every assignment from working content designers at top companies.

Frequently asked questions

Is a course the best way to learn content testing?

A course isn’t always necessary to learn a particular topic, like content testing, but it can be helpful. There are many great books and resources available to learn content testing.

We think our course offers a structured format so you don’t have to go looking for all the best ways to learn.

Plus, you’ll be able to combine theory with practice by creating a testing plan and getting feedback from working content designers.

What makes UX Content Collective courses better than others?

There are a lot of great courses out there. Courses from UX Content Collective are different because we’re a training provider created by content designers, run by content designers, for content designers.

We also combine the benefits of self-paced learning, along with real feedback from real people. You can learn according to your own schedule.

Will I earn a content testing certification?

Yes! The UX Content Research and Testing course offers a certification in UX writing, once you successfully complete the final project.

Why learn content testing when AI can do it for you?

It’s true that AI can be a great tool with some aspects of user research, but it can’t replace the entire process.

Content testing requires understanding what “good” results look like, and which steps in the process are best for AI, or manual work. For example, we’d never recommend replacing real users with pure AI personas.

Does this course offer a mentor?

The UX Content Research and Testing course offers personal written feedback on assignments at the end of each unit. We also offer a separate coaching service if you want to meet with a mentor.

Have questions? We’re here to help.

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs. Get in touch – we’d love to speak with you.