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  • Self-paced
  • Skill
  • Content Research

UX Content Research and Testing

Learn how to run content testing that improves clarity, supports product goals, and connects content design and UX writing to measurable outcomes. A UX research course for anyone testing content. 

> Get the syllabus

  • Earn a certificate with expert-reviewed work
  • Conduct tests in UserTesting in a final project
  • Payment plans (2 or 4 months)
  • Teams save up to 30%
  • Credit card, PayPal, wire transfer, or Affirm

Standard price: USD $ 800.00
UXCC students: USD $ 680.00 USD $ 680.00 (15% off!)

Currencies other than USD are estimates. Payments are in USD. 

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Content Research & Testing

Meet the authors

Bobbie Wood
UXCC, Google, Intuit

Bobbie Wood is the founder of UXCC, a former technical writer, and was previously the Head of UX Content for Google Payments

Patrick Stafford
UXCC, MYOB

Patrick Stafford is the cofounder and CEO of UXCC. He was previously the Lead Digital Copywriter at MYOB, Australia’s largest accounting software company.

"This UX research course gave me a good base for testing content. The final project was a great way to apply the concepts that were covered. I was able to apply what I learned to my current role right away."
Stephanie Eddy
Senior Content Designer, Meta
“I loved learning that there are so many different ways to test content, and that sometimes combining a few methods is necessary to get the info we need.”
Cullyn Thomson Rubin
Senior UX Writer CVS Health

Connect content testing and UX research to business results

Content testing is a specialized skill, not guesswork. Build the expertise to evaluate content in real product environments and connect your findings to design and business outcomes.

For the final project, you’ll run a real usability test through our partnership with UserTesting.

About the course

  • 20-40 hours
  • Student community
  • Lifetime access

What do you leave with?

  • A solid understanding of how and when to use content testing
  • Experience running usability tests with real users
  • A practical framework for choosing the right research method for your project
  • Skills in qualitative research, preference testing, and A/B testing for content
  • The ability to turn user insights into actionable recommendations for product teams
  • A portfolio-ready project

Who is this for?

  • UX writers and content designers who want to build research and testing skills
  • Product team members who need to validate the impact of content
  • Designers and researchers interested in better evaluating UX content
  • Teams looking to connect content decisions to user outcomes and business goals
  • Anyone testing content who wants to move beyond opinion and into evidence-based practice

How does the course work?

Hands-on exercises

Complete challenging work that reflects real-world scenarios at the end of each unit.

Personalized feedback

Get personalized feedback at the end of each unit from working content designers.

Final project in UserTesting

Finish your UX research course with a comprehensive, challenging project.

Fundamentals of Support Content Certificate

Earn a certificate

Showcase your professional certificate on LinkedIn.

Study aids

Get detailed summaries at the end of each unit - and you get lifetime access to the course.

Learn Web Content Accessibility Guidelines

20+ instructional videos

Watch professional content designers break down complex topics.

UX Content Research and Testing course syllabus

Establish goals and objectives

  • Lesson 1: Why content testing is so important
  • Lesson 2: Understand the business landscape
  • Lesson 3: Meet with stakeholders
  • Lesson 4: Define the customer problem
  • Lesson 5: Get prepped for practice work and final

Set up your testing process

  • Lesson 1: Follow data collection and analysis best practices
  • Lesson 2: Create a repository for your data
  • Lesson 3: Collecting quantitative data
  • Lesson 4: Tracking user behavior data
  • Lesson 5: Preparation for user testing

Research content options

  • Lesson 1: Interview customer support agents
  • Lesson 2: Google Trends research
  • Lesson 3: Competitive research
  • Lesson 4: Messaging research
  • Lesson 5: Highlighter testing
  • Lesson 6: Storyboarding

Explore and validate content choices

  • Lesson 1: Card sorting
  • Lesson 2: Search-term mining
  • Lesson 3: Cloze testing
  • Lesson 4: Surveys
  • Lesson 5: Usability testing

Take a deep dive into A/B testing

  • Lesson 1: An introduction to A/B testing
  • Lesson 2: A/B testing and experimentation culture
  • Lesson 3: What makes a good A/B test
  • Lesson 4: Examples of A/B tests
  • Lesson 5: Managing stakeholder expectations
  • Lesson 6: Developing a culture of optimization

Analyze and present your data

  • Lesson 1: Make sense of your data
  • Lesson 2: Tally, synthesize and aggregate results
  • Lesson 3: Present and research your findings

Apply findings to your designs

  • Lesson 1: Implement your decisions
  • Lesson 2: Identify the highest impact wins
  • Lesson 3: Document and share content decisions
  • Lesson 4: Apply findings to your designs

A content testing course with results

"“I really liked the real-life case studies! And the section about how to measure successful A/B tests.”
Laura Luck
Lead UX Writer, Sendle
“Moving from the content side into a role based on analytics, I found the Content Research and Testing course a solid foundation with practical exercises and great advice on how to analyze data and present my findings.”
Alexandra Duncan
Content Strategist
"We wanted a fundamental training that provided a calibration for some basic understanding on how we do our daily work."
Isabelle Gao
Senior UX Writing Lead, HSBC
"The material is excellent and so thorough! I'm so impressed. It's such a wonderful resource for our discipline."
Jen Schaefer
Content Design Manager, Netflix

A UX research course graded by experts

Kyra Lee

Senior Content Designer, Conversational AI, Scotiabank

Jenny Cowan

Content Design Team Lead, Later

Daree Allen Nieves

Freelance Content Designer

Ellen Feldman

Senior Conversation Designer/UX Writer, Innovaccer

Sammie Spector

Design Lead
Vogue

Casey Webb

Senior Content Designer, eBay

Some frequently asked questions

Is a course the best way to learn content testing?

A course isn’t always necessary to learn a particular topic, like content testing, but it can be helpful. There are many great books and resources available to learn content testing.

We think our course offers a structured format so you don’t have to go looking for all the best ways to learn.

Plus, you’ll be able to combine theory with practice by creating a testing plan and getting feedback from working content designers. 

There are a lot of great courses out there. Courses from UX Content Collective are different because we’re a training provider created by content designers, run by content designers, for content designers.

We also combine the benefits of self-paced learning, along with real feedback from real people. You can learn according to your own schedule.

Yes! The Fundamentals of UX Writing course offers a certification in UX writing, once you successfully complete the final project.

It’s true that AI can be a great tool with some aspects of user research, but it can’t replace the entire process.

Content testing requires understanding what “good” results look like, and which steps in the process are best for AI, or manual work. For example, we’d never recommend replacing real users with pure AI personas.

Fortune 500 companies choose us to train product teams

Upskill your UX content team

We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs.

Get in touch - we'd love to speak with you.

Get Your Syllabus

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