Course: Marketing Writing for UX

Marketing Writing for UX

Marketing writing and product content should work together — but too often, they feel disconnected. This course teaches you how to create marketing writing that aligns with your UX, building clear, consistent messaging across every stage of the user journey.

> Get the syllabus

Earn a marketing writing certificate with expert-reviewed work
Intros to Figma, AI, accessibility, testing, and more
Payment plans (4 or 6 months)
Teams save up to 30%
Credit card, PayPal, wire transfer, or Affirm

Standard price: USD $650.00
UXCC students: USD ~~$650.00~~ $552.50

Meet the authors

Liz has worked in content development for brands such as Microsoft, Nordstrom, Sephora, T-Mobile, Oracle, AT&T, Hasbro, Nintendo, REI, Sears, and more.

Rob has worked in content with the RAF, Natural Resources Wales, Social Care Wales, Plantlife, NHS England, Marie Curie and others.

"“This course is an excellent complement to UX Writing Fundamentals. You’ll discover how your role as a writer will significantly impact the whole user journey.”

Mario Ferrer

Staff Content Designer, Shopify

“I’d never realized how important CX is and how closely connected to other fields. I’m already making excellent use of all this course offers. Absolutely recommend it!”

Francesca Sannazzaro

Multilingual Partner and Customer Service, RINGANA

Create consistent messaging across marketing and product

Users don’t experience marketing campaigns products as two separate things. But too often, marketing content and product content are created in isolation, leading to a fractured experience that weakens trust and brand loyalty.

This course helps you close that gap. You’ll learn how to create marketing writing that feels like a natural extension of your product experience — strengthening your UX, building credibility, and delivering a consistent, unified brand voice.

About the course

What do you leave with?

A practical framework for aligning marketing and product messaging
Techniques to create clear, persuasive content across the entire user journey
Skills for adapting voice and tone across marketing campaigns, landing pages, and product experiences
Guidance on using AI as part of your workflow, not a replacement for it
Tools to maintain brand consistency from first interaction to long-term engagement
A polished project that demonstrates your ability to bridge marketing and UX writing

Who is this for?

Product marketers and marketing writers looking to align messaging across campaigns and product experiences
Content strategists working to create a seamless brand voice across the entire user journey
Anyone responsible for bridging marketing content and UX content in digital products
UX writers and content designers who want to build stronger marketing writing skills

How does the course work?

Marketing writing course syllabus

Unit 1: What’s CX and why does it matter for UX?

Unit 2: How to get started writing for CX

Unit 3: How to write for the end-to-end customer journey

Unit 4: How to write for customer experience touchpoints

Lesson 1: Website journeys
Lesson 2: Search engine optimization
Lesson 3: Ads, paid media, and search engine marketing
Lesson 4: Email marketing
Lesson 5: Content marketing
Lesson 6: Social media
Lesson 7: Writing for video
Lesson 8: Writing for print

Unit 5: How to write for customer engagement

Unit 6: Tips & measurement for CX writing success

The choice of 5,000+ learners

"Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We've since seen a 20% increase in conversions."

Sam DeReign

Group Content Strategist, Course Hero

“One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has.”