Marketing Writing for UX
Marketing writing and product content should work together — but too often, they feel disconnected. This course teaches you how to create marketing writing that aligns with your UX, building clear, consistent messaging across every stage of the user journey.
Standard price: USD $650.00
UXCC students: USD $650.00 $552.50
Meet the authors
Liz Hardy
Hewlett Packard, Sephora, Nordstrom
Liz has worked in content development for brands such as Microsoft, Nordstrom, Sephora, T-Mobile, Oracle, AT&T, Hasbro, Nintendo, REI, Sears, and more.
Rob Mills
House of UX, GatherContent
Rob has worked in content with the RAF, Natural Resources Wales, Social Care Wales, Plantlife, NHS England, Marie Curie and others.
Create consistent messaging across marketing and product
Users don’t experience marketing campaigns products as two separate things. But too often, marketing content and product content are created in isolation, leading to a fractured experience that weakens trust and brand loyalty.
This course helps you close that gap. You’ll learn how to create marketing writing that feels like a natural extension of your product experience — strengthening your UX, building credibility, and delivering a consistent, unified brand voice.
What do you leave with?
Who is this for?
How does the course work?
Complete challenging work that reflects real-world scenarios at the end of each unit.
Get personalized feedback at the end of each unit from working content designers.
Finish with a comprehensive, challenging project to showcase your marketing writing skills.
Showcase your professional marketing writing certificate on LinkedIn.
Access unit summaries and get lifetime access to the course. Bookmark and use in your work!
Watch professional content designers break down complex topics.
House of UX, GatherContent
Content Design Team Lead, Later
Freelance Content Designer
Principal Content Designer, Walmart
Design Lead, Vogue
Senior Content Designer, eBay
Not everyone needs a course to learn marketing UX. But a course like ours can offer you the fundamentals in a structured way, without having to search and collect all the resources yourself.
Plus, you’ll get feedback from real people who work in the industry. That’s worth a lot when it comes to finding mistakes or things you might miss on your own.
There are a lot of great courses out there. Courses from UX Content Collective are different because we’re a training provider created by content designers, run by content designers, for content designers.
We also combine the benefits of self-paced learning, along with real feedback from real people. You can learn according to your own schedule.
Yes! The Marketing Writing for UX course offers a certification in marketing writing, once you successfully complete the final project.
Yes, we think marketing writing is important to learn even when using artificial intelligence. Although AI can be a great tool when writing for user interfaces, you still need to know what separates “good” marketing writing from “bad” marketing writing.
The Marketing Writing for UX course offers personal written feedback on assignments at the end of each unit. We also offer a separate coaching service if you want to meet with a mentor.
We can combine self-paced courses, workshops, or create custom sessions for your team based on unique needs.
Get in touch - we'd love to speak with you.
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