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Focus on tone to fine-tune your experiences

Activating UX Content with Poetics

Brand voice is just the beginning. In this 3-hour session, learn how to use poetry writing techniques to get more creative with your product voice & tone.

Price: $350

"Jason and Scott were great presenters. They were calm and thoughtful, gave everyone time, and had great nuggets of information."
Helen Jenkins
Helen Jenkins
Content Designer, Small Robot Company

Become a tone wizard

No more second guessing! Learn how to use the right tone at the right time at any given point in your product journey.

Flex your writing muscles

Improve your craft. Build on your existing writing experience and solidify your voice and tone skills. 

Influence tone decisions

Overcome the “because it sounds better” argument to substantiate your writing decisions and get stakeholder buy-in.

Sign up one person or a whole team

March 29, Wednesday

10:00 am to 1:00 pm PDT (San Francisco)

12:00 pm to 3:00 pm CDT (Chicago)

1:00 pm to 4:00 pm EDT (New York)

6:00 pm to 9:00 pm BST (London)

7:00 pm to 10:00 pm CEST (Berlin)

Can’t make this one? Get notified when new sessions are added

Why take the Activating UX Content with Poetics workshop?

This session is for...

  • UX writers and content designers
  • Conversational designers
  • Product content practitioners
  • Researchers
  • Product managers
  • Product markteters
  • Anyone who is responsible for overseeing or creating tone of voice!

You’ll learn how to...

  • Think beyond the first layer of voice and tone
  • Create deep, nuanced shades of tone
  • Study poetic prose to find hidden meanings and associations within product content
  • Communicate how tone decisions can strengthen or complement a product’s voice
  • Incorporate tone considerations into conversational experiences like chatbots and voice interactions

Get to know your instructors


Jason Fox

Jason is a content designer at Chime where he uses language to help members achieve financial peace of mind. His Figma tips and tricks appear in well-known and much-appreciated videos on LinkedIn and elsewhere, and his tool for measuring content volume on screens is an excellent tool for content designers. Don’t miss this workshop with a content designer who holds his own in Figma!


Scott Beck

Scott is a Content Strategist at Crowdstrike. He’s an advocate for a strategic, research-based approach to UX writing and content design.

Details for your session

Workshop format

The workshop includes 3 hours of instruction and exercises. It’s a pretty typical format, with lectures followed by breakout practice sessions. Be prepared to flex your creative muscles!

At the end of the workshop, we’ll go through your practice work to share learnings and insights. The instructor will provide feedback and answer any questions you might have about anything we covered.

If you have more questions about workshops from UX Content Collective, please reach out to info@uxcontent.com.


Interested in training a team of 10 or more? Get in touch. We'd love to help.

If you’d like to schedule on a specific day or time for a team of 10 people or more, we can arrange that! Reach out and let us know what you need.

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