How tiny UX copy tweaks make a big impact
Tiny copy tweaks can lead to major performance wins. Lily shares a few case studies with positive business outcomes to help make the case for content testing.
The Dash: Could UX research be your next big thing?
We’ve shared some heavy discussions lately about this: on separating the writing from the strategy, the different backgrounds that led us to this work, ethical, accessible and inclusive practices, and fighting for our place on design and product teams.
Content Testing and Research – webinar recording presented for UXPA International
In a recent webinar for UXPA International on Content Testing and Research, Bobbie talks about the importance of testing content and how to do it in different scenarios.
How to research and test content and copy
Learning how to test and measure your content is difficult, but not impossible. This course will show you how.
How to become a data-driven UX writer (and how to A/B test copy)
Conversations about data are often focused on technical fields, like development and product management. When…
