Course: Brand Voice Lab

Brand Voice Lab

In this brand strategy course, you’ll learn to build a clear brand voice and messaging framework that strengthens communication across every channel – no matter what tool you use to write.

> Get the syllabus

Standard price: USD $350.00
UXCC students: USD ~~$350.00~~ $297.50

Meet the author

After building growth programs for Google’s partner agencies, Adrina designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company.

“The Brand Voice Lab course was a very rich class that I plan to bookmark and consult all the time.”

Sarah Burke

Content Design Strategist, Carrot Fertility

“We wanted a fundamental training that provided a callibration for some basic understanding on how we do our daily work.”

Isabelle Gao

Senior UX Writing Lead, HSBC

A strong brand voice = the best defense against generic product content

Without clear guidelines for tone, style, and messaging, even the most well-intentioned content can start to sound generic and forgettable.

This brand strategy course teaches you how to define your product voice deeply and intentionally — giving you the tools to guide content creation, maintain consistency, and stay recognizable.

About our brand strategy course

What do you leave with?

A practical brand voice framework you can apply across products, teams, and platforms
Clear, consistent messaging that strengthens brand identity at every customer touchpoint
The ability to shape prompts and guide AI tools without losing brand voice
Techniques to train teams and partners on using brand voice guidelines effectively
A portfolio-ready brand voice project you can use to showcase your skills

Who is this for?

Content designers, UX writers, and content strategists ready to deepen their brand strategy skills
Brand, marketing, and communication professionals who need to create or manage consistent messaging
Designers, researchers, and product teams who want a stronger foundation for brand-driven experiences
Anyone responsible for shaping how a brand sounds — across human- and AI-created content

How does our brand strategy course work?

Course syllabus

Unit 1: Why is voice so important?

Unit 2: Writing and reading between the lines

Lesson 1: Voice composition
Lesson 2: You're not just speaking - you're writing
Lesson 3: Writing in and for the context
Lesson 4: Empathy in writing
Lesson 5: Communication attributes and design principles

Unit 3: Applying voice to products and experiences

Lesson 1: Understanding your readers
Lesson 2: Mapping your landscape
Lesson 3: Aligning voice with stakeholders
Lesson 4: Adapting voice for content components
Lesson 5: The role of AI in brand voice and design
Lesson 6: How to use AI with brand voice and tone

Unit 4: Coaching, testing and observing voice

The choice of 5,000+ learners

"Our product team made a content update using the ideas from the Fundamentals of UX Writing course. We've since seen a 20% increase in conversions."

Sam DeReign

Group Content Strategist, Course Hero

“One of the pieces of support that your program provides for me is that newer team members are able to explain why something’s being written in the way that it has.”